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Companies boost morale post-Katrina - New Orleans City Business

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4 2005 Best Places to Work<br />

<strong>Companies</strong> <strong>boost</strong> <strong>morale</strong> <strong>post</strong>-<strong>Katrina</strong><br />

By Tommy Santora, Associate Editor<br />

WHEN THE CITYBUSINESS editorial staff returned to the drawing<br />

board <strong>post</strong>-<strong>Katrina</strong> to decide how to relaunch our special projects, the<br />

annual Best Places to Work rating needed updating.<br />

What constituted an employee-friendly, Best Place to Work before <strong>Katrina</strong><br />

could have become a completely different workplace <strong>post</strong>-<strong>Katrina</strong>.<br />

In years past, <strong>City</strong><strong>Business</strong> ranked the Top 20 Best Places to Work on<br />

total employee satisfaction, tallying a company’s score out of 100 points,<br />

based on 10 questions asked to random employees and weighing their<br />

responses on a 1 to 10 scale.<br />

While our “<strong>morale</strong> index” has been an effective means in the past, we<br />

added a new twist to rank this year’s class: To what degree did employers<br />

step up during and after <strong>Katrina</strong> to help their employees?<br />

The final rankings compiled by the <strong>City</strong><strong>Business</strong> editorial staff analyzed<br />

applications companies sent in and combined the traditional “<strong>morale</strong> index”<br />

with the employee services companies provided during and after <strong>Katrina</strong>.<br />

We asked each company to send us Hurricane <strong>Katrina</strong> stories. We were<br />

utterly impressed by the many stories of employers reaching out to workers<br />

in a time they needed help the most.<br />

They were stories of companies sheltering employees, their families, children<br />

and pets during <strong>Katrina</strong>, followed by providing housing for their<br />

employees after <strong>Katrina</strong> through Federal Emergency Management Agency<br />

trailers, purchased and rented houses and condominiums, and paying living<br />

expenses for elongated hotel stays.<br />

All top companies continued to pay displaced employees who struggled<br />

to return to work immediately after the storm and were in great need of<br />

financial support. Hurricane disaster relief funds were also instituted and<br />

several top employers raised $1 million. Additional compensation was given<br />

in the form of cash grants days after <strong>Katrina</strong> and bonuses to employees who<br />

returned to work quickly.<br />

Some companies supplied clothing and housing, as well as free garage<br />

sales with merchandise spread out for the taking for employees in need.<br />

The common theme for all of our Top 20 companies was finding ways<br />

to rebuild businesses <strong>post</strong>-<strong>Katrina</strong>, by taking care of their most important<br />

asset — their employees. “Treat them like family” was no cliché during the<br />

most trying times this city has ever seen and the biggest hurdle this city has<br />

ever endured.<br />

Congratulations to the Top 20 Best Places to Work companies in 2005.•

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