Understanding the Product - LG Mobiles

Understanding the Product

LG Optimus
LG Smartphone for delivering the ideal mobile experience - with
easy UI & preloaded apps & content.

3
What is Android?

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Android Platform
Android is an operating system developed by Google
and the OHA (Open Handset Alliance)
Provides a suite of software for mobile devices:
•Operating System
•Google services
•Wide range of mobile applications
Open Source to enable application developers to
create truly integrated apps:
•Link to the phone’s core functionality
i.e. make calls, send texts etc.
•All apps have equal access to the handset capabilities:
i.e. access your contact information from a social networ
king application

Google Services
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Google account integration
Once logged on with a Google account, all email,
calendars, and contacts are synchronized and
backed up.
•Gmail Calendar
•Gmail Contacts
•Google Maps
Very similar to Google Maps on a PC:
•Search for places of interest (shopping, food etc)
•Get directions
•Map and satellite view
•Traffic & Street View
Google Account Sync
– Automatic Google Account OTA Synchronisation for:
•Contacts
•Calendar
•Maps
•Email

6
Android Market
Big name and independent developers all in
one place
Download and install software over-the-air
•No need to connect to a PC
Easy to find what you want:
•Application categories
•Sorting options
(popularity, date, free or priced)
•User ratings and comments
Mobile Applications
•Find thousands of apps (free and paid) organised in
one location
•Applications can customise and interact to the
hardware level, providing more options to personalise
the device

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Understanding
Optimus (GT540)

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Enhanced UI
Android Powered, Uniquely LG
LG Customised UI will provide an easy transition for existing
LG users and allows the user to set the number of home
screens (3/5/7)
Integration with Android applications and social networks
give first time smartphone users the usability they seek
View key notifications from the idle screen without the
need to unlock your phone
Active widgets give you quick access to your key apps and
features, directly from the Android desktop!
•Optimus GT540 is Android version 1.6
•It is upgradable to 2.0
•Upgrading would be effective Sept end 2010*.
•This would be a running change, and for existing customers .exe file
would available on website
Ease of Use
* To be confirmed

Fun & Lifestyle
Android Market
- An online applications store developed by Google for Android devices.
- An application program ("app") called "Market" is preinstalled on Android devices and allows users to browse and
download apps published by third-party developers, hosted on Android Market. It provides a good mix of free and paid
application. And has one of the easiest interfaces to use.
- The user can easily download applications directly to their phone, using their data connection. This enables them to
enhance their Android experience, without the need to connect to a PC.
- Android market also offers the user the ability to get updates to the software that they have downloaded, ensuring that
they are always using the latest version.
World of Apps

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Fun & Lifestyle Preloaded apps & content
Optimus : Ready to use
Preloaded 12 app
+
20 Songs & 10 videos
Task Killer
Ol file manager
Foursquare
Layar
Wikitude
PicSay Pro
Wapedia
One click to kill apps running in the background
Browse SD card, create directories, rename, move & delete files
New ways to explore your city
Makes sets of data viewable on top of viewfinder as you pan
around the city and point at buildings.
Location-aware app, that shows info of the building you point
the camera at.
Image editor
Encyclopedia on mobile devices

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Fun & Lifestyle World of Apps
Optimus : Ready to use
Preloaded 12 app
+
20 Songs & 10 videos
Qik
Shazam
Shopsavvy
Ndrive
Dictionary
LG App Advisor
Lets you record videos and share with friends
Identify music tracks; store and buy them
Basis barcode helps find more information about the product
Enable accurate navigation system
LG customised Oxford , Colin & star publication (Eng-Hindi)
Shows the recommended apps. lists on the phone

Optimus (GT540)
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Enhanced Camera
Socialize your Mobile Life
Enhanced Multimedia
Enhanced for Mobile
Internet

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Fun & Lifestyle
Enhanced Camera
Camera indicator area
Make the most out of your pictures
• Face Detection gives you the perfect image focus
• Geo Tagging reminds you where your picture was taken
• Smile Shot captures as you smile.
Face Detection Intuitive 3D Gallery
Multi Purpose
• The 3D gallery makes it intuitive to browse through your
pictures and find the one you want

