Berlin local and digital - Neschen AG

Berlin local and digital 

A10 shopping centre in Berlin: Wallpaper is an 

attractive wall covering for the retail trade 

Bückeburg, 7 November 2012 – Visual attractions are a 

proven means of drawing customers into shops. As a 

result the operator of the A10 shopping centre in Berlin 

chose customised printable Erfurt CA wallpaper from 

Neschen. 

ECE took the decision to use wallpaper and in particular the 

Erfurt CA wallpaper at an early stage. "As a result of good 

experience gained with the service provider Stiefel Digitalprint 

on previous projects, we relied completely on the materials they 

proposed," says Mark Gurney, Director Creative Design at ECE 

in Hamburg. 

Mark Gurney and his team chose the motifs on specific themes 

and delivered them to Stiefel Digitalprint in Lenting. They are 

based on locations close to Berlin, Dahme-Spree Forest, 

Barnim and Oberhavel. The characteristic features of these 

areas were abstracted into graphics. 

"Erfurt CA wallpaper has absolutely nothing to do with photo 

coverings from a DIY store," explains Wolfgang Polarek, sales 

team member and project manager at Stiefel Digitalprint. "Each 

wallpaper is completely customised; they are unique with motifs 

and print data created especially for this one product - and the 

printing results are top quality." 

Stiefel prepared the print data to form large-scale digital 

printing. The variety of colour tones had to be matched 

PRESS 

RELEASE 

Press contact: 

Neschen AG 

Frank Seemann 

Marketing & 

Communication Manager 

Windmühlenstr. 6 

31675 Bückeburg 

Telephone: +49 5722 207-253 

Fax: +49 5722 207-77-253 

F.Seemann@neschen.de 

www.neschen.com 

PRX 

Agentur für Public Relations GmbH 

Ralf M. Haaßengier 

Kalkhofstraße 5 

70567 Stuttgart 

Telephone: 0711/71899-03/04 

Fax: 0711/71899-05 

ralf.haassengier@pr-x.de 

www.pr-x.de

precisely and the motif details with their complex patterns and 

diagonal lines also had to fit exactly. 

Three strips of the smooth Erfurt CA wallpaper, each 1.50 

metres wide, were printed simultaneously, i.e. in parallel. The 

printing press, which is five metres wide, then produced the five 

or nine metre long strips that Stiefel needed to cover the A10 

shopping centre. In order to work better with the digital print 

wallpaper on site these were then cut into strips each 70 

centimetres wide. 

One for all 

When planning the materials to be used it was essential to 

comply with the extremely strict fire protection regulations for 

public buildings. Each material on its own and all of the 

materials together - from the sub-surface and adhesive via the 

digital fleece and coating right up to the paint and varnish - had 

to meet the strictest requirements. 

"For ECE it was not only about appearance and modern design, 

top quality is also essential," explains Wolfgang Polarek, 

confirming the client’s high demands. "This applies to each 

individual product. But that is not enough: it must also apply to 

the complete installation. This means that the materials used 

have to match each other perfectly." 

Extremely resistant 

The printed Erfurt CA wallpaper can stay on the walls for five to 

six years. Then the wallpaper will be replaced. Although the 

digital printing is subject to bright light and UV radiation, the 

colour intensity is retained for this period of time. In terms of the 

quality, the fleece wallpaper is so good that it even withstands 

mechanical loads and bridges tears. 

PRESS 

RELEASE 



Frank Seemann 

Marketing & 




Telephone: +49 5722 207-253 

Fax: +49 5722 207-77-253 



PRX 





Telephone: 0711/71899-03/04 

Fax: 0711/71899-05 


www.pr-x.de

"We are now recommending the wallpaper for corridors in 

offices or hotels," confirms Wolfgang Polarek. "The colours do 

not run and with an appropriate protective varnish it can 

withstand impacts that can come from such hard items as 

chairs or suitcases." Also ideal for use in commercial property. 

The professional digital printer receives the Erfurt CA wallpaper 

via Neschen AG in Bückeburg. The specialist artistic dealer can 

purchase the custom-printed digital fleece wallpaper under the 

Erfurt-On wall (www.erfurt-onwall.com) brand. 

