our universe - Toppers Pizza Franchise Opportunity
our universe - Toppers Pizza Franchise Opportunity
our universe - Toppers Pizza Franchise Opportunity
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
SECTION TWO SECTION TWO<br />
another company who does this well is southwest airlines. They entered a terrible marketplace<br />
that analysts said would be a blood bath. most of the major airlines played the same game with only<br />
the slightest of nuances. southwest eliminated many of the rules/criteria in the industry, reduced<br />
focus on some of the rules below industry standards, raised focus on some of the rules above<br />
industry standard, and created a new set of rules of their own. The way they were able to do that<br />
was by targeting non-consumers (family/shorter trips v. business trips) and they looked across<br />
industry boundaries at alternatives (cars v. planes) as their competition instead of just focusing<br />
on traditional airlines as the sole competition. only by de-emphasizing some of the existing rules<br />
were they able to lower costs enough to compete in this new market.<br />
so enough about the southwest airlines customer, let’s talk about the <strong>Toppers</strong> customer. While<br />
each is different from the other, there are some things we do know about them, especially as it<br />
relates to the web and the kind of sites they often visit.<br />
14 15<br />
Important Indexes: webSite categorieS<br />
topperS cuStomerS are likely to go to<br />
Fantasy Sports<br />
Humor<br />
Fashion/Cosmetics<br />
Bridal<br />
Gaming Information<br />
Movies<br />
Video<br />
Teens<br />
Parenting<br />
Baby<br />
Boring Things<br />
Really Boring Things<br />
Extremely Boring Things<br />
Things The Average Person<br />
Absolutely Can’t Stand<br />
0.0x 0.2 0.4 0.6 0.8 1.0x 1.2 1.4 1.6 1.8 2.0x<br />
S<strong>our</strong>ce: quantcast.com
Change language