Show Daily - Sema

2012 SEMA SHOW NEW PRODUCTS AWARD WINNERS PG. 3 

Section Host 

Pages 3–20 

Pages 21–44 

Pages 45–50 

Pages 51–58 

Pages 59–60 

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October 31, 2012 www.SEMAShow.com | #SEMAShow Volume 10, Issue 3 

SEMA Award Spotlights 

Show’s Hottest Vehicles 

This year’s SEMA Award for the top 

trending vehicle models in four categories 

were announced yesterday at the 

SEMA Show. The Ford Mustang was 

named Hottest Car, the Scion FR-S 

took Hottest Sport Compact honors, 

the Ford F-Series won Hottest Truck 

and the Jeep Wrangler received the 

Hottest 4x4-SUV award. 

The SEMA Award recognizes models 

that specialty-equipment manufacturers 

believe are the best platforms for accessorization 

and showcase the year’s coolest 

products. It also underscores the cooperative 

relationship between the automakers 

and SEMA-member companies. 

“The SEMA Award helps guide consumers 

toward the hottest-trending, 

most accessory-friendly vehicles on the 

market,” added Chris Kersting, SEMA 

president and CEO. “Show exhibitors 

are industry visionaries who determine 

the winners of the SEMA Award based 

on the vehicles they showcase in their 

booths. Each booth vehicle represents a 

‘vote’ and the most prominent models 

in each category are the winners.” 

The 2012 SEMA Show features 

more than 2,000 exhibiting companies 

that manufacture thousands of 

products designed to improve performance, 

safety and convenience, as well 

as those that enhance appearance and 

comfort. While products are available 

for every make and model vehicle, 

Ground Transportation Options 

Shuttle Service: Complimentary 

shuttle bus service is available between 

the Las Vegas Convention Center 

(LVCC) and all official SEMA Show 

hotels. Service runs every 20–30 minutes 

on the following days and times: 

�� 

7:00 a.m.–10:30 a.m. and 

3:30 p.m.–6:30 p.m. 

�� 

and 2:00 p.m.–5:00 p.m. 

For details on specific pick-up and 

drop-off locations and additional 

information, visit www.SEMAShow. 

com or refer to your SEMA Show 

Pocket Guide. 

Monorail: In 15 minutes or less, the 

LV Monorail directly connects you to 

Accepting the 2012 SEMA Award from SEMA president and CEO Chris Kersting (second 

right) are: Mark Allen (left) head of Jeep Design; Pietro Gorlier (second left), Mopar president/CEO; 

Ken Czubay (center), Ford vice president, U.S. marketing sales and service; and 

Jaycie Dane (right), Scion corporate manager. 

the LVCC and LV Strip. The Monorail 

runs daily from 7:00 a.m.–2:00 a.m. 

SEMA Show attendees can purchase 

tickets at the Monorail stations or get 

discounted tickets online at https:// 

tickets.lvmonorail.com/sema2012. 

The LV Monorail has extended its 

hours during the SEMA Show. Board 

the Monorail as early as 6:30 a.m. 

Tuesday–Friday. Service continues 

until 2:00 a.m. each day. 

With a station location right in front 

of the LVCC, the Monorail is a fast 

and easy way to travel from the Strip 

to the SEMA Show. 

Airport Shuttle: An airport shuttle 

will be running between the LVCC 

and the LV Airport on Thursday 

exhibitors are investing more in the 

Ford Mustang, Scion FR-S, Ford 

F-Series and Jeep Wrangler than any 

other vehicles. 

To learn more about the 2012 SEMA 

Award winners and the products that 

are available for them, visit www.sema. 

org/semaaward. 

7:00 a.m.–6:30 p.m., and on Friday 

7:00 a.m.–5:30 p.m. Service runs every 

30 minutes and no reservation is necessary. 

Cost is $10. 

Strip & Downtown Express (SDX): 

The LV public bus service runs daily 

from 9:00 a.m.–12:30 a.m., approximately 

every 15 minutes. Service runs 

from downtown LV, to the LVCC and 

to the Strip. Service starts at 7:00 a.m. 

on days with major conventions at 

the LVCC. Service includes 18 stops 

between the LV Premium Outlets in 

downtown, to the City Parkway, to the 

LVCC, to the Fashion Show Mall/Bellagio/Excalibur/Mandalay 

Bay and to 

South Strip Transfer Terminal. Visit 

www.rtcsnv.com for details.

SEMA Mustang Build 

Powered by Women Unveiled 

The SEMA Mustang Build Powered 

by Women, better known as “High 

Gear,” made its debut on the opening 

day of the 2012 SEMA Show. The 

vehicle can be viewed in the Ford booth 

#22200 until Show close on Friday. 

The ’13 Mustang GT made national 

headlines during the summer when 

more than 40 women volunteered their 

time and expertise to customize the 

vehicle in less than two months. 

The vehicle will now be auctioned 

to raise funds for the SEMA Memorial 

Scholarship Fund. Details about the 

auction are available at www.sema.org/ 

Wednesday, October 31, 2012 

8:00 a.m.–8:50 a.m. HRE Performance Wheels: Breakfast–World Debut of New HRE 

Wheel Line & Supercar Unveiling (Booth 22359) 

9:00 a.m.–9:20 a.m. Classic Design Concepts: Reshaping Low-Volume Vehicle 

Manufacturing (Booth 21335) 

9:30 a.m.–9:50 a.m. GoPro: GoPro New Product Announcement (Booth 20353) 

10:00 a.m.–10:20 a.m. CU-ICAR: CU-ICAR Deep Orange 3: The Next Big Thing 

(Grand Lobby, Vehicle Technology Center) 

10:30 a.m.–10:50 a.m. Sherwin-Williams Automotive Finishes: Ray Evernham– 

Special Project Unveiling (Booth 10831) 

11:00 a.m.–11:20 a.m. TIA: Tire Industry Association Press Conference (Media Center) 

Source Interlink Media: Check Presentation to Carroll Shelby 

Foundation from SIM (Booth 12971) 

11:30 a.m.–11:50 a.m. Mobileye Inc.: Independent Lab Tests Confirm Effectiveness of 

Mobileye 560 Collision Avoidance System (Media Center) 

12:00 p.m.–12:50 p.m. Text2Cars: Lunch Press Conference— 

Plug & Go Control for your GM Vehicle (Media Center) 

1:00 p.m.–10:20 p.m. Chicago Pneumatic Tool Co. (Media Center) 

1:30 p.m.–1:50 p.m. Formula Drift: Formula Drift 2012-2013 Press Conference (Media Center) 

2:00 p.m.–2:20 p.m. MSD Performance: MSD Announces Wired Less EFI for LS Engines (Booth 23127) 

2:30 p.m.–2:50 p.m. ODYSSEY Battery by EnerSys: ODYSSEY Battery by EnerSys Unveils 

New Product Line (Booth 24967) 

3:00 p.m.–3:20 p.m. LINE-X Spray-on Truck Bedliners: LINE-X & West Coast Customs 

Debut 20th Anniversary Edition Vehicle (Booth 34135) 

3:30 p.m.–3:50 p.m. Holman & Moody: Holman & Moody 50th Anniversary Mustang 

(Front of LVCC, Ford Out Front Area) 

4:00 p.m.–4:20 p.m. Texas Auto Media Association: Sixth Annual Readers Choice Awards 

(Media Center) 

ASA Automotive Systems: Mobile Applications: The Future for Tire 

Dealers (Booth 40003) 

4:30 p.m.–4:50 p.m. R.O. Writer/Progressive Automotive Systems: R.O. Writer Shop 

Management Software Announces Enhancements (Media Center) 

5:00 p.m.–5:50 p.m. Kooks Custom Headers Inc.: Cocktails Press Conference— 

Kooks Releases a High Flow EPA Legal Race Cat! (Booth 21647) 

2 SEMA Show Daily 

auctions. The SEMA Businesswomen’s 

Network (SBN) launched the project 

to showcase the talented women of 

the automotive industry. With SEMA 

and Ford Motor Co. teaming up for 

the build, an additional 40-plus SEMA 

Information on the ’13 Mustang GT can be found on www.SEMA.org/SEMAMustangBuild 

or by contacting Bryan Harrison at BryanH@sema.org or 909-978-6691. 

member companies donated products 

and services, which include custom 

paint, customized wheels, a custom 

leather interior, a high-performance 

suspension and a new supercharger. 

Source Interlink Media was an active 

partner in the build, and hosted much 

of the build at its headquarters in El 

Segundo, California. 

The Official SEMA Show 

Press Conference Schedule 

Schedule current as of October 23, 2012, and is subject to change. 

Toyota Dream Build Winner 

Kyle Busch (center) and his “Rowdy Edition” Toyota Camry were named the winners of the 

Toyota Dream Build Challenge at a media event yesterday emceed by roving auto racing 

analyst Rutledge Wood (right) here at the SEMA Show. In the Challenge, four teams, fronted 

by world-class drivers and gearheads, faced off to create customized versions of chosen 

Toyota vehicles. From October 20–29, fans logged into the Challenge’s website to vote for 

their favorite team while registering to win a grand prize featuring an exclusive race experience 

at a NASCAR or NHRA event. Busch’s charity foundation garnered a $50,000 donation 

from Toyota. Runners-up won donations of $25,000, $15,000 and $10,000, respectively, for 

their favored charities. 

SEMA Show Daily Update 

Tuesday, October 30, 2012 

Fuel-Tool, LLC, Booth #36199 

Fuel-Tool announces the PT500, Fuel Transfer System. Once installed in the bed of your 

truck, the PT500 accesses fuel from your pickup’s gas tank then transfers it to any gas 

powered equipment. Whatever the need—recreational, commercial, farm, marine, municipal, 

residential and wherever you are—you will have the convenience of fresh filtered gas safely 

available whenever you need it. 

Beanco Technology LLC, Booth #37195 

Beanco Technology is launching Mobile Home, the patent-pending ultimate iPhone companion 

for the car. Mobile Home connects your car’s existing hands-free system and Apple’s Siri 

virtual assistant. Unlike current Bluetooth hands-free kits, Mobile Home allows drivers to 

command Siri through the in-car microphone and hear his or her response through the car’s 

speakers. It’s like driving with Siri in the passenger seat. Keyless start allows drivers to keep 

keys in their pocket while Mobile Home allows drivers to keep the iPhone in their pocket. 

Hyundai Motor America, Booth #24387 

Inspired by Hyundai’s successful RE:MIX Lab program, Hyundai introduced a special-edition 

RE:MIX production Veloster to the enthusiast crowd at this year’s SEMA Show. The specialedition 

production Veloster features an aggressive sporty exterior appearance with a unique 

body kit and gunmetal-finish alloy wheels, while the interior is enhanced with a premium 

audio system. Truly a “re-mix,” this Veloster is a cool blend of exclusive features and options 

that create a distinctive lifestyle offering from Hyundai. 

Campbell Hausfeld, Booth #10218 

Campbell Hausfeld President Terry Atwater presented the company’s new approach to 

delivering high-performing air and power equipment to the automotive market. Programs 

unveiled included a comprehensive CH Commercial compressor lineup with 25 models across 

a Shop Air Series, Tire and Lube Series, Paint and Body Series and Service Truck Series; its 

first-ever rotary screw air compressor; a new plasma cutter; and a preview of 22 new air tools 

to be available in Q1 2013. 

3M Automotive Aftermarket, Booth #12227 

3M Automotive Aftermarket introduces 3M Trizact 5000 Sanding Discs and Hand Sheets 

that can help reduce the amount of labor devoted to paint finishing, which will change the 

process for paint repair. Available in 3-, 5-, and 6-in. sizes, the 5,000-grit damp-sanding disc 

leaves a sanding pattern so refined that the paint is reflective. It is possible to skip the step 

of compounding altogether in many cases. The 3M Trizact 5000 is engineered to be used in 

body shops on fresh paint and can be used to match texture without leveling. Older paint can 

be improved by using 3M Trizact 5000 discs to eliminate swirls, scratches and oxidation. 

Hannibal Industries Inc., Booth #10185 

Hannibal Industries is showing its custom OEM truck stacks and motorcycle exhaust tube at 

the 2012 SEMA Show for the first time. The company will premiere its ability to customize 

exhaust tubing that is flash controlled, cut-to-length with chamfered ends and a bright finish 

for the automotive industry. Ranging in size from 3.25 to 5 in., the floor samples shown are 

both raw and fabricated material which is cut, chamfered, deburred, cold rolled and plated.

The 2012 SEMA Show New 

Products Award Winners 

SEMA announced the winners of the New Products Awards on the opening day of the 2012 SEMA Show. Presented during 

the Show’s New Products Awards Breakfast, the awards spotlight innovative and cutting-edge automotive products either on 

the market or about to be introduced. Automotive designer Chip Foose, whose popular series “Overhaulin’” recently returned 

with an all-new season on Velocity, provided the keynote for the event. 

The awards are presented in 16 categories, and the judges’ criteria for selection included quality and craftsmanship, technical 

achievement, marketability and consumer appeal. More than 2,000 products were submitted for consideration this year. 

2012 New Products Award Winners 

Best New Collision, Repair and 

Refinish Product 

Winner: Matrix Wand 3-D Blueprinting System, 

Matrix Wand 3-D Blueprinting and 

Discovery System 

Runner Up: Goliath Carts, 

D1-A “Mobile Detailer” Detail Cart 

Runner Up: PRO-TECH-IT, 

PRO-TECH-IT Reusable Covers 

Best Engineered New Product 

Winner: Mastershift, 

Magnum Paddle and Sequential Type Shifter 

Runner Up: Detroit Speed, 

’64.5–’70 Mustang Aluma-Frame 

Runner Up: MSD Performance, 

MSD Atomic LS, EFI for LS Engines 

Best New Exterior Accessory Product 

Winner: Husky Liners, Husky 5th Wheel Tailgate 

with Backup Camera Mount 

Runner Up: Rampage Products LLC, 

Self-Contained Electric Mirror and Power Supply 

Runner Up: Hornblasters Inc., 

HornBlasters Jackass 228VX 

Best New Interior Accessory Product 

Winner: Edge Products/Superchips, TrailDash 

Runner Up: Xtreme Outfitters, 

Cargo Assault Mount 

Runner Up: U-Ace Inc./Formosa Saint Jose Corp., 

3D MAXDURA Floor Liner 

Best New Merchandising Display 

Winner: Extang/TruXedo/UnderCover, 

UnderCover Flex 

Runner Up: AMP Research, PowerStep POP 

Runner Up: Extang/Truxedo/UnderCover, 

UnderCover SwingCase 

Best New Mobile-Electronics Product 

Winner: INTRAPHEX, 

Smartphone Integration Device (S.I.D.) 

Runner Up: Auto-i (Canada) Corp., 

Special OE Fit Camera for Commercial Van 

Runner Up: Brandmotion, 

Loftlite LED Interior Lighting Kit 

Best New Off-Road/ 

4-Wheel Drive Product 

Winner: BedRug Inc., 

BedRug and BedTred for Jeep 

Runner Up: Fuel-Tool, 

Fuel-Tool PT500 Fuel Transfer System 

Runner Up: Hi-Lift Jack Co., 

Hi-Lift Off-Road Base 

Best New Packaging Design 

Winner: Edge Products/Superchips, TrailDash 

Runner Up: MSD Performance, 

MSD Atomic EFI, Master Kit Packaging 

Runner Up: Solution Finish Trim Restorer, 

Solution Finish, Rich Evans DIY Kit 

Best New Performance-Racing Product 

Winner: ATI Performance Products, 

ATI Cast Aluminum T-400 SuperCase 

Runner Up: Lingenfelter Performance 

Engineering, CTAP-001 Clutch and Throttle 

Activation Position Switch 

Runner Up: Zeitronix Inc., Ethanol Content 

Analyzer with Flow Through Sensor 

Best New Performance-Street Product 

Winner: COMP Performance Group, 

COMP Cams Four-Pattern Camshafts 

Runner Up: ProCharger, 

ProCharger i-1 Supercharger 

Runner Up: COMP Performance Group, 

Inglese Sidedraft EFI System 

Best New Powersports Product 

Winner: K&N Engineering Inc., 

K&N Street Metal Intake System 

Runner Up: Warn Industries Inc., 

Warn Vantage 3000-S Powersports Winch 

Runner Up: AMSOIL Inc., 

AMSOIL Dominator Octane Boost 

Best New Street-Rod/Custom-Car 

Product 

Winner: MSD Performance, MSD Atomic LS, 

EFI for LS Engines 

Runner Up: Powertrain Control Solutions (PCS) 

Six-Speed Valve Body 

Runner Up: Circle Racing Wheels Inc., 

Original Equipment Style Billet Wheel 

Best New Tire and Related Product 

Winner: Pirelli Tire North America, 

Pirelli Cinturato P7 All-Season 

Runner Up: Mickey Thompson Performance Tires 

& Wheels, ET Street Radial Pro 

Runner Up: Mickey Thompson Performance Tires 

& Wheels, Street Comp 

Best New Tools and Equipment Product 

Winner: Miller Electric Manufacturing Co., 

Multimatic 200 TIG/MIG/Stick Welder 

Runner Up: Del City, Brake Line Wrench Kits 

Runner Up: Wray Products, The Stand Hand Plus 

Best New Van/Pickup/ 

Sport-Utility Product 

Winner: CURT Manufacturing LLC, 

Easy Mount Electrical Brackets 

Runner Up: AnzoUSA, ’07 and up Chevrolet 

Silverado/GMC Sierra Five-Function LED 

Tailgate Spoiler 

Runner Up: Elephant Stand, 

Elephant Stand Swivel Hitch 

Best New Wheel and Related Product 

Winner: Hotchkis Sport Suspension, 

Hotchkis Performance Wheels Model–H Sport 

Runner Up: Concept One/Klutch Wheels, 

Concept One Executive CSL5.5 

Runner Up: Enkei Wheels, COMPE 

Best New Performance-Racing Product 

Winner: ATI Performance Products ATI 

Cast Aluminum T-400 SuperCase 

Best Engineered New Product Winner: 

Mastershift Magnum Paddle and Sequential 

Type Shifter 

Best New Powersports Product Runner-Up: 

Warn Industries Inc., Warn Vantage 3000-S 

Powersports Winch 

Best New Wheel and Related Product Winner: 

Hotchkis Sport Suspension, Hotchkis 

Performance Wheels Model–H Sport 

RACING & PERFORMANCE 

Current as of October 15, 2012 

A&T Clutch Components Supply..............36242 

A-Belt-Lin Industrial & Trading Co. Ltd. ........21224 

ACC Performance Products .................23322 

AccuAir Suspension.......................21355 

ACE Fuel Systems/ASNU ...................22721 

Ace Manufacturing & Parts Co. ..............20765 

Acme Manufacturing Co. ...................23431 

ADDCO Industries Inc. .....................23937 

Adomani Electric .........................34225 

Advance Adapters ........................22629 

Advanced Clutch Technology Inc. (ACT) ........21249 

AEM Electronics..........................24313 

AEM Induction Systems ....................23053 

AERA Engine Builders Association ............25225 

Aeromotive Inc. ..........................23229 

aFe Power..............................21301 

AG Suspension ..........................24618 

Ahwooga.com ...........................21223 

Ain Tec Industrial Co. Ltd. ..................25124 

AIRAID Filter Co...........................24743 

Air Flow Research . . . . . . . . . . . . . . . . . . . . . . . .20733 

Air Lift Co. ..............................23233 

Akrapovic ..............................25149 

ALIENTECH SRL ..........................20539 

America Parts USA........................25221 

American Racing Headers ..................21409 

AMSOIL Inc..............................24661 

ANSA..................................22321 

AnzoUSA ...............................20333 

AR21 ..................................37229 

ARP Inc.................................22549 

Atech Motorsports ........................24529 

ATI Performance Products ..................20577 

ATS Diesel Performance ...................23025 

ATS USA ...............................31241 

A2Z Racer Gear ..........................21563 

Auburn Gear Inc. .........................22621 

Aurora Bearing Co.........................20557 

AutoGuide.com ..........................25075 

Auto Meter..............................22931 

Automotive Centre of Excellence (ACE) ........31237 

Automotive Research Center of Auto Club 

of Southern California....................33242 

Auto-Physics . . . . . . . . . . . . . . . . . . . . . . . . . . . .23022 

Badger Air-Brush Co. ......................24113 

Baja Designs Inc..........................23333 

B&M Racing & Performance/Flowmaster/Hurst . .22343 

Barrett-Jackson Auction Co. LLC . . . . . . . . . . . . .21443 

BASF-The Chemical Co.....................21455 

BBK Performance Inc. .....................24515 

BC Racing ..............................21625 

BD Diesel Performance ....................20569 

Better Life Technology LLC .................21205 

Billy Boat Performance ....................23024 

Bilstein Shock Absorbers ...................23361 

BluePrint Engines ........................24713 

BorgWarner Turbo Systems .................21635 

Borla Performance Industries................23667 

Brad Penn Lubricants .....................33244 

Braille Battery ...........................24419 

The Brake Man Inc. .......................22832 

BrakeQuip ..............................21228 

Brembo North America Inc. .................23561 

Buddy Bar Casting........................23316 

Bully Dog Technologies ....................21361 

Burns Stainless LLC.......................20048 

C&R Racing Inc...........................25263 

Caddyshack Golf Cars .....................24931 

Camco Auto Sangyo Co. Ltd. ................20729 

C&R Racing Inc...........................25263 

Canton Racing Products....................24519 

Caravan Global ..........................23329 

Car Mate USA/RAZO ......................20627 

Carroll Shelby Engine Co./DenBeste Motorsports. .21557 

CarTech/SA Design .......................22534 

Centerforce Clutches .....................24137 

CFR Performance.........................20004 

Championship Auto Shows Inc. ..............23337 

Champion Oil............................20062 

Changzhou Yu Chen International Trade Co. Ltd. .35235 

Chih Yu Enterprise Co. Ltd...................21725 

Cipher Auto .............................32223 

Cixi SALENT Rubber and Plastic Science 

& Technology Co. Ltd.....................20773 

Classic Design Concepts ...................21335 

CleanTools Inc............................23413 

CML USA ...............................20542 

CNRacing Performance Products Co. Ltd........34273 

Cometic Gasket Inc........................20346 

COMP Performance Group ............22613, 22713 

CORSA Performance Exhausts ...............24223 

Covercraft Industries Inc....................23343 

Continued on page 19 

#SEMAShow | 

SEMA Show Daily 

3

The Future of Racing and 

Performance Explored 

From left: Jamie Allison, director of Ford Racing; Jim Campbell, General Motors U.S. vice president of Performance Vehicles and Motorsports; 

Steve O’Donnell, NASCAR senior vice president of Competition; John Waraniak, SEMA vice president of vehicle technology; and 

Ralph Gilles head of Chrysler Design and the SRT Group were among the featured speakers during the Racing and Performance Forum 

panel discussion at the 2012 SEMA Show’s Vehicle Technology Center. 

The Racing and Performance Forum 

panel session, held on the opening day 

of the SEMA Show in the Vehicle 

Technology Center, included speakers 

from NASCAR and three major 

OEM motorsports organizations. Professional 

racing driver, stunt driver 

and television host Tanner Foust 

was also on hand, as well as Brian 

Gale, co-founder of Global Rallycross. 

The entertaining forum attracted a 

packed house and focused on today’s 

challenges and the future of racing 

and performance. 

The group addressed a number of 

issues facing racing today, including 

the impact of advanced technologies 

and tighter federal emissions and fuel- 


efficiency standards on the racing and 

performance market, and discussed 

how these standards might affect racing 

in the near future. Another issue 

regarding Gen Y’s lack of interest in 

cars affecting racing and performance 

was taken up by the group. Each 

spokesperson showed video designed 

to interest youthful enthusiasts in racing 

and talked about how their organization 

is working to stay relevant to 

younger racing fans. 

Finally, “Does winning on Sunday 

still translate to selling on Monday?” 

The highly placed leaders on 

hand talked about their organization’s 

strategies to make good things happen 

in showrooms based on the motor- 

sports programs they head. The panel 

discussion also turned to how best 

to support existing series, such as 

NASCAR, and new series, such as 

Global Rallycross (GRC). 

GRC connects with the urban, 

metropolitan and youth-orientated 

approach of ESPN’s X Games. The 

fusing of GRC and X Games has been 

a catalyst for many action sports athletes 

migrating from other sports to 

motorsports and provides an excellent 

platform for making small cars cool. 

NASCAR Green is growing stronger 

and faster than ever and has made 

significant environmental improvements 

and technological advancements 

in sustainability. 

Rampage Products, 

Innovative Marketing 

Services Work 

Together to Expand 

Territory 

Rampage Products headquarters in 

Corona, California. 

Rampage Products has announced 

a territory expansion with Innovative 

Marketing Services (IMS) into Western 

Canada and the U.S. Mountain 

States region. Innovative Marketing 

Services previously just covered the 

western coastal region of the United 

States for Rampage. “Being that both 

of our firms are mutually dynamic, 

and Innovative Marketing services has 

worked very hard in continuing to 

expand its sales force and market area 

coverage at the same time that Rampage 

Products has done the same, it 

was a natural fit for our respective 

companies to work together on this 

enhanced opportunity,” stated Dave 

Williams, vice president of sales for 

Rampage Products. “We look forward 

to managing and growing our business 

with IMS in this expanded territory.” 

Check out 

Rampage Products 

Located in Upper South Hall 

Booth #33161 

Pick Up Your 

Banquet Tickets! 

The SEMA Industry Awards Banquet will be held Thursday, November 1, 

and is open to all SEMA Showgoers. The evening starts with a cocktail hour at 

6:00 p.m., followed by the dinner and awards ceremony at 7:30 p.m. The 

program will end at 10:00 p.m. Tickets for the event are $50. 

Highlights include a rare performance by renowned comedian and fellow 

gearhead Christopher Titus. Michael Grimm, 2010 winner of “Americas 

Got Talent,” will perform during the banquet’s cocktail reception—which 

will be extended from 6:00 p.m.–7:30 p.m. and take place outside on the 

Las Vegas Hotel’s garden patio—and After-Party—which will feature live 

music from 10:00 p.m.–11:30 p.m. inside the Banquet Hall. 

IMPORTANT NOTE: Banquet ticket vouchers have been mailed 

to Show attendees who have ordered tickets. The voucher is 

not a ticket. Banquet tickets MUST be picked up in person at 

the Association Center in the Grand Lobby of the SEMA Show. 

Ticket vouchers can be redeemed today until 12:00 p.m. Call 

909-978-6682 for instructions.



5

WD-40/SEMA Cares 

Foose ’53 F-100 and 

’12 F-350 Revealed 

With an updated drivetrain, suspension, wheels, tires and paint, the finished WD-40/SEMA 

Cares Foose ’53 Ford F-100 will next make stops at key West Coast auto shows and 

events before being auctioned for charity at the Barrett-Jackson Collector Car Auction in 

Scottsdale, Arizona, January 13–20, 2013. 

SEMA Show attendees were wowed 

yesterday by the much-anticipated 

reveal of two Chip Foose WD-40/ 

SEMA Cares truck builds at the Association 

Center in the Las Vegas Convention 

Center Grand Lobby. The 

result of a special partnership between 

Foose, WD-40 and Source Interlink 

Media (SIM), the two vehicles—a 

’53 Ford F-100 and a ’12 Ford F-350 

Super Duty—are now destined to benefit 

a great charity cause. 


With an updated drivetrain, suspension, 

wheels, tires and paint, the 

finished WD-40/SEMA Cares Foose 

’53 Ford F-100 will next make stops at 

key West Coast auto shows and events 

before being auctioned for charity at 

the Barrett-Jackson Collector Car Auction 

in Scottsdale, Arizona, January 

13–20, 2013. All proceeds will benefit 

Childhelp and Victory Junction Camp 

children’s charities. 


Chevrolet Previews ’13 COPO 

Camaros; Final ’12 COPO Camaro 

Heads to Barrett-Jackson 

Stop by the Chevrolet booth #23743 to see the ’12 COPO Camaro. 

Chevrolet rolled out the last ’12 

COPO Camaro today during the automaker’s 

press conference at the 2012 

SEMA Show. Chevrolet will auction 

the Inferno Orange Metallic Camaro 

at the Barrett-Jackson Auction in January 

to benefit the American Heart 

Association. In addition to announcing 

the convertible’s upcoming future 

as a race car or collector vehicle, Jim 

Campbell, GM U.S. vice president of 

Performance Vehicles and Motorsports 

also announced that, due to strong customer 

demand, Chevrolet will produce 

69 COPO Camaros for 2013. 

“More than 3,000 hand-raisers 

expressed interest in buying a COPO 

after we introduced the car at the SEMA 

Show last year,” stated Campbell. “We 

Online Marketing Keynote: The Psychology of Search 

Heather Lutze, speaker, trainer, and 

consultant who wrote two books on 

search-engine optimization, kicked off 

the 2012 SEMA Show Online Marketing 

Conference (OMC) Monday 

morning. Lutze’s keynote was the 

first of 13 sessions powered by eBay 

Motors and SEMA’s Street Performance 

Council (SPC), which took 

place in the Las Vegas Hotel. 

OMC sessions show attendees how 

to improve search results, use content 

to generate more sales leads, add and 

optimize video, leverage analytics, and 

integrate the right social media. Lutze, 

the president of Findability Group 

Search Marketing, spoke on exploring 

ways to attract interested customers 

and how to persuade them to buy. 

Lutze pointed out that on the Internet, 

people only see what the search 

engines point to, and competition for 

top spots is fierce. She shared tangible 

steps online marketers can take to 

direct a successful online marketing 

campaign and the underlying strategy, 

tactics and tools to successfully market 

your business and get found online 

through a combo of strategies, such as 

SEO, PPC and social media. 

Her approach includes the “Findability 

Formula,” which breaks down 

the ways that search engines look for 

information and assigns a score based 

on your current web marketing structures 

and practices. The seminar was 

structured as an interactive workshop 

that helped attendees improve their 

Findability scores, using tools such 

as the Google Adwords keyword tool 

to check on the current popularity of 

likely keywords. 

Another tool, the Latent Semantic 

Indexing Tool, creates insight 

are excited to support these grassroots 

motorsports enthusiasts in their Stock 

Eliminator and Super Stock drag 

racing efforts.” 

COPO stands for Central Office 

Production Order and was Chevrolet’s 

special-order system used by dealers to 

build high-performance models in the 

’60s. Chevrolet provided some aspects 

of the last ’12 COPO Camaro that are 

sure to entice bidders: It’s one of 69 

COPO Camaro race cars built and car 

number 69 of the sequenced production 

matched to its engine; it’s one of only 

two convertibles built, the other being 

car number 68 (which has been set aside 

by Chevrolet and isn’t planned for public 

sale); and it’s one of 20 cars built with 

the 327 engine and 4.0L supercharger. 

At the Online Marketing Conference, Heather Lutze urged attendees to look at their company 

website with a fresh eye and showed how to make keywords searchable. 

into how search engines are thinking 

about a keyword phrase by 

generating a list of “related” terms 

to be thinking about when doing 

keyword research. 

The goal, according to Lutze, is 

to connect with potential customers 

who don’t search by brand, but by 

attribute. One way to do that is to 

avoid using labels, such as “services” 

or “home” as tab or headlines, and 

substitute words such as “truck parts” 

or other terms relevant to the business 

product line.



7

SEMA Votes 2012: � �� 

Critical Election Demands Industry Participation 

By Chris Kersting, SEMA President and CEO 

Election Day is less than one week 

away, and the results of next Tuesday’s 

contests will have far reaching 

consequences for our country and our 

industry. In addition to the presidential 

election, voters will be electing 435 

members of the U.S. House, 33 U.S. 

senators, 12 governors and thousands 

of state and local leaders. It is vitally 

important that our industry members 

make the effort and vote to fulfill their 

civic duty, but, more importantly, to 

weigh in on one of the most crucial 

elections in our nation’s history. 

Our industry and small businesses 

are affected on a daily basis by laws 

and regulations issued at the national, 

state and local levels. Some laws and 

rules are industry-friendly. Many are 

not. Meanwhile, our economy is lagging 

and prospects for improvement 

are weak. On Election Day, we have 

an opportunity to determine which 

WD-40/SEMA Cares, continued from page 6 

Leading companies that stepped up 

to donate parts, equipment and services 

to the project include: Street 

Scene Equipment, Barrett-Jackson, 

LMC Truck, L&R Engine, Egge, 

MHT Wheels, Pirelli Tires, BASF 

Paint, American Auto Wire, Painless 

Performance, Quiet Ride, K&N Filters, 

McGard and others. 

In tribute to the 60th anniversary 

of WD-40 Multi-Use Product, Foose 

endowed the ’53 Ford with a vin- 


elected politicians will be making the 

laws and setting the regulatory direction 

for our country. 

At the national level, issues range 

from tax reform and access to affordable 

health care to keeping land open for 

motorized recreation. At the state and 

local level, issues range from equipment 

standards to titling and registration 

classifications, and from emissions test 

exemptions to hobbyist rights. Each of 

us owes it to our families, to our fellow 

employees and to future generations to 

be informed about the candidates, what 

they stand for and whether you believe 

they will help get our nation’s manufacturers 

and small businesses moving 

forward again. SEMA has several 

resources available through the Government 

Affairs office to help you learn 

more about the candidates. 