Fun & Lifestyle
Enhanced Camera
Enhanced Multimedia
Media Player
Multi Purpose
More than just watching and listening
•Support for DivX and Xvid lets you watch your
favourite movies and videos without manual encoding
• The built-in video editor allows you to cut and arrange
your video clips however you like.
Video Editor

Mobilise Your Social Life
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Fun & Lifestyle
Enhanced Camera
Enhanced Multimedia
Multi Purpose
Stay Connected with integrated social networking
• Manage your social life on the go, with integrated
clients for Facebook, Twitter and Bebo.
• Post your latest status, upload photos or write on a
friend’s wall.
• Three ways to access social networks: Widgets for quick
access, clients for more options, or use the browser to
access the full website.
SN Client
ⓘ Bebo
Blake Lively
Indicator
Status Home Profile
Friends Message
∨
Lifestream
Blake Lively
“Follow your heart”
Tom Anderson
“Life’s fun!”
8minutes ago
Jess Alba
“I’m the happiest girl”
Yesterday
1minute ago
N

Mobilise Your Social Life
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Fun & Lifestyle
Enhanced Camera
Enhanced Multimedia
Enhanced for Mobile
Internet
Multi Purpose
Experience a better mobile internet
• Google Mobile Services and LG Email Client come
together to deliver an enhanced mobile experience
• Personal or business email on the go, from MS
Exchange, Gmail, Yahoo, Hotmail and more
• Access Google services on the go, with Google Maps,
YouTube, Search, Talk and more.

Summary
18
3.0” (7.62cm)
HVGA
Touch
Screen
3MP
Android
OS 1.6
A-GPS
1500mAh
HSP
A
BT 2.1
EDR
HSDPA 7.2
Wi-fi
3.5mm
jack
Accessories
Standard
•Battery – 1500 mAH
•Charger
•2GB Msd Card
•Data cable
•Stereo Headset
•Manual
Unique
•Stylish Velvet Pouch
•Stylus

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Questions & Answers

Q & A
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SN Manager
Can I use several accounts from
different social networking sites?
When I log on, am I taken directly to
the social networking site?
Can I check new postings on my
social networking site in real-time?
Where can I see updates from my
Social Networking Sites?
…Yes, you can setup and manage your Facebook,
Twitter and Bebo accounts from the SNS application.
… No. The LG SNS Manager application allows you to
check updates and content without having to go to the
social networking site.
… Yes, you can instantly check for status updates and
also schedule automatic updates every 15min – 4hrs
between certain times of day.
… Through each linked contact in the address book,
through the widgets added to the home screen or in
the SNS Manager application directly.

Q & A
21
SN Manager
Is it possible to sync with my
company Email server?
What can I sync when connected to
a Microsoft Exchange Server?
What are the major email services
supported by the GT-540?
Will LG provide an upgrade to later
versions of Android?
… Yes, several Email providers are supported
including Microsoft Exchange push Email.
… The bundled application allows you to sync Mail,
Contacts, Tasks and Calendar.
… The system supports several major mail services,
including Gmail, Yahoo mail, Hotmail. AOL and other
ISP Email services.
… Yes, LG will provide an upgrade to Android 2.0.

Target Audience
Our Target Audience
�25-35 years SEC A+/A,
� Metro/Mini-Metro. Educated
�Socialize with friends after office hrs or on weekends.
�Cool in attitude and willing to accept new ideas.
�Interested in new Experiences
�Currently own multimedia or entertainment phones
( eg 5800 xpress)
� Needs to purchase
“…new experiences, new possessions, new
technologies… that’s what I want”
•need something more than a feature phone
•Always the latest
•Power/ status
� Mobile Usage and Attitude
Device “…open Introduction to accept & use new functions”
� Keen on finding new application and sharing with friends
� High on SNS
� Quick internet browsing
� A well researched purchase
� Internet is the biggest source followed by Stores –
Salesmen, brochures, References - Friends/Rel.
� Brand key differentiator