Show Daily - Sema

SEMA Mustang Build
Powered by Women Unveiled
The SEMA Mustang Build Powered
by Women, better known as “High
Gear,” made its debut on the opening
day of the 2012 SEMA Show. The
vehicle can be viewed in the Ford booth
#22200 until Show close on Friday.
The ’13 Mustang GT made national
headlines during the summer when
more than 40 women volunteered their
time and expertise to customize the
vehicle in less than two months.
The vehicle will now be auctioned
to raise funds for the SEMA Memorial
Scholarship Fund. Details about the
auction are available at www.sema.org/
Wednesday, October 31, 2012
8:00 a.m.–8:50 a.m. HRE Performance Wheels: Breakfast–World Debut of New HRE
Wheel Line & Supercar Unveiling (Booth 22359)
9:00 a.m.–9:20 a.m. Classic Design Concepts: Reshaping Low-Volume Vehicle
Manufacturing (Booth 21335)
9:30 a.m.–9:50 a.m. GoPro: GoPro New Product Announcement (Booth 20353)
10:00 a.m.–10:20 a.m. CU-ICAR: CU-ICAR Deep Orange 3: The Next Big Thing
(Grand Lobby, Vehicle Technology Center)
10:30 a.m.–10:50 a.m. Sherwin-Williams Automotive Finishes: Ray Evernham–
Special Project Unveiling (Booth 10831)
11:00 a.m.–11:20 a.m. TIA: Tire Industry Association Press Conference (Media Center)
Source Interlink Media: Check Presentation to Carroll Shelby
Foundation from SIM (Booth 12971)
11:30 a.m.–11:50 a.m. Mobileye Inc.: Independent Lab Tests Confirm Effectiveness of
Mobileye 560 Collision Avoidance System (Media Center)
12:00 p.m.–12:50 p.m. Text2Cars: Lunch Press Conference—
Plug & Go Control for your GM Vehicle (Media Center)
1:00 p.m.–10:20 p.m. Chicago Pneumatic Tool Co. (Media Center)
1:30 p.m.–1:50 p.m. Formula Drift: Formula Drift 2012-2013 Press Conference (Media Center)
2:00 p.m.–2:20 p.m. MSD Performance: MSD Announces Wired Less EFI for LS Engines (Booth 23127)
2:30 p.m.–2:50 p.m. ODYSSEY Battery by EnerSys: ODYSSEY Battery by EnerSys Unveils
New Product Line (Booth 24967)
3:00 p.m.–3:20 p.m. LINE-X Spray-on Truck Bedliners: LINE-X & West Coast Customs
Debut 20th Anniversary Edition Vehicle (Booth 34135)
3:30 p.m.–3:50 p.m. Holman & Moody: Holman & Moody 50th Anniversary Mustang
(Front of LVCC, Ford Out Front Area)
4:00 p.m.–4:20 p.m. Texas Auto Media Association: Sixth Annual Readers Choice Awards
(Media Center)
ASA Automotive Systems: Mobile Applications: The Future for Tire
Dealers (Booth 40003)
4:30 p.m.–4:50 p.m. R.O. Writer/Progressive Automotive Systems: R.O. Writer Shop
Management Software Announces Enhancements (Media Center)
5:00 p.m.–5:50 p.m. Kooks Custom Headers Inc.: Cocktails Press Conference—
Kooks Releases a High Flow EPA Legal Race Cat! (Booth 21647)
2 SEMA Show Daily
auctions. The SEMA Businesswomen’s
Network (SBN) launched the project
to showcase the talented women of
the automotive industry. With SEMA
and Ford Motor Co. teaming up for
the build, an additional 40-plus SEMA
Information on the ’13 Mustang GT can be found on www.SEMA.org/SEMAMustangBuild
or by contacting Bryan Harrison at BryanH@sema.org or 909-978-6691.
member companies donated products
and services, which include custom
paint, customized wheels, a custom
leather interior, a high-performance
suspension and a new supercharger.
Source Interlink Media was an active
partner in the build, and hosted much
of the build at its headquarters in El
Segundo, California.