State Caucus: SEMA works closely 

with hundreds of lawmakers at the 

tage shop truck look that pays homage 

to the truck that onced delivered 

the first case of the WD-40 product 

in the early ’50s when the manufacturer 

was known as the Rocket 

Chemical Company. Meanwhile, the 

’12 Ford celebrates the manufacturer’s 

current specialty products in the modern 

era. This year marks the fourth 

time that Foose has lent his considerable 

design experience to SEMA Cares 

project vehicles. 

state level. More than 600 state legislators 

who share a common goal 

to support the motor-vehicle hobby 

and the industry that serves it have 

joined the State Automotive Enthusiast 

Leadership Caucus. A full listing 

of Caucus members can be found at 

www.semasan.com. 

SEMA PAC: SEMA also maintains 

a Political Action Committee 

(SEMA PAC) that helps elect proindustry, 

pro-business candidates to 

the U.S. Congress. SEMA PAC is 

vital to protecting and promoting 

the future of SEMA-member businesses, 

as federal laws and regulations 

have a direct impact on you and 

your business. 

Federal Caucus: In Washington, 

D.C., members of the Congressional 

Automotive Performance and Motorsports 

Caucus have joined together to 

recognize contributions made by the 

“After raising a combined $400,000 

for SEMA Cares with our last three 

project vehicle builds, we expect these 

trucks to turn a lot of heads and continue 

to help a great cause,” said Tim 

Lesmeister, vice president of marketing 

for the WD-40 Co. “Working with 

Chip, who’s an expert in his trade 

and has been using our products his 

whole life, is a great fit and we look 

forward to showcasing more of his 

designs on some limited-edition cans 

this fall.” 

automotive performance and motorsports 

industry to the U.S. economy. 

Recently, several Caucus members 

have co-sponsored a bill to help stimulate 

low-volume production of specialty 

automobiles, thereby creating 

jobs and offering unique products to 

the American consumer. This informal 

and bipartisan Congressional Caucus 

has nearly 100 members. To see if 

your elected officials are members, visit 

www.semapac.com. 

If you haven’t already, take a few 

minutes to learn about SEMA PAC 

during the Show. Not only will you 

be entered to win a Kindle Fire HD, 

but you’ll have access to inside information 

from our SEMA Government 

Affairs team on issues directly impacting 

our industry. Stop by the SEMA PAC 

Lounge in the SEMA Members Lounge 

(N251) for more information. Take 

action today and vote on November 6! 

Chip Foose joins Gary Bennett, vice president of consignment for Barrett-Jackson, in front 

of the ’53 Ford F-100 that will be auctioned for SEMA Cares charity. 

“This year, we’re upping the ante 

and building two vehicles—one that 

pays tribute to WD-40 Co.’s history, 

and one that celebrates some of its 

newer specialty products that help auto 

pros like me get the job done right,” 

explained Foose. 

WD-40 Co. is now collaborating 

with SIM to help spread the word 

about the charity truck builds. For 

more information about the WD-40/ 

SEMA Cares truck builds project, visit 

www.WD40.com/Foose.

#SEMAShow | SEMA Show Daily 

9

AUTHENTIC PERFORMANCE 


With You Every Mile. 

The Mopar® name has long been emblazoned on race cars greeted by checkered fl ags, on boxes 

left over from a weekend of wrenching, and on shirts belonging to the master technicians of all 

Chrysler vehicles. Its rich history is born not just of parts, but of life-long connections made at 

those tracks, garages and service bays. Mopar is with you the moment you get your new keys 

and for every mile thereafter. Mopar Accessories help personalize your ride. On the long road 

© 2012 Chrysler Group LLC. All Rights Reserved. Chrysler, Jeep, Dodge, Ram, SRT, Mopar and HEMI are registered trademarks of Chrysler Group LLC.

ahead, Mopar assures you with expert maintenance, made-for-your-model parts and Vehicle 

Protection plans. It engages you with online Mopar Owner Connect and introduces you to fellow 

enthusiasts. Welcome to Mopar Nation. In the world of cars, trucks and SUVs, it’s a very nice place to 

be. Visit us at mopar.com, join in at facebook.com/mopar, follow us on twitter.com/offi cialmopar 

and check us out at youtube.com/mopar. 

COME VISIT US AT SEMA AT BOOTH 43131 AND AT AAPEX AT BOOTH 6230 

FIAT is a registered trademark of Fiat Group Marketing & Corporate Communication S.p.A., used under license by Chrysler Group LLC. Printed in U.S.A. 

#SEMAShow | SEMA Show Daily 11

Appearance Time Celebrity 


Known For Exhibitor/Location 

7:30 a.m.–9:00 a.m. Tom ‘the Mongoose’ McEwen and Don ‘the Snake’ Prudhomme NHRA racing legends NHRA, NHRA Breakfast; Las Vegas Hotel (formerly Las 

Vegas Hilton), Ballrooms A–B; free ticket required, 

obtain in conjunction with badge registration 

9:00 a.m.–10:45 a.m. Kenny Youngblood Motorsports graphic designer and pioneer B&M Racing & Performance/Flowmaster/Hurst, Booth #22343 

9:00 a.m.–12:00 p.m. Von Hot Rod Pinstriper CFR Performance, Booth #20004 

9:00 a.m.–5:00 p.m. ’55 Ford Thunderbird, 2012 Ridler Award winner Considered to be hot-rodding’s top prize: the Don Ridler Memorial Award. BASF–The Chemical Co., Booth #21455 

9:00 a.m.–5:00 p.m. Brian Fuller’s ‘The Chief Ambassador’ Bike ’33 Indian Frame; ’40–’46 Indian Chief sheetmetal; 

’69 Moto Guzzi Ambassador drivetrain 

Lincoln Electric Co., Booth #23525 

9:00 a.m.–5:00 p.m. Chip Foose’s 1956 Ford F-100 truck As seen on “Overhaulin’” Lincoln Electric Co., Booth #23525 

9:00 a.m.–5:00 p.m. Donny McCall Seen on ABC’s “Shark Tank”; inventor of Invis-A-Rack Dee Zee Inc., Booth #31037 

9:00 a.m.–5:00 p.m. Jeff Burton’s No. 31 Chevrolet sponsored by EnerSys Driven at Pocono Raceway and Martinsville Speedway ODYSSEY Battery by EnerSys, Booth #24967 

9:00 a.m.–5:00 p.m. Lisa Kelly Former “Ice Road Trucker”; celebrity spokesperson Lightforce Performance Lighting, Booth #36097 

9:00 a.m.–5:00 p.m. Michael Henry AKA Horny Mike History Channel “Counting Cars” Badger Air-Brush Co., Booth #24113 

9:00 a.m.–5:00 p.m. “Monster Bear” Pro Mini Monster Truck Kid KJ’s Pro Mini Monster Truck of the world’s youngest monster truck driver Kid KJ Worlds Youngest Monster Truck Drivers, Booth #38153 

9:00 a.m.–5:00 p.m. NHRA NAPA Funny Car NHRA Dodge Funny Car driven by Ron Capps Advertising Edge Inc., Booth #12021 

9:00 a.m.–5:00 p.m. ODYSSEY Battery Electric BIGFOOT BIGFOOT Monster Truck team vehicle ODYSSEY Battery by EnerSys, Booth #24967 

9:00 a.m.–5:00 p.m. Robert Yates Robert Yates Racing Engines NASCAR, Booth #22299 

9:00 a.m.–5:00 p.m. Samantha Olmsted 2012 Miss Swimsuit USA International; 2010 Miss Hooters MN Total Automotive, Booth #11069 

9:00 a.m.–5:00 p.m. Service Central / Big ) Tires Racing Nitro Funny Car Johnny Gray’s #31 Funny Car Big O Tires, Booth #42263 

9:00 a.m.–5:00 p.m. The Revolver pickup truck As seen on “Hot Rod TV” MagnaFlow Exhaust Products, Booth #23543 

9:00 a.m.–5:00 p.m. Warren Johnson’s NHRA Pro Stock Car NHRA Pro Stock championships Motive Gear, Booth #23567 

9:30 a.m.–10:00 a.m. Rich Evans Hot-rod designer, builder and painter; TV personality as seen on “Car Warriors” Solution Finish Trim Restorer, Booth #13043 

9:30 a.m.–10:30 a.m. Dennis Gage Host of “My Classic Car” on SPEED Channel RaceDeck, Booth #21501 

10:00 a.m.–11:00 a.m. Bobby Alloway Award-winning builder PPG Industries Inc., Booth #24501 

10:00 a.m.–11:00 a.m. Chip Foose As seen on “Overhaulin’” WD-40 Co., Booth #12217 

10:00 a.m.–11:00 a.m. Cole Whitt NASCAR Nationwide Series driver of the No. 88 Chevrolet Ingersoll Rand, Booth #10149 

10:00 a.m.–11:00 a.m. Danny Burrow Driver of the Bonneville record-holder Blowfi sh Derale Performance, Booth #22337 

10:00 a.m.–11:00 a.m. Jonathan Elkins #32 Lucas Oil Racing Series Pro Lite driver ProRYDE Suspension Systems, Booth #33109 

10:00 a.m.–11:00 a.m. Mike and Jim Ring—The Ring Brothers Automotive builders known for muscle cars, off-the-hook creativity and precision BASF–The Chemical Co., Booth #21455 

10:00 a.m.–11:00 a.m. Ray Evernham Former Sprint Cup owner; crew chief; ESPN analyst Sherwin-Williams Automotive Finishes, Booth #10831 

10:00 a.m.–11:00 a.m. Rhys Millen Stunt driver; Pikes Peak Hill Climb champion; Formula Drift champion HRE Wheels, Booth #22359 

10:00 a.m.–12:00 p.m. Andy Stapp Airbrush artist from Spike TV and SPEED Channel shows Speed Dawg Shift Knobs, Booth #20176 

10:00 a.m.–12:00 p.m. Jessi Combs TV personality; fabricator Lincoln Electric Co., Booth #23525 

10:00 a.m.–12:00 p.m. Nick Baumgartner X-Games gold medalist; PRO Light Truck racer Warn Industries Inc., Booth #31027 

10:00 a.m.–12:00 p.m. Reed Timmer, Chris Chittick and the Dominator The “Storm Chasers” and the Dominator: The ultimate storm-chasing machine LINE-X Protective Coatings, Booth #34135 

10:00 a.m.–12:00 p.m. Rick Dale As seen on History Channel’s “American Restoration” TV show Evapo-Rust/Harris International Labs, Booth #24788 

10:00 a.m.–12:00 p.m. Stacey David As seen on “Gearz TV” and Speed TV American Powertrain, Booth #23288 

10:00 a.m.–12:00 p.m. The Red Jacket Firearms cast Discovery Channel’s TV Show “Sons of Guns” Superlift Suspension Systems, Booth #30171 

10:00 a.m.–12:00 p.m. TJ Lavin TV personality; X-Games gold medalist; celebrity DJ KICKER, Booth #11339 

10:00 a.m.–2:00 p.m. Danny Lawrence Director of track support and trackside manager for ECR engines ARP Inc., Booth #22549 

10:00 a.m.–2:00 p.m. Lance Coury Freestyle Motocross Moto-Gate, Booth #38119 

10:00 a.m.–2:00 p.m. Matt Hughes Hall of Fame and nine-time MMA champion BMF Wheels, Booth #30205 

10:00 a.m.–3:00 p.m. Joey N. Granatelli Off-road and truck racer Granatelli Motor Sports Inc., Booth #23723 

10:00 a.m.–4:00 p.m. Bill Patterson Motionsports artist Continental Tire the Americas LLC, Booth #43169 

10:00 a.m.–4:00 p.m. Daha Joo Famous Korean model Hankook Tire America Corp., Booth #43061 

10:00 a.m.–4:00 p.m. Erica Nagashima Formula Drift model Hankook Tire America Corp., Silver Lot, Hankook Mobile rig 

10:00 a.m.–4:00 p.m. Megan Belet Formula Drift model Hankook Tire America Corp., Silver Lot, Hankook Mobile rig 

10:00 a.m.–4:00 p.m. Yunmi Huh Famous Korean model Hankook Tire America Corp., Booth #43061 

10:30 a.m.–11:30 a.m. Nub As seen on “American Chopper” series; Nub Grafi x FBS Distribution Co. Inc., Booth #11177 

10:30 a.m.–2:00 p.m. Mario Andretti Racing legend with 111 wins, including F1 world championship MagnaFlow Exhaust Products, Booth #23543 

11:00 a.m.–11:30 a.m. Troy Trepanier Automotive designer and builder Eaton Performance Products, Booth #23043 

11:00 a.m.–12:00 p.m. “Ballistic” BJ Baldwin Four-time national Off-Road champion Rigid Industries, Booth #35171 

11:00 a.m.–12:00 p.m. Dennis Gage Host of “My Classic Car” on SPEED Channel Steele Rubber Products, Booth #22982 

11:00 a.m.–12:00 p.m. DJ Copp 15-year “Over the Wall” veteran; ESPN NASCAR analyst Ingersoll Rand, Booth #10149 

11:00 a.m.–12:00 p.m. Johnny Gray Driver of the #31 Service Central/Big O Tires Racing Nitro Funny Car Big O Tires, Booth #42263 

11:00 a.m.–12:00 p.m. Larry McReynolds aka “Larry Mac” NASCAR Crew Chief; race commentator ITW Global Brands, Booth #61133, Front Silver Lot 

11:00 a.m.–12:00 p.m. Ron Covell Master metal shaper; winner of America’s Most Beautiful Roadster award Trick-Tools.com, Booth #20019 

11:00 a.m.–12:15 p.m. Cruz Pedregon NHRA Funny Car driver SNAP-ON Equipment, Booth #41097 

11:00 a.m.–1:00 p.m. Chuck Mallett Corvette customizer; known for the Mallett V8 Solstice Quick Time Performance, Booth #24433 

11:00 a.m.–1:00 p.m. Gareth Swanepoel Supercross and Motocross competitor N-FAB, Booth #36087 

11:00 a.m.–3:00 p.m. Kenny Youngblood Hot-rod celebrity; CARtoons artist Mickey Thompson Performance Tires & Wheels, Booth #43021 

11:00 a.m.–4:00 p.m. Dennis Anderson and his Grave Digger truck Monster Truck legend celebrating 30 years of Grave Digger Spectra Chrome/Gold Effects LLC, Booth #23675 

11:00 a.m.–4:00 p.m. Michael Essa Formula Drift pro driver; professional stunt driver CSF Cooling-Racing & High Performance Division, Booth #21533 

11:30 a.m.–12:30 p.m. Kid KJ and Jake the Snake Kid KJ’s Pro Mini Monster Truck of the world’s youngest monster truck driver Kid KJ Worlds Youngest Monster Truck Drivers, Booth #38153 

12:00 p.m.–1:00 p.m. Chip Foose Automotive designer; host of “Overhaulin’”; 3M ambassador 3M, Booth #12227 

12:00 p.m.–2:00 p.m. William “the Refrigerator” Perry Football sensation of the 1985 Super Bowl champion Chicago Bears Big Ass Fans, Booth #10161 

12:30 p.m.–1:00 p.m. Rich Evans Hot-rod designer, builder and painter FBS Distribution Co. Inc., Booth #11177 

12:30 p.m.–1:00 p.m. Troy Trepanier Known for Rad Rides by Troy, Blowfi sh; car builder; automotive visionary Derale Performance, Booth #22337 

1:00 p.m.–2:00 p.m. Alex “The Car Girl” Rogeo Drag racer; model; gearhead Hedman Performance Group, Booth #22543 

1:00 p.m.–2:00 p.m. Jimmy Houston Fishing legend Dill Air Controls Products LLC, Booth #40190 

1:00 p.m.–2:00 p.m. Brad Keselowski NASCAR Camping World Truck Series driver Cequent Performance Products, Booth #30037 

1:00 p.m.–2:00 p.m. Courtney Hansen Host of “Powerblock TV Royal Purple, Booth #23713 

1:00 p.m.–2:00 p.m. David Ragan NASCAR Sprint Cup Series #34 driver Scorpion Truck Bed Linings/Al’s Liner, Booth #34116 

1:00 p.m.–2:00 p.m. Kelly & Son Crazy Painters, Tom and Mitch Kelly Known for one-of-a-kind custom design and pinstriping PPG Industries Inc., Booth #24501 

1:00 p.m.–2:00 p.m. Randy Blaney NASCAR Camping World Truck Series driver Cequent Performance Products, Booth #30037 

1:00 p.m.–2:00 p.m. Ron Covell Metal shaper Martin Tools, Booth #10773 

1:00 p.m.–2:00 p.m. Ryan Blaney NASCAR Camping World Truck Series driver Cequent Performance Products, Booth #30037 

1:00 p.m.–2:00 p.m. Sonny Croughn Legendary hot rod and race car builder since 1962 Champion Oil, Booth #20062 

1:00 p.m.–2:00 p.m. Tony Pellegrino Top Ultra-4 racer Genright Offroad LLC, Booth #38089 

1:00 p.m.–2:30 p.m. Ryan Friedlinghaus From the Inside West Coast Customs TV show Evercoat, an ITW Company, Booth #10869 

1:00 p.m.–3:00 p.m. Chris Duke and Olivia Korte of “Motorz” Chris is “Motorz’” host; Olivia is Motorz Girl and offi cial spokesmodel Covercraft Industries Inc., Booth #23343 

1:00 p.m.–3:00 p.m. Dave and Jody Perewitz Legendary motorcycle builder and painter and his speed-record holding daughter KICKER, Booth #11339 

1:00 p.m.–3:00 p.m. Jeff Burton NASCAR driver ODYSSEY Battery by EnerSys, Booth #24967 

1:00 p.m.–3:00 p.m. Jessi Combs Fabricator; welder; celebrity spokesperson Warn Industries Inc., Booth #31027 



(schedule as of October 8, 2012)


SEMA Show Daily 13

continued from page 12 


Appearance Time Celebrity Known For Exhibitor/Location 

1:00 p.m.–3:00 p.m. Kevin Tetz Host of Paintucation “DVDs,” “Trucks!” and “Classic Rides” Heatshield Products, Booth #23831 

1:00 p.m.–3:00 p.m. Tim Strange Host of “Search and Restore”; award-winning custom builder EZ Shield Paint Protector, Booth #31244 

1:00 p.m.–4:00 p.m. Andy Stapp Airbrush artist from Spike TV and SPEED Channel shows Speed Dawg Shift Knobs, Booth #20176 

1:00 p.m.–5:00 p.m. Kristen Beat NASCAR’s Miss Sprint Cup Ingersoll Rand, Booth #10149 

1:00 p.m.–5:00 p.m. Von Hot Rod Pinstriper CFR Performance, Booth #20004 

1:30 p.m.–2:30 p.m. Dan Woods Host of “Chop Cut Rebuild” Classic Industries/OER, Booth #23975 

1:30 p.m.–2:30 p.m. Dennis Gage Host of “My Classic Car” on Speed TV Autogeek.net, Booth #13037 

1:30 p.m.–2:45 p.m. Cruz Pedregon NHRA Funny Car driver SNAP-ON Equipment, Booth #41097 

2:00 p.m.–3:00 p.m. Chad George Pro Lite Off-Road racer LOORRS Traxxas, Booth #21313 

2:00 p.m.–3:00 p.m. Chip Foose As seen on “Overhaulin’” WD-40 Co., Grand Lobby, WD-40/SEMA Cares Foose ’53 F-100 

2:00 p.m.–3:00 p.m. Cole Whitt NASCAR Nationwide Series driver of the No. 88 Chevrolet Ingersoll Rand, Booth #10149 

2:00 p.m.–3:00 p.m. Courtney Force NHRA Funny Car rookie; as seen in “Driving Force” reality TV show Traxxas, Booth #21313 

2:00 p.m.–3:00 p.m. Eddie Paul Concept car designer; owner of EP Industries Hypertherm Inc., Booth #24783 

2:00 p.m.–3:00 p.m. Gene Winfield Legendary custom car builder; considered to be one of the “godfathers” of car customizing Syracuse Nationals, Booth #24696 

2:00 p.m.–3:00 p.m. John Force 15-Time NHRA Funny Car champion Traxxas, Booth #21313 

2:00 p.m.–3:00 p.m. Ken Block Known for Monster World Rally; DC Shoes Shining Monkey Corp., Booth #20069 

2:00 p.m.–3:00 p.m. Mike Neff NHRA Funny Car driver for John Force Racing Traxxas, Booth #21313 

2:00 p.m.–3:00 p.m. Robert Hight NHRA Funny Car champion driver for John Force Racing Traxxas, Booth #21313 

2:00 p.m.–3:00 p.m. Stacey David Host of “Gearz TV” on the SPEED Channel Skyjacker Suspensions, Booth #34083 

2:30 p.m.–3:30 p.m. Brian Deegan Three-time Off-Road champion Pro 2 Race Trucks Pro Comp, Smittybilt, Rubicon Express, G2 Axle & Gear, Booth #34045 

2:00 p.m.–3:30 p.m. Casey Currie Short-course Off-Road champion MagnaFlow Exhaust Products, Booth #23543 

2:00 p.m.–4:00 p.m. The Red Jacket Firearms cast Discovery Channel’s TV Show “Sons of Guns” Superlift Suspension Systems, Booth #30171 

2:15 p.m.–2:45 p.m. Rich Evans Master car builder, fabricator and custom painter WyoTech, Booth #12073 

2:30 p.m.–3:30 p.m. Pat Gerber Creator and driver of the Shocker Monster Truck Derale Performance, Booth #22337 

3:00 p.m.–4:00 p.m. Charley Hutton Hutton’s Color Studio; Custom painter and Ridler winner PPG Industries Inc., Booth #24501 

3:00 p.m.–4:00 p.m. DJ Copp 15-year “Over the Wall” veteran; ESPN NASCAR analyst Ingersoll Rand, Booth #10149 

3:00 p.m.–4:00 p.m. David Ragan NASCAR Sprint Cup Series #34 driver Scorpion Window Film, Booth #13255 

3:00 p.m.–4:00 p.m. Rutledge Wood Host of “Top Gear” on History Channel and “Trackside Live” on SPEED Channel ORACLE Lighting, Booth #11331 

3:00 p.m.–4:00 p.m. Tom “the Mongoose” McEwen Drag racing legend Danchuk Manufacturing Inc., Booth #24679 

3:00 p.m.–5:00 p.m. Dan Woods Host of “Chop Cut Rebuild” on SPEED Channel Legendary Auto Interiors, Booth #24093 

3:30 p.m.–4:30 p.m. Dennis Gage Host of “My Classic Car” on SPEED Channel Ucoat It, Booth #21543 

3:30 p.m.–5:00 p.m. Chip Foose Automotive designer; host of “Overhaulin’” MagnaFlow Exhaust Products, Booth #23543 

3:30 p.m.–5:00 p.m. Kenny Youngblood Motorsports graphic designer and pioneer B&M Racing & Performance/Flowmaster/Hurst, Booth #22343 

4:00 p.m.–4:30 p.m. Rich Evans Hot-rod designer, builder and painter; TV personality as seen on “Car Warriors” Solution Finish Trim Restorer, Booth #13043 

4:00 p.m.–5:00 p.m. Bryan Fuller TV personality known for “Overhaulin’” and “Two Guys Garage”; vehicle fabricator ARP Inc., Booth #22549 

4:00 p.m.–5:00 p.m. Lauren Fix The Car Coach; award-winning TV host; author and producer Classic Tube, Booth #24097 

4:30 p.m.–5:00 p.m. Rich Evans Hot-rod designer, builder and painter FBS Distribution Co. Inc., Booth #11177 

4:30 p.m.–5:00 p.m. “The King” Richard Petty NASCAR legend Continental Tire the Americas LLC, Booth #43169 

DRIVE THE WORLD’S LARGEST FLEET 

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And brag for years. 


VISIT EXOTICS RACING IN THE FRONT SILVER LOT AND AT BOOTH 30273. 

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(schedule as of October 8, 2012)




SEMA SHOW FEATURE VEHICLES 

2003 Infinity G35 2013 Ford Mustang GT 

SR*S Tuning, Booth #33268 

��Powertrain/Drivetrain Type and Modifications: 

JDM Sport Rikimu air filter and Reiki cold-air intake system; NRG 

GK-100RD grounding system; Tieal 44mm V-band waste gate; RG EPAC- 

200RD charging system; SR*S catback exhaust system and headers 

��Chassis Type and Modifications: Vossen/WS CV1 20x9 front and 20x10.5 

rear wheels; Nitto 555 Extreme ZR 245/35/ZR20 front and 275/30ZR20 

rear tires; Tein Springs S Tech front strut bar; NRG TNB-413 

��Exterior Modifications: ViS Racing Invader 2 lip kit and Techno R carbon- 

fiber grille; NRG hood dampers; JDM Sports fender washer kits; factory 

coupe wing; D5 Concept G35 2D Vortex roof generator; custom graphics 

by Steve Crain of Signs By Tomorrow; JDM black side marker lights 

��Interior Modifications: Custom-painted dash and lower center console: 

G35 JDM double-DIN radio conversion console; Al & Ed’s Autosound 

door handles; 9k Bubble shift knob; NRG ST-016R-PP limited-edition 

350mm sport steering wheel; Extreme lighting Stella LEDs 

Vortech Engineering, Booth #23063 

��Powertrain/Drivetrain Type and Modifications: 

Vortech V-3 Si supercharging system, Maxflow air-to-water charge cooler, 

eight-rib supercharger drive upgrade, competition air inlet and Maxflow FPB 

fuel pump voltage booster; Borla S-Type exhaust 

��Chassis Type and Modifications: Forgestar super deep concave F14 wheels; 

Toyo Proxes T1R tires; KW coil-over suspension; Whiteline A/R bars and 

braces; Baer six-piston brakes 

��Exterior Modifications: Street Scene body-styling components 

��Interior Modifications: Scosche dash unit

Thursday, November 1, 2012 | 11:30AM - 5:00PM | Las Vegas Convention Center | Rooms N101-N103 

Made in the USA 

FREE FOR SHOW ATTENDEES. SIGN-UP IS AVAILABLE AT THE DOOR. 

