our universe - Toppers Pizza Franchise Opportunity

SECTION TWO SECTION TWO
There Are ThinGS you need.
And ThinGS you WAnT. We Give BoTh.
Needs States Marketing
The leveraging of the fundamental human needs (as outlined by maslow’s
hierarchy of needs) to create messaging that forges emotional bonds
between product and consumer.
in the 1940’s, abraham maslow developed a psychological theory based on humans’ intrinsic
needs known as maslow’s hierarchy of needs. The most basic needs are on the bottom, the most
advanced on top.
Within this view of humans’ intrinsic needs is a notion of “needs states marketing.” Basically, it’s
consumer-centric rather than product-centric marketing. it’s messaging that addresses a person’s
fundamental survival needs, as well as higher order needs. such as the need to be loved.
When looking at Toppers, we not only pay off a fundamental survival need (food), but we also pay
off higher order needs like “respect of others” (badge of appeal) and “friendship” (talk with them).
The physiological need for sex is a biggie for us (no pun intended) because of our targets’ constant
fixation on sex.
SELF-ACTUALIZATION
ESTEEM
LOVE/BELONGING
SAFETY
abraham maslow’s hierarchy oF needS
PHYSIOLOGICAL
morality,
creativity,
spontaneity,
problem-solving,
lack of prejudice,
acceptance of facts
self-esteem, confidence,
achievement, respect of/by others
friendship, family, sexual intimacy
security of: body, employment, resources,
morality, the family, health, property
breathing, food, water, sex, sleep, homeostasis, excretion
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