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PAVONI
Stand: J181
Tel: +44 (0)7738 877 117
Web: www.vittoriaipavoni.com
Th e fi rst showing of the spring/
summer collections from
Italian brand Pavoni will take
place at Pure. Th e brand’s
core Classic line will see the
introduction of two simple
but stunning shopper totes to
accomodate ladies who want
style in the workplace.
Materials this seaon will
see a take on white washed
pastels in croc and deerskin,
and an exciting introduction of
a limited edition style in sting ray skin in deep, rich tones. Th e brand’s
Lifestyle Fashion range will see a bold use of pure white with pastel calf
leathers to complement. Th e collection will also feature a new line of
Toscana handbags in sumptuous, soft leather.
Due to client demand the brand has reintroduced its Capri line for
the second summer season.
J SHOES
Stand: KFO117
Tel: +44 (0)1858 468 123
Web: www.jshoes.com
Th e spring/summer 2011 collection from J Shoes renews the brand’s crafted
aesthetic, focusing on its idea of dishevelled elegance for men and understated
glamour for women. Style treatments feature heavily throughout the range,
and combined with the use of rich natural materials, gives the classic styling a
cool new appearance.
Th e women’s collection features aerated and cut out uppers, tassel and lace
embellishments and a mixing of materials, including rich bamboo wood, suede
and leather, cork and raffi a. Th e dual pull of understated glamour and quiet
comfort is achieved by J Shoes with vintage-inspired court shoes decorated
with a fl amboyant tassel, whilst the colour chart follows the mood of the
collection, with tones of rich peanut tan and coral to muted shades of cork and
fern softened by pastel touches of pink and blue. Th e collection will wholesale
from £26 to £46.
Th e look in the men’s collection is dirty and dressed down combined with a
soft and unstructured note to formals and casuals that provide an array of cool
summer styles. Key treatments include burnishing and mopping, and hand
stitching detail off ers a real artisan fi nish. Th e men’s collection will wholesale
from £28 to £50.
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MALA LEATHER
Stand: K62
Tel: +44 (0)1543 483 230
Web: www.malaleather.com
Mala Leather will be launching its new range of leather purses and handbags
at Pure. Th e range will include soft leather handbags with a touch of fashion
and complementing purses. As the company is an established supplier of small
leather goods, the new collection will not disappoint. Beautiful striped detail
features in the Rayas line on the design’s spine and puller, whilst Kali features
heart cut-out detail. Mala Leather has also added ladies’ styles to its popular
Malmo range, in which buyers can see a sleek, smart outer with no visible
stitching. Th ere is a rich, red colour for ladies and a new tan shade for men.
LEJU
Stand: J81
Tel: +44 (0)208 245 7570
Web: www.lejudesigns.com
LeJu continues to combine the best in contemporary jewellery design
with naturally sustainable materials and a brand new range of semiprecious
stones and precious metals. Th e brand has expanded its
collection with exquisite colours, shapes and escalating sizes, tapping
into the trend for statement jewellery for autumn/winter 2010.
Exploring new materials such as red lava beads, deep blue azurite,
green and pink swirled unakite, pale green opalite, coconut, recycled
compressed wood, jasper, and Amazonian seeds, LeJu continues to push
boundaries with the use of vegetable ivory mixed with silver, gold and
copper ceramic beads. Th e new collection brings together intense colours
and bold structure using leather, hemp, waxthread, stainless steel wire
and gold-plated wire.