TM 

Custom Tailored Seat Covers 


SEMA Show Daily 17 

03_20_RP_SSD3.indd 17 10/23/12 8:08 AM

18 SEMA Show Daily

RACING & PERFORMANCE 

Continued from page 3 


Coverite Industries Inc. ....................22823 

Coverking ..............................20513 

CP-Carrillo LLC ..........................23128 

Craftsman ..............................21229 

Crane Cams.............................25217 

CSF Cooling-Racing & High Performance Division 21533 

Cusco USA Inc./Winmax. ...................21521 

Custom Paints Ltd.........................25079 

Dart Machinery/Industrial Evolution ...........20722 

Darton Sleeves ..........................21210 

Dash Designs ...........................22720 

David Carey Inc. .........................33223 

Davies Craig Pty. Ltd.......................35229 

Daystar Products .........................23659 

DCI Performance Products. .................25128 

DeatschWerks ...........................20646 

Defenderworx ...........................20259 

Delta Tech Industries LLC ..................22729 

Demon Carburetion .......................22525 

Depo Racing Technology Co. Ltd.. ............20045 

Derale Performance.......................22337 

Design Engineering Inc.. ...................20113 

DevilsOwn Injection .......................20759 

DiabloSport .............................20013 

Diamond Eye Performance. .................20564 

Different Trend Inc. .......................20647 

Dimsport ...............................24427 

Disc Brakes Australia......................23516 

DJ Safety...............................21719 

Doug Thorley Headers . . . . . . . . . . . . . . . . . . . . .24737 

Drew Technologies........................22824 

DRP Performance Products . ................20769 

DSPORT Magazine........................24817 

D.S.S. Racing............................23320 

Dynapack Dynamometers . .................20671 

Dynatek Technologies .....................21202 

Dynocom Industries.......................20123 

Dynojet Research.........................20343 

Dynomax ...............................25131 

Dynotech Driveshafts......................20751 

Eagle Specialty Products Inc.. ...............23631 

Easy Performance Products .................21745 

Eaton Performance Products . ...............23043 

EBC Brakes .............................24975 

Edelbrock Corp. ....................22538, 22643 

Edge Products/Superchips. .................23243 

Eibach .................................23265 

Eight Stack Fuel Injection ..................21721 

E-Motion Products ........................22826 

E-MOTION USA ..........................20565 

E-MOTOR USA Inc.........................21234 

EMPI Inc. ...............................23035 

ENEOS Motor Oil .........................31273 

Energy Suspension .......................22967 

Engine Builder Magazine ...................23428 

Engine Pro..............................25121 

EnvisionTEC.............................32266 

ESAB Welding & Cutting Products . ...........21401 

E-Stopp ................................20622 

E3 Spark Plugs ..........................24216 

Everlast Power Equipment ..................24432 

Exedy Globalparts Corp.. ...................20053 

Exospeed Racing Wheels ...................21206 

Exotics Racing ...........................30273 

Extreme Outback Products .................22927 

E-Z UP International Inc. ...................20570 

Factory Five Racing Inc.. ...................23927 

FAST (Fuel Air Spark Technology). ......22613, 22713 

Featherlite Inc............................20713 

Ferrea Racing Components . ................24329 

Fidanza (Flywheels & Clutches) . .............22732 

Finixx New Technology Co. Ltd. . .............24921 

Firestone Industrial Products . . . . . . . . . . . . . . . .23013 

FK Rod Ends ............................24981 

Flex-a-lite Consolidated. ...................22513 

Flitz International Ltd. .....................23813 

FLO~PRO Performance Exhaust. .............21661 

FMS Automotive/ATS Design . ...............20241 

Forecast Product Development Corp.. .........24122 

Fragola Performance Systems ...............24981 

Frana Vehicles ...........................23216 

FRAP ..................................21707 

Fuel Doctor .............................24921 

Fuelab .................................21646 

Garrett by Honeywell ......................24613 

GFB...................................20666 

G-Force Racing Gear . . . . . . . . . . . . . . . . . . . . . .20050 

GGB Bearing Technology . ..................20066 

Gibson Performance Exhaust ................22961 

Gold Eagle Co............................20133 

Golden State Gear . . . . . . . . . . . . . . . . . . . . . . . .24031 

Goodridge USA Inc. .......................24213 

GoPro .................................20353 

Granatelli Motor Sports Inc. .................23723 

Grant Products...........................22427 

Grassroots Motorsports . ...................24425 

Great Clips Racing NASCAR Showcar. .........37241 

Green Filter USA .........................24237 

GreenLight..............................30251 

Griffin Thermal Products ...................24935 

Ground Force Suspension . .................24237 

GROWit LLC.............................23720 

Haitima Corp.............................21713 

Haltech Engine Management Systems. ........20266 

Hamsar Diversco Inc.......................23425 

H&R Special Springs LP. ...................21601 

Hangzhou Changzhi Parts Co. Ltd. ............25120 

Hangzhou Farfly Auto Parts Ltd.. .............34222 

Hangzhou Haihua Import & Export Co. Ltd. .....33221 

Hangzhou Magic Power Racing Parts Ltd. . .....21737 

Hawk Performance Products Group ...........23351 

HD Performance Auto Parts Co. Ltd.. ..........20664 

Heartthrob Exhaust . ......................23522 

Heatshield Products. ......................23831 

Hedman Performance Group . ...............22543 

Hefei Royal Ching International 

Trading Co. Ltd. . .......................32262 

Hella Inc. ...............................22526 

Hellwig Products Co. Inc.. ..................20371 

High Performance Gear . ...................24623 

Hi-Lustre Car Care Products ................20034 

Hi-Tach Oil. .............................33266 

Holley Performance Products. ...............22667 

Hoodlift by Warrior Products ................20079 

Hotchkis Sport Suspension .................21261 

House of Kolor by Valspar . .................23513 

Howards Cams ..........................23724 

HPP Heide Performance Products ............25167 

HP Tuners LLC ...........................23124 

HRE Wheels .............................22359 

Huichang Company . ......................20644 

Hypertech Inc. ...........................20613 

Hypertherm Inc.. .........................24783 

ID4motion ..............................31250 

IMIS-International Motorsports Industry Show . . .20727 

Industrial Injection Diesel Performance . .......20167 

Inglese. ..........................22613, 22713 

Ing Tien Enterprise Co. Ltd. . ................38223 

Injen Technology Co. . .....................21435 

Innovate Motorsports. .....................22819 

inTech Trailers ...........................21759 

Intense Automotive Design Research 

and Development .......................24217 

Intercomp . .............................20766 

Intro-Tech Automotive Inc. ..................24775 

Invictus by S-MAX ........................20545 

IPCW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20663 

I Performance . ..........................24751 

Ironclad Performance Wear . ................25267 

ISC Suspension North America. ..............38197 

ISIS Power. .............................24959 

ISSPRO Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24233 

JAMAR Performance by Belt Drives Ltd.. .......21216 

JDM Sport ..............................21651 

JE Pistons . .............................22820 

Jet-Hot High Performance Coatings. ..........24717 

JET Performance Products. .................23613 

Jiangsu Chaoli Electric. ....................23221 

Joe Gibbs Driven Racing Oil. ................25117 

JRi Shocks .............................21551 

Justice Brothers Inc. . .....................22922 

Kaeser Compressors Inc.. ..................20253 

Kamak Dynamics. ........................20163 

K&N Engineering Inc.. .....................22943 

K&P Engineering . ........................20012 

Kawasaki Turbo System. ...................21749 

KC HiLiTES Inc. . .........................23637 

KD Kanopy. .............................22828 

Kennol Performance Oil ....................35288 

Keystone Automotive 

Operations Inc.. ............20278, 20378, 20587 

K-Mac Suspension. .......................20276 

Kombat T98 Luxury Armored SUV ............25033 

KONI Shock Absorbers. ....................23835 

Kooks Custom Headers . ...................21647 

Koyorad Racing . . . . . . . . . . . . . . . . . . . . . . . . . .20537 

K-Tuned. ...............................24797 

KW Automotive North America Inc.. ...........24535 

L.A. Sleeve Co. ..........................20555 

LDK-Deyuan Bearing Factory. ...............35243 

Leonardo Diagnostic Tool. ..................25027 

Liang Fei Industry Co. Ltd. ..................20640 

Light Racing ............................20233 

Lincoln Electric Co. . ......................23525 

Lingenfelter Performance Engineering .........24655 

Link Engine Management ..................34261 

Litespeed Racing .........................24023 

Lithium Pros ............................22932 

Livernois Motorsports & Engineering LLC. ......20078 

Longevity Welding . .......................25271 

LUBER .................................25025 

Mackin Industries Inc. . .............22813, 22913 

MagnaFlow Exhaust Products . ..............23543 

Magnum Performance Turbos . ..............25265 

Magnuson Products. ......................24643 

MAHLE Motorsports. ......................20547 

Manley Performance Products ...............22519 

Maradyne High Performance Fans ............22923 

Marshall Instruments. .....................23421 

MasterCraft Safety. .......................24033 

MAVTV.................................34265 

McGaughys Suspension. ...................21415 

McLeod Racing LLC. ......................22837 

Mechanix Wear Inc. .......................24835 

MechMan Alternators. .....................21755 

Meguiar’s Inc. . ..........................23643 

Mentor Parts International Co. Ltd.. ...........21220 

ME Wagner Performance ...................20767 

Meyers Publishing ........................22439 

Meziere Enterprises. ......................23225 

MFactory Competition Products ..............21731 

Midwest Control .........................20060 

Militec USA . ............................25220 

Miller Electric Manufacturing Co.. ......24013, 24117 

Milodon Inc.. ............................22735 

Mirai Powersports . .......................21733 

Mitsubishi Turbo .........................30281 

Mittler Bros. Machine & Tool . ...............20533 

Mobil 1 . ...............................24243 

Moroso Performance Products. ..............22417 

Mothers Polishes-Waxes-Cleaners............22557 

Motive Gear. ............................23567 

Motor State Distributing. ...................25125 

Motovicity Distribution .....................25157 

Motul. .................................24523 

MSD Performance . . . . . . . . . . . . . . . . . . . . . . . .23127 

Mustang Dynamometer ....................21241 

NASCAR. ...............................22299 

National Emblem Inc.. .....................22728 

National Hot Rod Association ................22329 

National Performance Warehouse/ 

Speed Warehouse. ......................23621 

NC CAR . ...............................34224 

Neutron Motorsports/Eliminator 

Truck Accessories. ......................20157 

NGK Spark Plugs .........................23313 

Ningbo Henri Development Trade Co. Ltd. ......20761 

Ningbo Racing Performance Products Co. Ltd.. . .23423 

Ningbo Sunrising Silicone Hose Co. Ltd.........20662 

Ningbo Xinlu Polyurethane Industrial Co. Ltd.....20658 

Ningbo Yinzhou GNS Auto Parts Co. Ltd.........20623 

Northern Factory Sales Inc. . ................20526 

NRG Innovations .........................24791 

Objet Geometries. ........................24332 

ODYSSEY Battery by EnerSys. ...............24967 

Ohlins USA. .............................21515 

OPTIMA Batteries. ........................22755 

OS Giken ...............................20127 

PaceSetter Performance Products ............22829 

Painless Performance Products . .............22657 

Palmer Performance Engineering.............20523 

Penske Racing Shocks. ....................25017 

PERDE .................................21767 

Performance Auto & Sound Magazine .........24415 

Performance Bearing ......................20775 

Performance Business Magazine .............22523 

Performance Electronics Ltd. ................20044 

Performance Racing Industry. ...............22625 

Performance Tube Bending Inc. . . . . . . . . . . . . . .20559 

Perma-Cool Products. .....................23324 

PerTronix Performance Products .............22421 

Phenix Industries .........................20365 

Pilot Automotive. .........................44326 

Pin Hsiu Rubber Co. Ltd. . ..................21201 

Pirngder Industry Co. Ltd. ..................25227 

Pitboxes.com. ...........................20177 

PLX Devices. ............................20327 

PML Inc. ...............................23826 

Popular Mechanics Magazine ...............20016 

Power Stop . ............................22435 

PPG Industries Inc.. .......................24501 

PPE ...................................21255 

Premier Performance. .....................21327 

Prestolite Performance/Mr. Gasket............22531 

Procar Custom Seating Systems by SCAT ......22635 

ProCharger .............................24121 

Procomp Electronics Inc. ...................20737 

ProHeader Inc.. ..........................23117 

Projx Auto Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .24629 

Prosport Gauges Inc. . .....................21211 

PROTHANE Products . .....................24037 

PRW Industries . .........................23217 

Pulstar. ................................20025 

Pypes Performance Exhaust ................21527 

QA1...................................23255 

Quarter Master ....................22613, 22713 

Quarter Mile Foundation/Project 1320 .........10900 

Quick Time Performance . ..................24433 

Race Car Dynamics Inc./RCD Suspension ......21349 

RaceDeck ..............................21501 

Race Ramps ............................21215 

Racer Media & Marketing Inc. . ..............21701 

Raceway Garage Tile Manufacturing ..........21226 

RacingJunk.com . ........................20633 

Racing Power Co. ........................23817 

RADO. .................................24524 

Ram Air SS .............................35245 

Rancho ................................25131 

Rancho/Dynomax. ........................25131 

Rapid Scan 3D. ..........................32245 

RCF Technologies Inc. . ....................32277 

Redhorse Performance ....................25223 

Red Line Synthetic Oil Corp. ................22725 

REMUS Innovation ........................20227 

RHS (Racing Head Service) . ..........22613, 22713 

Richard Petty Driving Experience .............21258 

Road Magnet Performance Springs ...........20076 

Road Rage Gages LLC .....................21715 

Robert Pond Motorsports ...................21723 

Rockland Standard Gear Inc. . ...............20753 

Romeo Ferraris USA. ......................25163 

Ron Francis Wiring. .......................24829 

Ross Racing Pistons ......................23625 

Royal Purple ............................23713 

Sanctiond Automotive Group . ...............25055 

S&B Filters Inc. . .........................23537 

SCAT Enterprises Inc.. .....................22637 

Scotchman Industries . ....................20553 

SCT Performance. ........................21423 

Sebring Tuning/Jim Cook Racing .............23321 

Seibon Carbon. ..........................21613 

SEMA Data Co-op . .......................20579 

7th Phase Inc. . ..........................20771 

Shanghai Jiawen Performance Industries Co. Ltd. 32237 

Shanghai Neway Insourcing Co. Ltd. ..........21711 

Sharpe Products .........................21757 

Shining Monkey Corp. .....................20069 

Shop Crane by Gorbel .....................20747 

SICOM Composite Ceramic 

Brakes and Clutches .....................30219 

Simpson Race Products....................21705 

SIRIUS Light Technology Co. Ltd. .............20636 

SLP Performance Parts Inc. . . . . . . . . . . . . . . . . .21343 

Snappin Turtle Tie Downs ..................21547 

Sniper Motorsports Inc. ....................22624 

Snow Performance Inc. ....................20117 

Sonnax Industries ........................20038 

Source Interlink Media.....................22743 

SPAL USA ..............................24437 

SPC Performance.........................20233 

SPDi Spark .............................37197 

SPEC Clutches & Flywheels .................21537 

Spec-D Tuning...........................20141 

Specialty Auto Parts/Proform ................22367 

Specialty Products Co......................20233 

Speed Dawg Shift Knobs ...................20176 

Spring Mountain Motorsports................20653 

Sprint Booster USA/HSD Suspension USA ......21511 

Sprintex Superchargers ....................20171 

Spyder Auto.............................24761 

Squash Performance ......................21709 

SR*S TUNING............................33268 

Stabilus ................................24733 

Stage 8 Locking Fasteners .................23121 

Standard Motor Products Inc.................24130 

Standard Suspension......................20267 

Start Pac ...............................38194 

Stewart Warner ..........................22317 

StopTech/Power Slot ......................23057 

Strange Engineering/US Gear Corp. ...........22618 

Stratasys 3D Printers & Production Systems ....23913 

STS Turbo ..............................23822 

Super Toy Products by Farrow Fabricating ......20745 

SuperFlow Dynamometers & Flowbenches .....21505 

SuperPro Suspension......................23323 

Surf City Garage .........................25175 

SWAY-A-WAY ............................21254 

Swisstrax Corp. . . . . . . . . . . . . . . . . . . . . . . . . . .21321 

Synapse Engineering Inc....................21741 

Synchrotech Transmissions Inc...............21729 

TABZONE ...............................25016 

Taizhou Hengxin Auto Parts Co. Ltd............20654 

Tanabe USA Inc...........................25021 

Taylor/Vertex ............................23437 

TCI..............................22613, 22713 

TechAFX Inc. ............................30269 

Techflex Inc. ............................23029 

Tech Line Coatings Inc. ....................20561 

TEIN USA Inc.............................24917 

Thermo-Tec Performance Products ...........23213 

Tokico Performance Shocks.................24323 

Topgear ................................35254 

Top Street Performance ..............20527, 20632 

Torco International Corp/Torco Oil ............23917 

Total Seal Piston Rings ....................24337 

Trans Am Depot ..........................24131 

Traxxas ................................21313 

Trick Flow Specialties .....................23731 

Trick Tools ..............................20019 

TRUFIBER ..............................20153 

TTS Inc.................................24029 

Tuned by Matrix..........................24428 

TurboDirect South Africa ...................25178 

Turbonetics Inc. ..........................23735 

UCoat It ................................21543 

United Engine & Machine Co.................23113 

Unitycoon Co. Ltd. ........................21200 

US Speedo/Motor City Products ..............21235 

Valair Inc................................20668 

Vibrant Performance ................24128, 24543 

Viking Performance Inc.....................24333 

Vision X Lighting .........................20271 

V-MAXX USA ............................20014 

VMS Racing.............................20667 

Volant Cool Air Intakes.....................25037 

Vortech/Paxton...........................23063 

VP Racing Fuels..........................22930 

VWerks ................................24701 

Walbro/TI Automotive......................20637 

Wanda Refinish ..........................24649 

Wavetrac® Differentials ...................23727 

Weddle Industries ........................24823 

Weld Racing LLC .........................24955 

Whiteline Suspension......................24723 

Whitman Manufacturing Corp. ...............33265 

WHOOSH! Inc. ...........................20170 

Wilwood Disc Brakes......................24943 

Winjet Automotive Inc. .....................20546 

Wiseco/K1 ..............................23016 

Woolf Aircraft Products Inc. .................20366 

World Products ..........................22532 

Wossner Pistons .........................20643 

XRP Inc.................................24635 

XS Power Batteries .......................23417 

Yuhuan Shengyu Machinary Factory ..........21735 

Yuhuan Xinyuan Chang Machinery Co. Ltd. .....20672 

Yukon Gear & Axle ........................20033 

Zeitronix Inc. ............................24229 

ZEX .............................22613, 22713 

Zhejiang Sinma Automotive Suspension Co. Ltd. .34260 

Zibo Qiwangda Mechanical and Electrical 

Equipment Manufacturing Co. Ltd. ..........35284 

zMAX Micro-lubricant/US LEGEND CARS .......34243 



03_20_RP_SSD3.indd 19 10/23/12 7:44 AM

1,100 Exhibitors! 

3,200 Booths! 

38,000 Buyers! 

Race Industry Week 2012! 

Machinery Row! 

register today: 

Where Racing 

Gets Down 

to Business 

November 29 – December 1, 2012 

http://prishow.org/onlinereg12 

Register for the PRI Trade Show in our booth, then 

receive your show credentials in the mail before 

departing to Orlando. 

We’ll reserve hotel accommodations for you, too! 

Come See Us At SEMA: 

Booth #22625 

Delivering Business Opportunities for 25 years! 

��

Earthquake TNT Series Amplifiers, Coaxials 

and Subwoofers Are Budget-Friendly Upgrades 

In 1984, Joseph J. Sahyoun, a music freak and aerospace 

engineer unhappy with the existing loudspeaker technology 

and performance, decided to put his advanced knowledge 

in aerospace technology to use. He pushed his technological 

boundaries to the limit to create the kind of subwoofer he 

could live with. 

For more than 25 years, Earthquake’s innovative audio 

technologies have been connecting millions of people around 

the world with the sound solutions they need. EQ Sound 

designs, manufactures and markets high-performance audio 

systems for use in home and mobile audio/video systems for 

the aftermarket and OEM automotive systems. 

The TNT series of amplifiers have the power and intensity 

that Earthquake is known for, but with an affordable price 

tag. Everybody deserves a strong amplifier to keep up with 

their sound system. Built with patented output technology, 

high-quality circuitry and massive Mosfet power supplies, the 

TNT series of amplifiers can deliver more power and cleaner 

sound without breaking the bank. 

All TNT amplifier models sport a slim, low-profile design 

that allows them to be installed in tight spaces, such as under 

the front seats, behind the back passenger seats, etc. There 

are enough options for any setup as the TNT amplifiers 

are available in class A/B and class D models with prices 

starting at $175 per amplifier. One example, the TD5X 

all-digital five-channel amplifier is a “One Install Does It 

All” kind of amplifier with a suggested retail at $425 per 

piece. With four channels at 100 Wrms per channel for 

front and rear imaging, plus a subwoofer channel with more 

than 400 Wrms output, the TD5X delivers 3,000 watts of 

max power. 

The TNT coaxials are designed to upgrade factory speakers 

in a snap. Built with low-mass poly-injection cone bodies, 

these coaxials deliver precision sound quality. The 30mm 

mylar super tweeters reproduce high frequencies exceptionally 

with ease. The TNT coaxials also feature the PistonMax 

technology and large butyl surrounds that allow these coaxials 

to produce cleaner deep mid bass in a shallow-mount design. 

For example, the 6.5-in. TNT coaxial T65 can handle up 

to 400 watts of power with only a 2.5-in. mounting depth. 

Also available in 4-, 4x6-, 5.25-, 5x7- and 6x9-in. models 

with a price ranging from $89 to $149 per pair of speakers, 

the TNT coaxial is the perfect fit for your installation as it 

fits most makes and models. 

The TNT subwoofers can easily rival more pricey subs 

when it comes to looks and performance. With doublethick, 

high-density magnets, these subs effortlessly deliver 

the hard-hitting bass Earthquake is famous for. Equipped 

with Earthquake’s Triple Vent cooling technology, the TNT 

subwoofers will keep their cool as they pump out that bass. 

The TNT subwoofers also feature push-on terminals for 

easy installation, stitched-in tensile leads for durability and 

less cone distortion. Available in 10- and 12-in. models with 

single and dual four-ohm voice coils (four-wound coils), the 

TNT subwoofer can be easily integrated to many vehicle 

audio systems. 

Visit www.earthquakesound.com to learn about these 

products and more. 


MOBILE ELECTRONICS 

& TECHNOLOGY 


Absolute USA. . . . . . . . . . . . . . . . . . . . . . . . . . . .11620 

Accele Electronics Inc.. . . . . . . . . . . . . . . . . . . . .11531 

Access 2 Communications Inc. . . . . . . . . . . . . . .11739 

Add.On.Auto . . . . . . . . . . . . . . . . . . . . . . . . . . . .11810 

AE Distributing. . . . . . . . . . . . . . . . . . . . . . . . . . .11427 

AEW. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11616 

AJIN Industrial Co. Ltd. . . . . . . . . . . . . . . . . . . . .11355 

Aopec Automotive Parts Co. Ltd. . . . . . . . . . . . . .11466 

ARC Audio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11617 

ATP Product Inc. . . . . . . . . . . . . . . . . . . . . . . . . .11877 

Audiovox Electronics Corp.. . . . . . . . . . . . . . . . . .11317 

AutoAPIa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36238 

Autoequips Tech Co. Ltd. . . . . . . . . . . . . . . . . . . .11723 

Auto-i (Canada) Corp. . . . . . . . . . . . . . . . . . . . . .11660 

Autosim . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11478 

AutoTrickz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11828 

Beanco Technology LLC. . . . . . . . . . . . . . . . . . . .37195 

Beat-Sonic. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11661 

Blueocean Networks Co. Ltd.. . . . . . . . . . . . . . . .11572 

Boss Audio Systems . . . . . . . . . . . . . . . . . . . . . .11835 

Bracketron. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11673 

Brandmotion . . . . . . . . . . . . . . . . . . . . . . . . . . . .11469 

Cable Builders Inc.. . . . . . . . . . . . . . . . . . . . . . . .11543 

Cablejohn Electronics . . . . . . . . . . . . . . . . . . . . .11961 

Cobra Electronics. . . . . . . . . . . . . . . . . . . . . . . . .11551 

Crimestopper Security Products Inc. . . . . . . . . . .11760 

CWB Electronics Inc. . . . . . . . . . . . . . . . . . . . . . .11967 

D’Amore Engineering. . . . . . . . . . . . . . . . . . . . . .38200 

Davis Instruments . . . . . . . . . . . . . . . . . . . . . . . .11410 

Dongguan New Top Auto Parts Co. Ltd. . . . . . . . .11770 

Double Summit LLC. . . . . . . . . . . . . . . . . . . . . . .11681 

DriveNTalk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11647 

Earthquake Sound Corp. . . . . . . . . . . . . . . . . . . .11431 

Everise Industries (S.Z.) Ltd. . . . . . . . . . . . . . . . .11965 

Fuel Smart Corp. . . . . . . . . . . . . . . . . . . . . . . . . .38237 

Function Electric Inc. . . . . . . . . . . . . . . . . . . . . . .11483 

Galmax-GX Lights . . . . . . . . . . . . . . . . . . . . . . . .11883 

Garage Armour . . . . . . . . . . . . . . . . . . . . . . . . . .38215 

Genesis International Holdings. . . . . . . . . . . . . . .11580 

Global Media Industry Group Co. Ltd.. . . . . . . . . .11643 

Golden Dragon Electronic Manufactory . . . . . . . .11482 

Gospell Smarthome Electronic Co. Ltd. . . . . . . . .11470 

Gryphon Mobile Electronics LLC . . . . . . . . . . . . .11455 

Guangdong LFF Security Equipment Co. Ltd. . . . .11571 

Guangzhou Car-Union Auto Accessories Co. Ltd. .11939 

Guangzhou Xin Jun Yue Trade Co. Ltd.. . . . . . . . .11576 

Guangzhou Yichenglong Car Accessories Co. Ltd. 11523 

Guangzhou Yidi Electronic & Technology Co. Ltd. 11667 

Hayashi Telempu North America . . . . . . . . . . . . .11945 

Heininger. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11722 

Howard Keys Co. . . . . . . . . . . . . . . . . . . . . . . . . .11738 

HSAE/Shenzhen Hangsheng Electronics Co. Ltd. .37223 

Integrated Services of Quality Assessment. . . . . .11472 

INTRAPHEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11547 

Intrepid Control Systems . . . . . . . . . . . . . . . . . . .11611 

JENNOVA (JE Wireless Innovations) . . . . . . . . . . .38198 

Kawaii Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . .35239 

KICKER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11339 

Kinetik . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11717 

Kleinn Air Horns. . . . . . . . . . . . . . . . . . . . . . . . . .11773 

LED Post . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11764 

LightSpeed Automotive Technology LLC. . . . . . . .11971 

LiveViewGPS Inc.. . . . . . . . . . . . . . . . . . . . . . . . .11973 

Looxcie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38235 

Maisun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11975 

Massive Audio . . . . . . . . . . . . . . . . . . . . . . . . . . .11579 

Metra Electronics. . . . . . . . . . . . . . . . . . . . . . . . .11841 

MITO Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11517 

Mobileye Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . .11510 

Mocar America . . . . . . . . . . . . . . . . . . . . . . . . . .11473 

MotorDriveCam . . . . . . . . . . . . . . . . . . . . . . . . . .11981 

Myron & Davis by Johnson Safety Inc.. . . . . . . . .11461 

Nimbo LLC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11822 

Ningbo Hualian Electronic Science 

& Technology Co. Ltd.. . . . . . . . . . . . . . . . . . . .11555 

911Signal Technology Inc. . . . . . . . . . . . . . . . . . .11476 

Nokya . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11411 

ODE Auto Parts Co. Ltd. . . . . . . . . . . . . . . . . . . . .11567 

ORACLE Lighting . . . . . . . . . . . . . . . . . . . . . . . . .11331 

PanaVise Products Inc.. . . . . . . . . . . . . . . . . . . . .11727 

Papago Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11480 

Parrot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11677 

Pioneer Car Electronics . . . . . . . . . . . . . . . . . . . .11761 

Poron USA Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . .11525 

Power Acoustik Electronics . . . . . . . . . . . . . . . . .11853 

Precision Interface Electronics. . . . . . . . . . . . . . .11624 

RAM Mounting Systems. . . . . . . . . . . . . . . . . . . .11623 

R-BLOX Sound Control Inc. . . . . . . . . . . . . . . . . .11582 

REDTAIL Telematics . . . . . . . . . . . . . . . . . . . . . . .11977 

RePlay XD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30233 

ReverseGUARD . . . . . . . . . . . . . . . . . . . . . . . . . .11772 

Rosen Entertainment Systems . . . . . . . . . . . . . . .11817 



21_44_ME_SSD3.indd 21 10/22/12 3:18 PM

Brought to you by 

Vission RS10 High-Definition 

DVD Entertainment System 

Gryphon Corp. continues to offer high-quality mobile video products to its valued 

customers through the Vission brand. 

Debuting this year at 

the SEMA Show 

is the company’s 

new flagship RS10 

Overhead DVD 

Entertainment System. 

It features an industry-first 

simple-mount and lock-plate design, 

allowing for easy installation. 

Compared to the company’s most 

popularly sold R10 Series monitor, the 

RS10 is 1 in. thinner in design and 1.5 

in. in overall thinness, making it sleek 

and attractive as well as weight efficient. 

The RS10 is equipped with all of the leading technology and features that Vission 

is renowned for, such as a 1,280 x 800 High Definition LED Digital Display, a slim 

auto-load DVD, a USB input, an SD card reader, infrared touch panel controls, a 

power magnetic locking monitor, and 32-bit video games with a controller. 

The RS10 is the perfect solution for anyone needing a DVD entertainment system 

for his vehicle. Visit www.vissionusa.com and come check it out in booth #11455 

in the North Hall during the SEMA Show—October 30 to November 2, 2012. 


EVENT 

PROGRAMS 

& CATALOGS 

CANADIAN LEADER IN AUTOMOTIVE 

PERFORMANCE AND MOTORSPORT COVERAGE 

prnmag.com 

CALENDARS 

& POSTERS 

Clients 

PPGpubs.com 

Sony CDX-GS500R CD 

Receiver Boasts New App 

Remote Technology for iPhone 

The new CDX-GS500R CD receiver features Sony’s new App Remote technology 

for the iPhone. Sony’s exclusive App Remote technology combines consumers’ car 

audio music assets and smartphone apps into a single source list that can be controlled 

from the car audio system or smartphone. 

With App Remote, it is no longer necessary to go back and forth between the car 

audio system and smartphone to access a favorite tune. Music information, such as 

album artwork, is displayed on the smartphone screen while incoming text messages 

can be read aloud through the car’s speakers for superior driving convenience. 

The system is also SiriusXM ready and works with Pandora on the iPhone. The new 

models include USB connectivity (with dual ports on the CDX-GS500R model) for 

Walkman, iPod, iPhone, Android, Blackberry and other compatible USB devices. 

Featuring five-volt front/rear/sub RCA preamp outputs and a three-year warranty, 

the CDX-GS500R receiver will be available starting in October for about $199 at 

speciality dealers. 

Visit the Sony booth #11481 during the SEMA Show or visit www.sony.com/car 

for more information. 

AD 

DESIGNS 

WEBSITE 

& SMART 

PHONE APPS 

NORTH AMERICA’S LEADER IN AUTOMOTIVE 

AFTERMARKET AND MOBILE AUDIO COVERAGE 

pasmag.com



21_44_ME_SSD3.indd 23 10/22/12 3:18 PM


Scosche Industries Introduces New Lineup of Affordable 

Speakers with High-Grade Components 

For more information 

Visit www.easygosystem.com 

or call 1-888-903-8777 


Gryphon Corporation is thrilled to offer the award winning EasyGo smart key 

system. A REVOLUTIONARY product to the Aftermarket Automotive Industry. 

VEHICLE SECURITY 

ENGINE PUSH START 

OEM Quality Replacement Dash Panel 

Scosche Industries, award-winning innovator of mobile-electronic products and 

accessories for the aftermarket, is pleased to introduce its new line of speakers: 

HD. HD is designed for value without compromising sound quality or components. 

HD Speakers by Scosche maximize the listening experience of a car’s audio 

entertainment system, such as MP3s, satellite and HD radio by providing a clean 

signal, which is typically lost with most factory speakers. 

“We wanted to design a line of speakers that fit within the budget of today’s 

economically conscious consumer without compromising the quality of Scosche,” 

said Kas Alves, executive vice president, Scosche Industries. “Our HD speakers 

look great and sound even better. We think people will be surprised at the incredible 

value of the speakers. We know they will be a popular choice to upgrade any 

aftermarket system.” 

The HD Speaker lineup includes six different speakers. All HD Speakers boast 

an IMPP injection molded polypropylene cone for enhanced durability and 

precise musical reproduction. The cone reacts instantly to transitions in music 

and minimizes acoustical output distortion. Additionally, the three-way triaxial 

design provides powerful bass, smooth mids and brilliant highs. Protective grills 

are included for increased shielding. The rugged butyl rubber surround on all HD 

Speakers provides enhanced durability. 

Designed for great sound and enhanced durability HD Speakers offer incredible 

value for aftermarket speakers. 

Visit booth #11825 in the North Hall of the Las Vegas Convention Center during the 

2012 SEMA Show to view HD Speakers and experience the quality. Visit the website 

www.scosche.com for additional information or find Scosche on Facebook 

or Twitter. 

OEM Paint Color Matched 

Replacement Door Handle 

COMFORT ENTRY 

Premium Smart Keys Included 

Check out videos at : 

http://www.youtube.com/user/EasyGOSystem 

REMOTE ENGINE START 

Come see us at SEMA 

Oct. 30-Nov. 2, 2012 

North Hall, Booth No. 11455 Pictures shown: 2012 Toyota Camry

�� 



21_44_ME_SSD3.indd 25 10/22/12 3:18 PM


Pioneer’s 2013 In-Dash Multimedia DVD Receivers 

Continue to Define Connectivity and Integration 

Pioneer Electronics (USA) Inc. introduces five new in-dash multimedia DVD 

receivers that meet consumer’s desire for more smartphone connectivity and integration. 

The line of DVD receivers, consisting of the AVH-X1500DVD, AVH- 

X2500BT, AVH-X3500BHS, AVH-X4500BT and AVH-X5500BHS, feature 

Pioneer’s exclusive AppRadio Mode smartphone connectivity and MIXTRAX 

virtual DJ technology plus high-resolution touchscreen displays, DVD/CD media 

playback, USB connectivity, Pandora Internet radio connectivity and more. Several 

models also integrate direct control of the SiriusXM Vehicle Connect Tuner, Bluetooth 

wireless connectivity and built-in HD Radio technology. 

A feature derived from Pioneer’s innovative AppRadio, AppRadio Mode for iOS 

is now available in all 2013 multimedia DVD receivers (compatible iPhone 4/4S 

and appropriate Pioneer accessory cable required, sold separately). Through their 

large WVGA LCD touchscreen displays combined with the free Pioneer AppRadio 

App, users can safely view and control compatible third-party apps installed on their 

compatible iPhone. More than a dozen smartphone-based apps are optimized for 

in-vehicle use (see complete list on www.pioneerelectronics.com/appradiomode). 

Pioneer’s revolutionary MIXTRAX virtual DJ technology is incorporated into each 

model, transforming a music library into a nonstop playlist that delivers a unique 

DJ-infused listening experience. The MIXTRAX virtual DJ inserts transitions and 

effects to music played from an iPhone, an iPod or a USB storage device. 

Models AVH-X3500BHS and AVH-X5500BHS feature direct SiriusXM compatibility 

with the SXV200 SiriusXM Vehicle Connect Tuner (sold separately, 

SiriusXM subscription required). Pioneer’s multimedia DVD receivers are the first 

in-vehicle products to market that include the new Tune Start and Tune Scan features 

and receive the expanded SiriusXM Radio channel lineup. Both models also 

feature integrated HD Radio tuners, providing clear digital reception of HD Radio 

broadcasts from participating radio stations around the country. 

Cobra JoyRide Makes In-Car Phone 

Usage Safer and Easier 


From the AVH-X2500BT and up, Bluetooth connectivity is built in utilizing 

HFP for wireless calling and receiving, A2DP for wireless audio streaming, AVRCP 

version 1.3 for wireless control of devices and related metadata (if available), SPP 

for streaming and control of Pandora Internet radio from Android smartphones 

and SSP, which allows the user to pair compatible devices without the need to input 

PIN codes. 

Pioneer’s DVD receiver lineup includes high-quality 6.1- or 7-in. WVGA touchscreen 

displays with new GUI, intuitive Touch Slide Control and Pioneer’s new 

finger EQ setting to quickly change sound settings by simply drawing (swipe of a 

finger) a desired EQ curve. 

Each model offers three preamp outputs, DVD/CD playback, DivX/MP3/WMA/ 

AAC playback, aux input (rear), MOSFET 50 W x 4 and Advanced Sound Retriever. 

Pioneer’s multimedia receivers are offered with suggested prices of $300 (AVH- 

X1500DVD), $350 (AVH-X2500BT), $400 (AVH-X3500BHS), $450 (AVH- 

X4500BT) and $500 (AVH-X5500BHS). Come by the Pioneer’s SEMA booth 

#11761 for a demonstration. 

It’s a fact that in-car smartphone usage is a dangerous driving distraction and 

manually adjusting phone settings before getting on the road is a time-consuming 

hassle. Cobra recently released its one-of-a-kind Cobra JoyRide, a 12-volt smart 

charging system for your car that automatically personalizes and reconfigures 

Android smartphones upon entering or exiting your vehicle. The unit retails for 

$39.95 at www.cobra.com and initiates phone events and configurable settings 

automatically just by connecting the Android smartphone via micro-USB to the 

Cobra JoyRide charger. 

The free companion Android app communicates with the JoyRide Charger, 

offering tons of flexibility for personalization. Pushing a single button on the 

12-volt JoyRide smart charger can initiate phone calls, launch voice commands, 

share information about road hazards and police, pause and play music and even 

launch GPS navigation apps or other favorite in-car applications. The easy-to-use 

interface also gives you control over power settings for Wi-Fi and Bluetooth, and 

it can even save the GPS location of your parking spot and guide you to it later. 

Visit the Cobra Electronics booth #11538 during the SEMA Show or 

www.cobra.com/car for more information.

The Ultimate Smartphone 

Android compatible products have landed in your dash. 

Accessory For Your Car. 

Connect your iPhone ®* or select Android ** smartphone to your car. 

AppRadio 2 

Enjoy music, compatible apps and information from your smartphone 

directly on the display of our latest in-dash receivers. The AppRadio 2, 

AppRadio , AVIC-Z140BH, AVIC-X940BT and AVH-P8400BH can turn 

your car into a connected car. 

Learn more at pioneerelectronics.com/car 

AVIC-Z140BH 

* Compatible with the iPhone 4 or 4S. 

** NOT compatible with all Android powered devices. 

For a list of compatible Android devices and to learn more, visit pioneerelectronics.com/android. 

Android connectivity varies by model and may require additional accessories, sold separately. Pioneer’s AppRadio app provides access to Maps, Calendars, 

Contacts, Photos and installed 3rd party compatible apps. Third party apps or Pioneer’s “AppRadio” app must be downloaded from the iTunes® App Store to an 

iPhone® 4, 4S or 4th generation iPod touch® or from Google Play to certain Android devices to enjoy compatible apps. NOTE: Do not use your Pioneer system 

if doing so will divert your attention in any way from the safe operation of your vehicle. Always observe safe driving rules. In some states certain operations of 

devices while driving may be illegal. Where such regulations apply, they must be obeyed. PIONEER and APPRADIO are trademarks of Pioneer Corporation. 

ANDROID is a trademark of Google Inc. iTunes, iPhone and iPod touch are registered trademarks of Apple Inc. ©2012 Pioneer Electronics (USA) Inc. 



