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PACKAGING<br />
Case printing<br />
Original Philadelphia Cheesesteak Co. saves on ink and labor by<br />
consolidating functions.<br />
By Sara Pearson Specter, Editor at Large<br />
The Original Philadelphia Cheesesteak Co., a<br />
niche manufacturer of Philly-style sandwich<br />
steak product, used to use a two-step process<br />
to code corrugated containers to ship its products.<br />
First, printing date and lot codes directly on<br />
the box with a dot-matrix ink jet printer, then using<br />
a print-and-apply labeler to place a UPC bar code on<br />
the corner of the box.<br />
The company consolidated those functions by<br />
switching to four large-character continuous ink jet<br />
printers (Videojet, 800-843-3610, www.videojet.com)<br />
in <strong>20</strong>07. The change yielded tasty results, dramatically<br />
cutting coding-related downtime and eliminating<br />
the cost of labels. Further, the printers’ self-maintenance<br />
system continuously keeps printheads free<br />
of dust and debris for consistently clear codes, which<br />
the previous two-step process could not produce.<br />
“Crisp, clear codes are important to both our<br />
company and our distributors for tracking and tracing,<br />
warehousing and inventory, reordering, billing<br />
and order fulfillment,” says Jim Trivelis, president of<br />
Original Philadelphia Cheesesteak Co. “Clear codes<br />
set the tone for the entire supply chain process.”<br />
Orders are prepared and shipped from two processing<br />
facilities in Philadelphia: a 40,000-squarefoot<br />
facility that manufactures fully cooked product<br />
and an 80,000-square-foot counterpart for raw processing.<br />
According to Trivelis, the company’s old<br />
dot-matrix ink jet printers tended to print codes that<br />
would blur or bleed, and the print-and-apply labelers<br />
experienced extensive downtime, which required<br />
workers to hand-apply labels.<br />
Upon implementing the new printers the company<br />
saw results immediately. The printers provided<br />
consistently clear variable data such as date, lot code,<br />
product code and UPC bar code on up to 30 boxes<br />
per minute, translating to 12,000 boxes per eighthour<br />
shift and 60,000 boxes per week.<br />
“The print-and-apply labelers and dot-matrix printers<br />
just couldn’t keep up with those speed require-<br />
modern BEST PRACTICES<br />
delivers tasty results<br />
ments,” Trivelis says. “The print-and-apply labelers<br />
required time for setup and would take several minutes<br />
to execute a code change.”<br />
With nearly <strong>20</strong>0 product SKUs, Trivelis says it’s possible<br />
for a line operator to change codes up to 10 times<br />
per day. A laptop computer maintains the database of the<br />
company’s product SKUs, all of which have been loaded<br />
onto the four printers. When a new SKU is added, it is<br />
The company consolidated printing and labeling<br />
with large-character continuous ink jet printers.<br />
created on the laptop and then transferred with a USB<br />
memory drive to the printers. From there, choosing the<br />
desired code takes less than a minute.<br />
Further, the printers’ self-cleaning and maintenance<br />
system eliminates wasted ink and downtime because<br />
line operators don’t have to stop a line to prime, purge<br />
and clean the printhead. Low-ink warnings allow<br />
operators to add new ink without stopping production.<br />
Trivelis expects the new printers to pay for themselves<br />
in about one year, due to savings on ink, labels and<br />
labor.<br />
mmh.com MODERN MATERIALS HANDLING / A PRIL <strong>20</strong>09 33