The fi ne art of style guide design The fi ne art of style guide design
The fi ne art of style guide design The fi ne art of style guide design
The fi ne art of style guide design The fi ne art of style guide design
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SESSIONS<br />
Think-tank: Industry Leaders on the<br />
Issues <strong>of</strong> the Day<br />
Property DNA: How to Identify<br />
Your Property’s “It” Factor<br />
<strong>The</strong> Retail Landscape:<br />
Where’s the Opportunity?<br />
Direct to Retail: Deadly or<br />
Dyn–o-mite? (Debate)<br />
What Makes a Good Promotion?<br />
<strong>The</strong> Pro<strong>of</strong> is in the Packaging:<br />
Designs that Sell<br />
Launch & Longevity: Building<br />
Your Brand Through Onli<strong>ne</strong> Retail<br />
P<strong>art</strong><strong>ne</strong>rships<br />
<strong>The</strong>re’s No Such Thing as<br />
Overexposure: Building Buzz<br />
Trendspotting: Kids At Leisure<br />
10 Kids Products that “Wow” & Why<br />
Wholesome Entertainment for a Potty<br />
Mouthed World<br />
Network woorrk<br />
with<br />
presented presen ented d by:<br />
Seek kid consumers<br />
& retail attention?<br />
License, Manufacture,<br />
Distribute, Market kids<br />
licensed products?<br />
Retail Spotlights<br />
Mass Market<br />
<strong>The</strong> Retail Org Ch<strong>art</strong><br />
Case Studies<br />
Activision • C<strong>art</strong>oon Network Enterprises ses • Dis<strong>ne</strong>y yCo Consumer Consumer Cons Products Produc Products Produ • Fisher - Price • Jakks Paci<strong>fi</strong> c •<br />
Manhattan Toy • MGM Consumer Products ucts • New Ne New wL w Li<strong>ne</strong> Cin Ci<strong>ne</strong>ma<br />
<strong>ne</strong>ma • NTD NT N Apparel Appar • Pokemon USA • Ragdoll •<br />
RC2 Corp • Sony Pictures Entertainment ertainment • Universal Univer Studios Studi Stud udios Consumer Consum Products Group •<br />
War<strong>ne</strong>r Bros CConsumer<br />
Consumer Prod Products oduc ducts • Upper UUpp<br />
pper Deck Com Company m<br />
www.kidscreenwest.com<br />
George Whalin,<br />
CEO, Retail Management<br />
Consultants<br />
Jim Davey,<br />
Senior Vice President <strong>of</strong> Marketing<br />
& Retail Development, Nickelodeon<br />
& Viacom Consumer Products<br />
Breathing New Life into<br />
Teletubbies at Retail<br />
Pokémon: Takes the Driver’s Seat
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