21_44_ME_SSD3.indd 27 10/22/12 3:18 PM


KICKER Front Row Digital Signal Processor 

Puts the Listener Up Close and Live 

With its newest product release, KICKER set a goal 

to improve a car audio’s sound system while making 

the task an enjoyable one as well. KICKER is proud to 

introduce the Front Row, a six-channel digital signal processor 

that allows the listener to engineer music the way 

he or she has always wanted to hear it. The Front Row 


began shipping to authorized KICKER dealers in 

mid-August and is available for $299.95 U.S. MSRP. 

During the SEMA Show it will also be showcased 

at the KICKER booth #11339 in the North Hall of 

the LVCC. 

Simply put, the Front Row makes music from a vehicle’s 

system sound better than it ever has with the listener 

experiencing staging, imaging and bass response actually 

like the artist intended—up-close and live! 

The Front Row utilizes a familiar and simple analogbased 

control system, but underneath the dials lays a 

powerful micro-controller with all signal manipulation 

done in digital domain (28-/56-bit, double-precision 

DSP with 24-bit AD/DA converters)—it is a must-have 

solution for controlling audio signal. 

The Front Row provides six channels (three stereo 

pairs) of 32-step, fully variable digital crossovers with 

selectable slopes and minimal phase shift for maximum 

system design flexibility. Input gain and output 

level controls for each section (front, rear and 

subwoofer) along with input clip indicators 

enable easy level matching for a clean, distortion-free 

setup. 

The subwoofer section includes a variable subsonic 

filter that preserves bass impact by protecting the woofers 

and focusing bass-amplifier power on what should 

be heard. Additionally, each section incorporates a 

Clip Limiter, a fast-acting compressor/speaker saver 

that monitors input signal and prevents clipping and 

distortion while preserving overall output signal. The 

result is the clearest sound at high volumes. 

Most of the Front Row’s dynamic features can be 

adjusted from the driver’s seat using the convenient 

remote. Speaker time alignment provides complete 

sound stage height, width and control to put a realistic 

stage with a focused center image where it should be— 

on the vehicle’s dash and not the floor. Simulated 5.1 

Surround Sound mimics the “live” rear fill one experiences 

in a stadium or concert while legendary KickEQ 

Bass Boost and new SHOCwave (Sub-Harmonic Octave 

Creation) restores and equalizes the lowest lows, finding 

deep bass that previously wasn’t audible. 

The Front Row also includes KICKER’s unique 

12-volt or DC offset turn-on circuitry and FIT (Fail- 

Safe Integration Technology), allowing it to integrate 

directly into all aftermarket and most OEM source units.

For Android 

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21_44_ME_SSD3.indd 29 10/22/12 3:18 PM


DriveAlert Helps Drivers Stay Alert 

Lane Departure Warning System 

DriveAlert is constantly monitoring the road in front of you to ensure you remain in 

your lane at all times. If the driver begins to change lanes without using his/her turn 

signal, DriveAlert will sound an alarm to alert the driver about departing their lane. 

If the lane change was not intentional, the driver is warned so the proper correction 

can be made. 

Forward Collision Warning System 

Always alert and always by your side like a co-pilot, Drive Alert is always watching and 

calculating the distance and impact time with the car in front of you. The system can 

analyze any potential risk in real-time and warn the driver accordingly. DriveAlert is 

capable of calculating the risk of a forward collision in advance and sounds the warning 

alarm when necessary. 

DVR Recording Log 

One of the most useful features of DriveAlert is the included Black-Box recorder. It 

has several modes of operation that can record audio/video signals onto the included 

4 GB Micro SD card (expandable to 32 GB). It is always “on” and recording. When 

the memory is full, it will overwrite the oldest files first. It will record the events prior, 

during and after an accident to aid in insurance/police investigations. It will store these 

events in a separate folder that cannot be overwritten by the system. It can also function 

in a surveillance mode. It will record any event the included G-shock sensor detects and 

store that info in its own folder. You can also start a recording at any time by pressing 

a button on the unit, which will save to its own folder as well. There is an included 

viewer program for users to view the recorded files on their computer. DriveAlert also 

features a RCA output that can be connected to for real-time monitoring. 


AMPLIFIERS • SPEAKERS • SUBWOOFERS • PROCESSORS • MOTORCYCLE AUDIO 

C O M E S E E O U R S E M A S H O W B O O T H # 1 1 6 1 7 

W W W . A R C A U D I O . C O M 

ARC AUDIO INC 4719 GREEN LEAF CIRCLE #4 MODESTO, CA 95356 TEL: 209.543.8706 FAX: 209.543.9269 



21_44_ME_SSD3.indd 31 10/22/12 3:18 PM


Boss Audio Delivers Summer Sound 

With Two New Amplifier Lines 

Boss Audio Systems, one of the top five producers of power amplifiers in the 

world, is readying retailers, competitors and consumers for a loud summer with two 

new-for-2012 lines of stylish power amplifiers: Disrupt and Impact. All amplifiers in 

both lines are currently shipping and are competitively priced from $149 to $349. 

“The Boss Audio legacy is built on our ability to deliver the power at the heart of 

an audio system,” said Doug Kern, executive director of sales and marketing at Boss 

Audio Systems. “Customers who saw these amplifiers in January were very excited 

at the power, size and design, and they have been highly requested since we began 

shipping in March. With the addition of the Impact and Disrupt lines, we supply 

retailers and distributors with more than 100 amplifier SKUs for automotive and 

marine applications.” 

The Impact series consists of five MOSFET-powered amplifiers designed to fit 

any system build configuration. The line is anchored by the IMP2000M, a monoblock 

power plant that delivers 2,000 watts maximum (Wmax) power (800 Wrms 

at 4 Ω). Depending on the system design, pair it with the IMP1000.4 to power four 

additional channels with 250 watts max per channel (100 Wrms at 4 Ω) or any of 

three models of bridgeable two-channel amplifiers: IMP2000.2 (2,000 Wmax; 400 

Wrms x 2 at 4 Ω), IMP1600.2 (1,600 Wmax; 350 Wrms x 2 at 4 Ω), or IMP1000.2 

(1,000 Wmax; 200 Wrms x 2 at 4 Ω). 

Featuring an efficient class D architecture, the Disrupt series consists of three 

mono-block designs. The small but powerful DST2500D is rated at 2,500 W max 

(1,500 W at 4 Ω). For more demanding but equally size limited applications, step up 

to the DST3000D (3,000 Wmax; 2,100 Wrms at 4 Ω) or the flagship DST4000D 

(4,000 W max; 2,300 Wrms at 4 Ω). 

Both series of amplifiers employ a new look highlighted with understated black 

metal housings and a monochromatic logo. Paired with the low-profile design, the 


amplifiers create the ideal visual impact in a high-profile install or fit the tightest 

spots in hideaway applications. Power and speaker connections are made on one 

side for ease of installation, while high- and/or low-level inputs, crossover selectors 

and audio level controls adorn the opposite side. 

The Impact and Disrupt amplifiers also feature linking capability, LEDs to indicate 

power and protection circuit activation and wired dash-mountable subwoofer level 

controls. For more information on Boss Audio Systems, call 800-999-1236 or visit 

the Boss Audio Systems website at www.bossaudio.com. 

bossaudio.com 800.999.1236



21_44_ME_SSD3.indd 33 10/22/12 3:18 PM


Alpha-Nav AN5700NV Provides Great Features, 

Performance and Value 


Alpha-Nav products provide great features, performance and value, and model 

AN5700NV is a clear example of that rare combination. Model AN5700NV is an 

excellent solution for single- and 1.5-DIN replacements, adding multimedia capabilities 

with built-in navigation. The unit offers consumers a simple and intuitive 

interface with fast performance at a great price. Dealers and distributors will like 

the protection, service and margins. 

Model AN5700NV (single DIN) MSRP $649.99 is a compact, reliable performer. 

Specifications: two-year warranty, 7-in. HD touch screen, advanced navigation 

system, built-in steering wheel control, Bluetooth with A2DP and direct iPod/ 

iPhone control with album art. 

iGo Primo navigation software with 2-D/3-D maps for the United States and 

Canada, 11+ million POI finds the closest restaurants, gas stations, banks, etc. The 

user interface is simple and fast with voice-prompted directions (TTS) to reduce 

driver distraction. Four users can set personalize settings and preferences, choosing 

from more than 50 features. 

Still more specs: Bluetooth for HFP calls with auto connect/answer, logs for 

received, dialed, missed calls and phone book. MP3/WMA/AAC playback from 

CD, DVD, USB, SD and 3.5 mm aux jack. Rear camera inputs, rear A/V inputs, 

video out, sub out, IR remote and 24-bit DAC are included. 

For details, call 888-586-3758 toll free, e-mail sales@alpha-nav.com or visit 

www.alpha-nav.com.

Metra Builds the First Installation Kit 

With Aftermarket Climate Control Built in 

Metra Electronics is pleased to announce the upcoming release of the 99-7803 for the 

’03–’07 Honda Accord. 

In 2003, Metra Electronics set out to do something never done before in the realm of 

aftermarket radio installation kits—integrated the ’03 Honda Accord’s factory radio and 

climate controls into one part. The buzz in the industry was, “They say it can’t be done.” 

Metra did it, providing the first installation kit with an aftermarket climate control built 

in. Over the past nine years, more than a dozen of these kits were developed at Metra, 

getting better looking each time. 

With that experience, Metra has decided to re-build the ’03–’07 Accord kit with major 

improvements. The new 99-7803 comes to life from a combination of Metra’s real-world 

experience and understanding of its customers’ needs. The biggest engineering achievement 

would have to be the ability to now install double-DIN radios. The new design 

with rubber back-lit buttons and LCD display allows this kit to retain all factory climate 

functions in both manual and dual zone auto climate-equipped cars with no additional 

parts needed. Additionally, there will be a replacement pocket for the lower dash. The factory 

pocket can remain but doesn’t operate, so Metra’s 88-00-7803 will be available (sold 

separately) as a better-looking solution. Once again, Metra adapts to the changes in mobile 

electronics trends, providing a modern solution for a popular vehicle. “It can be done.” 

Metra Electronics has been a world leader and “The Installer’s Choice” for vehicle 

installation kits and electronic accessories for more than 65 years. Headquartered in 

Florida, Metra Electronics strives to create innovative, high-quality products to satisfy and 

astonish customers. Metra’s brands include: Axxess, Tsunami, The InstallBay, Shuriken, 

Raptor, Ballistic, Ethereal, Audio Solutions and OE FIT. For ordering information and 

pricing, visit Metra Electronics online at www.metraonline.com or call 800-221-0932. 



21_44_ME_SSD3.indd 35 10/23/12 8:12 AM


Rosen AV7900 “Quick Change” Multimedia Headrest 

Replacement System 

Rosen Entertainment Systems has had outstanding reception on its all-new AV7900 

“Quick Change” headrest entertainment system. 

The unique “Quick-Change” capability is the brainchild of Rosen’s in-house engineering 

team based in Corona, California. Each main component option can be ordered separately 

or as a complete system depending on the vehicle owner’s specific needs. High-definition 

and digital LCD displays, DVD mechanisms and the multimedia option (iPod, iPhone, 

iTouch Dock with USB and Micro SD ports) are all independent of each other and simply 

snap into the Rosen replacement headrests. 

“With the vast majority of vehicle owners and their children owning an iPod or iPhone, 

we felt the need to provide a suitable Apple-certified in-vehicle interface option for their 

mobile devices while allowing others in the vehicle to share in those entertainment capabilities,” 

states Steve Weimar, vice president, sales and marketing. 

“The AV7900TM is the ultimate in headrest entertainment systems and a major 

advancement in rear-seat entertainment. The unique aspects of this system are the tabletlook 

of the HD digital LCD monitors and its ability to be configured specifically for the 

customers needs and even modified after the initial installation,” states Weimar. 

There are six unique system configurations: 1) dual DVD; 2) single DVD with iPod, 

iPhone dock; 3) single DVD with monitor; 4) dual iPod, iPhone docks; 5) single iPod, 

iPhone dock with monitor; 6) dual monitors; and, each headrest includes 50 built-in 

video games with wireless controller, all-channel FM transmitter and the iPod/iPhone 

dock includes ports for 16 GB USB and Micro SD. 

The AV7900TM has many additional Rosen-engineered and exclusive features, 

including a 7-in. widescreen, HD digital LCD displays and matching factory-styled 

headrests (canted slightly forward and laboratory tested to meet or exceed all current 

FMVSS regulations). 

System expandability includes A/V outputs for two additional monitors, one additional 


source unit and the ability to bypass the FM transmitter and hard wire directly to the 

vehicle’s audio system. An integrated all-channel wireless FM transmitter allows playback 

through the vehicle’s audio system and more. Also included is a pair of two-channel 

wireless fold-flat headphones, one wireless game controller, one wireless system remote 

control, batteries, cable routing wire tool, quick reference card, detailed owners manual 

and more. 

For more information, contact Rosen Electronics at 866-GO ROSEN (467-6736), 

951-898-9808, www.rosenelectronics.com or info@rosenelectronics.com.



21_44_ME_SSD3.indd 37 10/22/12 3:18 PM


Oracle Lighting Introduces All-New Plasma 

Halo Ring for All Vehicle Applications 

Oracle Lighting Technologies introduces the all-new Plasma Halo 

Ring for all vehicle applications. Officially launching at the 2012 

SEMA Show, the new plasma LED technology features halo rings 

where the entire ring surface is actually a single high-powered LED. 

This new technology is not only brighter than previous LED halo 

rings, but it also features very consistent light output and appears as 

one solid ring rather than individual LEDs. 

The new plasma LED technology combines the smooth, even 

output of CCFL halos with the brightness, intensity and durability of 

an SMD halo ring. Even with these advancements and new product 

features, the retail price of a standard plasma LED halo kit is still 

expected to be under the $200 mark. 

Since the entire ring surface is an illuminare, the actual ring is less 

thick and the width of the circuit board is reduced, which results in a 

cleaner installation and higher-end appearance. This new technology 

still carries the Oracle “Lifetime LED Warranty,” and this product is 

guaranteed to outlive your vehicle! 

These Plasma Halo Rings utilize high-quality Bridgelux LED components 

(made in the U.S.A.) and install directly into your existing 

factory headlights. The kit includes everything you need and detailed 

installation instructions as well as an installation video guide. 

Check out Oracle’s new Plasma Halo Rings in booth #11331 

throughout the duration of the SEMA Show. To find out more about 

this kit or other great products from Oracle Lighting, please visit 

www.oraclelights.com, call 800-407-5776. 


Excellent Visual Solutions for 

Light Duty Commercial Vans 

Special kit designed to replace the factory third brake 

light with integrated night vision camera. This allows 

for easy installation and a seamless factory look. 

Integrated night vision camera with OE fit third 

brake light LED kit designed for light duty and 

fleet commercial van applications 

Sprinter VAN Express VAN 

Auto-i (Canada) Corp. �� 

Please visit our booth at North Hall 11660 to ask about the new products 

Opportunities available for US Manufacturer Sales Representative 

Nissan NV VAN



21_44_ME_SSD3.indd 39 10/22/12 3:19 PM


New Auto-i Back-up Camera 

Systems Excellent Visual 

Solution for Light-Duty 

Commercial Vans 

In response to strong market 

demand, Auto-i (Canada) Corp. has 

just released three new models of its 

innovative, specially designed OE fit 

backup camera kit for commercial 

vans. These new backup cameras kits 

are exclusively designed for lightduty 

commercial vans, including the Mercedes Sprinter, GM Express and Nissan NV. 

This uniquely designed camera is integrated with an LED brake light, which 

replaces the third factory brake light and allows for easy installation equipped with 

the backup camera feature. Auto-i’s new rearview camera system will allow vehicles 

to have the OE look with this cost-efficient aftermarket addition. Auto-i’s advanced 

OE fit backup camera is a smart solution that protects vehicle owners by ensuring 

driver safety. This technology reduces driving risks, liabilities and expenses by providing 

vehicle operators with increased awareness of their surroundings. 

Auto-i (Canada) Corp. is a leading manufacturer of automobile intelligence 

electronic products, specializing in creating, designing and manufacturing unique 

aftermarket products focused on driver safety. Auto-i is dedicated to providing 

convenient electronics products to the automotive industry by offering premium 

quality, prices and advanced technology worldwide. 

Visit Auto-i (booth #11660) inside North Hall to learn about the new products 

in person. For more information, visit the website at www.auto-i.ca or www.auto-i. 

org, send an e-mail to sales@auto-i.ca or call Auto-i directly at 416-727-8699. 

Kinetik Power Solutions and Accessories 

Provide Constant Noise-Free Power 

Kinetik Power Supplies are available in 

45 A, 60 A and 80 A models, providing 

constant noise-free power designed specifically 

to charge and maintain Kinetik 

Power Cells and most 12-volt batteries. 

They also work perfectly for sound boards, 

competition and show vehicles without 

introducing any noise into your electrical 

system or sensitive audio electronics. 

Their small size and high efficiency allow 

them to be mounted almost anywhere and 

with their smart charge dual-mode design, 

the power supply will automatically kick 

up the voltage for high demands and go 

into float mode when at idle. These highly 

regulated power supplies are the best in 

the industry and can meet even the most 

demanding applications. 

Kinetik also offers charging solutions 

from CTEK, the world’s smartest battery 

chargers. Protect your investment with 

the CTEK brand chargers as they maxi- 


mize the life of your battery. The patented 

desulphation function can extend 

the life of your current battery two to 

three times longer than that of its normal 

life. People around the world are finding 

CTEK chargers a valuable investment to 

keep their power cells, vehicles, boats, 

motorcycles and much more in prime 

condition. Kinetik also offers the CTEK 

status indicator lights that let you know 

when you need to charge with a mounted 

panel or dongle showing you green, red 

and yellow indication lights. 

Need a mounting solution for your 

Kinetik HC Power Cell? You are covered 

with custom-designed mounting cases for 

the perfect fit. Designed specifically for 

Kinetik Power Cells, these KMS sleeves 

allow for standing and flush mounting 

and there is one to fit every model from 

the KHC600 up to the KHC3800. Their 

sleek designs will surely enhance the looks 

TextBuster Now Shipping! 

of your custom installation and make the 

installation fast, clean and secure. 

Want to add more connections or even 

put your terminals on the side? Not a 

problem with the Kinetik KHC-TP and 

KHC-SPA accessories. Copper cladding 

and chrome plating helps keep your connection 

strong with the style you have 

come to expect from Kinetik, allowing 

for you to decide how you need your connections 

to be. 

Want to know more about how Kinetik 

can help improve your vehicle’s electrical 

system and how to get the most out of 

your aftermarket equipment? Stop by the 

Kinetik booth in the North Hall booth 

#11717 during the SEMA Show and be 

sure to ask about the NEW FUTURE OF 

KINETIK. Craving more information on 

Kinetik? Be sure to follow on Facebook 

and/or Twitter @KinetikAudio or head 

on over to www.kinetikaudio.com. 

The anticipated wait is over. 

TextBuster is now ready to ship! 

Currently available for all Android 

smartphones and soon to be 

released for BlackBerry and the 

iPhone, the TextBuster prohibits 

the driver from accessing all text, 

e-mail or internet functions while 

driving their vehicle. TextBuster prevents 

distracted driving and accidents 

without blocking incoming and 

outgoing phone calls or navigation 

capabilities. Attractive gift-box packaging 

with multilingual manuals and 

user-friendly website dashboard sets 

TextBuster apart from anything else 

on the market. A watchdog application 

monitors the user’s phone at all times 

to prevent tampering and reports with 

alert notifications to the parent, guardian 

or account manager. GPS tracking 

with speed, parameter and unrestricted 

time alerts are also included. Visit 

www.textbuster.com for full details. 

Check out TextBuster in Ideas Alive: 

Featuring the New Product Showcase 

and at SEMA booth #11739 North Hall.

TEXT BLOCKING & TRACKING DEVICE FOR VEHICLES 

Access2Communications Inc. 

225 Technology Way 

Steubenville, Ohio 43952 

info@textbuster.com 

800-561-1110 ex.2116 

www.textbuster.com 


PROUDLY MADE 

IN THE U.S.A 

NOW 

AVAILABLE 

SEE US AT SEMA BOOTH # 11739 


21_44_ME_SSD3.indd 41 10/22/12 3:19 PM


CODA One Bluetooth 

Kit Offers Three-in-One 

Functionality 

Why does your Bluetooth car kit always need to stay in your car? Some people 

sometimes sit at their desk with streaming music or conference calls, but somehow 

the look of the car kit doesn’t fit the surroundings… 

Well, CODA One comes with a magnetic visor clip for easy clip-on-and-off functionality 

that allows users to easily pull it out from their car and take it anywhere they 

want. Whether it be for conference calls in the office or just streaming music outside 

with friends, the CODA One comes equipped with the look that will match your life. 

To go along with this look, CODA One has added a handset mode for personal 

and private calls, which can be transferred from speaker mode with the press of a button. 

With private mode, users can carry CODA One anywhere and use it with other 

mobile devices, such as tablets and iPads. 

CODA One features the Bluetooth 3.0 with advanced noise and echo cancellation. 

Dual microphone and dual speakers enable it to bring rich crisp sound with HD 

Voice Technology to life. It also supports cell phone voice control, music streaming 

and phonebook download. 

For more information, visit the DriveNTalk booth #11647 in the North Hall for a 

demonstration or visit www.driventalks.com. 


Arc Audio Black 

Series Subwoofer 

The new Black 10 from Arc Audio is designed for audiophiles with a penchant for 

low-frequency extension, stunning dynamics and realistic output levels. The Black 10 

is based around a heavy-duty low-resonance aluminum basket with a CNC-machined 

top plate for the highest tolerances. The T-yolk was also CNC-machined and features 

an integrated pole vent. The low mass cone is a combination of polypropylene, pulp 

paper and bamboo for maximum rigidity and damping without excessive mass. A 

high-roll NPR rubber surround is bonded to the steep-angle cone that is optimized 

for high-excursion stability. It is available in dual two- or dual four-ohm configurations 

and is rated for 400 Wrms and 1,000 Wmax. MSRP is $449. 

For more information, visit www.arcaudio.com



21_44_ME_SSD3.indd 43 10/22/12 3:19 PM


Vizualogic to Release Android In-Headrest 

Entertainment System 

It may look like any other industrial space in the 

neighborhood, but something exciting is happening 

inside TMI’s corporate headquarters in Corona, California, 

where the Vizualogic brand is ramping up for an 

exciting new launch at this year’s SEMA Show. With new 

products and a new look, Vizualogic is poised to make 

a breakthrough in the automotive entertainment field. 

Vizualogic got its start in rear-seat entertainment in 

1999 with TMI’s Back Seat Theater, a flip-down roofmounted 

display with a remote VHS player. The product 

was a success and the brand has grown exponentially 

with TMI’s move to a larger facility in 2001. TMI’s 

experience in matching OEM interiors for custom cars 

quickly led to the creation of its headrest entertainment 

line. By integrating high-quality screens into a headrest 

that perfectly matches a vehicle’s OEM upholstery, it 

quickly expanded into a whole new field. 

That history of innovation has led to a formidable 

product lineup. Vizualogic’s line of headrests feature 

dual DVD players, USB and SD card connections, wireless 

headphones and industry-leading high-resolution 

glare-free screens with impressive viewing angles. Each 

screen is carefully fitted in a handmade headrest that 

is matched to a specific car to ensure an OEM fit and 

finish. Once installed, you’d be hard-pressed to tell 

the difference. 


Vizualogic also has your rear-seat entertainment needs 

covered with a variety of roof-mounted flip-down monitors 

that feature a larger screen the whole family can 

enjoy. For smaller cars, the Roadtrip Elite center console 

display is a perfect fit. It features an 8-in. screen that can 

easily be viewed by rear-seat passengers, and it folds away 

when not in use to save space. There’s also a universal 

post-mounted system that features dual 9-in. screens. 

Vizualogic has some exciting products for the driver 

too, including a rearview mirror with integrated GPS 

screen and hands-free Bluetooth connection to your 

mobile phone. The BlueLogic system integrates any 

Bluetooth-enabled mobile phone with the car’s audio 

system and allows music streaming and hands-free phone 

calls—it even automatically mutes the radio when a call 

is in progress. 

Vizualogic’s newest product is the Hindsight Flip, a 

small motorized screen connected to a rearview camera 

that folds out when the car is in reverse to assist the driver 

with blind spots behind the car... and stows itself away 

once you shift back into drive. 

Despite the success with its current product lines, 

Vizualogic isn’t resting on its laurels. “We’ve always 

stayed on the cutting edge, and we’re really excited about 

what we have coming up this year,” said Aaron Lyle, 

marketing director. “With more and more people living 

in a digitally connected world, we think the time is right 

to integrate that technology into what we do.” 

Vizualogic will unveil a new latest product at the 2012 

SEMA show in October, a new headrest featuring the 

Android operating system. Android is a full-fledged 

mobile operating system that many users are already 

familiar with from their smartphones and tablets. In 

addition to enjoying their favorite songs and movies, 

passengers will be able to browse the Internet, check 

e-mail, play games and much more with this new product. 

“When Vizualogic started out, VHS was all the rage. 

Since then, we’ve added DVD and digital video files 

and, now, we’re able to offer something that’s leaps and 

bounds beyond audio and video,” said Lyle. 

Vizualogic is launching a whole new theme to go with 

this year’s exciting new products. Of course, it’ll be showing 

off its range of in-headrest entertainment, including 

products for plenty of the hottest ’13 vehicles, in a bigger, 

redesigned booth where there will be demos of all 

its products, including the new Android product. So, 

head on over to booth #11745 to check out the latest 

from Vizualogic. 

“Our team is really pumped up for the Show this 

year. Android is huge and what we can do with it is very 

exciting! It’s going to change rear-seat entertainment as 

we know it.”

PRI to Host 2013 Hot Rodders of 

Tomorrow Engine Challenge 

Team MagnaFlow from North Orange County ROP High in Anaheim, California, disassembled 

and reassembled V8 small-block Chevrolet motors in the fastest time possible in two 

heats in the opening rounds of the Hot Rodders of Tomorrow, Monday, October 29. 

The 2012 National Championship 

of The Hot Rodders of Tomorrow 

Engine Challenge build competition is 

being held at this year’s SEMA Show. 

The following year, the Hot Rodders 

of Tomorrow Engine Challenge 

will hold its 2013 National Championship 

at the 26th Annual Performance 

Racing Industry (PRI) Trade 

Show, December 12–14, 2013, in 

Orlando, Florida. 

Each year, hundreds of automotive 

technology students from high schools 

across the country take part in regional 

competitions to determine which 

teams can disassemble and reassemble 

a small-block Chevrolet engine with 

aftermarket components in the fastest 

time, with the top scorers advancing to 

the National Championship. 

“We are excited to have this special 

event, and all the fine young people 

who participate in it, at the 2013 PRI 

Trade Show. They represent the next 

generation of leaders in the racing 

industry, so we welcome the opportunity 

to have them compete in the Hot 

Rodders of Tomorrow Engine Challenge 

National Championship,” said 

John Kilroy, PRI producer. 

The Championship will feature an 

expanded competition format with 

three new contests: Carburetor Rebuild 

Competition, Ring and Pinion Challenge 

and Cylinder Head Challenge 

Since its inception in 2008 at the 

Race and Performance Expo in St. 

Charles, Illinois, the Hot Rodders of 

Tomorrow Engine Challenge has seen 

explosive growth in the number of 

competing teams. In the first year 

of competition, five teams with 25 

students competed. By the end of the 

2012 season, there were 112 teams 

with 560 students competing. The 

competition has been seen by more 

than 760,000 people and has raised 

more than $6 million in scholarship 

money donated by Ohio Technical 

College (OTC), the School of Automotive 

Machinists (SAM) and the University 

of Northwest Ohio (UNOH) 

over the past four years. 

“This industry that we’re in and we 

love is turning gray. It’s getting older 

year after year,” said Jim Bingham, 

chairman of Hot Rodders of Tomorrow 

and president/CEO of Winner’s 

Circle Speed & Custom in Joliet, Illinois. 

“This is designed to be a program 

to bring young people inside 

this industry. This is about bringing 

them in, showing them that they can 

enjoy making a living in the high- 

performance field and, as a result, we 

get youth and talent inside our industry 

every year. 

“We’re looking forward to working 

with PRI in 2013,” Bingham added. 

“It will also allow us to add more 

events because we’re going to have a lot 

of space to work with. Plus, I believe 

Orlando is going to be a great place for 

the kids and families to visit.” 

Building on the success of its first year, 

the Championship moved to Vegas in 

2009, where three divisional winners 

and one wildcard entry competed in the 

inaugural “Showdown at SEMA.” 

“I absolutely love this event,” said 

Chris Kersting, SEMA president and 

CEO. “It is amazing to me that Jim’s 

activity has impacted so many young 

members of our industry over the 

years. We’re pleased to be a part of the 

event and support this effort.” 

Kicking off the countdown to next 

year’s Championship, PRI will host a 

regional Hot Rodders of Tomorrow 

event during the 2012 PRI Trade Show, 

which takes place Thursday, Friday and 

Saturday, November 29–December 1, 

in Orlando, Florida. 

For more information about the 

2013 Hot Rodders of Tomorrow, visit 

www.HotRoddersofTomorrow.com. 

Motorsports professionals are 

encouraged to preregister now for credentials 

for the 2012 PRI Trade Show. 

Register online today, at no charge. 

Today’s Schedule 

� 8:30 a.m. Heat: Loara High School 

vs. Joliet Central High School vs. 

North Orange County ROP 

� 10:00 a.m. Heat: Fremd High 

School vs. Elkhart Area Career 

Center #1 vs. Peach County 

High School 

� 11:30 a.m. Heat: Elkhart Area 

Career Center #2 vs. Sequoyah 

High School vs. Belvidere North 

High School 

� 1:30 p.m. Heat: Burton Center 

for Arts & Tech vs. Joliet Centrail 

High School vs. East Ridge 

High School 

� 3:00 p.m. Heat: Eastern Oklahoma 

County Tech Center vs. 

Elkhart Area Career Center #1 

� 4:30 p.m. Heat: Thomas County 

Centrail High School vs. Loara 

High School Team #1 


HOT ROD ALLEY 


Airbagit/Chassis Tech .....................23193 

AM Hot Rod Glass ........................23792 

American Powertrain ......................23288 

American Republic Wheels & USW Forged Wheels. .23589 

American-Retro LLC ......................22586 

AutoTrader Classics .......................22697 

Beckett Media ...........................22796 

Bed Wood and Parts ......................22587 

Billet Specialties .........................23375 

Borgeson Universal Co. Inc. .................22478 

Brookville Roadster Inc. ....................23381 

Burr King Mfg. Co. Inc......................22783 

Campagna Motors ........................23095 

Chassis Tech/Airbagit......................23193 

Chassisworks/VariShocks/Total Control Products/ 

KP Components/Component Drive Systems . . .22989 

CHERRY BOMB ..........................23185 

CHROME Collector Car Insurance.............22482 

Circle Racing Wheels Inc....................23293 

Classic Instruments .......................23382 

Classic Performance Products Inc.............22979 

Clayton Machine Works ....................23289 

Coker Tire Co. ...........................22775 

CON2R.................................23392 

Cornhusker Sign & Manufacturing Corp. .......23083 

CSRP ..................................23085 

Dakota Digital ...........................22875 

Deals on Wheels .........................22697 

Decorative Metal Finishing..................22583 

Detroit Speed............................22784 

Divers Street Rods........................23689 

DuPont Custom Finishes ...................22391 

Dynacorn International/Dynacorn Classic Bodies .23595 

Dynamic Control/Dynamat ..................22595 

Eddie Motorsports . . . . . . . . . . . . . . . . . . . . . . . .23297 

Excalibur Wheel Accessories/ 

McLEAN Wire Wheels.....................23189 

Fesler Built .............................22797 

Flaming River Industries Inc. ................22683 

Gardner-Westcott Co.......................22487 

Gear Vendors Overdrives ...................22475 

Goodguys Rod & Custom Association..........22375 

Grex Airbrush............................23182 

GT Performance..........................22483 

Hemmings Motor News ....................23475 

Hillco Fastener Warehouse Inc. ..............22787 

The Hoffman Group International Ltd. .........23575 

Hotrod & Restoration ......................23183 

Hotwire Auto a division of Squier Inc...........23390 

HushMat ...............................22988 

ididit Inc. ...............................23091 

Infinity Products/Unique Specialty 

and Classic Cars .......................22379 

JC Taylor Antique & Modified Auto Insurance ....22789 

JR Distributor International .................22678 

Kindig-It Design..........................22882 

LeBaron Bonney Co./EZ Boy Interiors..........22582 

Livorsi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22786 

LizardSkin Spray-On Insulation ..............23283 

Lokar Inc. ..............................23275 

Lucky 7 Hot Rod Parts .....................23295 

March Performance Inc.....................23075 

Marquez Design Inc. ......................23697 

Mast Motorsports ........................23284 

Mastershift .............................22888 

Mattson’s Custom Radiator .................22682 

MBM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22686 

Mid America Motorworks...................23388 

Midwest Acorn Nut Co. ....................22788 

Mooneyes USA Inc. .......................22385 

Motorbooks .............................22883 

National Street Rod Association ..............22575 

Pacific Tool and Gauge.....................23683 

P-Ayr Products LLC . . . . . . . . . . . . . . . . . . . . . . .22486 

Powermaster Performance..................23479 

Powertrain Control Solutions (PCS) ...........23693 

RetroRack ..............................23280 

Ridetech ...............................22589 

Rocket Racing Wheels .....................23179 

Showwheels Inc. .........................23087 

Spectra Chrome/Gold Effects LLC ............23675 

SSBC Performance Brake Systems ...........22893 

Steele Rubber Products ....................22982 

Tuff Stuff Performance Accessories Ltd.........22780 

Turn Key Powertrain ......................22793 

Unisteer Performance Products ..............22997 

United Pacific Industries Inc. ................23175 

US Mags-Foose Wheels ....................23782 

U.S. Radiator Corp. .......................22975 

VDO Instrumentation & Accessories...........22693 

Veethree ...............................22889 

Vintage Air Inc. ..........................22579 

Wheel Vintiques ..........................22675 


Get Up Close to the Action 

in the “Overhaulin’” Studio 

The “Overhaulin’” studio is located in the alcove at the front of the Trucks, SUVs & Off-Road Section in the South Hall of the Las Vegas 

Convention Center. 

