I n P rint • O nline • A nytime

Special Services
Co-operative Advertising
We can help you discover extra dollars to increase your advertising
exposure with co-op advertising. Our free services include: computer
access to applicable co-op programs; supplier advertising fund
inquiries; effective co-op ad allocation, copy, layout and campaign
planning; and duplicate billing and tear sheets.
For co-op advertising assistance, call your account representative.
Market Research
Our Advertising Marketing Research Department can provide you
with valuable market data to help you plan your advertising and
merchandising strategies. Information available includes demographics,
retail sales, shopping habits, newspaper readership, media analysis,
lifestyle segmentation, site location analysis and an array of customized
database applications.
Copy Regulations
Type or cuts will not be set parallel with column rules, upside down or
backwards, or in any other unorthodox manner, when such occupies
10% or more of the total space, except full-page ads may be turned as
much as 90 degrees.
Political Regulations
• The words “Paid Political Advertisement” must appear on the top of
each ad in at least 12 point type — (1 or 2 column ads = 1 time,
3 or 4 column ads = 2 times, 5 or 6 column ads = 3 times)
• At the bottom of each ad, a disclaimer must appear in 8 point type,
“Paid for by” (person’s name or committee, etc.)
• All political ads must be paid for in advance.
• The above mentioned also applies to inserts/flyers.
Contract Regulations
Exceeding contract: If advertiser exceeds contract level, the rate
will be adjusted accordingly to the new contract level achieved for the
previous 30 days (or beginning of contract if within the first 30 days
of contract) and for the remainder of the contract. Periodic reviews of
contract performance may result in mid-contract rate adjustments in
order to provide the advertiser the lowest rate possible.
Contract not fulfilled: If, at the expiration of an advertising contract,
or upon prior termination by the ADVERTISER or the PUBLISHER, for
any cause, the ADVERTISER has not met the expenditure specified, the
advertising space purchased will be rebilled to the ADVERTISER at the
dollar volume level actually incurred, according to the rate schedules in
effect when the advertising was published. Periodic reviews of contract
performance may result in midcontract rate adjustment, in order to give
the advertiser the lowest rate possible and avoid excessive short-rate
charges.
Terms of Payment
Retail advertising rates are not commissionable. Payment must
accompany all orders from accounts until credit is established. Credit
available upon approval of credit application. Applications are available
from your advertising representative. Invoices are due and payable
20 days after receipt. Publisher reserves the right to establish late fees
and penalties.
• Retail rates are available to advertisers who sell a product or service
to the public, through one or more retail outlets, owned and operated by
the advertiser in our retail trade area.
• Maximum adjustment for errors will be limited to the actual space in
which the error occurs.
Confidentiality: It is expressly agreed that neither Advertiser nor Cox
Newspapers, nor their respective agents and representatives, shall
disclose in any manner the terms and conditions of this Agreement to
anyone not a party to it.
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General Rate & Copy Policy
Cox Ohio Publishing reserves the right to properly classify, reject,
alter or omit part or all of any advertisement, or lighten type, borders
and cuts to conform with the policies of the newspapers or the best
interests of its readers.
Fraudulent, dishonest or misleading advertising will not knowingly be
accepted.
Verbal agreements, promises, waivers, understandings or conditions of
any nature not contained in this rate card shall not be binding upon the
publisher.
All advertising is accepted and published with the understanding that
all the rates and regulations herein contained are acceptable to the
advertiser.
Advertiser assumes all liability for content of advertising, and agrees to
defend, hold harmless and indemnify Publisher for all damages arising
therefrom. Liability for typographical errors, wrong insertions, omissions,
late publications and/or nonpublication, nonperformance due to Acts of
God, as well as all other matters Advertiser might raise relevant to this
contract, is limited to an adjustment of charges. Claims for an allowance
for such matters must be made within seven (7) days of the matter’s
first occurrence. Publisher will not be deemed to have broken this
contract, nor will Publisher be liable for lost profit, unachieved business
opportunities, consequential damages or any other monetary damages
beyond the advertising charges payable to Publisher hereunder.
Services purchased by Advertiser through an advertising agency will
count toward any dollar volume requirement herein. Advertiser accepts
full joint and severable liability, along with the advertising agency, for all
advertising purchased hereunder through an agency.
Publisher reserves the right to revise or reject, at its option, any
advertisement deemed objectionable by the Publisher in subject matter,
phraseology or composition or any advertisement illegal under the
laws of the state. (Publisher shall determine the classification of each
advertisement.)
The Publisher reserves the right to revise advertising rates upon
30 days’ notice to current rate holders.
Advertising set to resemble news matter must carry the word
“Advertisement” at the top in bold 8-point type once for every two
columns of width.
No adjustments will be made because of position when ad is properly
classified.
All “going-out-of-business” ads will be accepted on a cash-with-copy
basis only.
Brokered advertising space will not be accepted.
Rates included in this rate card or in advertising agreements do not
include any network sales commission, transaction or other such fees,
which shall not be the responsibility of the Publisher unless so specified
in writing.
In publications that provide a Web presence for in-paper advertisements
as part of the standard per-column-inch rates, advertisers may elect to
opt-out of the Web portion of that advertising placement and Cox Ohio
Publishing will refund a portion of the advertising charges for omitting
these services. An advertiser may only opt-out of the Internet portion
on or before the published camera-ready deadline for the ad. After
that time, the Internet presence may be turned off at the advertiser’s
request, but no refund will be provided.
Notice of error or omission
Advertisers are requested to check the first insertion of any ad for
accuracy. We cannot be responsible for more than one incorrect
insertion or for more than the cost of the advertisement in which the
error occurred, nor can the Publisher assume liability or financial
responsibility for omission or typographical errors. We will not be
responsible to give adjustments on ads run after 90 days from
publication.