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<strong>Boustead</strong> Sissons Paints’ new fac<strong>to</strong>ry in Nilai.<br />

<strong>Boustead</strong> Sissons Paints Sdn<br />

Bhd recorded lacklustre growth<br />

due <strong>to</strong> declining sales volume as<br />

a result of reduced construction<br />

projects. However, the company<br />

is confident of strengthening its<br />

brand position and improving<br />

marketability. This is reflected by<br />

the investment made for the new<br />

plant in Nilai, Negeri Sembilan,<br />

which will ease production<br />

bottlenecks. In line with<br />

streamlining efforts, the China<br />

fac<strong>to</strong>ry will be closed in the<br />

coming year.<br />

CONSUMER BRANDS<br />

Kao Malaysia Sdn Bhd<br />

weathered s<strong>to</strong>rmy market<br />

conditions driven by fierce<br />

competition and managed <strong>to</strong><br />

report an increase of 28% in<br />

profit contribution. Pro-active<br />

and innovative branding and<br />

distribution initiatives resulted in<br />

maintaining market share of its<br />

core products specifically in the<br />

sanitary and facial categories.<br />

Cadbury Confectionery Malaysia<br />

Sdn Bhd further reinforced its<br />

firm grip on the local<br />

confectionery market <strong>to</strong> maintain<br />

its status as a leader in the<br />

sec<strong>to</strong>r and posted a 116%<br />

increase in profit contribution.<br />

Comprehensive and innovative<br />

branding efforts kept the<br />

company’s core products in a<br />

commanding position.<br />

67

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