The fi ne art of style guide design The fi ne art of style guide design

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Congratulations! We salute the team at Decode Entertainment for 10 years of excellence in children’s programming. Best wishes from the RBC Royal Bank ® Media & Entertainment Team. www.rbcroyalbank.com/media ® Registered trademark of Royal Bank of Canada. RBC and Royal Bank are registered trademarks of Royal Bank of Canada. VPS40099
C E L E B R A T I N G 1 0 Y E A R S • S P O N S O R E D S U P P L E M E N T NATURALLY SADIE: 65 episodes x 22 minutes Charlotte Arnold as budding naturalist, Sadie Hawthorne © 2005 DECODE/Sadie Productions 2 Inc in other areas of kids or teen production, but we looked outside of that pool,” Stevenson says. While most decade-old production companies have only recently dived into creating an interactive division, Decode started to build websites for its programming before broadband was widespread. “In fact, convincing broadcasters they should not just take our websites or our characters for their own sites but buy them was an interesting fi rst step,” DeNure says, adding broadcasters today wouldn’t even think about picking up a show without fi rst thinking about the online component. And speaking of Decode’s clients, it’s a more competitive world not only from the number of kids cablesat channels but also new screens such as mobile, iPods and gaming. Court says Decode has responded to this challenge by upping the offer of its non-broadcast content of its shows. Stevenson says Decode’s next step is exploring interactive play with portable devices. The content can now be bigger and better because kids can download faster and on different handhelds. “Kids are more pliable and they’re the best testing ground for innovative material and how they use content,” she says. “We’re super excited because the screens are more prolifi c and they can go into new and interesting places.” And one place Decode has broken through is on the TV screens with Dudson’s Modern Tales in Toronto’s subway “Even though Steven had 11 years of putting together some of the most important live action shows ever seen in Canada, and I had a history in primetime, people were like, Decode? Live action?” 39
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The fi ne art of style guide design The fi ne art of style guide design

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