thank you! - Broadway Cares/Equity Fights AIDS

CORPORATE
SUPPORT
BROADWAY CARES/EQUITY FIGHTS AIDS
Broadway Cares/Equity Fights AIDS was fortunate to have the continued support of a broad range of
corporate donors in 2003. As one of the premiere charities representing Broadway and the American Theatre, Broadway Cares is
able to connect major corporate brands with one to the nation’s foremost creative industries. Further, Broadway Cares is able to
ensure that a corporation’s support reaches into every community in the country through its philanthropic programs. In turn, our
corporate partners are able to build brand loyalty among the millions of people who are in some way associated with Broadway, be
it onstage, backstage, or in the audience.
Companies can form partnerships with BC/EFA on a wide range of projects, including one-time event sponsorship, annual
sponsorship packages covering a series of events, cash and in-kind donations that directly support our programs, and specialized
cause-related marketing initiatives.
With the creation of Broadway Delivers! in 2001 (see opposite page), a new way for Broadway Cares and corporations to work
together was born. Many of the events that BC/EFA produced through Broadway Delivers! were originally produced for existing
corporate clients such as Anheuser-Busch and Target, but this program has also provided a great way to bring new corporations into
the Broadway Cares family.
We salute the generous companies that provided major support of our programs in 2003.
A banner from BC/EFA’s two grand sponsors, The New York TImes and Continental Airlines, hangs proudly at the Broadway Flea Market and all 2003 BC/EFA events;
Denis O’Hare, Felicia Finley, Tom Wopat, and other Broadway stars prepare to throw the first ball at the opening day of The Broadway Show League,
sponsored by Anheuser Busch with $50,000 to BC/EFA; Jerry Mitchell thanks John Dempsey, President of MAC Cosmetics and Chairman of MAC AIDS Fund,
for the $75,000 sponsorship of Broadway Bares.
corporate support
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