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Download Now - Nelson Mandela Bay Business Chamber

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Dave Coates is not one to let circumstances hold him back. Within two months of moving to<br />

Port Elizabeth from Pretoria, he started Port Elizabeth.NET, a software developer community<br />

sponsored by Microsoft South Africa. Within 18 months, participation in the community had<br />

been made a formal requirement on the BSC Honours degree at the <strong>Nelson</strong> <strong>Mandela</strong> Metropolitan<br />

University. He worked as a senior developer on a project for the <strong>Nelson</strong> <strong>Mandela</strong><br />

Metropolitan Municipality for two years, playing a role in developing and designing billing<br />

systems, playing a leading role in the reporting functions of the system. He was also a senior<br />

developer and joint development lead on a housing delivery management system for the<br />

municipality. Currently the owner of Create IT, Coates has no formal business or technical<br />

education apart from graphic design. “I don’t see this as a hindrance,” he says. “I just work<br />

harder than everyone else and never give up.” Coates believes that raw talent should be put<br />

to use. “Push the boundaries of what consumers and existing businesses think is possible,” he<br />

says. “Young entrepreneurs should not be held back by failures in the past.”<br />

Deirdre Elphick – Moore, 36<br />

Founding member, The Office Coach<br />

The Office Coach is a small, female-run enterprise, operating nationally and focusing on soft<br />

skills development. “I co-founded The Office Coach in 2009, and, with my partner, manage all<br />

aspects of the business, including material development, the facilitation of training, marketing,<br />

public relations and finance,” says Moore, who is not originally from Port Elizabeth, but<br />

moved to the city after a successful stint in London to enable her young family to enjoy the<br />

Friendly City lifestyle. Moore and her co-founder have leveraged opportunities presented<br />

through networking and consistently high service levels. She believes their greatest success<br />

has come from proactively seeking partnerships. “My passion is for personal and workplace<br />

effectiveness training and development,” she says. “I facilitate learning across a wide range of<br />

government and corporate clients.” Moore feels a profound sense of purpose and believes<br />

strongly in the importance of her role in developing the people of South Africa. “Every young<br />

business person should be looking at ways to generate employment for the people of the<br />

Eastern Cape. We should be giving a leg up – not a hand out.”<br />

Dave Coates, 32<br />

Owner, Creative IT

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