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LAS VEGAS
Trade shows in the US are becoming an attractive prospect for
UK brands and buyers owing to an interesting product mix and
positive attitude. We look at Las Vegas exhibitions WSA Show
and Magic to see what these events have to offer...
Las Vegas is a bright light city that embodies
the American dream with a combination of
glitz, ambition and hard work - three qualities
that are extremely useful in the fashion
accessories industry no matter where you
are in the world. While the US economy
was hit considerably by the global economic
crisis it has emerged from the fi nancial
woes of the last few months with a typically
resilient attitude that informs business
prospects at home and abroad. Trade
shows in the United States have been of
interest to a number of British brands looking
to expand at an international level for some
time, and as the economic landscape has
evolved so too has the outlook of UK buyers
who are keen to fi nd a point of difference for
their stores on an often fl ooded high street.
Two trade shows in the US that have
captured the imagination of British buyers
and brands are WSA Show and Magic,
two separate events that both take place in
August in Las Vegas. Read on to fi nd out
more about these intriguing events...
In Brief
Show: WSA Show
Dates: 3 rd – 5 th August, 2010
Venue: Sands Expo & Convention Centre,
Las Vegas, USA
Website: www.wsashow.com
WSA Show stands for World Shoes and
Accessories, and the exhibition is defi nitely a global
event as one of the most comprehensive footwear,
handbag and accessories marketplaces the industry
has to off er. Th e twice yearly event in Las Vegas
attracts participants from over 90 countries and
features exhibiting companies showing thousands
of fashion forward and established brands. Th e
August 2009 edition of WSA Show attracted
20,234 participants from every corner of the US
and around the world, providing excellent product,
ideas and inspiration.
Th e WSA Show includes all product segments
of footwear, allowing buyers and sellers to
do business across many categories in a well
merchandised and organised format. Th e event
is divided into sections, such as Th e Collections
at WSA, which is an exclusive show within the
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exhibition featuring hundreds of luxury footwear
and handbag designers from around the globe
in an upscale setting. Materials at WSA, another
dedicated area within Th e WSA Show, further
expands the breadth of the marketplace to include
the supply chain by focusing on materials, design,
components, technology and sourcing alongside
the fi nished product, becoming easily accessible
to brand and retail leaders for a fully rounded
perspective on business.
Th e Box is one of WSA’s most successful
sections within the main show and is an exclusive
showcase of contemporary and emerging brands,
attracting buyers with its casual atmosphere and
cool events. Brands such as Jessica Simpson, Miss
Sixty, Schu, Luxury Rebel and Sacha London are
housed within Th e Box, as well as more recent
event exhibitors including Nine West, True
Religion, Guess by Marciano, BCBGeneration and
Irregular Choice.
Brands that are set to exhibit at the forthcoming
edition of WSA Show, which takes place from
3 rd – 5 th August 2010, include Rocket Dog, Zigi
NY, Pineapple, Nomad Footwear, Bronx, Laura
Ashley, Birkenstock, Clavin Klein Hosiery,
Dockers Footwear and Josef Siebel.
Underscoring the WSA Show’s commitment to
providing the most valuable experience possible
to every show participant, the organisers have
previously off ered visitors informative seminars
and workshops. Th ese seminars aim to provide
buyers with the right business tools to increase
sales, improve profi tability and make the right
buying and inventory decisions, while footwear
manufacturers and attendees are pointed in the
right direction for colour forecasts, certifi cation
and regulatory issues.
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