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Download Now - Nelson Mandela Bay Business Chamber

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40<br />

Bianca Wright, 34<br />

Head: Journalism, Media and Philosophy, <strong>Nelson</strong> <strong>Mandela</strong><br />

Metropolitan UniversitySchool<br />

At just 34 years old, Dr Bianca Wright leads the Department of Journalism,<br />

Media and Philosophy at NMMU. A successful freelance journalist<br />

and Public Relations strategist, Wright is no stuffy academic. While she<br />

relishes her role managing the strategic direction of her department, it<br />

is her continued work in journalism and public relations that allows her<br />

to best serve her students, by giving them insight into current industry<br />

trends and the benefit of her real world experience. She encourages her<br />

students to engage in the community through projects with non-profit<br />

organisations that are integrated into their learning. “My management<br />

philosophy is based on the idea of visionary leadership,” says Wright,<br />

the recipient of three teaching awards. Wright recently took on the role<br />

of Managing Editor of the new student newspaper, NMMyou, and has<br />

worked closely with the Department of Student Development and Governance<br />

on a proposal for a new student radio station. “I encourage my<br />

students to be entrepreneurial in the endeavours,” says Wright. “The field<br />

of media is small in the Eastern Cape, and equipping students to create<br />

their own jobs is vital to the future success of our province.”<br />

Benita Jones, 33<br />

Owner and Director, Producer Ally<br />

Benita Jones has always been an entrepreneur at heart. “I had my own<br />

shop on my parents’ farm when I was young, and even had a little clothing<br />

shop when I was in Matric,” she says. “My ‘actual’ career started in<br />

1999 when I began working for Riverside Enterprises, a citrus pack<br />

house in Fort Beaufort, managing their cold store and loading of containers<br />

for exports.” It was here, says Jones, that her passion for logistics<br />

was ignited. She launched a logistics company called Citrus Direct (later,<br />

Hooked on Fruit), managing the complete logistics chain for Riverside<br />

Enterprises and three other exporters. Finally, in November 2006, Jones<br />

began her own logistics company called Producer Ally with partner Liezl<br />

Pentz. “The main obstacle was obtaining finance,” says Jones. She credits<br />

her team’s dedication for her company’s continued success. “We started<br />

Producer Ally with no funding at all. Young entrepreneurs should take<br />

that crazy leap of faith – the rest will come,” she says. Jones is passionate<br />

about the Thembani Sindawonye Bedford Project, aimed at creating<br />

employment, and the Bedford Township Garden project, both initiatives<br />

that are managed by her mother, Lana Blom.

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