radio - Qantas

Talking Business with ITA BUTTROSE
10
Steve
Rust
the marketplace around where you can leave your TV,
how it can be picked up and how that will all work. It will
probably work through local councils and we’re working
with recyclers. There’s already many recyclers in Australia,
some are local and some are international companies that
are recycling and of course this will be a lot of increased
business opportunity for them, and as we get closer to the
launch date we’ll be going into contracts negotiations with
those recycling companies.
IB Are there lots of uses that old TVs can be put to?
SR In Japan, the Panasonic recycling factory recycles 98%
of the materials in a television.
IB Wow! You’d never think to look at that would you?
[Laughter] That that would be possible. Panasonic is very
eco-friendly, isn’t it?
SR Well, we pride ourselves in that, in fact I’m wearing my
little eco-badge today.
IB Yes you are.
SR Yes.
IB Nice green badge there.
SR It’s driven right down from the president all the way
through the corporation. In fact, eco-targets are set for
long-term planning along with sales and profit and it’s
promoted and publicised throughout the company. The
company is very, very supportive of the environment. In
fact, our president thinks that the 21st century is going to
be the Green Revolution, a bit like the Industrial Revolution
of the 18th century, and the IT and Telecommunications
Revolution, the Knowledge Revolution of the 20th century.
IB One final question, you’re a great user of Twitter and
Facebook and Flickr, you yourself, lot’s of messages there,
do you find that a very effective way to communicate the
Panasonic message?
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QANTAS INFLIGHT ENTERTAINMENT | JUNE 2010