Head out to the “Overhaulin’” Studio 

at the 2012 SEMA Show to see 

the car crafters from the “Overhaulin’” 

team in action and learn their version 

of the term “extreme makeover.” The 

crew is filming a new episode using 

products from SEMA Show exhibitors 

as they remake a vehicle over the course 

Meet Jimmy Shine and Defend Our 

Industry From Unfair Laws and Regulations 

Jimmy “Shine” 

Falschlehner 

Automotive media personality 

Jimmy “Shine” Falschlehner will be 

appearing at the SEMA Action Network 

(SAN) booth (#61399, outside 

Central Hall) throughout SEMA Show 

week. Shine, himself a SAN member, 

is well known for TV roles that have 

included TLC’s “Hard Shine,” host of 

SPEED Channel’s “Car Warriors” and 

Discovery Channel’s coverage of the 

SEMA Show. He is also a fabricator 

at the legendary SO-CAL Speed Shop 

and a lifetime member of the Bonneville 

200-MPH Club. 


of the SEMA Show week, culminating 

in a surprise reveal. 

With the return of “Overhaulin’,” 

Foose and his talented team explore 

engaging human stories and the strong 

emotional connection between people 

and their cars. The show’s restoration 

projects feature deserving 

On display during the Show will be 

Shine’s ’34 Ford hot rod. Since 2001, 

this iconic pickup has inspired countless 

trends in the world of hot rodding. 

In addition to meeting and greeting 

attendees, Shine will be promoting the 

SAN—a partnership between enthusiasts, 

car clubs and members of the 

aftermarket industry who have joined 

forces to advance hobby-friendly legislation 

and oppose unfair legislation in 

the United States and Canada. 

“With support from folks like Jimmy, 

we hope to inform Show attendees 

of the benefits of lending their voice 

to the premier organization defending 

vehicle enthusiasts’ rights,” said SAN 

Director Colby Martin. “As he will tell 

you, the active participation of SAN 

members helps protect our automotive 

passion for this generation and 

future generations!” Get involved at 

www.semasan.com. 

individuals, and each recreated vehicle 

becomes a life-changing surprise for its 

unsuspecting owner. 

The “Overhaulin’” studio is located 

in the alcove at the front of the Trucks, 

SUVs & Off-Road Section in the 

South Hall of the Las Vegas Convention 

Center. 

International pinup model and a judge on 

Oxygen’s TV show “Best Ink” Sabina Kelley 

introduced MagnaFlow’s “Revolver” ’49 

Chevrolet truck and guitar at the Magna- 

Flow booth #23543 on the opening day of 

the 2012 SEMA Show. 

Chip Foose to 

Sign Autographs 

in Ideas Alive: 

Featuring the 

New Products 

Showcase 

Award-winning automotive designer 

and TV personality Chip Foose will 

be available to meet showgoers and 

sign autographs in the Ideas Alive: 

Featuring the New Products Showcase 

area at the 2012 SEMA Show, Friday, 

November 2, 2:30 p.m.–3:30 p.m. 

Foose shared stories and inspired 

attendees at the SEMA Show’s New 

Products Awards, which were held 

Tuesday, during the opening day of 

the Show. 

Check out the extensive list of celebrity 

appearances at the 2012 SEMA 

Show on p. 12 of this issue and online 

at www.SEMAShow.com/celebrities, 

which details when celebrities are available 

and where they are located on the 

Show floor. 

MagnaFlow’s “Revolver” Answers the 

Question: “What Does It Sound Like?” 

MagnaFlow revealed “Revolver”—a 

’49 Chevrolet truck that went from a 

concept drawn on a napkin to reality—in 

the company’s booth at the 

Check out the Ideas Alive: Featuring the 

New Products Showcase, located in the 

upper level, east end of South Hall. 

2012 SEMA Show. Sabina Kelley, 

who is the official “Revolver” Girl, 

was on hand to help debut the vehicle, 

as well as the truck’s one-of-a-kind 

counterpart, the “Revolver” Guitar. 

Sabina Kelley is an international 

pinup model and a judge on Oxygen’s 

new TV show “Best Ink.” 

“Revolver” is the result of a napkin 

concept drawing by MagnaFlow’s 

Senior Manager Richard Waitas, who 

later delivered the drawing to designer 

and MagnaFlow team member Chip 

Foose. Built by the pros at CW Restorations, 

“Revolver” is equipped with 

eight rotating mufflers that provide a 

clear example of the exhaust’s sound 

changes without changes to the rest of 

the vehicle. In addition to the sound, 

the “Revolver” has a custom fabricated 

bed, distinctly rounded fenders 

and exhaust tips blended into 

the taillights.

�� 

Always Moving 

® 

Forward 

Booth 23275 

Like Us on 

fb.com/lokarinc 

© 2012 Lokar, Inc. 


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gets you 50 bags 

D2500-1 or D2600-I Full Lifetime Defect Warranty. We want you to experience the quality of our bags. Burst tested at over 500psi. you 

may substitute any bag shown below at the additional cost shown per bag. If not purchased at the show, price increases to $1500. 

No exceptions 

D-II SLAM’R SLAM’R SLAM’R 

#2700 

$9 

#2800 

$9 

#2400 

$12 

#2500 

$12 

#2600 

$12

AIR ENGINE has 8 brass valves installed on a distribution 

manifold. 8 Red/Green LED light indicators. No 

Wiring or Plumbing for you to do. Just plug in the harness, 

and Airlines and you are done 

KIT INCLUDES 

(upgrades below) 

1 gal tank 

4 DeNominator-I bags 

3/8” Airlines 

All Air Fittings 

Speed Control Fittings 

Snap-In wiring Harness 

DC380 Compressor 

Pressure Switch 

Circuit Breaker 

Relay 

Steel Leader Hose 

Check Valve 

Digital Gauge with 

Four Switch Controls 

5 Digital Senders 

Base Circle Brackets 

3 gl stainless chrome $35 Upgrade to D-II Bags 

5 gl stainless chrome $55 On all 4 Corners $40 

23193 

Hotrod Alley 

$ 595 

Upgrade to Vy-Clone 

295psi DC480 $50 

Only Generic Circle Brackets are 

included inthe SEMA Special, 

Specific Brackets =Options 

Upgrade to Vehicle 

Specific Brackets $90 Upgrade Plug/Play $65 

800-682-8789 

260 S. Hibbert St. Mesa, Arizona 8521- 

26 years in the 

same place 

DOT 

UPGRADE TO ANY OPTION SHOWN 


Upgrade to 

Air Struts 

(Pair) 

now in stock... original equipment struts/bags 

$500 


4th Annual Collector Car Appreciation Day 

to Be Celebrated on July 12, 2013 

Annual Event Acknowledges Importance of Collection and Restoration of Classic Cars 

Hawaii State Representative Karen Awana (center) presented a resolution to members of 

Ron’s Performance Center and local enthusiasts at the state’s capitol in Honolulu. 

SEMA and its Automotive Restoration 

Market Organization (ARMO) and Hot 

Rod Industry Alliance (HRIA) councils 

announced that the next Collector Car 

Appreciation Day will be celebrated on 

July 12, 2013. The date marks the fourth 

consecutive commemoration in what has 

become an annual event to raise awareness 

of the vital role automotive restoration 

and collection plays in America. 


SEMA and its councils will once again 

seek a congressional resolution to recognize 

the day’s significance. The industry 

endeavors to preserve the nation’s 

automotive heritage while providing 

well-paying, high-skilled jobs nationwide. 

Collector Car Appreciation Day 

is a singular tribute to the collector car 

industry and the millions of hobbyists 

it supports. 

“The U.S. Senate helped launch Collector 

Car Appreciation Day by passing 

Resolutions each year at our request,” 

said SEMA Vice President of Government 

Affairs Steve McDonald. “As we 

prepare for the fourth celebration of our 

nation’s automotive heritage, enthusiasts 

and related businesses are already 

planning open houses, car cruises, 

club gatherings and educational events 

throughout the world to mark this 

annual commemoration. In fact, Collector 

Car Appreciation Day is quickly 

taking on a global character, with events 

held in the United States, Canada 

and Australia.” 

The previous resolutions were sponsored 

by Congressional Automotive 

Performance and Motorsports Caucus 

Co-Chairs Senator Jon Tester (D-MT) 

and Senator Richard Burr (R-NC). 

Senators Tester and Burr have been 

strong advocates for the automotive 

hobby in Washington and recognize 

the integral role collector cars have 

played in fostering our nation’s appreciation 

for the automobile’s unique historical 

place in our history. The Caucus 

is an informal, non-partisan group that 

SEMA INDUSTRY AWARDS BANQUET 

�� 

Las Vegas Hotel (formerly the Las Vegas Hilton) �� 

pays tribute to America’s ever-growing love 

affair with the car and motorsports. 

“Over the past three years, thousands of 

enthusiasts and collectors have celebrated 

their hobby at events throughout the country,” 

said Alex Tainsh, ARMO chairman. 

“The event continues to grow in prominence 

as a summer holiday for the hobby. 

Next year, we look forward to partnering 

with enthusiasts, car clubs and businesses to 

make this the largest celebration to date.” 

Rick Love, HRIA council chairman 

said, “Collector Car Appreciation Day is 

an opportunity for hobbyists to share their 

passion for the automotive hobby. Each 

year, more events are held to raise awareness 

of the unique educational and economic 

impact of collector car enthusiasts across 

the globe.” 

SEMA will maintain and publicize a list of 

scheduled events to commemorate America’s 

time-tested love affair with the automobile. 

Individuals, car clubs and business owners 

interested in publicizing events should contact 

Colby Martin, Director of the SEMA 

Action Network (SAN), at 909-978-6721 or 

san@sema.org. If you are unable to celebrate 

on July 12, SEMA encourages events to be 

scheduled throughout the month of July. 

Live performance 

by Christopher Titus, 

comedian.

Charley Hutton Signs 

Autographs at PPG Booth 

Charley Hutton accomodates a fan at PPG booth #24501. 

Famous painter Charley Hutton of 

Charley Hutton’s Color Studio was all 

smiles yesterday as he signed autographs 

for his legion of fans at PPG booth 

#24501 in the Racing & Performance 

section of the 2012 SEMA Show. 

Skeletons driving cars and riding 

motorcycles painted with PPG products 

overlooked his shoulder as Hutton 

signed posters in PPG’s western-themed 

display. Tumbleweeds and cattle skulls 

completed the “Watering Hole” look 

designed to draw attention to PPG’s 

DPLV 2.1 VOC-compliant series of 

epoxy primers; two new waterborne 

primers, Envirobase High Performance 

EPW115 and Aquabase Plus P950- 

5505; new colors for the Ditzler Big 

Pinstriping & Lettering: The Lost Art 

Quality Pinstriping Takes Lots of Practice, But If You Dedicate Yourself 

to It and Market It Well, You Can Make It a Thriving Add-on Business 

By David “Hivoltage” Richards 

When someone mentions pinstriping, 

most of the time you think of vinyl 

on a car. But the art of hand-painted 

pinstriping is still alive and well. 

People such as Von Dutch and Ed 

Roth were the founding fathers of the 

symmetrical art that was normally seen 

on hot rods and motorcycles in the ’60s 

and ’70s. If you had a hot rod, you had 

to have it “striped,” and that still holds 

true today. It was used on everything 

from cars and boats to horsedrawn 

buggies. It was very finely detailed, 

sometimes containing characters, and 

only a handful of people could do it. 

Flake line; and colors and effects for the 

Vibrance Collection. 

Other celebrities who will be signing 

autographs at the PPG booth this week 

include Bobby Alloway (Alloway’s Hot 

Rod Shop), Dave and Jody Perewitz 

(Perewitz Cycle Fabrication) and Tom 

and Mitch Kelly (Kelly & Son Crazy 

Painters)—all of whom are well known 

for their unique custom paint designs 

for cars, trucks and motorcycles and 

have racked up numerous awards for 

their work. NHRA champion drag racers 

John Force, Courtney Force, Mike 

Neff and Robert Hight from the legendary 

John Force Racing team will also 

be on hand to greet visitors and answer 

questions about their winning ways. 

Style 

The art form and the 

way it’s done today is 

the same as it was back 

in the day, but everyone 

has added their 

own twist and style to 

it. Every striper has his 

or her own style: old 

school, new school, tribal, scroll style, 

gold leaf, etc. Most of the time, the client 

doesn’t know what they want, and 

they’ll say, “You’re the artist. Just do 

whatever looks good, but treat it as if it 

was yours.” Some people like graphics, 

Schedule 

Wednesday, October 31 

12:30 p.m.–2:30 p.m. 

RD7 Paint Shop Throughput: 

A Quick Changeover 

Approach (Robb Power 

and Brett BiaLowas, PPG 

Automotive Refi nish) 

RD8 Marketing to Consumers - 

Supporting Customer Pay 

Sales Efforts (Steve Trapp, 

DuPont Performance 

Coatings & Robert Rick, 

Gates Business Solutions) 

RD9 Understanding Design-Based 

Repairs (Richard Perry, 

CHIEF Automotive) 

3:00 p.m.–5:00 p.m. 

RD10 Going Green Doesn’t Have to 

Be Expensive (Steven Schilling, 

GRC-Pirk Management) 

RD11 Dedicated vs. Universal 

Fixtures: The Pros and Cons 

(Shawn Hart, Car-O-Liner Co.) 

RD12 Lean Flow Concepts: Improve 

Your Hours Completed Per 

Day (Steve Trapp, DuPont 

Performance Coatings & John 

Sweigart, The Body Shop) 

which involves lots of taping or airbrushing. 

And that’s a whole other story. 

One of the trademarks of my style is 

signing my nickname, “Hivoltage,” on 


COLLISION, REPAIR 

& REFINISH 


ABRN. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11000 

AFC Finishing Systems . . . . . . . . . . . . . . . . . . . .11128 

Alcoa Fastening Systems. . . . . . . . . . . . . . . . . . .10747 

Alkemia Refinishing . . . . . . . . . . . . . . . . . . . . . . .11346 

ALLDATA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11233 

Amerex Corp.. . . . . . . . . . . . . . . . . . . . . . . . . . . .11130 

American Innovative Manufacturing. . . . . . . . . . .32268 

Anderson Art Works . . . . . . . . . . . . . . . . . . . . . . .11113 

Anest Iwata-Medea Inc.. . . . . . . . . . . . . . . . . . . .10825 

AOM Spray Equipment. . . . . . . . . . . . . . . . . . . . .11318 

ARIA Tools Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . .10849 

ASE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11367 

Astro Pneumatic Tool Co.. . . . . . . . . . . . . . . . . . .11039 

Audatex, a Solera Company. . . . . . . . . . . . . . . . .11265 

Auto Data Vin Labels . . . . . . . . . . . . . . . . . . . . . .11042 

AutoTrader Classics . . . . . . . . . . . . . . . . . . . . . . .11215 

Axis Performance Coatings . . . . . . . . . . . . . . . . .11216 

B&B Blending . . . . . . . . . . . . . . . . . . . . . . . . . . .10672 

Beugler Stripers. . . . . . . . . . . . . . . . . . . . . . . . . .11326 

BHG Import Export Inc.. . . . . . . . . . . . . . . . . . . . .10780 

Blair Equipment Co.. . . . . . . . . . . . . . . . . . . . . . .10828 

Bonding Solutions . . . . . . . . . . . . . . . . . . . . . . . .10855 

California Autobody Association . . . . . . . . . . . . . .10781 

Car Bench America & Infinity 3 D Laser Measuring .11147 

Car-O-Liner Co. . . . . . . . . . . . . . . . . . . . .10639, 10655 

Car-Part.com . . . . . . . . . . . . . . . . . . . . . . . . . . . .11132 

C.A. Technologies. . . . . . . . . . . . . . . . . . . . . . . . .11382 

Cebotech USA . . . . . . . . . . . . . . . . . . . . . . . . . . .10753 

Cecil Muggy. . . . . . . . . . . . . . . . . . . . . . . . . . . . .10884 

Celette Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11171 

ClearShield . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34290 

Collision Equipment Group. . . . . . . . . . . . . . . . . .11261 

Col-Met Spray Booths . . . . . . . . . . . . . . . . . . . . .11239 

Cumberland Products . . . . . . . . . . . . . . . . . . . . .11251 

Deals on Wheels . . . . . . . . . . . . . . . . . . . . . . . . .11215 

DEG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10785 

Delta Kits Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .10660 

Dent Fix Equipment . . . . . . . . . . . . . . . . . . . . . . .10820 

Dent Tools Direct . . . . . . . . . . . . . . . . . . . . . . . . .38196 

Dezhong Auto Parts Manufacturing Co. Ltd.. . . . .10771 

Dura-Block . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10851 

Eagle Abrasives . . . . . . . . . . . . . . . . . . . . . . . . . .10947 

Elcometer Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .11220 

EURO Spray Technology. . . . . . . . . . . . . . . . . . . .11060 

Evercoat, an ITW Company . . . . . . . . . . . . . . . . .10869 

Extractor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11361 

E-Z Mix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11377 

Fandeli Coated Abrasives. . . . . . . . . . . . . . . . . . .10872 

Farecla Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11328 

Fashion Paint USA . . . . . . . . . . . . . . . . . . . . . . . .10661 

FBS Distribution Co. Inc. . . . . . . . . . . . . . . . . . . .11177 

FenderBender . . . . . . . . . . . . . . . . . . . . . . . . . . .10767 

Filmtech Automotive . . . . . . . . . . . . . . . . . . . . . .11231 

Fisheye Filter . . . . . . . . . . . . . . . . . . . . . . . . . . . .10664 

Fit-Ear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11164 

Garmat USA. . . . . . . . . . . . . . . . . . . . . . . . . . . . .10733 

Gema. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11281 

Gerson Co.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11161 

Glass Mechanix Business Solutions . . . . . . . . . . .38228 

GlasWeld . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10779 

GLE Enterprises LLC . . . . . . . . . . . . . . . . . . . . . .10868 

Global Finishing Solutions . . . . . . . . . . . . . . . . . .10861 

Goff’s Enterprises Inc. . . . . . . . . . . . . . . . . . . . . .11100 

GoJAK/Zendex Tool . . . . . . . . . . . . . . . . . . . . . . .11051 

Gold Touch Inc. . . . . . . . . . . . . . . . . . . . . . . . . . .11109 

Goliath Carts . . . . . . . . . . . . . . . . . . . . . . . . . . . .11125 

H&S Autoshot . . . . . . . . . . . . . . . . . . . . . . . . . . .10876 

HeadlightRenewDoctor.com . . . . . . . . . . . . . . . . .10681 

Hedson Technologies . . . . . . . . . . . . . . . . . . . . . .11117 

Herkules Equipment Corp. . . . . . . . . . . . . . . . . . .10717 

Hi-Tech Paintless Dent Removal . . . . . . . . . . . . .10866 

Hope Global/Schlegel Buffing Pads . . . . . . . . . . .11068 

hyStik Adhesive Tape. . . . . . . . . . . . . . . . . . . . . .11045 

I-CAR. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11083 

Induction Innovations Inc. . . . . . . . . . . . . . . . . . .10723 

Infratech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11227 

Innovative Tools & Technologies. . . . . . . . . . . . . .10955 

Insurance Auto Auctions . . . . . . . . . . . . . . . . . . .38210 

International Epoxies & Sealers . . . . . . . . . . . . . .11264 

Island Clean Air . . . . . . . . . . . . . . . . . . . . . . . . . .10713 

ITW, Global Brands. . . . . . . . . . . . . . . . . . . . . . . .61133 

Kamatec AG. . . . . . . . . . . . . . . . . . . . . . . . . . . . .10679 

KBS Coatings. . . . . . . . . . . . . . . . . . . . . . . . . . . .11243 

Killer Tools. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10853 



Pinstriping and 

Lettering: The Lost Art, 


all my work when I’m finished with the 

project. This is not uncommon, as most 

of the time you’ll see a signature of some 

kind on handpainted art. The reason is 

because artists are proud of their work, 

and that includes me. 

I started striping in 2006. I was at a 

friend’s tattoo shop, and I noticed on 

the back of an airbrush magazine he 

was reading a how-to step-by-step pinstriping 

panel. I told my buddy that I 

wanted to try that, and he said, “Yeah, 

right! It takes guys years to master that 

art form!” 

Practice Makes Perfect 

I went to the bookstore the very next 

day and purchased a selection called 

How to Pinstripe by Alan Johnson, a 

well-known New Jersey pinstriping 

and graphic artist. The first page read 

that if you have the will and desire to 

pinstripe, buy a gallon of paint and a 

brush and when you get to the bottom 

of the can, you’ll know how to 

stripe. I know that’s a lot of paint, 

but I followed his advice and started 

practicing for hours on end, day after 

day. I would go to bed, get up at 4:00 

a.m. and start practicing again just to 


stay sharp. It’s like anything else: if you 

don’t use it, you lose it. Six months 

later, I got good enough that my friend 

had enough confidence in me to stripe 

his truck. 

The practice isn’t all there is to it. 

There’s also the research it takes to 

become familiar with the products that 

are available and figuring out what to 

do and what not to do. Experience 

plays a big part in it, but, ultimately, 

you have to remember that it’s paint 

and you will mess up, and that’s the 

name of the game. But so what? You 

wipe it off and go on. 

Products 

Let’s talk a little about products, 

pricing and overhead. Whether I pinstripe 

a car, bike or some kind of 

panel art, I use a good wax and grease 

remover to clean the surface and follow 

that up with Windex. It’s critical to 

have a clean surface because that will 

make or break you. 

As for paint, hardener and reducers, 

I use 1 Shot products. A lot of people 

will tell you that you can use regular 

thinner to thin your paint, and that 

may be your preference, but 1 Shot 

makes a reducer that works great with 

their paint. As added insurance, never 

use the thinner or reducer when you 

clean your brushes because it could 

have oils in it and leave you with 

fisheyes in your work. The end result 

is you wiping off your work and starting 

over. In time, you’ll learn that, as 

with anything, practice is the key to 

quality pinstriping. 

Pricing and Brushes 

As for pricing and overhead, you 

would be surprised at the reasonable 

cost of these products. As for what you 

charge, it’s up to you. Everyone isn’t 

doing this art form, but everyone wants 

it, so do the math. 

Brushes are something else to consider. 

When I started, I had to have one 

of everything out there. And believe 

me, everyone has their own brush. I 

prefer a Mack 00 Series 20 automotive 

touch-up brush, but it’s up to the 

individual artist. Again, practicing and 

experimentation are key. The 20 Series 

will cost you about $9 a piece. Some 

guys like the 10 Series, which are made 

with different hair and cost twice as 

much. Do your research and try some 

different ones out there. 

Brush care is easy; just clean your 

brush with mineral spirits and make 

sure you oil them. As for lettering 

brushes, do your research and try 

what’s out there. Hand lettering is not 

for everyone, so I would advise to stick 

to pinstriping because that will keep 

you busy enough. 

The people I try to target as potential 

customers are hot rodders, bikers 

and tractor trailer drivers. Some 

people will do a lot of panel art and 

garage art and sell it on eBay. There is 

money to be made, but again, research 

is key. Canvas your local and outof-town 

car shows; the best way to 

get your work out there is through 

word-of-mouth. 

Step by Step 

Let’s go through a project step-bystep 

to give you an idea of how to 

perform this art form. 

First, let’s look at the products I 

will use: 

��Paint thinner (for cleaning brushes 

only) 

��1-Shot reducer 

��1-Shot hardener 

��1-Shot lettering enamel, 

white-bright red 

��Wax and grease remover 

(but none for this project because 

the panel is clean enough) 

��Windex ��Mack 00 20 Series pinstriping brush 

��Small lettering quill 

Continued on page 54



Pinstriping and 

Lettering: The Lost Art, 


1. I start by getting my center line 

on the panel and making a pattern 

from my vinyl plotter or a free- 

hand pattern. 

2. I transfer my pattern onto the panel 

using saral transfer paper. 

3. I always use a Dixie cup to hold my 

paint as it only takes a little to do 

an entire job. I start out with the 

lettering part of the job. It’s very 

important to do this first if you’re 

outlining the lettering because you 

want to give the paint time to dry. 

You definitely don’t want to work 

over wet paint. 

4. After filling in all the lettering, I 

take my fine line tape and, as before, 

get my center line for the design. I 

like to do my designs freehand, but 

you can draw them out and transfer 

them, too. Some jobs require you to 

do this, but you end up doing the 

job three times. 

5. Next, I use my Mack 00 Series 20 

striping brush. After I clean it, I 

dip it in the paint and pallet the 

brush back and forth to make sure I 

get the paint up in the ferrel of the 

brush for proper paint flow. Palletting 

back and forth, adding reducer 


for proper consistency, you want it 

to feel somewhere between melting 

ice cream and syrup. In other 

words, you want the paint to have 

some drag to it. Again: practice, 

practice, practice. 

6. I start by pulling lines on each side 

of the tape until I get my center. 

Once I have that, I fill out the 

design, trying to be symmetrical 

and adding balance to the design 

without getting carried away. 

Trust me, less is more; it’s easy to 

overdo it. 

7. I use a compass to get my perfect 

circles. Keep in mind these designs 

will get easier as you practice and 

you develop your own style. 

8. Once I finish the design, I add 

a border to it and maybe some 

more red. 

9. I start with adding my outline to the 

lettering and this takes some time 

and alot of practice, but its a lot of 

fun and it adds to the panel. 

10. Once I finish outlining, I start adding 

some white to the design for 

balance, trying not to get too carried 

away. When using red and white, 

the white can kill the red if you’re 

not careful. 

11. I add just enough white to balance 

things out. Then, I will add a white 

border to match the red. 

SATA and Dan Am Company to Show Off 

Amazing New Products at SEMA Show 

SATA and Dan Am Co. will be showing 

off their Limited-Edition SATAjet 

4000 B Camouflage, 3-D virtual paint 

booth and other amazing new products 

at booths #10609 and #10612 in the 

North Hall Collision Repair & Refinish 

section of the LVCC. 

The design of the SATAjet 4000B 

Camouflage gun is unique to SATA 

in that it incorporates layers of SATA 

spray guns in a camo pattern. The camo 

design is a finish that is durable and can 

be used in any paint environment. The 

camouflage pattern can also be found 

in a line of hats and shirts, which will 

also be on display in the SATA SEMA 

booth #10609. They are limited in 

quantity but are available to order now. 

Also, try your hand at the SATA virtual 

3-D paint booth. The experience 

begins with a simple registration process, 

where you get to choose your own avatar. 

You then enter the booth, wear 3-D 

headgear and paint a 3-D vehicle inside 

the booth. Your 3-D avatar and the 

vehicle you are painting show up outside 

the booth on a 55-inch 3-D screen 

for viewers to watch. The experience 

ends with your avatar and image being 

printed on a SATA logo coffee mug to 

take home as a keepsake. 

SATA and Dan Am Co. SEMA Show booths 

are #10609 and #10612 in the North Hall in 

the Collision Repair & Refinish section. 

Dan-Am Co. will also be displaying in 

booth #10612—right across the aisle from 

the SATA booth—the new Dan-Am Air 

(DAA) aluminum piping, SATA filters 

and the EZ-Flex bumper and panel stands. 

Stop in to see how much more efficient 

your air source can be when delivered 

through a smooth wall aluminum pipe. 

The Push-to-Connect fittings make installation 

easy and air leaks a thing of the past. 

As today’s paints require the addition of air 

blowers, and more HVLP guns are used 

than ever, air efficiency is critical.



Over 100 years of best-in-class color 

matching, global coatings excellence 

and trusted technical experience. 

From high-quality, low-VOC refinish solutions—such as our 

De Beer 900+ waterbase system and Valspar Refinish Low 

VOC solvent-based intermix system—to a full complement 

of clears and primers, Valspar Automotive is your one-stop 

provider for all of your automotive coating refinishing needs. 


Color. 

Technology. 

Trust. 

Visit us 

at booth 

23513 

Contact Valspar Automotive today for more 

information and details on distribution 

opportunities. 

www.valsparautomotive.com

formula 

Ultra 

System 

With Fluid Dynamic Technology ® 

�� 

�� 

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WORLD CLASS SURFACE FINISHING 

Visit us at the Farécla Inc booth: #11328 Visit us at the Barrett-Jackson booth: #21443 



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SEMA booth 

# 11117 

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Meet Master Builder/Painter 

Rich Evans at the WyoTech Booth 

WyoTech revealed Rich Evans’ ’55 Chevy Panel Truck Tuesday afternoon at the WyoTech 

booth #12073. 

WyoTech revealed Rich Evans’ ’55 

Chevy Panel Truck Tuesday afternoon 

at the WyoTech booth #12073. 

The custom truck, which was 

designed and built by Evans’ team along 

with the help of several WyoTech graduates, 

was built for a pilot episode of a 

The Leo Kagan Scholarship has 

been established as part of the SEMA 

Memorial Scholarship Fund, a 

group that promotes industry leadership 

by supporting the educational 

efforts of current and future automotive 

professionals. 

Kagan is an industry icon who was 

instrumental in the founding of the 

SEMA Scholarship Program. The new 

scholarship will be presented annually 

to a female interested in a career in the 

restyling market. 

“While women were not traditionally 

involved in our industry, they 

have become more and more integral 

over the years,” said Kagan. “I’m 

glad that this SEMA scholarship 

will ensure that females receive support 

and encouragement to pursue 

careers in the automotive restyling 

market. Such diversity in our industry 

new TV show titled “World Wide Car 

Building,” tentatively scheduled to air 

in 2013. Evans and the crew from the 

TV show were on hand for the unveiling, 

along with WyoTech staff and 

graduates, who provided information 

about the extensive automotive and 

is what contributes to the excitement 

and innovation of the specialty- 

equipment market.” 

Kagan began his career in the automotive 

specialty-equipment industry 

in 1964 when he was working with 

Hurst. He went on to work for Amco, 

the convertible top manufacturer, for 

about 15 years before serving as the 

president of SEMA from 1975–1979. 

During his tenure at SEMA, he played 

a key role in moving the world-famous 

SEMA Show from Anaheim, California, 

to Las Vegas. 

Kagan continued to be active in 

the association, helping to establish 

the SEMA Scholarship Program. 

In 1982, Kagan was recognized for 

his contributions by being inducted 

into the SEMA Hall of Fame, a 

prestigious honor reserved for very 

few individuals. 

custom fabrication programs available 

at campuses across the country. 

Every afternoon from 2:15 p.m.–2:45 

p.m., Evans will also be on hand at the 

booth to sign autographs, talk about his 

new custom car building show and his 

many project vehicles. 

The truck will be on display during 

the SEMA Show, which runs through 

Friday, November 2. 

WyoTech is a division of Corinthian 

Colleges Inc., one of the largest 

post-secondary education companies in 

North America. With six campuses 

located throughout the United States, 

WyoTech offers degree and diploma 

programs in the fields of automotive, 

diesel, collision/refinishing, motorcycle, 

marine and construction trades. In addition, 

WyoTech offers advanced training 

programs in applied service management; 

advanced diesel; light-duty diesel; 

advanced automotive diagnostics; 

street rod and custom fabrication; 

motorsports chassis fabrication; high- 

Leo Kagan Scholarship Established 

“Leo has contributed a great deal 

to SEMA and to the industry for 

nearly 50 years. It’s great to recognize 

his long-time work and support 

through this scholarship,” said Joel 

Ayres, SEMA Scholarship Committee 

chairperson. “Leo’s impact and 

contributions to this industry will 

continue to be felt for generations 

to come.” 

The Leo Kagan Scholarship will 

be among the many scholarships 

SEMA awards annually. SEMA scholarships 

are presented annually to 

students pursuing careers in the automotive 

aftermarket. 

A total of $130,000 was awarded to 

69 individuals in 2012. Applications 

for the next school year will be available 

at www.SEMA.org/scholarships 

in early December, with applications 

due April 5, 2013. 


