our universe - Toppers Pizza Franchise Opportunity
our universe - Toppers Pizza Franchise Opportunity
our universe - Toppers Pizza Franchise Opportunity
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SECTION ThrEE<br />
ad messaging that talks to the one-upmanship of <strong>our</strong> brand. We’re not afraid to take a jab at the<br />
competitor every once in awhile. it’s not something we can build a brand on, but it’s nice to take<br />
a shot here and there.<br />
46<br />
SECTION ThrEE<br />
This is an example of how we like to talk about <strong>our</strong>selves. self-deprecating, yet with a point. <strong>our</strong><br />
pizza has great taste. There’s always the urge to talk about price, but it’s no way to build a brand<br />
and a following. We’ve built a brand on attitude and flavor. This particular line pretty much sums<br />
up what we’re all about.<br />
47
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