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ON FOOD fORTI - DOH Central Library - Department of Health

ON FOOD fORTI - DOH Central Library - Department of Health

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A Report on Food Fortification 27<br />

and social marketing, as we have found<br />

out in our experience in Nueva Ecija. The<br />

major responsibility for promotion <strong>of</strong><br />

course lies on the-manufacturer <strong>of</strong> the<br />

Premix, but in Nueva Ecija, the OOH­<br />

Nutrition Service, the Provincial <strong>Health</strong><br />

Office, and FNRl have been collaborating<br />

in social marketing to initiate the rice<br />

I<br />

enrichment habit in the population. But<br />

as in any other commercial product, a<br />

tremendous and sustained effort. in<br />

promotion is required. Since this is<br />

expensive, andsince the ultimate objective<br />

isimprovement<strong>of</strong>health<strong>of</strong>the population,<br />

the government and NGOs must help<br />

through an intensive social marketing<br />

program to make the venture attractive<br />

to private entrepreneurs, rice millers, and<br />

traders.

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