MONTAGUE 2013 BICYCLE PROGRAM

FOR IMMEDIATE RELEASE
CONTACT:
Jessie Calkins
Montague Corporation
1035 Cambridge Street
Cambridge, MA 02141, USA
Telephone: 1-800-736-5348 X 201
Email: jcalkins@montaguebikes.com
MONTAGUE “BIKE SMASH” AT INTERBIKE:
THE HIT OF THE SHOW
Las Vegas, NV- At this year’s Interbike, the largest bicycle industry tradeshow in North
America, Montague Corporation will be demonstrating how vulnerable bicycles are to vandalism
and theft when locked outside. Montague’s booth #24105 will feature a “Bike Smash”. Interbike
attendees will be invited to swing a weapon of their choice at a bike locked to a parking meter.
While the “Smash” itself promises to be entertaining, the resulting damage will, no doubt, be a
sobering reminder of the fate that can befall a bike left outside, even if it is securely locked.
Thanks to their patented folding system, Montague's full-size bikes fold quickly and
easily, without the use of tools, to easily store inside, safe from the "swinging mallets" of urban
environments. Folding down to a compact 36”x 28”x 12” in less than 20 seconds, while still
offering the ride quality of a non-folding bike, Montague bikes uniquely address an industry need
for high-performance, secure portability.
Bicycle security has become a genuine concern for many cyclists in recent years. As
bike ridership has increased across the U.S., so, unfortunately, have instances of theft and
vandalism. And while a good, strong lock and proper locking practice are both important, the
fact remains that no lock can compare to the security of indoor bike storage.
“Many cyclists live and work in urban areas, where bike theft is most common,” said
Montague Product Manager, Jonathan Vandenberg. “People know the risk of leaving their
bikes outside, but think they’re ok as long as they have a good lock, and some good luck. With
the Bike Smash, we hope to alert people to the dangers of leaving a bike – even a locked bike –
on the street. Bikes locked outside, even if they’re not stolen, are more likely to suffer damage.
Montague bikes, on the other hand are easy to store and bring inside, protected from theft,
vandalism, and even bad weather.”