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Talking Business with ITA BUTTROSE 26 Paul Cave everything is all imperial – is 57 feet high, and I remember going up that ladder with the leather shoes on and being really, really petrified of my shoes slipping and wetting my pants a bit. IB Oh my word. PC Quite a bit. IB But you made it to the top. PC Finally. [Laughter] IB And the view from the top, do you remember how you felt when you got to the top? PC Oh, amazing. I think being able to get that 360 degree perspective of this incredible city, this magnificent harbour, the skyline, the coast... just stunning and you’re standing on top of a bridge that moves slightly, it’s an exhilarating feeling, it’s very emotional and it still does that to me today. IB This is Talking Business with Ita Butrose and my guest is Paul Cave, the Founder of BridgeClimb. Yes, it’s amazing. You said we’re allowed to lease the bridge, but what you’ve actually done is taken an icon brand and made the brand even more famous. I mean, that’s what you’ve done isn’t it? PC Yes, absolutely, being able to share it and show it off and use an asset that’s otherwise sitting there, this aspect of it would otherwise be redundant, so it’s wonderful. IB Word of mouth must be a very effective marketing tool? PC Ita, more than half the people who climb, climb as a result of someone who’s done it and encourages them to do it or buys them a gift certificate. Yes, very much so. IB The Australian Tourism Commission advertises what you do as well? PC They do, yes, thank goodness. <strong>radio</strong> QANTAS INFLIGHT ENTERTAINMENT | JUNE 2010
Talking Business with ITA BUTTROSE Paul Cave QANTAS INFLIGHT ENTERTAINMENT | JUNE 2010 IB So everybody’s on board? PC It really is a win, win thing. It really is. For tourism and for the city and the opportunity to do this is very positive. IB At the beginning of the interview you said the simplest ideas are usually the winning ones. What advice would you offer to budding entrepreneurs? PC It is often that really simple thing and I think those little simple ideas often float by us and it’s the people who grab those ideas and actually do seek to actualise them. It’s important we do this and you’ve got to go all out, be very obsessive, be focused, get an idea. It’s highly desirable to be very passionate about whatever you’re doing and an idea in business, you’ve got to have real passion. But then it is about turning what often for many people is a dream or a fantasy into really doing that. You’ve really got to pursue that and really be an actualiser. IB Yes, because it’s one thing to have the dream, but then you’ve got to be really practical about how you make it come true. PC Yes, very much so. IB That requires hard work doesn’t it? PC Often, and as I said, multi-marathons I think frequently, yes, very much so. IB It certainly is, and thank you for being with us on Talking Business. Paul Cave. PC Thank you. Appreciate it. <strong>radio</strong> 27
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