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I n P rint • O nline • A nytime

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Dayton Daily News Neighbors<br />

Open $750 $2,500<br />

per year per year<br />

Zone 1 (Kettering, Oakwood) $ 14.31 $ 10.83 $ 9.62<br />

Zone 2 (Centerville, Bellbrook) 13.04 9.50 8.65<br />

Zone 3 (Warren County) 8.00 6.90 5.74<br />

Zone 4 (Greene County) 13.77 10.26 9.26<br />

Zone 5 (Huber Heights, Vandalia) 11.60 10.26 8.47<br />

Zone 6 (Englewood, Trotwood) 9.07 7.86 6.67<br />

Zone 7 (Downtown Dayton) 11.54 10.46 10.05<br />

Zone 8 (Miamisburg, West Carrollton, Eaton) 8.98 7.19 6.25<br />

Zone 9 (Miami County) 13.04 8.36 7.07<br />

Piggyback discount per zone 2.00 1.00 1.00<br />

Color: spot or 4-color, 60 column inches or less: $81<br />

spot or 4-color, more than 60 column inches: $144<br />

Special Rates<br />

Multiple run discount: for ads running within 7 days in the same<br />

publication; 20% second run, 35% each additional run. Not applicable<br />

to pick up discounts.<br />

Non-profit: companies are awarded $25,000 contract level.<br />

Premium placement: section can be guaranteed for a 15% premium.<br />

Anniversary sale: Run up to a double truck and get 50% OFF SPACE<br />

COST. Increase space and increase sales with this discount offer on<br />

one ad per year.<br />

Minimum size requirement thirty (30) column inches: Cannot be<br />

combined with any other discounts. Ad must specify ANNIVERSARY<br />

SALE in ad copy.<br />

Frequency Rates: For ads running in the same publication at least:<br />

13x 20% discount*,<br />

26x 30% discount*, 52x 40% discount*.<br />

*All discounts calculated off open rates.<br />

Grand Openings: Consult with your advertising representative to<br />

discuss discount packages.<br />

Digital Ads<br />

Digital ad sending options<br />

Internet: Send us your ad over the Internet by accessing<br />

www.sendyourad.com. This will provide you with an order form and<br />

simple instructions for attaching your ad and its accompanying files.<br />

There are no extra fees, turnaround schedules or delays to transmit<br />

ads immediately over the Internet. You can use this Web site with<br />

any computer that has Internet access. This Web site allows multiple<br />

formats (e.g. Acrobat PDF, EPS, TIFF); however, PDF is the requested<br />

format.<br />

AdSEND: If you are an AdSEND subscriber (member of Associated<br />

Press), we can receive your display ad via AdSEND routed to us<br />

through Associated Press. All AdSEND files are PDF format.<br />

You can also send us your digital ads via CD-Rom.<br />

Please include a hard copy proof with disks.<br />

Label media appropriately with name, phone, publication date and<br />

return address.<br />

E-mail: Sending your ad via e-mail attachment is not recommended.<br />

Such attachments are not always reliable and can contain viruses. If<br />

you must send your ad attached by e-mail, you should address your<br />

message to sendyourad@coxohio.com.<br />

If you would like more information on how your company can<br />

send ads electronically, call the Publishing Operations Department<br />

at (937) 225-2059 or visit our electronic ads Web site at<br />

www.sendyourad.com.<br />

5<br />

Mechanical Measurements<br />

Shoppers’ Extra<br />

Every business could use some extra shoppers, and our Shoppers Extra in<br />

both Butler and Warren counties combine local news and features content, our<br />

very popular “Cook of the Week” featuring local recipes, as well as hundreds<br />

of classified ads for merchandise, autos, real estate. With weekend distribution,<br />

the Shoppers Extra is also packed with grocery coupons and inserts from<br />

local and national retailers.<br />

Butler County Shoppers Extra:<br />

Delivered to Non-Subscribers of the Middletown Journal,<br />

Hamilton Journal News and Oxford Press in Butler County and the cities of<br />

Franklin and Carlisle. Butler County Version<br />

Zip codes distributed: 45005, 45042, 45044,<br />

45050, 45067, 45330<br />

Warren County Version Zip codes distributed:<br />

45034, 45036, 45039, 45040, 45054, 45065,<br />

45068, 45107,* 45140, 45152, 45122*.<br />

* Partial Zip disclaimer<br />

Deadline: Tuesday, 4 p.m.<br />

Photos cut with 90-line screen. Ads must be at least as many inches<br />

deep as they are columns wide.<br />

Standard-size p<strong>rint</strong>ed page:<br />

11 5/8" x 21".<br />

6 columns per page.<br />

1 13/16" per column.<br />

Tabloid-size p<strong>rint</strong>ed page:<br />

9 5/8" x 11 1/2".<br />

5 columns per page. 1 13/16" per column.<br />

Tabloid double truck:<br />

10 1/2 columns (20 5/16" x 11 1/2").<br />

Standard double-truck page:<br />

12 1/2 columns by 21". Minimum double-truck width accepted is 8 1/2<br />

columns (8 columns plus the gutter, which is billed as 1/2 column).<br />

Only 8 1/2, 10 1/2 and 12 1/2 column double truck ads will be accepted.<br />

126 column inches per ROP page (billed).<br />

All ROP ads over 18" must go full depth (21").<br />

All Tabloid ads over 10" must go full depth (11 1/2").<br />

Any ads over 18" deep will be charged the full depth of 21".<br />

Strip ads must be at least 5 columns x 2".<br />

Note: The p<strong>rint</strong>ed page will be reduced up to 2 percent to ensure p<strong>rint</strong><br />

quality. Digital files may be adjusted to fit.<br />

See your advertising representative for other sizes.<br />

Rates<br />

Open $9.00<br />

6x 7.50<br />

12x 6.00<br />

24x 5.00<br />

52x 4.50<br />

Contact any Cox Ohio Publishing representative for details on how you can ad your<br />

message to the Extra.<br />

All ads that appear in p<strong>rint</strong> may appear o<strong>nline</strong> in some form on<br />

any or all of our Web sites. Ask your sales representative for more<br />

information.<br />

Column width for standard-size display pages:<br />

Minimum<br />

Number of Width Width depth<br />

columns in inches in inches in inches<br />

1 1 13/16 1.833 1<br />

2 3 3/4 3.792 2<br />

3 5 3/4 5.750 3<br />

4 7 11/16 7.708 4<br />

5 9 5/8 9.667 5<br />

6 11 5/8 11.625 6

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