POWERSPORTS 

& UTILITY VEHICLES 


The Auto Moto ......................... 37041 

AutoTrader Classics ..................... 37076 

BCS International....................... 38015 

BPG Werks............................ 37073 

Changzhou Wonsh Ramp Industry Co. Ltd..... 38021 

Classic Accessories Inc................... 37032 

Deals on Wheels ....................... 37076 

Flair Hair ............................. 37024 

Global Vision Eyewear ................... 36075 

GLX Helmets .......................... 36071 

Hardknock Garage/Kikker5150 ............ 38040 

HMC Industries Inc. ..................... 36069 

HP TEC .............................. 37072 

IMMI/CargoBuckle ...................... 36039 

Jiangsu RC Import and Export Co. Ltd........ 37077 

Kolpin Outdoors Inc...................... 37037 

Lazer Star Lighting Products .............. 36017 

MotoBatt ............................. 37038 

Ohio Technical College............. 37059, 38063 

PC Racing ............................ 38036 

PRP Seats ............................ 36065 

Rage Powersport Products................ 36043 

Restyling Magazine ..................... 36077 

Rocky Mountain ATV MC ................. 36079 

Schumacher Electric Corp................. 37070 

Scott Jacobs Studio..................... 37064 

Slide’em Smartgloves ................... 38027 

Steering Corp. ......................... 37028 

Sun Buggy Fun Rentals Inc................ 37036 

Tanom Motors LLC...................... 36057 

Trophy Kart LLC........................ 36025 

Trucking Times Work Play & SUV ........... 36029 

Unisteer Performance Products ............ 37068 

Vertically Driven Products ................ 36033 

Viper Powersports Inc.................... 37025 

Warrior Chopper ....................... 37055 

Yiwu Xibeihu Special Vehicle Co. Ltd......... 37031 

Yukon Trail Inc. ........................ 37017 

performance powertrains; and trim and 

upholstery technology. 

For more information about Wyo- 

Tech, go to www.wyotech.edu. For 

more information about WyoTech 

graduation rates, the median debt 

of students who completed the program, 

and other important information, 

please visit their website at 

www.wyotech.edu/disclosures. 

A new award—The Leo Kagan Scholarship—will 

be presented to a female 

interested in restyling industry. Applications 

will be available at www.SEMA.org/ 

scholarships in early December, with applications 

due by April 5, 2013. 


Featuring the 

NEW PRODUCTS SHOWCASE 

The World’s Largest Collection of Automotive Innovation 

Location: 

Upper South Hall (East End). 

Size: 

A total of 35,000 sq. ft., the New Products Showcase 

is the industry’s place for hottest new products. 

Times: 

Tuesday - Thursday : 8:00 a.m. to 5:00 p.m. 

Friday: 8:00 a.m. to 4:00 p.m. 


Scanners are available to 

capture product information. 

Visit www.SEMADigital.com to see all 

of the 2012 SEMA Show New Products. 

IDEAS 

ALIVE 

Las Vegas Convention Center, Las Vegas, Nevada 

Exhibit Days: Tuesday, Oct. 30 - Friday, Nov. 2, 2012 

Education Days: Monday, Oct. 29 - Friday, Nov. 2, 2012

Tire Review Top Shop 

Winner Honored 

Revealed Monday night as the winner of the 2012 Tire Review Top Shop Award, presented 

by Ammco/Coats, was Chapel Hill Tire Car Care Center from Chapel Hill, N.C. With their 

winner’s check for $1,500 were co-owners Britt and Marc Pons (center), with Tire Review 

editor Jim Smith (far left) and publisher David Moniz (far right). 

New TIA President Looks to 

Greater Cooperation 

New TIA President 

Randy Groh 

wants to continue 

building a stronger 

relationship with 

the RMA, and has 

set his sights on 

two major industry issues as potential 

building blocks. 

During TIA’s annual general meeting 

Monday in Las Vegas, Groh said that 

TIA will work to put forth a “recommended 

practice” regarding how tire 

dealers should handle the “tire aging 

issue,” and plans to help develop guidelines 

on the safe sale of used tires. 

At a Glance: 2012 TIA Daily Schedule of Events 

WEDNESDAY, OCTOBER 31 

9:00 a.m.–5:00 p.m. Global Tire Expo/SEMA Show, 

Las Vegas Convention Center 

10:00 a.m.–11:30 a.m. TPMS at 10, Las Vegas 

Convention Center, S232 

10:00 a.m.–11:30 a.m. Truck Tires at 10, Las Vegas 


2:00 p.m.–3:30 p.m. Tires at 2, Las Vegas 


Toward both goals, which he indicated 

would be completed by the close 

of his term as president, Groh said TIA 

will work directly with RMA officials 

and board members to craft positions 

that both organizations can support. 

It marked the first time TIA specifically 

stated that it would tackle either 

controversial topic, both of which have 

been of concern for many years. 

Groh said that while TIA would 

prefer “to educate, not legislate,” it 

recognizes that the industry would be 

better served if it and the RMA took 

a leadership role in creating legislation 

regarding proper tire repairs. And, by 


TIA Announces 

Board of Directors 

Election Results 

The votes are in and the winners 

determined for the six open seats on 

the TIA Board of Directors. 

Each spot comes with a three-year 

term. Roy Littlefield, TIA executive 

vice president, noted that, “This election 

year had the highest number of 

candidates in TIA’s recent history, with 

23 vying for the board positions. We 

are very appreciative to all the candidates 

for putting forth their names and 

to the retiring board members for the 

years of dedication and leadership to 

our industry.” 

Elected to serve on the board were: 

��Michael Baggett, Yokohama Tire 

Corp., Santa Rosa Beach, Florida. 

��Dick Gust, Liberty Tire Recycling, 

Chicago 

��David Martin, American Tire Distributors, 

Huntersville, North Carolina 

��James Melvin Jr., Melvin’s Tire Pros 

and Auto Service Centers, North 

Kingstown, Rhode Island 

��Glen Nicholson, TBC Retail Group, 

Juno Beach, Florida 

��Mike Wolfe, Southeastern Wholesale 

Tire, Raleigh, North Carolina 

At the board of directors meeting 

held earlier this year, Freda Pratt- 

Boyer, senior auditor at Purcell Tire 

& Rubber, was elected to the position 

of secretary. 

The new board members took their 

office on October 29, at TIA’s annual 

meeting at The Cosmopolitan of Las 

Vegas hotel. 

THURSDAY, NOVEMBER 1 



2:00 p.m.–3:30 p.m. Tires at 2 Seminar, Las Vegas 


FRIDAY, NOVEMBER 2 




GLOBAL TIRE EXPO 

POWERED BY THE 

TIRE INDUSTRY ASSOCIATION 


Achieva Rubber Corp. .....................41227 

Aeolus Tire..............................40225 

Aftersoft Network N.A. Inc...................40163 

Alliance Tire Americas .....................40219 

AME International ........................41187 

American Omni Trading Co. LLC..............40079 

API Inc. ................................43199 

ASA Automotive Systems...................40003 

ATEQ Corp. .............................41271 

Atturo Tire ..............................41295 

Avex Trade spol. s r.o. .....................35219 

Baolong ................................40084 

Bartec USA .............................40052 

Bead It Fast .............................34288 

Bee Line Co. ............................42153 

Big O Tires..............................42263 

Big Roc Tools Inc. ........................34238 

BKT Tires...............................43213 

BlackJack Tire Repair .....................44310 

Branick Industries Inc. .....................42211 

Bright Technology Co. Ltd. ..................40282 

Camoplast Solideal .......................40289 

Cangzhou Flying Dragon Auto Parts Co. Ltd. ....40082 

CarCareONE by GE Capital..................42091 

Carlisle Tire .............................43115 

China Tyres Distribution Ltd. ................41287 

Compressed Air Systems...................40134 

Continental Tire Commercial Vehicle Tires ......42321 

Continental Tire the Americas LLC ............43169 

Cooper Tire & Rubber Company..............43009 

Corghi USA .............................40249 

Counteract Balancing Beads ................42178 

Crowntyre Industrial Co. Ltd. ................40239 

Daeho Industry/Pacific Treads ...............40073 

Deestone Limited.........................40089 

Dill Air Controls Products LLC ...............40190 

Dong Ah Tire & Rubber Co. Ltd. . . . . . . . . . . . . . .42176 

Dongying Fangxing Rubber Co. Ltd. ...........32233 

Dongying Zhongyi Rubber Co. Ltd.............31285 

Double Coin Tires.........................40177 

Doublestar Tire Corp.......................40298 

Duratti Rubber Corp. Co. Ltd.................42286 

Eastup Tires.............................42310 

Elgi Rubber .............................41223 

Enforce Products .........................40130 

Enjoy Tyre Co. Ltd.........................41199 

Ezytire .................................40076 

Fairmount Tire & Rubber Inc. ................42156 

Falken Tire Corporation ....................41003 

Fenghua Xianghe Machinery Manufacturing Co. Ltd. .31257 

50 Below...............................32226 

Foreign Tire Sales Inc. .....................41215 

Freedomsoft ............................40118 

Fullroad Rubber Co. Ltd. ...................31229 

Fullrun Tyre Corp. Ltd. .....................41089 

Gaither Tool Company Inc. ..................42199 

Goodtire Rubber Industrial Co. Ltd. ...........42208 

Great Ocean Ltd. .........................30237 

Greatlakes Tire Company...................40263 

GRP Enterprises LLC ......................45217 

Hangzhou Hamaton Tyre Valves Co. Ltd. .......42298 

Hankook Tire America Corp..................43061 

HATCO SAL .............................41149 

Haweka USA/Allpart Supply Inc...............42227 

Hebei Holman Auto Parts Manufacture Co. Ltd. . .33262 

Hennessy Industries.......................40169 

Hercules Tire ............................43081 

HnY Tire Co. Ltd. .........................40126 

Horizon Tire Inc...........................40279 

Huaqiao Group-Shandong Wosen Rubber Co. Ltd. .43317 

Hunter Engineering Company ...............41037 

ITM Autoparts ...........................40266 

Japan Toyomoto Tire Corp...................41311 

Jiangyin Premier Autoparts Industry Co. Ltd. ....40086 

Jiangyin Tianyi Valve Cores Co. Ltd............33282 

JKTYRE-JK Tornel ........................40176 

JMK Computerized Tire Dealer Business Management .41074 

JM Nault Wheel Weights ...................42274 

JOSN Electronic Co. Ltd. ...................40100 

Kabat Rubber-Inner Tubes . . . . . . . . . . . . . . . . . .34264 

Kelsey Tire Inc. ..........................40011 

Kenda Tire ..............................40017 

Ken-Tool ...............................40088 

Koryo Tyres Industrial China Ltd. .............42290 

LAC Sidewall Printer ......................36245 

Lakin Tire West ..........................41083 

LAUGFS Corp. (Rubber) Ltd. .................38214 

L-Guard International Enterprise Ltd. ..........31240 

LKQ Tire & Recycling ......................40078 

Long March Tyre Co. Ltd....................41237 

Lu Hai Industrial Corp. .....................42254 

Lucy’s Tire Inc............................40115 




New TIA President Looks, continued from page 61 

stepping forward now on the subjects 

such as used tire sales and tire aging, 

perhaps avoid regulation all together. 

Groh officially took over leadership 

of TIA during the general meeting, 

and now past-president Larry Brandt 

recounted the success of the past year 

at Monday evening’s Tire Industry 

Honors event. 

Brandt pointed to TIA’s increased 

emphasis on member and technician 

training—the nationwide training tour, 

the new online “university,” new Spanish-language 

courses, and the develop- 

ment of new training programs. In 

addition, Brandt said his key goal of 

maintaining the transformation of the 

association, begun under past president 

Mike Berra Jr., was met and that TIA 

is now financially and operationally 

stronger than ever. 

Under Groh the traveling training 

effort will continue in 2013, and will 

expand to reach consumers. With a new 

association tagline—Tire Safety Starts 

Here—TIA plans to expand outreach 

to drivers with a series of tire maintenance 

videos. 

New HOF Class Takes Its Place 

New Tire Industry Hall of Fame inductees gathered after the formal ceremonies. From 

left are new TIA President Randy Groh; Discount Tire Founder and Chairman Bruce Halle; 

Susan Kruder, widow of inductee and CIMS Founder Paul Kruder; Dunn Tire President 

Randy Clark; and Tire Rack Founder Peter Veldman.

��.com 




BOOTH # 

40052 

Visit our booth and enter to win a iPad! 

Tuesday, Wednesday and Thursday! 

And Learn About our great NEW technology: 

�The ALL NEW Tech500! 

�The ALL NEW Tech200! 

�The ALL NEW TPMS HUB! 




TIA ON-LINE UNIVERSITY 

WHAT YOU DO DO IN IN LAS VEGAS, 

TIA’s newest and increasingly popular training offering is being demonstrated 

at the TIA booth (#40057). As the industry leader in tire technician training and 

certification, TIA now offers all of its Basic Level Training Series in a 

convenient and accessible format on the TIA Online University. 

Technicians can access the most comprehensive, up-to-date tire service 

training anywhere there is an internet connection! Our Basic Level training is 

designed for new hires as part of their orientation and can also be used for 

experienced technicians in need of documented training. Shop Managers and 

Company Administrators also have the convenience of adding and maintaining 

their employees to the system and running real-time reports on technician 

progress and test results. 

Let us show you how the TIA Online University can help you better your 

business today! 

Drop by the TIA booth 

(#40057) to view and 

order the new TPMS Relearn Chart for all makes and models up 

to 2012. The Chart covers multiple aspects of TPMS service 

including when the relearn procedure is necessary. It includes 

the OEM sensor part number, Schrader replacement sensor part 

and service pack numbers, Dill replacement sensor part and kit 

and band numbers, Myers Tire Supply replacement sensor part 

and kit and band numbers, 31 Inc. Xtra-Seal replacement sensor 

part and kit numbers, NAPA replacement sensor part and service 

pack numbers, and Orange Electronics sensor numbers. The 

chart provides a comprehensive list of relearn summaries for all 

makes and models, foreign and domestic. 

STAYS WITH YOU… 

Take advantage of all that TIA has to offer… 

en 

Espanõl 

For more information, stop by and 

visit us at the TIA Booth #40057. 

TIA Headquarters 

1532 Pointer Ridge Place, Suite G 

Bowie, Maryland 20716-1883 

COMMERCIAL TIRE SERVICE (CTS) PROGRAM NOW AVAILABLE IN SPANISH 

The Spanish translation of the popular Commercial Tire Service (CTS) program is complete. The 

Spanish version of the CTS program was made possible after the membership agreed to 

separately fund the project so production could begin right away. The Spanish CTS program is 

available in the 300-Level Certified Technician series for experienced employees and the 200- 

Level Basic program for new hires and employees in need of training mandated by Occupational 

Safety and Health Administration (OSHA) Regulation 29 CFR 1901.177. 

TIRE PRESSURE MONITORING SYSTEM (TPMS) RELEARN CHART 

800.876.8372 | 301.430.7280 

301.430.7283 f 

www.tireindustry.org 



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Nitto Has Busy GTE/SEMA Week Planned 

Celebrating the company’s two million 

Facebook ‘Likes,’ Nitto Tire USA 

Inc. welcomed friends and industry 

professionals to their Global Tire Expo/ 

SEMA Show booth #43183 Tuesday. 

Electronic dance music DJ and 

producer Steve Aoki was present to 

announce a lucky prize winner for 

Nitto’s “Birthday Bash Sweepstakes,” 

a promotion run on Facebook. Nitto 

will fly a total of five lucky fans to 

Los Angeles later this month to attend 

Steve Aoki’s Birthday Bash Fueled by 

Nitto. One grand prize recipient will 

also get time behind the wheel burning 

some Nitto rubber with drifting 

Many Options Available in Direct TPMS Sensors 

Without a doubt, the key to successfully 

servicing direct TPMS is proper 

training not only for technicians, but 

for service managers as well. 

Exceptional knowledge at the service 

counter not only helps to determine 

a customer’s needs, but it also helps 

to educate those customers unfamiliar 

with TPMS. After all, how many drivers 

actually read the owner’s manual 

tucked away in the glove box? 

In an effort to reduce tire-related 

problems and accidents due to underinflation, 

TPMS became mandatory 

for all light motor vehicles sold in the 

United States after September 1, 2007. 

The Tire Industry Association (TIA) 

has done a sensational job in helping 

to educate the tire industry by providing 

training and educational materials 

regarding proper TPMS service. TIA 

offers training kits that can be purchased 

online, as well as TPMS-related 

charts and manuals to make servicing 

and customer education easier. 

But with all of TIA’s effort to help 

the tire-service industry, the majority 

of consumers still lack the knowledge 

of tire-pressure monitoring systems 

(TPMS) and its safety benefits. 

There are many options available 

that are helping to drive down the 

hardware cost for direct TPMS. As 

TPMS continues to mature, the pricing 

is expected to head down due to 

progression in manufacturing technology 

and market saturation. 

But not all sensors are equal. Aftermarket 

sensors have worked well for 

domestic vehicles, but techs turn to 

OE sensors for the import vehicles. 

Roughly 35% of the aftermarket sensors 

installed on BMW and Mercedes- 

Benz vehicles by some shops were 

coming back for TPMS malfunctions. 

lessons from Formula Drift driver 

Matt Powers. 

Attendees enjoyed slices of an enormous 

cake built atop a Nitto tire while 

Aoki signed autographs. A video commemorating 

the company’s history and 

fan growth on Facebook played amongst 

the booth alongside featured show cars. 

An Audi R8 v10, BMW 550i, Off Road 

Evolution Jeep and Steeda Mustang all 

equipped with tires from Nitto’s wideranging 

truck, passenger and competition 

lines were present. 

Nitto Tire USA is proud to achieve 

the support and community of their 

two million Facebook fans. Nitto’s 

Eliminating comebacks is important 

in satisfying the customer and proving 

that your shop is up to speed when 

dealing with TPMS. It’s bad enough 

that the customer gets hit with additional 

costs, and comebacks only add 

insult to injury. 

There are some cases when a direct 

TPMS sensor fails prematurely—more 

specifically, when the valve core is 

discovered to be seized at the time of 

service. Techs generally see seized valve 

cores when either a valve cap is missing 

or a non-sealing valve cap is used. 

Most people don’t realize the tech that 

goes into something as simple as a valve 

cap, and that TPMS sensors require 

a specific type of valve cap. Using the 

proper $.15 valve cap can prevent further 

problems down the road. 

active Facebook page includes 

regular content updates as well 

as multiple customization features 

and apps, such as the 

Nitto Tire Selector and 

Tire Recommender. 

Nitto’s all-season tire technology, 

which promotes 

active outdoor driving in dry, 

wet and wintery conditions, 

has helped fuel their enthusiast 

following. Among these allseason 

technologies are advanced 

tread sipes, which are available 

on several Nitto styles, including 

Nitto’s latest offering Motivo. 

Another more common reason for 

valve core seizure is the use of brass 

cores instead of nickel-plated versions. 

Even with the use of sealing valve caps, 

brass cores will seize inside the aluminum 

TPMS clamp-in valve because of 

galvanic corrosion, a condition when 

dissimilar metals fail to coexist. 

Teaching Customers 

The intent of TPMS is to prevent 

underinflated tire conditions. Yet 

because of the cost to repair direct 

TPMS sensors, vehicle owners sometimes 

choose to ignore the warning 

light in the dashboard. 

“We have customers roll up to the 

door when their tire-pressure warning 

light comes on,” says one tire 

dealer. “Many times it is just low tire 

pressure. But when the customer realizes 

they need a sensor replaced after 

we diagnose their car, they sometimes 

just drive away, ignoring the warning 

light altogether.” 

This unintended consequence basically 

renders the TPMS ineffective. 

Letting the customer drive off with 

an inoperative system does not violate 

the Motor Vehicle Safety Act, since 

the system was presented to the service 

shop as inoperative. 

“If a customer comes in with a 

TPMS warning light and a sensor is 

diagnosed to have malfunctioned, we 

then try to replace the sensor,” says the 

dealer. “If we are unable to obtain a 

sensor quickly and the customer needs 

their vehicle back, we either re-use the 

old sensor or a conventional rubber 

snap-in valve as an emergency.” 

Again, this practice does not violate 

the “make inoperative” provision, 

since the vehicle was documented to 

have an inoperative sensor prior to 

TPMS service. 

With the proliferation of rubber 

snap-in valves used with direct TPMS 

sensors as a lower cost alternative to 

clamp-in TPMS valves at the OE 

level, confusion as to whether or not 

an assembly has a sensor can occur. 

Although snap-in TPMS valves have 

the distinguishing long shoulder and 

extended valve cap, there are chances 

of error to the untrained eye. 

“Proper training can prevent mishaps; 

we train all of our techs to 

treat every tire as if it has a direct 

TPMS sensor,” that dealer offered. 

The valve companies are working on 

introducing other means to make 

the snap-in TPMS valves more distinguishable, 

especially in poorly lit 

shop environments. 







PERFORMANCE 

GUARANTEED 

ENGINEERED 

TO PERFECTION 

Quality Speaks for Itself TM 

Experience the Difference TM 

www.apitire.com 

(800) 944-8414 

LIGHT TRUCK TIRES 

® 

Visit 

Us At SEMA 

Booth 43199

DUB Live Flaunts Signature Style 

While there’s a lot to investigate inside the Show, attendees also need to step outside the Convention Center halls to outdoor exhibits like 

the DUB Show Tour. Here showgoers will see specialty equipment on display and in action—and get a glimpse at what’s wowing the crowds. 

As a buyer, it’s easy to spend all 

your time in the Las Vegas Convention 

Center—but don’t! You’ll also want 

to step outside where you can see specialty-equipment 

parts in action and 

SEMA HERITAGE 

Big Wheel 

By Drew Hardin 

Given the importance of wheels 

in today’s automotive aftermarket, 

it’s hard to imagine a time when 

they weren’t a driving force (no 

pun intended) in vehicle modification 

and personalization. But that’s 

exactly what LeRoi “Tex” Smith 

said to open his November 1963 

Hot Rod magazine article about 

custom and racing wheels. 

“Until recently, the wheel was 

virtually overlooked by hot rodders,” 

Smith wrote. “Those who 

were concerned with the wheel 

usually made do with modified 

steel items or turned to the one 


gauge what’s currently exciting automotive 

enthusiasts. The DUB Show 

Tour makes its annual final stop at the 

2012 SEMA Show. Don’t miss this 

exhibit in front of the Las Vegas Con- 

vention Center’s South Hall—featuring 

artists and entertainers along with 

the publication’s vast display of custom 

cars, trucks, SUVs, exotics, lowriders 

and motorcycles. 

