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<strong>industrial</strong> <strong>design</strong> <strong>engineering</strong>, <strong>royal</strong> <strong>college</strong> <strong>of</strong> <strong>art</strong> <strong>david</strong> <strong>sweeney</strong> 2007<br />

I researched further into the products available on the market today, into aromatherapy<br />

and the only related project that I could find in the IDE past project collection, Airoma by<br />

Pär Bergström . I can summarise my feelings on these products as follows: these products<br />

represent the untapped potential <strong>of</strong> smell to product <strong>design</strong>. Here, smell is seen as solely a<br />

director <strong>of</strong> moods and <strong>of</strong> well-being, as if each smell has its own properties to make us feel<br />

a certain way. What these products do not address is that the mood that each smell<br />

evokes is user dependent; it is based on experience and upon cultural norms. I chose at<br />

this stage that I wanted my product to be <strong>design</strong>ed in order to add true meaning to smells,<br />

drawn from experience rather than from tradition.<br />

I traveled to Berlin to meet the smell <strong>art</strong>ist, Sissel Tolaas. Sissel is one <strong>of</strong> the most fascinating<br />

people in the area <strong>of</strong> olfaction. Her Laboratory is p<strong>art</strong>ly funded by IFF (international<br />

Flavours and Fragrances) and she has over 7000 individual components <strong>of</strong> smell available<br />

to her here. Sissel (who has a background in chemistry, <strong>art</strong>, mathematics and linguistics) is<br />

working on a universal language with which she hopes will allow us to express ourselves<br />

about how smells make us feel. She has a drive to really challenge people on how smell<br />

affects us. For example, Sissel has access to a ‘Headspace’ machine, a portable mass<br />

spectrometer. She can use this to discover the components <strong>of</strong> any smell, from a person, a<br />

mineral or vegetable. She used this to extract the odour from the sweat <strong>of</strong> men that suffer<br />

from acute, chronic fear, recreated this odour and microencapsulated it within a white paint<br />

with which she painted the walls <strong>of</strong> a exhibition space (scratch-n-sniff), therefore capturing<br />

the smell <strong>of</strong> fear. We, as developed human beings, would automatically and subconsciously<br />

recognise this odour and this would trigger a physiological change in us. I must<br />

confess that I found the experience <strong>of</strong> these smells somewhat jarring indeed. This meeting<br />

was incredibly inspiring and gave some insight into what is possible with smell, and many<br />

product concepts blossomed from this point. The relationship between us continued after<br />

this and Sissel is collaborating with me in this project<br />

sissel tolaas in her lab<br />

From the various sources <strong>of</strong> inspiration that I had collated at this point, I st<strong>art</strong>ed <strong>design</strong>ing<br />

some sketch models <strong>of</strong> some forms that I felt represented the specification laid out above.<br />

17

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