Program - University of Cincinnati Libraries

Department of Information Systems
Choudhury, Vivek, associate ed. MIS Quarterly. 2003.
Choudhury, Vivek, and Rajiv Sabherwall. “Portfolios of Control in Outsourced
Software Development Projects.” Information Systems Research. 14.3 (2003):
291-314.
Reynolds, George W., and Ralph M. Stair. Principle of Information Systems. 6 th
ed. Boston: Course Technology, 2003.
Department of Management
Masterson, Suzanne S., and Christina L. Stamper. “Perceived Organizational
Membership: An Aggregate Framework Representing the Employee-
Organization Relationship.” Journal of Organizational Behavior. 24 (2003): 473-
490.
Department of Marketing
Cline, Thomas W., Moses B. Altsech, and James J. Kellaris. “When Does Humor
Enhance or Inhibit Ad Responses? The Moderating Role of Need for Levity.”
Journal of Advertising. 32.3 (2003): 31-46.
Dixon, A., R. Spiro, and L. Forbes. “Attributes and Behavioral Intentions of
Inexperienced Salespersons to Failure: An Empirical Investigation.” Journal of
the Academy of Marketing Science. 34.1 (2003): 459.
Dixon, A., B. Roberston, S. Schertzer, and C. Walsh. “Systems for Success:
Keeing the Right People.” Industry Research report distributed by the GAMA
Foundation. 2003.
Eroglu, Sevgin A., Karen A. Machleit, and Lenita M. Davis. “Empirical Testing of
a Model of Online Store Atmospheres and Shopper Responses.” Psychology and
Marketing: Special Issue on Behavioral Dimensions of e-Commerce. 20 (2003):
139-150.
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