Photo Courtesy Source Interlink Media Archives 

WHEELS & ACCESSORIES 


Ace Alloy Wheel/AMF Forged ................47069 

Advan Carbon/Charge Speed USA/ 

Premier4509/VeilSide....................30285 

ADV.1 Wheels .....................44273, 45280 

AEZ Leichtmetallräder GmbH ................44265 

Agri Impex Inc............................43315 

Alexrims Corp............................45179 

Allied Wheel Components/Raceline Wheels .....45043 

Alloy Wheel Repair Specialist................48205 

American Eagle Wheel Corp. ................46189 

American Force Wheels ....................47053 

American Racing .........................46183 

Anhui Faster Auto Parts Co. Ltd...............44321 

Anhui Huilian Machinery Industry Co. Ltd. ......33257 

Armano/XIX Wheels .......................46053 

Asia Kingdom Enterprise Ltd.................36228 

AutomWheel Group .......................44303 

AutoWare Technologies ....................45061 

AXXA Wheels ............................31236 

Baosh Auto Parts Co. Ltd....................48199 

Bavaria Wheels ..........................47113 

BC Forged Wheel-Taiwan Bor-Chuann .........48219 

Best Choice International Trade Co. Ltd.. . 46215, 46221 

Bimecc USA Inc. .........................46099 

BSI Wheels .............................30263 

BZO Custom Wheels ......................46105 

Carbon Revolution ........................44315 

CEC/Claus Ettensberger Corp. ...............43093 

Ce’zzanne Collection ......................45221 

China Wheel Jiangmen ....................44295 

Concept One/Klutch Wheels.................47083 

Cragar Wheel............................45011 

Custom Wheel Accessories Inc. ..............45035 

CustomWheelsDirect.com-CenterCapsdirect.com . . 46025 

Custom Wheel Solutions ...................47113 

Diablo Wheels & Accessories ................47089 

Dino Paoli SRL...........................45322 

Donz Wheelz/Rennen International............45033 

Dresden Auto Design ......................45205 

DUB Magazine...........................47001 

D’vinci & Styluz Wheels ....................48225 

Enkei Wheels............................47043 

Euro Racing Wheels Manufacturer ............45318 

EuroStop USA LLC, ESM Wheels, 

DTMFiberWerkz .......................... 44281 

Excalibur Wheel Accessories ................46022 

Factory Reproductions Inc...................45089 

Forgiato Wheels..........................44255 

Freeman Racing Wheels Inc. ................45298 

Fujian Shenlika Aluminum Industry 

Development Co. Ltd. ....................47211 

Full Moon Wheels ........................32229 

Galaxy Wire Wheels .......................46026 

Gazario Wheels ..........................46093 

Gemsy Forged Wheel Co. Ltd. ...............33275 

Global Wheel Inc..........................45320 

Gorilla Automotive Products.................45023 

Great Int’l Holdings Limited .................44328 

Greenball Corporation .....................43157 

Haltec Corporation........................46017 

Handsome Metal Co. Ltd....................44327 

HD Wheels USA ..........................45191 

Hebei Xinshitong Accessory Co. Ltd. ..........31259 

Hutchinson Industries/Rock Monster Wheels ....45187 

HyLoft/Diamond Storage ...................34289 

iForged Performance Alloys/Forgestar Wheels . . . 46057 

Inovit Inc................................46209 

Jiangsu Saintek Co. Ltd. ...................45326 

Jiangsu Sainty Machinery I/E.Corp. Ltd.........31256 

Jiangsu Shenzhou Wheel Manufacturing Co. Ltd.. 38195 

Kinghwa Toptrue Wheel Co. Ltd...............45288 

Konig American ..........................43049 

Kosei Aluminum Co. Ltd. ...................44237 

Lehigh Industrial Machinery LLC .............46060 

Lexani Wheel Corp. .......................43121 

MaddenCo. Inc. ..........................46038 

MASSIV Wheels ..........................46203 

McGard LLC.............................46011 

Merceli Wheels/Mystikol Wheels .............46199 

Messe Frankfurt .........................37222 

MGP Caliper Covers.......................48107 

MPC Forged Wheels.......................48187 

Ningbo Longtime Machine Co. Ltd. ...........44323 

Ningbo Shunzhao Machinery Manufacturing Co. Ltd.. 38204 

Ningbo Waywell Machinery Co. Ltd............32285 

Ningbo Yinzhou Jianda Auto Parts Factory ......45211 

Ningbo Yinzhou Jinuo Auto Accessories Co. Ltd.. . 47103 

Ningbo Yinzhou Qiyao Auto Accessories Co. Ltd. . 44285 

Ningbo Yinzhou Yunlong Litian Auto Parts Co. Ltd. 48198 

Ningbo Yongqi Aluminium Wheel Manufacturing Co. Ltd.. 47205 

Ningbo Zhenggang Autoparts Manufacturing Co. Ltd.. . 44319 

Nutek Wheels ...........................47113 

P&P Superwheels Co. Ltd. ..................48211 

PDW International ........................45284 

Pilot Automotive..........................20213 

Prime Wheel Corp.........................45031 

Prior Design North America .................48173 

PWG ..................................46113 

Race Star Industries ......................48105 

RealWheels RWC .........................46096 




WHEELS & ACCESSORIES 



Redline Wheels ..........................48181 

REV Wheel LLC ..........................45199 

RIDES Magazine .........................46102 

RideStyler ..............................46073 

Rohana Wheels ..........................44249 

Rosler Metal Finishing USA LLC..............45302 

Rota Wheel .............................46029 

Royal Wheels & Accessories ................47072 

Rucci Forged Wheels ....................47215 

S&J Industries Inc.........................45327 

Savini Styling Group Inc. ...................63136 

Shandong Better Wheel Co. Ltd...............48204 

Shandong Hualun Industries Co. Ltd. ..........43301 

Shandong Shengtai Wheel Co. Ltd. ...........43327 

Shandong Zhengshun International 

Trading Co. Ltd. .............................36222 

Shanghai Partrich Autoparts Co. Ltd. . .........33274 

Shijiazhuang Huaxing 

Wheel Weights Factory...................37211 

Soleil Wheels ............................47225 

Speedy/RPM Wheels ......................46030 

SPUG ..................................48176 

Stamford Sport Wheels Co. Ltd. ..............47225 

Standards Testing Labs ....................46098 

Starr Wheel Group Inc......................47077 

StatiCap. ...............................33241 

Status Alloy Wheels .......................46035 

STR Racing .............................47181 

Sumec Wheel Co. Ltd. .....................47107 

Team Dynamics..........................46225 

Tectran Corp.............................46069 

Tenzo-R Sports Wheels/Demoda Wheels . ......45049 

Tianjin Century Rubber Co. Ltd. ..............44309 

Topline Products .........................45069 

TRAKLITE Wheels.........................48200 

TSW Alloy Wheels ........................43103 

Tunerkey.com ...........................48172 

2 Crave ................................47157 

The Ultimate Wheel & Tire Plus Sizing Guide . . . . 48101 

Ultra Wheel Co. ..........................31228 

Uniauto Inc./Rimtech ......................46034 

U.S. Wheel Corp. .........................45097 

U.W.T. Tools .............................43311 

Vehicle Inspection Systems Inc...............47175 

Velocity Wheels ..........................45157 

Versante Wheel ..........................47187 

Vision Wheel ............................45083 

Vossen Wheels...............47095, 47101, 47109 

Voxx Wheels ............................47199 

Wheel Bands by 

RimPro-Tec North America ................38203 

The Wheel Group/Wheel-1..................43033 

White Knight Wheel Accessories .............45055 


Wholesale Tire Distributors .................46079 

WTW Corp. .............................47005 

Xiamen Sunrise Wheel Group Co. Ltd. . ........44300 

XXR Wheels/Primax Wheel Corp. . ............45107 

Yangzhou Haina Auto Parts 

Manufacturing Co. Ltd. . ..................32259 

Zhejiang Buyang Autowheel Co. Ltd. . .........44299 

Zhejiang Dicastal Hongxin Technology Co. Ltd.. . . 33272 

Zhejiang Jujiu Hub Co. Ltd. . ................44289 

Zhejiang Yueling Co. Ltd. . ..................46179 

OEM 


American Honda . ........................24987 

Ford Motor Co.. ..........................22200 

General Motors Corp.. ...............23743, 24267 

Hyundai Motor America ....................24387 

Kia Motors America .......................10809 

Lexus. .................................22699 

Local Motors Inc.. ........................37045 

Mazda North American Operations. ...........11247 

MOPAR ................................43131 

Scion ..................................20313 

Toyota . ................................24801 

GLOBAL TIRE EXPO—Powered by TIA 



Malhotra Rubbers (Tyres) Ltd. India . ..........41203 

M&R Tire Products Inc. ....................41148 

Martins Industries . .......................43283 

Maxxis International. ......................41131 

Metro Tyres .............................31280 

Mickey Thompson Performance Tires & Wheels. .43021 

Mighty Auto Parts ........................40109 

Modern Tire Dealer .......................40094 

ModuLube ..............................42289 

More Tyre and Spare Parts Co. Ltd. . ..........37219 

Morton Supplies Inc. . .....................40327 

Moving Targets ..........................40098 

MTP Inc. ...............................41157 

MWS AUTOCHEMIE GmbH . . . . . . . . . . . . . . . . . .33240 

Myers Tire Supply . .......................42157 

Nandi Tyres and Tubes. ....................34281 

Nankang Rubber Tire. .....................41163 

National Auto Tools .......................31289 

NDI China ..............................33263 

Net Driven ..............................40132 

Nexen Corp.. ............................41150 

Nexen Tire America Inc.. ...................41119 

Niagara Lubricant Co. Inc. . .................32282 

Ningbo Able Rubber & Auto Parts Co. Ltd. . .....40106 

Ningbo Alpha Autoparts Manufacture Co. Ltd. . . .41325 

Ningbo Blueocean Auto Parts Co. Ltd. . ........41291 

Ningbo Fortune Auto Parts Manufacturer Co. Ltd. 40128 

Ningbo Shicuiying Import & Export Co. Ltd. . ....34280 

Ningbo Sinppa Air Tools Factory. .............33236 

Ningbo Zhongda Valve Wick Co. Ltd. ..........42302 

NitroFill . ...............................40129 

Nitto Tire U.S.A. Inc.. ......................43183 

Ohio Rack Inc. ...........................41072 

Omni-United USA. ........................43225 

Orange Electronic Co. Ltd. ..................41191 

OTR Wheel Engineering Inc.. ................40135 

Paramount International Tire . ...............37238 

Parker TireSaver Nitrogen Tire Inflation Systems .40120 

Patch Rubber/Myers Tire Supply . ............40157 

P.C. Products International ..................41169 

Perfect Equipment ........................42307 

Petlas Tyre. .............................40194 

Pingdu Zihai Rubber Manufactory . ...........34272 

Pirelli Tire North America ...................41021 

Plombco Inc. . ...........................40200 

Prema Products. .........................41255 

Prestige Tires International .................40295 

Qingdao Aonuo Tyre Co. Ltd. . ...............42278 

Qingdao Au-shine Tyre Co. Ltd. . .............33255 

Qingdao Eastar Tyre Co. Ltd. . ...............33260 

Qingdao Everbest International Trade Co. Ltd. . . .32281 

Qingdao Extra Tyre Co. Ltd. . ................33228 

Qingdao Free Trade Zone Full-World 

International Trading Co. Ltd. . .............41175 

Qingdao Goodride Tyre Co. Ltd. . .............32238 

Qingdao Hamao Import & Export Co. Ltd.. ......34270 

Qingdao J&G International Trading Co. Ltd. . ....35286 

Qingdao Pegasus Rubber Co. Ltd. . ...........41324 

Qingdao Poplar Tire Co. Ltd.. ................43326 

Qingdao Qihang Tyre Co. Ltd.. ...............40096 

Qingdao Qingtai Import & Export Co. Ltd.. ......33251 

Qingdao Taihao Tire Co. Ltd.. ................34282 

Qingdao Top Mountain Tyres Co. Ltd. ..........33284 

Qingdao Toptour Tyre Corp. Ltd.. .............41299 

Qingdao Touchstone International Trade Co. Ltd. .32243 

Qingdao Wangyu Rubber Co. Ltd.. ............32242 

Qingdao Yongdao International Trade Co. Ltd.....43307 

Qingdao Zhenhua Barrow Manufacturing Co. Ltd. 33285 

Quick Pressure LLC .......................40078 

RAV-Ravaglioli ...........................42253 

REDI-Sensor ............................40276 

Rema Tip Top/North America Inc.. ............42185 

Revolution Supply/Oro-Tek. .................42297 

RightPSI Inc. ............................40072 

RIVERSTONE . ...........................41283 

Rovince International Corp. .................41327 

RSC Sales Co. ...........................40069 

Rubber King Tyres India Pvt. Ltd. .............41211 

RUD Chain Inc............................42172 

RUFF GmbH.............................35223 

Safety Seal .............................42168 

Sailun Tire ..............................42237 

Samik Corp..............................40114 

Schrader International .....................41069 

Sentaida Group Co. Ltd.....................42245 

Sewon Pm Tech Co. Ltd. ...................40080 

Shandong Dawang Jintai Group Co. Ltd. .......42170 

Shandong Deruibao Tire Co. Ltd. .............43295 

Shandong Guofeng Rubber Plastics Co. Ltd. ....43321 

Shandong Hengfeng Rubber & Plastic Co. Ltd.. . .40303 

Shandong Hengyi Mold Co. Ltd...............35233 

Shandong Hengyu Rubber Co. Ltd.............41307 

Shandong Jinyu Tire Co. Ltd. ................40271 

Shandong Linglong Tyre Co. Ltd. .............41319 

Shandong Sangong Rubber Co. Ltd............31262 

Shandong Shuangwang Rubber Co. Ltd. .......32241 

Shandong Transtone Tyre Co. Ltd. ............41315 

Shandong Wanda Boto Tyre Co. Ltd. ..........42203 

Shandong Wanlitong Tyre Co. Ltd. ............34283 

Shandong Yongtai Chemical Group Co. Ltd. .....40211 

SNAP-ON Equipment ......................41097 

South China Tire & Rubber Co. Ltd. ...........40315 

Speedways Tyres.........................40125 

Summits Hygronics N.A. Inc. ................33245 

Sun Tyre & Wheel Systems .................40309 

Suntop Tire (Wuxi) Co. Ltd...................34252 

Superking Manufacturers (Tyre) Pvt. Ltd. .......31254 

Sutong China Tire Resources ................41241 

TASCO .................................40124 

TBB Tires Inc. ...........................42301 

TCS Software............................42191 

Tech International ........................42079 

Techking Tires ...........................40102 

TechnoMotor USA ........................34284 

TECO Automotive Equipment ................40270 

31 Inc..................................40095 

Tier-Rack Corp. ..........................40108 

Tire Business/Crain Communications..........42085 

Tire Group International LLC ................42221 

Tire Industry Association .............40056, 40057 

Tire Intelligence LLC ......................30265 

Tire Profiles-TreadSpec ....................41247 

Tire Review Magazine .....................41068 

Tire Service Equipment Manufacturing Co. Inc. . .42171 

Tireco Inc. ..............................42067 

Tiremetrix ..............................40290 

TireSeal-Duraseal ........................36243 

Toho Kogyo Co. Ltd........................41275

Toyama Tyre Corp. Ltd. ....................34242 

Toyo Tires ..............................40029 

Tredtech Inc. ............................41179 

Triangle Tyre Co. Ltd. ......................40185 

Tube & Solid Tire Ltd.......................40068 

Tutric Tire ..............................41279 

TVS EUROGRIP...........................32219 

Twinmax Oy.............................33264 

Tyres International Inc......................42179 

Unicorn Tire Corp. ........................42283 

Universal Tire International Corp. .............40034 

Vee Rubber .............................41077 

VENTECH ...............................32227 

Vredestein Tyres North America ..............40099 

Weifang Jintongda Tyre Co. Ltd...............34262 

Wendeng Sanfeng Tyre Co. Ltd. ..............31233 

Werther International Inc....................37233 

Western States Manufacturing...............42210 

X Smart Tire Rack ........................34254 

Xingyuan Tire Group Co. Ltd. ................42215 

Yantai Haoyang Machinery Co. Ltd. ...........32232 

Yingkou Ark Science & Technology Co. Ltd. . ....33222 

Yingkou Tongguang Automotive 

Maintenance Equipment Co. Ltd. ...........34218 

ZAFCO/ZTI Tires Inc. ................40195, 40203 

ZC Rubber ..............................42271 

Zhaoqing Junhong Co. Ltd. .................41263 

Zhejiang Lionheart Industrial Equipment Co. Ltd. 34285 

Zhejiang Qingda Rubber Co. Ltd. .............42314 

FIRST-TIME & FEATURED EXHIBITORS 


A&T Clutch Components Supply...............36242 

ACATglobal ..............................36233 

Adaptive Display Solutions-Complete Signs ......37207 

Addictive Desert Designs....................34233 

Adomani Electric ..........................34225 

Advan Carbon/Charge Speed USA/ 

Premier4509/VeilSide.....................30285 

Aeron America............................38226 

American Innovative Manufacturing............32268 

Andy’s Auto Sport TV .......................31274 

Anhui Huilian Machinery Industry Co. Ltd. . ......33257 

Ark Corp. ................................33254 

AR21 ...................................37229 

Ascentium Capital LLC......................31283 

Asia Kingdom Enterprise Ltd..................36228 

ATS USA ................................31241 

Auto Care Super Saver .....................38232 

AutoAPIa . ...............................36238 

Automotive Centre of Excellence (ACE) .........31237 

Avecal Korea . ............................35282 

AXXA Wheels .............................31236 

Bead It Fast ..............................34288 

Beanco Technology LLC. ....................37195 

Big Roc Tools Inc. .........................34238 

Biocide Systems . .........................32271 

Blizzerator LLC ...........................34287 

Brad Penn Lubricants ......................33244 

Britemax . ...............................30227 

Britten Inc.. ..............................35274 

Bruin Brake Cables . .......................32275 

BSI Wheels ..............................30263 

Caiec Jiangsu Co. Ltd. ......................32263 

CalTrend Automotive Products ................32289 

Cameleon Cover USA. ......................31239 

Changzhou Rongjia Vehicle Enterprise Co. Ltd.. ...31258 

Changzhou Wentao Auto-parts Factory .........35227 

Changzhou Yu Chen International Trade Co. Ltd. . .35235 

Chengdu Pan Asia Crankshaft Manufacturing Co. Ltd. . . 32240 

China Chamber of International Commerce Shandong 

Chamber of Commerce Rubber Tire Branch ....38229 

Chongqing Oriental Filter Co. Ltd.. .............33219 

Cipher Auto . .............................32223 

ClearShield ..............................34290 

Cnlight Co. Ltd. . ..........................31261 

CNRacing Performance Products Co. Ltd.. .......34273 

Controller Technologies Corp.. ................36232 

CounterPoint . ............................38224 

Crest Financial. ...........................38233 

Crystal Heiress LLC ........................34228 

D’Amore Engineering. ......................38200 

David Carey Inc. ..........................33223 

Davies Craig Pty. Ltd.. ......................35229 

Dent Tools Direct ..........................38196 

Design Technology Group ...................30241 

Displays In Motion-LAE Technologies. ..........31245 

Dongying Fangxing Rubber Co. Ltd. ............32233 

Dongying Zhongyi Rubber Co. Ltd.. ............31285 

Douglas Corporation .......................33226 

DV Systems ..............................33276 

Emerson MotorSports . .....................36219 

ENEOS Motor Oil . .........................31273 

EnvisionTEC. .............................32266 

Exotics Racing ............................30273 

Extreme Coolshion. ........................37199 

EZ Shield Paint Protector ....................31244 

Fenghua Xianghe Machinery 

Manufacturing Co. Ltd.. ...................31257 

50 Below. ...............................32226 

Financial Transaction Service. ................33229 

Flink International Co. Ltd.. ..................31235 

Fluid D-Terminator. ........................37201 

Foshan Sunway Auto Electrical Co. Ltd. .........31226 

Fuel Smart Corp. . .........................38237 

Full Moon Wheels .........................32229 

Fullroad Rubber Co. Ltd. ....................31229 

Garage Armour ...........................38215 

CHECK OUT THE 

VICTRA RC-1 

AT AT BOOTH BOOTH #41131 #41131 

Gemsy Forged Wheel Co. Ltd. ................33275 

Glass Mechanix Business Solutions ............38228 

GlossPro Car Care Products. .................30259 

GM Dealer Goods. .........................32280 

Golden State Overnight (GSO) ................37215 

Great Clips Racing NASCAR Showcar. ..........37241 

Great Ocean Ltd. . .........................30237 

GreenLight. ..............................30251 

Grillie. ..................................34268 

GS3-Global Strategic Supply Solutions. .........34256 

Guangzhou North & South Lighting 

Technology Co. Ltd. ......................35280 

Guangzhou P&D Auto Lighting Manufactory. .....35237 

Guangzhou Shizun Auto Parts Co. Ltd. ..........31260 

Gumarny Zubri a.s. ........................36226 

Hangzhou Farfly Auto Parts Ltd.. ..............34222 

Hangzhou Haihua Import & Export Co. Ltd. ......33221 

Hebei Holman Auto Parts Manufacture Co. Ltd. . . .33262 

Hebei Xinshitong Accessory Co. Ltd. ...........31259 

Hefei Royal Ching International Trading Co. Ltd.. . .32262 

Hi-Tach Oil. ..............................33266 

Hoist Hanger . ............................32251 

HongLiDa (Quanzhou) Rubber 

& Plastic Products Co. Ltd. .................34286 

HSAE/Shenzhen Hangsheng Electronics Co. Ltd. . .37223 

HyLoft/Diamond Storage . ...................34289 

ID4motion . ..............................31250 

Impact Canopies USA ......................30275 

Import Genius . ...........................30257 

Ing Tien Enterprise Co. Ltd. . .................38223 

Inpelle USA . .............................36244 

Insurance Auto Auctions ....................38210 

International Window Film Association. .........31264 

IPN Perfume Network ......................38219 

IRONWEAR. ..............................35226 

ISC Suspension North America. ...............38197 

JENNOVA (JE Wireless Innovations) . ...........38198 

Jiangsu Gaobiao Technology Development Co. Ltd. . . .33273 

Jiangsu Sainty Machinery I/E.Corp. Ltd.. ........31256 

Jiangsu Shenzhou Wheel Manufacturing Co. Ltd.. .38195 

Jiangyin Tianyi Valve Cores Co. Ltd.. ...........33282 

Jinzheng Safety Equipment Co. Ltd.. ...........31266 

Kabat Rubber-Inner Tubes . . . . . . . . . . . . . . . . . . .34264 

Kawaii Corp. .............................35239 

Kennol Performance Oil .....................35288 

LAC Sidewall Printer . ......................36245 

Last Rides ...............................30223 

LAUGFS Corp. (Rubber) Ltd. ..................38214 

LDK-Deyuan Bearing Factory. ................35243 

L-Guard International Enterprise Ltd. ...........31240 

Link Engine Management ...................34261 

Looxcie . ................................38235 

Louver Art . ..............................33258 

Lux Motion ..............................34274 

Marketing Systems Pro . ....................36240 

Master Formula ...........................33270 

MAVTV..................................34265 

Messe Frankfurt ..........................37222 

Metro Tyres ..............................31280 

Microbe Free Solutions .....................37227 

Miracle System ...........................37239 

Mitsubishi Turbo ..........................30281 

More Tyre and Spare Parts Co. Ltd. ............37219 

Motor Trend ..............................31219 

MWS AUTOCHEMIE GmbH . . . . . . . . . . . . . . . . . . .33240 

My Shop Assist ...........................30261 

MyStar Auto..............................38220 

Nandi Tyres and Tubes......................34281 

National Auto Body Council ..................32267 

National Auto Tools ........................31289 

NC CAR .................................34224 

NDI China ...............................33263 

New Paradigm Promotional Marketing..........36218 

Niagara Lubricant Co. Inc. ...................32282 

Ningbo Carstel Manufacturing Co. Ltd...........32264 

Ningbo Chima Winch Co. Ltd..................37213 

Ningbo Jincheng Shock Absorber Co. Ltd. .......38209 

Ningbo Povalo Import & Export Co. Ltd. .........36224 

Ningbo Shicuiying Import & Export Co. Ltd. ......34280 

Ningbo Shunzhao Machinery 

Manufacturing Co. Ltd.....................38204 

Ningbo Sinppa Air Tools Factory...............33236 

Ningbo So-Fine Paper Products Co. Ltd..........32256 

Ningbo Waywell Machinery Co. Ltd.............32285 

Ningbo Yuxin Tools Manufacture Co. Ltd. ........36239 

Norma Americas ..........................37209 

OctaneNation.com .........................31268 

OZON Systems ...........................36223 

Panther Expedited Services ..................33271 

Paramount International Tire .................37238 

Pilot Transport . . . . . . . . . . . . . . . . . . . . . . . . . . . .36227 

Pingdu Zihai Rubber Manufactory .............34272 

PODS...................................33261 

The Powder Coating Institute.................32234 

Protex By Bardahl .........................34255 

Prudential Overall Supply....................32273 

Qingdao Au-shine Tyre Co. Ltd. ...............33255 

Qingdao Eastar Tyre Co. Ltd. .................33260 

Qingdao Everbest International Trade Co. Ltd. ....32281 

Qingdao Extra Tyre Co. Ltd. ..................33228 

Qingdao Goodride Tyre Co. Ltd. ...............32238 

Qingdao Hamao Import & Export Co. Ltd.........34270 

Qingdao J&G International Trading Co. Ltd. ......35286 

Qingdao Qingtai Import & Export Co. Ltd.........33251 

Qingdao Taihao Tire Co. Ltd...................34282 

Qingdao Top Mountain Tyres Co. Ltd. ...........33284 

Qingdao Touchstone International Trade Co. Ltd. . .32243 

Qingdao Wangyu Rubber Co. Ltd...............32242 

Qingdao Zhenhua Barrow Manufacturing Co. Ltd. .33285 

Ram Air SS ..............................35245 

Rapid Scan 3D............................32245 

Avex Trade spol. s r.o. ......................35219 Continued on page 76 


1-800-4-Maxxis 

www.maxxis-racing.com 


Big Wheel, Continued from page 73 

major source of supply, the Halibrand 

Manufacturing Co.” 

Ted Halibrand didn’t invent the 

performance wheel, but his influence 

over the category looms large. He was 

a car guy long before the wheel business, 

working on and racing midgets 

on Southern California’s oval tracks 

during the years leading up to World 

War II. During the war, he worked 

for Douglas Aircraft as an engineer, 

where he often used magnesium to 

replace broken aluminum aircraft 

parts. And that planted the seed. 

Intrigued by magnesium’s light 

weight and strength, Halibrand 

looked for a way to adapt the metal 

into his race cars, knowing—as all 

rodders did—that less weight equals 

more speed. He cast his first set of 

wheels out of magnesium in 1946, 

and their immediate success led to 

the formation of the Halibrand Engineering 

Co. in 1947. 

Halibrand’s first customers were 

Indy racers, and it wasn’t long before 

Halibrand-shod cars were winning at 

the Brickyard. In fact, every racecar 

that won the Indy 500 between 1951– 

1967 was outfitted with Halibrand 


wheels. Mickey Thompson went 400 

mph at Bonneville with Halibrands. 

Carroll Shelby specified Halibrands 

for his cars. So did the Ford engineers 

who built GT40s to take on LeMans. 

It’s no wonder, then, that hot rodders 

and drag racers wanted those original 

“mags” for their own speed projects. 

Halibrand’s other lightweight speed 

parts—especially his quick-change 

rearend—were also in high demand 

then as they still are today. 

Halibrand was just on the cusp 

of much of that success when Erick 

Rickman took this shot in September 

1963 for Smith’s article. In Halibrand’s 

hands is his “split-mag,” a 

drag race wheel that could be assembled 

in a variety of widths. Smith 

said that Halibrand was also about 

to introduce a new line of street 

wheels “to fit all American cars and 

some foreign iron, such as the Jaguar. 

These wheels will also be available 

with special knock-off hubs if the 

customer wants them.” 

Did they ever. 

Halibrand was inducted into the 

SEMA Hall of Fame in 1983. He 

passed away in 1991. 

FIRST-TIME & FEATURED EXHIBITORS 



RCF Technologies Inc. . .....................32277 

Redback Boots USA. .......................33291 

RePlay XD . ..............................30233 

Roser’s Auto Solutions-The Tab Retractor .......38218 

RUFF GmbH. .............................35223 

Safe T Jack ..............................37205 

Sandeep Axles Pvt. Ltd. .....................38120 

Sanmen Lito Auto Accessories Co. Ltd. .........36236 

Seikosangyo Co. Ltd. .......................31222 

SFORAUTO. ..............................38206 

Shandong Hengyi Mold Co. Ltd.. ..............35233 

Shandong Sangong Rubber Co. Ltd.. ...........31262 

Shandong Shuangwang Rubber Co. Ltd. . .......32241 

Shandong Wanlitong Tyre Co. Ltd. . ............34283 

Shandong Zhengshun International 

Trading Co. Ltd. .........................36222 

Shanghai Delang Auto Parts 

Manufacturing Co. Ltd.. ...................34266 

Shanghai Essenway Technology 

Development Co. Ltd.. ....................31272 

Shanghai Focar Import & Export Co. Ltd. . .......30271 

Shanghai Herma Industrial Coating Co. Ltd.. .....35241 

Shanghai Jiawen Performance Industries Co. Ltd. 32237 

Shanghai Partrich Autoparts Co. Ltd. . ..........33274 

Shenzhen Oya Ri Carbon Co. Ltd.. .............32284 

Shijiazhuang Huaxing Wheel Weights Factory ....37211 

SICOM Composite Ceramic Brakes and Clutches. . .30219 

Simon Property Group . .....................37221 

Sino Vehicle Parts Co. Ltd. ...................32244 

Smooth-On . .............................31267 

Solaire/SKC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33233 

SPDi Spark ..............................37197 

Sprayway Inc. . ...........................31281 

SR*S TUNING. ............................33268 

StatiCap. ................................33241 

Sterile Auto & Sterile Doctor .................34269 

Stinger Chemical ..........................31269 

Summits Hygronics N.A. Inc. . ................33245 

Suntop Tire (Wuxi) Co. Ltd.. ..................34252 

Superking Manufacturers (Tyre) Pvt. Ltd. ........31254 

Tailwind Auto Inc.. .........................32228 

Taizhou Three-way Vehicle Catalytic Converter Co. Ltd.. . . 32261 

Taizhou Yongyu Industrial Co. Ltd. . ............34258 

TechAFX Inc. .............................30269 

TechnoMotor USA .........................34284 

Tianjin Huanhu Commerce & Trade Co. Ltd.. .....38227 

Tianjin Songda International Trade Co. Ltd. ......38205 

Tire Intelligence LLC . ......................30265 

TireSeal-Duraseal .........................36243 

Topgear .................................35254 

Toyama Tyre Corp. Ltd. .....................34242 

TrailRidge Tech ...........................38239 

Trik Topz LLC .............................35272 

Tropical USA Corp..........................31227 

Tubelite Company Inc. . . . . . . . . . . . . . . . . . . . . . .35260 

TVS EUROGRIP............................32219 

Twinmax Oy..............................33264 

Tylon Specialty Flooring.....................32269 

U.A.A. Inc. ...............................32236 

Ultra Wheel Co. ...........................31228 

UNAVI ..................................38225 

Unipower International Group Ltd. .............32265 

United States Postal Service .................31251 

US Auto Performance.......................38208 

Velvet Cars ............................35222 

VENTECH ................................32227 

Vinter Quality Parts ........................34250 

Viper Tool Storage .........................34251 

Vitto Filter (Zhongshan) Co. Ltd................33287 

V-tech LG Hausys .........................36220 

Weifang Jintongda Tyre Co. Ltd................34262 

Wendeng Sanfeng Tyre Co. Ltd. ...............31233 

Werther International Inc.....................37233 

Wheel Bands by RimPro-Tec North America......38203 

Whitman Manufacturing Corp. ................33265 

Wiffix Car Air Fresheners ....................30255 

WonderGel...............................35268 

Xiamen Huayu Hardware Co. Ltd...............31242 

Xingtai Haosen Refrigeration Equipment 

Manufacturing Co. Ltd.....................38211 

Xingtai Longbin Rubber 

& Plastic Product Co. Ltd...................38213 

X Smart Tire Rack .........................34254 

Yangzhou Haina Auto Parts 

Manufacturing Co. Ltd. ...................32259 

Yantai Haoyang Machinery Co. Ltd. ............32232 

Yingkou Ark Science & Technology Co. Ltd. ......33222 

Yingkou Tongguang Automotive 

Maintenance Equipment Co. Ltd. ............34218 

YourWhip.com ............................38236 

Yuhuan Aoheng Machinery Co. Ltd. ............30229 

Yuhuan Chenxiang Machinery Co. Ltd...........35225 

Yuyao City Yurui Electrical Appliance Co. Ltd......31263 

Zhejiang Dicastal Hongxin Technology Co. Ltd.....33272 

Zhejiang Keyu Brake Co. Ltd..................32260 

Zhejiang Lionheart Industrial Equipment Co. Ltd. . .34285 

Zhejiang Sinma Automotive Suspension Co. Ltd. . .34260 

Zhejiang Tianhong Auto Accessories Co. Ltd. .....32255 

Zhejiang Tiansheng Car Accessories Co. Ltd. .....32258 

Zhejiang Zhengde Brake Co. Ltd...............31265 

Zhongshan Eagle-Fly Electrical Appliance Co. Ltd. 33289 

Zibo Qiwangda Mechanical and Electrical 

Equipment Manufacturing Co. Ltd. . . . . . . . . . . .35284 

Zimri Speakers ...........................38234 

zMAX Micro-lubricant/US LEGEND CARS ........34243 

��.com

The 2012 Hot Rod Industry Alliance 

(HRIA) Reception will include a live 

auction to support SEMA Cares and 

increase awareness for the third-annual 

HRIA Pinewood Builder’s Challenge. 

Fifteen well-known builders created 

one-of-a-kind miniature hot rods in 

the style of Pinewood derby cars. The 

cars were raced at the annual SEMA 

Pinewood Drag Races in Pomona, 

California. The cars are on display at 

HRIA’s booth #23395 and then 12 

will be placed on eBay for auction from 

now until November 8; three will be 

auctioned live. All auction proceeds 

support SEMA Cares and its two children’s 

charities—Childhelp and Victory 

Junction Camp. Derek White 

and Street Vizions won their third 

consecutive race and will highlight the 

first-ever Live Auction to promote these 

Street Vizions to Highlight 

Live Auction at HRIA 

Reception 

miniature 

hot rods. 

The other two builds 

included in the live auction will be 

Spanky’s (Best Engineered) and Greening 

Auto Co. (Best in Show). The live 

auction is this evening, October 31, 

during the HRIA reception emceed by 

industry icon Dave McClelland. 

RSVP today for this exclusive event, 

and be prepared to bid! 

A Word With Derek White: 

Describe the inspirations behind the 

design of your pinewood car. 

We wanted to build something different 

this year. Also, we wanted a 

car that would be recognizable to any 

hot-rod or car enthusiast. The design 

Derek White and Street Vizions won their 

third consecutive race and will highlight 

the first-ever Live Auction to promote 

these miniature hot rods. 

is like a T-bucket and is modeled after 

the Red Baron. 

Describe some of the materials and 

resources you used to build your car. 

We used pinewood to create the 

body, and it sits on a hand-made aluminum 

chassis. 

Why is it important for you to participate 

in the Pinewood Challenge? 

We like entering the Pinewood Builder’s 

Race because it is a great organization 

that gives back to charity. Working 

with NASCAR for so many years and 

being involved with many charities, we 

always enjoy giving back something and 

supporting worthwhile causes. 

For more details, visit the HRIA 

booth #23395 or contact Zane Clark 

at 909-978-6696. 

New SEMA Market Update Now Available 

Study Examines Q2 2012 Economic Indicators and More 

By Mike Imlay 

SEMA members have come to rely on 

the association’s annual Market Report, 

a comprehensive research project summarizing 

economic, sales and new-vehicle 

trends of the past year affecting 

the $30 billion automotive specialtyequipment 

industry. Complete as that 

report is, however, SEMA backs it up 

with quarterly updates that track the 

latest trends and examine “Current 

Topics” through special sections to arm 

members with new research or information 

sources to better understand ongoing 

industry changes. The latest version, 

SEMA Market Update, Q2 2012, is 

now available. 

“This report brings together some 

statistics about the economy, vehicle 

sales and industry information that’s 

updated continuously through the year 

and packaged quarterly,” explained 

Gavin Knapp, SEMA senior market 

research manager. “The quarterly 

update also allows us to put out information 

that perhaps doesn’t make for a 

full, freestanding report but nevertheless 

represents a current topic or area 

of potential interest to the industry. 

So, in addition to our regular quarterly 

trending, we’ve again included a special 

topics section, this time highlighting 

SEMA’s Industry Needs survey. 

The full SEMA Market Update will 

be of interest to the entire industry, 

from manufacturing to distribution to 

retail levels. 

“The things that they’ll find include 

what’s going on with the economy 

in general, trends that affect retail 

and trends hitting the auto industry,” 

Knapp said. “It’s information that every 

segment of our industry can gain from.” 

Mixed Economic Factors 

Market Update first looks at such 

industry indicators as fuel prices, newvehicle 

sales, the SEMA Consumer 

Demand Index for specialty-equipment 

products and SEMA financial benchmarking 

for year-to-date sales within 

the industry. It then focuses on 

overall economic indicators, such as 

the nation’s gross domestic product 

(GDP), unemployment and retail-sales 

rates, industrial production figures and 

the condition of the credit market. 



RESTORATION 

MARKETPLACE 


Abhirashi Impex India . . . . . . . . . . . . . . . . . . . . .24284 

ADEPT Performance & Restoration Product . . . . .24280 

American Autowire . . . . . . . . . . . . . . . . . . . . . . .23889 

ASP Sealing Products Ltd. . . . . . . . . . . . . . . . . . .24694 

Auto Custom Carpets Inc. . . . . . . . . . . . . . . . . . .24475 

Auto Metal Direct LLC . . . . . . . . . . . . . . . . . . . . .24479 

Billet Badges . . . . . . . . . . . . . . . . . . . . . . . . . . . .24186 

Classic Auto Air . . . . . . . . . . . . . . . . . . . . . . . . . .23997 

Classic Industries/OER. . . . . . . . . . . . . . . . . . . . .23975 

Classic Reflection Coachworks . . . . . . . . . . . . . .24379 

Classic Thunder Road . . . . . . . . . . . . . . . . . . . . .24291 

Classic Tube . . . . . . . . . . . . . . . . . . . . . . . . . . . .24097 

Classic 2 Current Fabrication. . . . . . . . . . . . . . . .24599 

Clean Seal Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . .23896 

Coast to Coast Leather & Vinyls Inc.. . . . . . . . . . .24089 

ColorBond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23885 

Custom Autosound Manufacturing . . . . . . . . . . . .24175 

Danchuk Manufacturing Inc. . . . . . . . . . . . . . . . .24679 

Dashtop by Palco Ind. Inc. . . . . . . . . . . . . . . . . . .24174 

Del City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23775 

Distinctive Industries . . . . . . . . . . . . . . . . . . . . . .24297 

Douglass Interior Products, Upholstery & Carpets . . 24692 

Drake Automotive Group . . . . . . . . . . . . . . . . . . .24575 

Dupli-Color/VHT. . . . . . . . . . . . . . . . . . . . . . . . . .24697 

E&J Classic Restorations Inc.. . . . . . . . . . . . . . . .24784 

Eastwood Co.. . . . . . . . . . . . . . . . . . . . . . . . . . . .23781 

ECS Automotive Concepts LLC. . . . . . . . . . . . . . .24394 

Emerson MotorSports . . . . . . . . . . . . . . . . . . . . .36219 

Evapo-Rust/Harris International Labs. . . . . . . . . .24788 

Fairchild Automotive . . . . . . . . . . . . . . . . . . . . . .23984 

Forever Car Care Products. . . . . . . . . . . . . . . . . .24188 

GGG Restoration . . . . . . . . . . . . . . . . . . . . . . . . .23880 

Glassworks . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24693 

International Aero Products . . . . . . . . . . . . . . . . .23884 

JCBL India Pvt. Ltd. . . . . . . . . . . . . . . . . . . . . . . .24685 

Jiuh Yaw Industrial Co. Ltd. . . . . . . . . . . . . . . . . .24689 

KNS Accessories Manufacturing Inc. . . . . . . . . . .24075 

Lawless Automotive Customs . . . . . . . . . . . . . . .24593 

Legacy Power Wagon Conversions. . . . . . . . . . . .24193 

Legendary Auto Interiors Ltd.. . . . . . . . . . . . . . . .24093 

LLoyd Mats . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23875 

Macoho Co. Ltd.. . . . . . . . . . . . . . . . . . . . . . . . . .24295 

Mechatronik-USA. . . . . . . . . . . . . . . . . . . . . . . . .24197 

Metro Moulded Parts . . . . . . . . . . . . . . . . . . . . . .24375 

MMLJ Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24587 

Mustang Project . . . . . . . . . . . . . . . . . . . . . . . . .23785 

Newark Auto Products . . . . . . . . . . . . . . . . . . . . .24388 

Old Air Products Inc. . . . . . . . . . . . . . . . . . . . . . .23881 

ONS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24386 

Original Parts Group Inc. . . . . . . . . . . . . . . . . . . .23987 

Parts Unlimited Inc. (PUI) . . . . . . . . . . . . . . . . . . .24382 

Pilkington Classics. . . . . . . . . . . . . . . . . . . . . . . .23980 

Plastex Plastic Repair Kits . . . . . . . . . . . . . . . . . .23988 

POR-15 Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . .24594 

Precision Replacement Parts . . . . . . . . . . . . . . . .24178 

Prismatic Powders/Cerakote Ceramic Coatings . .24181 

Proforged Chassis Parts. . . . . . . . . . . . . . . . . . . .23793 

Quiet Ride Solutions . . . . . . . . . . . . . . . . . . . . . .23787 

Rare Parts Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . .23797 

Real Deal Steel LLC . . . . . . . . . . . . . . . . . . . . . . .24289 

Rebuilders Choice . . . . . . . . . . . . . . . . . . . . . . . .24185 

Remy Racing & Performance Products. . . . . . . . .23888 

Restomod Air. . . . . . . . . . . . . . . . . . . . . . . . . . . .23999 

Retrosound . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24583 

Right Stuff Detailing. . . . . . . . . . . . . . . . . . . . . . .24189 

Ringbrothers . . . . . . . . . . . . . . . . . . . . . . . . . . . .24698 

Seatbelt Solutions LLC. . . . . . . . . . . . . . . . . . . . .24286 

Show Cars Automotive Inc. . . . . . . . . . . . . . . . . .23886 

SoffSeal Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . .24675 

Source Automotive Engineering Inc.. . . . . . . . . . .24786 

S.R. Beadings Ltd. . . . . . . . . . . . . . . . . . . . . . . . .24085 

SRP (Standard Rubber Products) . . . . . . . . . . . . .24392 

State Farm/The Marketing Arm . . . . . . . . . . . . . .24283 

Syracuse Nationals . . . . . . . . . . . . . . . . . . . . . . .24696 

TMI Products Inc.. . . . . . . . . . . . . . . . . . . . . . . . .23893 

TrimParts Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . .24275 

US Auto Performance. . . . . . . . . . . . . . . . . . . . . .38208 

Usine de Freinage (UDF) . . . . . . . . . . . . . . . . . . .24390 

Western Chassis . . . . . . . . . . . . . . . . . . . . . . . . .24182 

Check out the Automotive 

Restoration Market 

Organization (ARMO) 

booth #23395 



Join SEMA for the 

2nd Annual 

Friday, November 2, 2012 

SPONSORED BY 

THE CHEVROLET CRUZE 

Featuring: 

Mothers Polish 

Replay XD 

SCT Performance 

Source Interlink Media 

UPS 

Featuring the fi nest 

feature vehicles from the 

2012 SEMA Show 



New SEMA Market 

Update Now 

Available, contined on page 77 

For Q2 2012, these indicators presented 

a mixed message on the economic 

front. Rising gas prices, the 

November 2012 election cycle and 

instability in the job market and overseas 

economies combined to create 

palpable uncertainty. Nevertheless, the 

report found several silver linings amid 

even these economic clouds. On the 

economy as a whole, Q2 saw positive 

growth—not large, but still trending 

upward from 2009. Sales figures within 

the specialty-equipment aftermarket 

seem to have followed suit. 