The Official SEMA Show
Press Conference Schedule
Schedule current as of October 23, 2012, and is subject to change.
Toyota Dream Build Winner
Kyle Busch (center) and his “Rowdy Edition” Toyota Camry were named the winners of the
Toyota Dream Build Challenge at a media event yesterday emceed by roving auto racing
analyst Rutledge Wood (right) here at the SEMA Show. In the Challenge, four teams, fronted
by world-class drivers and gearheads, faced off to create customized versions of chosen
Toyota vehicles. From October 20–29, fans logged into the Challenge’s website to vote for
their favorite team while registering to win a grand prize featuring an exclusive race experience
at a NASCAR or NHRA event. Busch’s charity foundation garnered a $50,000 donation
from Toyota. Runners-up won donations of $25,000, $15,000 and $10,000, respectively, for
their favored charities.
SEMA Show Daily Update
Tuesday, October 30, 2012
Fuel-Tool, LLC, Booth #36199
Fuel-Tool announces the PT500, Fuel Transfer System. Once installed in the bed of your
truck, the PT500 accesses fuel from your pickup’s gas tank then transfers it to any gas
powered equipment. Whatever the need—recreational, commercial, farm, marine, municipal,
residential and wherever you are—you will have the convenience of fresh filtered gas safely
available whenever you need it.
Beanco Technology LLC, Booth #37195
Beanco Technology is launching Mobile Home, the patent-pending ultimate iPhone companion
for the car. Mobile Home connects your car’s existing hands-free system and Apple’s Siri
virtual assistant. Unlike current Bluetooth hands-free kits, Mobile Home allows drivers to
command Siri through the in-car microphone and hear his or her response through the car’s
speakers. It’s like driving with Siri in the passenger seat. Keyless start allows drivers to keep
keys in their pocket while Mobile Home allows drivers to keep the iPhone in their pocket.
Hyundai Motor America, Booth #24387
Inspired by Hyundai’s successful RE:MIX Lab program, Hyundai introduced a special-edition
RE:MIX production Veloster to the enthusiast crowd at this year’s SEMA Show. The specialedition
production Veloster features an aggressive sporty exterior appearance with a unique
body kit and gunmetal-finish alloy wheels, while the interior is enhanced with a premium
audio system. Truly a “re-mix,” this Veloster is a cool blend of exclusive features and options
that create a distinctive lifestyle offering from Hyundai.
Campbell Hausfeld, Booth #10218
Campbell Hausfeld President Terry Atwater presented the company’s new approach to
delivering high-performing air and power equipment to the automotive market. Programs
unveiled included a comprehensive CH Commercial compressor lineup with 25 models across
a Shop Air Series, Tire and Lube Series, Paint and Body Series and Service Truck Series; its
first-ever rotary screw air compressor; a new plasma cutter; and a preview of 22 new air tools
to be available in Q1 2013.
3M Automotive Aftermarket, Booth #12227
3M Automotive Aftermarket introduces 3M Trizact 5000 Sanding Discs and Hand Sheets
that can help reduce the amount of labor devoted to paint finishing, which will change the
process for paint repair. Available in 3-, 5-, and 6-in. sizes, the 5,000-grit damp-sanding disc
leaves a sanding pattern so refined that the paint is reflective. It is possible to skip the step
of compounding altogether in many cases. The 3M Trizact 5000 is engineered to be used in
body shops on fresh paint and can be used to match texture without leveling. Older paint can
be improved by using 3M Trizact 5000 discs to eliminate swirls, scratches and oxidation.
Hannibal Industries Inc., Booth #10185
Hannibal Industries is showing its custom OEM truck stacks and motorcycle exhaust tube at
the 2012 SEMA Show for the first time. The company will premiere its ability to customize
exhaust tubing that is flash controlled, cut-to-length with chamfered ends and a bright finish
for the automotive industry. Ranging in size from 3.25 to 5 in., the floor samples shown are
both raw and fabricated material which is cut, chamfered, deburred, cold rolled and plated.