PRESS 

RELEASE 



Frank Seemann 

Marketing & 




Telephone: +49 5722 207-253 

Fax: +49 5722 207-77-253 



PRX 





Telephone: 0711/71899-03/04 

Fax: 0711/71899-05 


www.pr-x.de

Photo: Wallpaper photos in A10 

Picture caption: A 155 metre long and five metre high ellipse on 

the atrium in the new building was covered with extreme 

precision using self-adhesive digital fleece. The joins from one 

strip to another had to match precisely. The photo wallpaper 

goes all around the side walls of the ground-floor Oder-Spree 

and Potsdam shopping areas. (Photos: ECE) 

http://www.pr-x.de/uploadfiles/pictures//1909_111637_A10_07.jpg 







PRESS 

RELEASE 



Frank Seemann 

Marketing & 




Telephone: +49 5722 207-253 

Fax: +49 5722 207-77-253 



PRX 





Telephone: 0711/71899-03/04 

Fax: 0711/71899-05 


www.pr-x.de

PRESS 

RELEASE 



Frank Seemann 

Marketing & 




Telephone: +49 5722 207-253 

Fax: +49 5722 207-77-253 



PRX 





Telephone: 0711/71899-03/04 

Fax: 0711/71899-05 


www.pr-x.de

Photo: Photos entrance areas 

PRESS 

RELEASE 



Frank Seemann 

Marketing & 




Telephone: +49 5722 207-253 

Fax: +49 5722 207-77-253 



PRX 





Telephone: 0711/71899-03/04 

Fax: 0711/71899-05 


www.pr-x.de

Picture caption: The vestibules in the three new entrances to 

the A10 shopping centre were decorated with printed digital 

fleece designed especially for this purpose. (Photos: ECE) 

http://www.pr-x.de/fileadmin/download/pictures/Neschen/Eingang11.jpg 





Photo: Photo Wolfgang Polarek 

Picture caption: "Erfurt CA wallpaper has absolutely nothing to 

do with photo coverings from a DIY store," explains Wolfgang 

Polarek, sales team member and project manager at Stiefel 

Digitalprint. "Each wallpaper is completely customised; they are 

unique with motifs and print data created especially for this one 

product - and the printing results are top quality." (Photo: 

STIEFEL Digitalprint) 

http://www.prx.de/fileadmin/download/pictures/Neschen/Wolfgang_Polarek.jpg 

Photo: Photo Mark Gurney 

PRESS 

RELEASE 



Frank Seemann 

Marketing & 




Telephone: +49 5722 207-253 

Fax: +49 5722 207-77-253 



PRX 





Telephone: 0711/71899-03/04 

Fax: 0711/71899-05 


www.pr-x.de

Picture caption: "As a result of good experience gained with the 

service provider Stiefel Digitalprint on previous projects, we 

relied completely on the materials they proposed," says Mark 

Gurney, Director Creative Design at ECE in Hamburg. (Photo: 

ECE) 

http://www.pr-x.de/fileadmin/download/pictures/Neschen/Mark_Gurney1.jpg 

Neschen AG, Bückeburg – Graphics, Documents and Neschen 

Technical Coatings 

Neschen AG develops, produces and markets innovative coated selfadhesive 

and digital print media worldwide, together with their processing 

machines and presentation systems. In addition, this internationally leading 

premium manufacturer uses its motto: "ideas for success" to help its partners 

to successfully market their products and services: in the graphics industry, 

library sector and in industrial applications. 

The graphics product portfolio ranges from finishing, protection and mounting 

films to print media which can be used with modern digital printing technology 

for avant-garde architecture, decoration and advertising. The Bückeburg 

supplier is the first address for printing service providers, architects, 

designers, photographers, interior decorators and advertising agencies. The 

business unit Graphics also includes powerful laminating machines and high 

quality display systems. 

The Documents sector comprises self-adhesive films and papers for the 

protection, repair and care of books. Libraries, archives and museums can 

also obtain the necessary working materials and processing equipment from 

Neschen. Numerous products in this series can also be used for picture 

framing: To fix, mount and protect pictures and photographs. 

Based on more than 40 years experience with special coating methods, 

Neschen Technical Coatings can also offer industrial customers in all 

branches fully customized solutions. These range from surface finishes in the 

automotive industry to applications in the clinical-medical environment. 

Around 440 employees at Neschen produced a global annual turnover of 

approx. 100 million Euro in 2011. www.neschen.com 

Sample copy requested if published 

PRESS 

RELEASE 



Frank Seemann 

Marketing & 




Telephone: +49 5722 207-253 

Fax: +49 5722 207-77-253 



PRX 





Telephone: 0711/71899-03/04 

Fax: 0711/71899-05 


www.pr-x.de

Berlin local and digital - Neschen AG

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