“Consumer interest in our industry 

has remained rather steady over the 

last few years,” noted Knapp. “Obviously 

we’d like to see a big rise, but at 

least it’s not a decline. Things are sort 

of rolling along, and this pretty much 

reflects how consumers are participating 

in the overall economy as well. 

They’re just sort of steady. 

“The report also contains financial 

benchmarking, in which we talk to 

industry companies to see what their 

results are. We found that even though 

there have been some ups and downs 

in the economy, companies in our 

industry are indicating that their sales 

overall are up this year over last year. 

In addition, their expectations are that 

they’re going to see some growth over 

the next quarter.” 



Radical “El Camaro” 

Prestolite Booth #22531 

El Camaro was born of a 

wrecked ’94 Chevrolet Z28 

Camaro. The Camaro was cut 

in half behind the front doors 

to stretch it 16.5 in. Handmade 

body panels add a rear 

cargo area not unlike an El 

Camino. The body’s rear was 

widened 4 in. and a new tail section 

was fabricated, complemented by an 

all-steel ground-effects package. Body 

mods include a frenched LED third 

brake light, a custom steel wing, shaved 

door handles and a carbon-fiber cowl 

induction hood. The car was painted 

in a two-stage PPG Candy Apple Red, 

accented with 24-Karat gold stripe. 

Under the hood resides a supercharged 

LT1 engine sealed up with 

Mr. Gasket Ultra Seal 3 intake gaskets, 

Multi-Layered Steel head gaskets, 

UltraSeal header gaskets and a onepiece 

rubber molded oil pan gasket. A 

Vortex supercharger and 2-in. headers 

Again, however, Market Update 

identifies several potential challenges 

for the industry. 

“Of course, the 800-lb. gorilla in the 

room is the price of gasoline, which we 

check into,” Knapp said. “Our study 

shows that prices are going up and consumption 

is going down. Obviously, 

that’s a trend that affects our industry. 

It’s not necessarily a death knell, but 

it’s something that we do want to look 

at and do want to track, because we 

know that as gas prices drop, people 

open their wallets and have more disposable 

income. They’re more likely 

to drive more, which can get them 

more engaged in their vehicles. By contrast, 

less enthusiasm in their vehicles 

may translate to less enthusiasm for 

the aftermarket.” 

Unfortunately, Q2 unemployment 

also remained relatively high compared 

with historical rates. Current projections 

indicate continued improvement, 

but not quick or dramatic. 

Comparisons and Contrasts 

In the area of consumer spending, 

Market Update provides some interesting 

comparisons with other types of 

retail beyond the automotive specialtyequipment 

marketplace. According to 

SEMA research, retail in general has 

been on a steady climb since 2009. 

Broad auto-parts retail—not just the 

specialty-equipment sector—has likewise 

seen overall growth during that 

period, although with a few more ups 

enhance the LT1 engine. The exhaust 

is routed through Flowmaster mufflers 

and a custom-fabricated exhaust from 

a 304 SS. The new Mallory Firestorm 

ignition controls the powertrain. These 

mods increased output to 400 hp at the 

rear wheels. 

The front tires are Z-rated Continental 

tires on 8-in. Budnik wheels. The 

rear are Z-rated 285/40R18 Continentals 

mounted on 10-in. wheels. Brembo 

race-quality 4-piston disc brake calipers 

and cross-drilled rotors add stopping 

power. The interior is equipped with 

two Ferrari F1 carbon-fiber bucket 

seats and carbon accessories. 

and downs than retail 

in general. And, while 

there was a slight drop in 

the retail and auto-parts 

graphs at the beginning 

of 2012, the numbers 

still remain much higher 

than they were in 2008. 

Turning to industrial 

production figures, Market 

Update shows them 

actually rising to the 

point of pre-recession 

levels. In fact, when full 

motor-vehicle and parts 

figures are added to the 

mix, the overall picture 

is better than in 2007. This indicates 

that the nation is seeing a big 

resurgence from a manufacturing point 

of view. 

On the credit front, the report found 

that loan rates, including bank autoloan 

rates, have continued to fall. Moreover, 

financial obligations among the 

general population have also declined, 

leading to increased savings. 

�� 

Current Topics: Needs Survey 

In addition to economic and market 

snapshots, each quarterly SEMA Market 

Update tackles a current topic. For 

Q2 2012, SEMA’s research team chose 

to focus attention on the annual SEMA 

Industry Needs Survey—a project 

intended to help the association and its 

members better understand challenges 

facing the industry at large. Invitations 

Coker Tire Offers New 

Replacement Wheels for 

Model A Owners 

Coker Tire has offered high-quality 

tires for Model As for quite some time, 

but it is now expanding its product line 

to include wire wheels with adjustable 

spokes. The adjustable spoke design is 

versatile for all Model As, with 19- and 

21-in. designs. The new Model A wire 

wheels feature standard spoke count 

and sizing, so it is an authentic replacement 

part. 

The new Model A wire wheels are 

made in the U.S.A. by Roadster Wire 

Wheel. Each wheel is thoroughly tested 

for trueness and roundness before it 

leaves the factory. These wheels are 

applicable for Coker Tire’s free mounting 

and balancing service for customers 

who buy tires and wheels together. The 

wheels are available in primer or powdercoating, 

which offers a wide range 

of authentic colors. 

To find out more about the new 

additions to Coker Tire’s line of adjustable 

spoke Model A wire wheels, or 

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Each quarterly Market Update includes a “Current Topics” 

section. The Q2 report focuses on SEMA’s recent Industry 

Needs Survey. Industry respondents cited increasing costs 

as number one among their top 10 challenges. 

to participate in the yearly survey were 

sent to all of SEMA’s industry contacts, 

members and non-members. 

The survey identified 10 issues at the 

forefront of industry minds, ranging 

from the increasing costs of business to 

keeping up with emerging vehicle technologies. 

As might be expected, the list 

closely reflected general concerns about 

the economy, but it displayed several 

positive concerns as well. 

Obtaining Your Copy 

Whatever your business within the 

specialty-equipment marketplace, 

you’ll find SEMA Market Update, 

Q2 2012 a valuable resource. The 

report is available free to SEMA 

members ($199.99 for non-members). 

To download your copy, go to 

www.SEMA.org/research. 

other items in the massive product 

line, visit SEMA booth #22775, or 

contact Coker Tire Co. at its world 

headquarters at 1317 Chestnut St. 

in historic downtown Chattanooga, 

Tennessee. Coker Tire can be reached 

toll free at 800-251-6336 or you can 

visit www.cokertire.com to place an 

order, request a catalog or simply shop 

around to check out all Coker Tire 

Co. has to offer. 

��

Toyota’s Ultimate Fishing 

Tundra Build Debuts at 

2012 SEMA Show 

Custom Builder Britt Myers and Fellow Pro Bass Anglers 

Dream Up the Ultimate Fishing Rig 

Bassmaster Elite Series pro angler 

Britt Myers knows a thing or two 

about bass fishing. And as a wellknown 

builder of custom Toyota 

Tundras for his fellow anglers, he had 

an idea or two for a singular Tundra 

with everything an Elite Series pro 

could imagine—plus a little more. 

The result is the “Ultimate Fishing 

Tundra,” which makes its public 

debut at Toyota’s display booth 

#24801 at the 2012 SEMA Show in 

Las Vegas. 

Knowing that two heads or, in 

this case five, are usually better than 

one, Myers also solicited ideas from 

the Toyota Tundra Pro Angler 

team of Kevin VanDam, Terry “Big 

Show” Scroggins, Mike Iaconelli 

Global Jeep Appeal in 

Two Big Emerging Markets 

Opportunity for U.S. Specialty-Equipment 

Manufacturers in China and Russia 

By Alysha Webb 


Chrysler’s Jeep brand has seen a 

resurgence in recent years, winning 

awards that range from the Grand 

Cherokee’s 2011 Urban Truck of the 

Year to the Wrangler’s 2012 Four 

Wheeler of the Year. Its popularity has 

also blossomed in emerging markets. 

According to Chrysler Group LLC, 

sales of Jeep-brand vehicles in China 

in 2011 rose 64% compared to the 

previous year, climbing to 38,373 

units. Sales also exploded in Russia, 

rising 85% to 2,327 units. Here’s 

The “Ultimate Fishing Tundra” is on display at the 2012 SEMA Show alongside several other 

custom Toyota vehicles, including those from the Toyota Racing Dream Build Challenge 

(www.ToyotaRacingDreamBuild.com) in Toyota booth #24801. The four Dream Build cars 

and trucks were individually created by four of Toyota’s top racing drivers: Kyle Busch and 

Clint Bowyer from NASCAR, plus Antron Brown and Alexis DeJoria from NHRA. 

a look at some of the particulars in 

those markets. 

China 

“Chinese consumers practically 

worship prestigious brand names, and 

Jeep still carries a certain swagger 

in the People’s Republic of China,” 

wrote Mike Dunne, president of the 

Dunne & Co. consultancy, in Automotive 

News. 

Chrysler currently sells the Jeep 

Grand Cherokee, Wrangler, Com- 

pass and Patriot models in China. All 

are imported, which boosts the price 

considerably because of an import 

tax. The Compass was the best-selling 

model in 2011. 

In 2012, Chrysler added the Grand 

Cherokee Spring Special, Wrangler 

Arctic and a Wrangler special to 

China. Designed in the United States, 

the special was unveiled at the Beijing 

Auto Show in April. 

“We have a robust plan to keep 

expanding Jeep’s portfolio in China,” 

said a spokesperson for Jeep in China. 

That portfolio will likely soon include 

locally produced models. Chrysler 

owner Fiat SpA formed a joint venture 

with Guangzhou Automobile Group 

Co. in 2009. The joint venture built a 

plant in Changsha, located in central 

China’s Hunan province. The plant 

has a capacity of 500,000 units, according 

to Chrysler sources. 



TRUCKS, SUVS 

& OFF-ROAD 

AaLadin Cleaning Systems/Towtector/Steel Eagle.....36206 

Ablaze Grilles Inc. .............................36155 

Access Roll-up Cover by ACI .....................34091 

Addictive Desert Designs .......................34233 

Advantage Truck Accessories ....................33051 

Aeroklas ....................................30059 

All Sales Manufacturing Inc./AMI .................33031 

American Expedition Vehicles ....................32179 

American Truck Technology......................37123 

AMP Research................................34101 

Aplonex International Corp. ......................34092 

ARB 4x4 Accessories ..........................30031 

A.R.E. Accessories LLC .........................34111 

Aries Automotive Inc............................35035 

Ark Corp.....................................33254 

Armadillo Liners ..............................34124 

Asfir Technologies Ltd. .........................35091 

ATC Truck Covers .............................38137 

Auto Flex Air Ride Suspension....................38145 

Automatic Cargo Light..........................38109 

Backbone Industries Inc.........................36181 

B.A.D. Wheels Inc..............................37184 

Bajarack Adventure Equipment ...................37152 

Baja Racing Adventures ........................38103 

BAK Industries................................31123 

B&W Trailer Hitches............................30107 

BDS Suspension ..............................30192 

BedRug Inc...................................33061 

BEDSLIDE/TAKIT Inc............................31135 

Bestop......................................34017 

Better Built ..................................31049 

Blue Ox .....................................31129 

BMF Wheels .................................30205 

Body Armor 4x4 ..............................30129 

Bodyguard Truck Accessories ....................34188 

BOLT Locks by STRATTEC.......................34198 

Boondock Bumpers & Side Steps . . . . . . . . . . . . . . . . .38115 

Bosal USA Inc.................................36149 

Bubba Rope .................................35195 

Bulldog Lighting-KC Hilites ......................37151 

Bushwacker Inc. ..............................30017 

California Association of 4 Wheel Drive Clubs ........36161 

CALMINI Products Inc...........................34126 

Camowraps ® Current as of October 15, 2012 

.................................36189 

Cargo Ease Inc................................36148 

CargoGlide...................................32186 

Cari-Mor Truck Bed Extension/Cargo Carrier.........36194 

CARR.......................................34026 

Carriage Works Inc.............................34076 

CENTURY....................................34071 

Cequent Performance Products...................30039 

Changzhou Huajia Vehicle Industry Co. Ltd...........38127 

Clamptite Tools ...............................35201 

Cognito Motorsports Inc. ........................34195 

COMEUP USA ................................37101 

Convert-A-Ball Distributing ......................33021 

C.R. Brophy Machine Works Inc. ..................33103 

C.R. Laurence Co. Inc...........................33017 

Cross Tread ..................................33123 

Crown Automotive Sales Co. Inc...................35143 

CURT Manufacturing LLC .......................30087 

Custer Products Ltd. ...........................34104 

Dana-Spicer .................................36171 

Darby Industries Inc. ...........................35123 

The Decal Factory .............................37097 

Dee Zee Inc. .......................... 31037, 33043 

Deeper Manufacturing Co. Ltd. ...................38181 

Defender Spare Tire Locking Device ...............34186 

DIMA .......................................37120 

Direct Communications Inc. (DCi) .................33039 

Doetsch Enterprises ...........................30142 

DoMore Truck Co. LLC..........................34174 

DU-HA Inc....................................35101 

Dynatrac Products Co. Inc. ......................32209 

E&G Classics.................................35149 

Eashide-DongJiaYaYi Auto Accessories Co. Ltd. ......37122 

Eaton Performance Products.....................34211 

EGR Inc......................................30045 

Elephant Stand ...............................36153 

End of the Road Inc. ...........................34138 

Endurance Truck Accessories ....................35207 

Engel USA ...................................37148 

ENGO Industries LLC...........................34182 

Expert Auto Engineers..........................34102 

Extang/Truxedo/UnderCover .....................31059 

Extreme Max Products .........................36121 

EZ Connector Inc. .............................36154 

Fab Fours Inc./Black Steel.......................33175 

Factor 55....................................38191 

Fastway Trailer Products ........................33187 

FirstTrax Snowplows ...........................36184 

FOX........................................30179 

Fuel-Tool ....................................36199 

Full Throttle Suspension ................. 32147, 34126 

FYRLYT Pty. Ltd................................37116 

Genright Offroad LLC...........................38089 

Go Industries Inc. .............................33089 

Golden Knight Co. Ltd...........................33185 

Golight Inc. ..................................32140 

Go Rhino Products/Big Country Truck Accessories ....30053 

GPI-Great Plains Industries Inc....................33147 

Gt Lighting USA...............................37121 

G2 Axle & Gear ...............................34045 

Hangzhou Huatuo Optic Electric ..................36091 

Hanson Offroad ...............................34126 

Hi-Lift Jack Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32021 




Global Jeep Appeal in Two Big Emerging 

Markets, continued from page 81 

Chrysler’s Jeep brand has seen a resurgence in recent years, winning awards that range 

from the Grand Cherokee’s 2011 Urban Truck of the Year to the Wrangler’s 2012 Four 

Wheeler of the Year. 

Local production of the Compass 

small SUV and Grand Cherokee is 

being discussed, according to Chrysler 

sources, but no decisions have been 

reached. One problem, the sources 

said, is that Fiat also wants to produce 

Fiat models in the Changsha plant. 

And another problem is that China’s 

central government recently made it 

more difficult for new foreign automakers 

to get permission to produce 

in China. Mike Manley, CEO of the 

Jeep brand, has said that Jeep may 

start local production in China in 

2013 or 2014. 

Chrysler aggressively markets the 

Jeep brand in China. The campaign 

includes hosting an “Ultimate Journey” 

road trip to Burma in 2011 

and “Camp Jeep” events in rugged 

areas of China. Jeep dealers in 

China also organized the on- and 

off-line Jeep Experience Center, 

where Jeep fans can meet and organize 

events. Hundreds of Jeep owners 

participate annually in those events, 

Chrysler said. 

The Jeep brand probably has the 

highest customization rate among 

SUVs in China, according to Yale 

Zhang, a Grand Cherokee owner and 

president of the Shanghai-based consultancy 

Automotive Foresight. Popular 

customization includes lighting, 

bumpers, roof racks and radios, said 

Zhang, who noted that typical Jeep 

owners in China are male and dream 

of off-road adventures more than purchasers 

of other brands of SUVs. 

Russia 

Prestige is a big selling point for the 

Jeep brand in Russia, as is its ability to 

navigate rough and snowy roads, said 

Tatiana Hristova, a Moscow-based 

senior analyst at IHS Automotive. 

“Jeep is one of the image brands 

in Russia,” she said. “Jeep stands 

for safe vehicles that are appropriate 

for Russian roads and have an attractive 

design.” 

The Grand Cherokee, Cherokee, 

Wrangler and Compass are models 

currently sold in Russia. All 

are imports. 

In late February of this year, Fiat 

signed a letter of intent with Russia’s 

Sberbank to provide financing for and 

take a minority equity stake in a joint 

venture to produce Jeeps in Russia. 

Initial capacity will be 120,000 units, 

according to a Fiat press release. There 

was no news on what models will 

be produced. 

Binding agreements will be finalized 

in the first half of 2012, said Fiat. 

That won’t be a moment too soon. 

According to Hristova, competition 

in the SUV segment is heating up 

in Russia. 

A typical Russian Jeep owner is a 

successful male businessman between 

the ages of 30–50, said Hristova. 

But he is probably not dreaming of 

off-road adventures so much as of 

finding a parking spot in Moscow. 

“I have a Jeep; I park where I want,” 

is a typical joke among Jeep drivers, 

she said. The Jeep brand is also popular 

among Russia’s wealthy “gilded 

youth” because of its solid look, 

she added. 

Jeep owners in Russia tend to buy 

the most premium accessory package, 

according to Hristova. A journalist at 

Maxi Tuning Russia told SEMA Show 

Daily that wheels are often customized, 

and Hristova said that fourwheel 

drive is especially important for 

Jeep in Russia. 

“Without it, only the image will be 

the key selling point,” she said.

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VISIT US AT SEMA: 

BOOTH 31059 

1-866-900-8800 www.undercoverinfo.com Follow us on: 






TRUCKS, SUVs & OFF-ROAD 



HitchSafe Key Vault ............................34122 

Hostile Wheels................................35065 

Husky Liners .................................30065 

ICON Vehicle Dynamics .........................31211 

Illinois Lock Company ..........................34098 

International Liner Co...........................33139 

Intradin (Shanghai) Hardware Co. Ltd...............34212 

Inventive Products Inc. .........................33209 

Iron Cross Automotive ..........................35027 

Jamna Auto Industries Ltd. ......................36159 

Jiangsu Lingrui Auto Accessories Manufacture Co. Ltd.. 38111 

Jiangxi Tianrui Auto Accessories Co. Ltd. ...........36204 

Jinhua Tianshun Electric Tools Co. Ltd. .............37145 

Jotto Desk/Jotto Cargo Slide.....................35087 

JR Products..................................35199 

K&W Manufacturing Co. Inc. . . . . . . . . . . . . . . . . . . . . .34096 

Kargo Master-Safari Jeeps ......................37141 

Kaymar .....................................36101 

KEKO.......................................36100 

Kelderman Air Suspension Systems ...............32171 

Kentrol Inc. ..................................33097 

Kid KJ Worlds Youngest Monster Truck Drivers .......38153 

King Shocks .................................37087 

Kings 4WD Equipment Co. Ltd. . . . . . . . . . . . . . . . . . . .33186 

Koneta Inc. ..................................34046 


Kramer America Inc. ...........................37171 

LEER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34071 

Let’s Go Aero.................................37180 

Lightforce Performance Lighting ..................36097 

Limos By Moonlight............................36195 

LINE-X Protective Coatings ......................34135 

Loadtamer Cargonets ..........................33159 

Lucida International Inc. ........................37186 

Lund International .............................34171 

Luverne Truck Equipment Inc.....................32123 

Luxwood Auto Trim Design Inc....................38131 

MacNeil Automotive Products Ltd..................31099 

Matec HID ...................................37214 

MAXLINER...................................30123 

MaxTrac Suspension ...........................36143 

Maxtrax.....................................36101 

MAXXTOW Towing Products .....................31199 

Mile Marker Recovery Gear......................34042 

Monster Hooks Inc. ............................35203 

MOR/Ryde International ........................37093 

Moto-Gate...................................38119 

MyTruckNation ...............................37189 

Napier Enterprises.............................34144 

Nemesis Industries ............................34201 

N-FAB ......................................36087 

Ningbo Fendo Import & Export Co. Ltd. .............38129 

Ningbo Haishu Soong Auto Parts Co. Ltd. ...........36215 

Ningbo Kingone Industrial Co. Ltd. ................37188 

Ningbo Lianda Winch Co. Ltd. ....................36120 

Ningbo Weiqing Import & Export Co. Ltd. ...........38122 

Ningbo Zhonghuang Machine & Electrics Co. Ltd......34208 

Northwest Seat Covers .........................36122 

Novline .....................................37161 

Off-Road Business Association ...................38095 

OMIX-ADA/Rugged Ridge .......................30135 

Oregon Made Plastic Products ...................36185 

Otto-Max/TufTruck/DCD ........................33189 

OUT 4X4 ....................................37105 

Outback Proven...............................36101 

Pacbrake Co..................................34178 

PACE EDWARDS ..............................34071 

Pak-Lite Inc. (PLI) .............................37190 

PAPP Plastics & Distributing Ltd...................38151 

Paramount Automotive .........................30195 

Paramount Extrusions Co. .......................34074 

Pareto Point Industries .........................35258 

Pavement Ends ...............................34016 

Pedders Suspension ...........................37179 

Penda Corp...................................35077 

Pittman Outdoors “AirBedz” .....................30218 

Plus+Rack...................................38140 

Pop & Lock LLC...............................33099 

Portable Receiver Hitch Hoist (500+ lbs)............38091 

Power Curve-Eternagy Inc. ......................31187 

Powerflow/Roadsport ..........................33080 

Powerful 4x4 Hua Dian Cross ....................36135 

Precision Grilles...............................33151 

Prestige Fender Flares .........................35185 

Pro Comp ...................................34045 

Pro Comp/Smittybilt/Rubicon Express/G2 Axle & Gear .34045 

Profender 4x4 ................................35211 

Proform Plastics Ltd............................37117 

Prolift Suspension .............................34221 

ProPick-Up Magazine ..........................32201 

Pro Rack ....................................33113 

ProRYDE Suspension Systems ...................33109 

Pro-Tech ....................................34150 

PSI Auto Restyling .............................37157 

PullRite .....................................37090 

PUREJEEP ...................................34126 

P.U. Tech Spoiler LP............................37127 

Radflo Suspension Technology ...................34112 

RAIDER .....................................34071 

Rampage Products LLC.........................33161 

Ranch Fiberglas Inc. ...........................31195 

Ranch Hand Truck Accessories ...................34154 

Raptor Performance Group ......................38107 

Raptor Series ................................33195 

ReadyLift Suspension ..........................30187 

Automotive Research Center of Auto 

Club of Southern California ....................33242 

Reflex Truck Liners ............................32157 

Retrax Truck Bed Covers........................35129 

Rhino Linings Corp.............................35017 

Rhino-Rack USA ..............................36111 

Rightline Gear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36124 

Rigid Industries ...............................35171 

RIPP Superchargers ...........................38169 

Roadside Safety Supply.........................36118 

Roboshock International Pty. Ltd. .................38183 

Rock-Slide Engineering.........................31205 

Roll-N-Lock Corp. .............................34121 

Romik ......................................32143 

Rontan Signals ...............................35209 

Rubicon Express . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34045 

Rugged Liner.................................31087 

RUIGUANG Auto Lighting & Electrical Co. Ltd. . . . . . . . .36187 

RW Coomber 1998 Inc..........................32213 

RYTSON Inc. .................................38135 

Sandeep Axles Pvt. Ltd..........................38120 

Sax Suspension Technology Pty. Ltd................38099 

Scorpion Truck Bed Linings/Al’s Liner ..............34116 

Shallco .....................................38096 

Skyjacker Suspensions .........................34083 

Smittybilt....................................34045 

SNUGTOP ...................................32135 

SoundOff Signal ..............................35125 

Special Operations Vehicles .....................37247 

sPOD/Precision Designs ........................38092 

Spyder Industries .............................32187 

Steadymate by Kinedyne Corp....................36117 

Steelcraft....................................35059 

Strapworks LLC...............................36152 

Strike Force Zebra.............................37198 

Sulastic Rubber Springs ........................33093 

Superlift Suspension Systems....................30171 

Supersprings International Inc. ...................33125 

Superwinch..................................31017 

Surco Products Inc.............................32017 

Taiwan Toptech Products Corp....................34120 

TeraFlex.....................................35055 

TFP Inc......................................30075 

Thule-SportRack-UWS-TracRac ..................35041 

Thunderstruck Truck Accessories .................32191 

Tie Boss LLC .................................38182 

Timbren Industries Inc. .........................34070 

TITAN Fuel Tanks..............................31179 

Titan Tire Corp. ...............................31141 

TJM Off-Road Product Inc. ......................37129 

T-MAX, A Division of Westin Automotive ............34031 

Tonno Pro ...................................38124 

Top Guns Performance LED’S ....................38179 

TOPS Equipment Co............................31191 

Torklift International............................37147 

Tough Country Products ........................35107 

Toytec Lifts ..................................38093 

Tradesman Truck Accessories ....................35135 

Trail Gear Inc. Off Road Supply ...................35189 

Trailer Valet ..................................38178 

Transamerican Wholesale .......................35113 

Transfer Flow Inc. .............................33027 

Trek Armor ..................................30212 

T-Rex Grilles .................................33135 

TRIMAX .....................................35097 

Truck Accessories Group LLC (TAG)................34071 

Truck Armor .................................35073 

TRUCKBOSS .................................38087 

Truck Covers USA .............................32129 

Truck-Lite Co. LLC.............................36129 

Truck Luggage ...............................37156 

TruXedo.....................................31059 

Tuff Country Ez-Ride Suspension .................30126 

Turbo Liner Inc. ...............................33145 

U-Ace Inc./Formosa Saint Jose Corp. ..............31171 

U-Drive Auto Accessories Co. Ltd..................35159 

Ultimate Linings ..............................30115 

UnderCover, Truck Bed Covers ...................31059 

U.S. Rack Inc. ................................33199 

Vista Mfg. Inc. ................................33073 

Vortex Sprayliners Inc...........................33077 

VPG........................................37135 

VPR 4x4 ....................................35179 

Wade Automotive, A Division of Westin Automotive....34031 

Walker Evans Racing...........................33171 

Warn Industries Inc.............................31027 

Warrior Products ..............................30101 

Warrior Winches ..............................33205 

Westin Automotive.............................34031 

Wild Boar Products ............................32195 

Winbo-Dongjian...............................34143 

Wuxi Hongsheng Heat Exchanger 

Manufacturing Co. Ltd. .......................38116 

Wysecon LLC ................................36200 

Xtreme Outfitters..............................36203 

Yakima Products ..............................31111 

Yar Ton Enterprise Co. Ltd. ......................33075 

YETI Coolers .................................36191 

Zhejiang Roadtamer Auto Suspension System Co. Ltd.. .37183 

Zhejiang Shineda Machinery Co. Ltd. ..............37154 

Zhihui Metal Industrial Co. Ltd. ...................33183 

Zibar USA Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37111 

Zone Offroad .................................30192 

Z-Rak ......................................36211

Something Old. Something Purchased. 

SOMETHING NEW 

SEMA BOOTH 

#30017 



2008 F-350 Super Duty 4x4 

SCT Booth #21423 

� Powertrain/Drivetrain Type and Modifications: 6.4 twin-turbo diesel 

engine; SCT tuner; K&N air intake; RBP exhaust; Air Dog; Fuel Preporator; 

SCS custom transfer case 

� Chassis Type and Modifications: Monster Truck tube chassis; eight nitrogen 

shocks; custom sway bars; four-link suspension; Rockwell 2.5-ton axles; 

Mickey Thompson 54-in. Baja Claws 

� Exterior Modifications: Trail Ready Front bumper; Mile Marker winch; 

Truck Lite front lights; Monster Hook; RBP front grille; Hornblaster train 

horns; Truxedo Harley-Davidson tonneau cover; Nitrous Express Billet 

Brackets with 10-lb. bottles; custom wrap 

� Interior Modifications: Harley-Davidson Edition interior package; 

four captains chairs; black/chrome/copper accents 

2007 Jeep JK Wrangler Unlimited 

Toyota’s Ultimate 

Fishing Tundra Build 

Underway for SEMA, 


and Gerald “G-Man” Swindle, an 

accomplished group of anglers who 

also know a thing or two about 

fishing rigs. 

Myers, who owns North Carolinabased 

CS Motorsports, then turned 

his team loose on a ’12 Tundra 

CrewMax. Toyota’s brawniest fullsize 

pickup has towing and payload 

capacities that make short work of 

hauling a pro bass fishing boat and 

gear, so Myers turned the lion’s share 



Superlift Suspension Systems Booth #30171 

� Powertrain/Drivetrain Type and Modifications: 4WS.com 6.1L Hemi engine swap; 

Hotwire Auto wiring harness; Magnaflow exhaust; Airaid intake; Burnsville Off-Road PCM; 

Russell fuel fittings; C&R Racing radiator; B&M transmission cooler; Dynatrac axles; 

AxleTech portal ends 

� Chassis Type and Modifications: Superlift 4-in. lift, diff covers and SS shocks/stabilizers 

by Bilstein; Metalforms skidplates; Interco 42x14.50-17 Super Swamper M16 tires 

� Exterior Modifications: House of Kolor Shimrin paint; Polymatrix protective coating; 

Stazworks bead locks; AEV heat-reduction hood; Smittybilt winch; XRC body armor; KC 

HiLites; Amsteel Blue winch line; Off-Camber Fabrication bumpers, side bars and racks; 

Code 3 2100X LED Squad police lights, siren and PA: Hi-Lift jack; Real Wheels door 

handles 

� Interior Modifications: Katzkin leather; Smittybilt G.E.A.R. seat packs; Kicker audio; 

Power Tank onboard air 

of his attention on enhancing the bass 

fisherman’s life. 

Says Myers, “it will have a bedarea 

tackle storage system that looks 

like a Bass Pro Shop aisle. It’ll have 

tackle, reels, rods and even a refrigerator.” 

For an extra-handy touch, 

Myers and his team are making all 

the gear in the bed easily accessible 

by utilizing an automatic, motorized 

delivery system. 

Looking to enhance comfort and 

entertainment, the CS Motorsports 

crew replaced the rear bench with 

bucket seats and custom-built a fiberglass 

console that stretches from the 

dash to the rear cab wall and includes 

2011 Ford Super Duty 

Light Truck Accessory Alliance (LTAA) Booth #34151 

� Powertrain/Drivetrain Type and Modifications: 6.7L turbodiesel V8; S&B 

cold-air intake; H&S Mini Maxx power programmer; Snow Performance 

Stage Two MPG water methanol injection; Torqshift six-speed automatic 

transmission; Air Dog 2 fuel pump 157-amp alternator; aluminum heads; 

MBRP exhaust 

� Chassis Type and Modifications: Twin Coil moonbeam axles; Mag Hytec 

Dana 60 front differential cover and Dana 80 rear cover; solid rear axle; rear 

coil springs; four-link suspension; four-wheel vented disc brakes; MGP caliper 

covers; Bilstein Gas shocks; Toyo tires; American Force wheels; Air Bags 

by Air Lift 

� Exterior Modifications: Plain an Simple by Design headlights and taillights; 

Rolling Big Power grille and side vents; Fusion bumpers; Rigid Industries 

lights; ProLiner Bed Liner; Bestop Power Boards step sides 

� Interior Modifications: Audio Technix sound deadener 

built-in video monitors and subwoofers. 

Both front doors receive custom 

panels that will house extra speakers 

and video monitors to play fishing 

videos and display Navionics lakemapping 

options. 

Outside, the beefy Tundra gets a 

TRD Big Brake Kit and a 12-in. 

suspension lift—a little extra insurance 

against muddy bogs and steep 

lakeshore boat launches. A custom 

roof rack with special LED lighting 

and fishing rod storage will also 

be installed, along with a specially 

designed grille to set off the styling of 

this unique rig. 

Leaving no lake un-fished, Myers’ 

team couldn’t resist adding a TRD 

supercharger and exhaust system. The 

extra power and torque will be appreciated 

for the likely extra load from a 

successful day of fishing. 

This unique Tundra will be on 

display at the 2012 SEMA Show 

alongside several other custom Toyota 

vehicles, including those from the 

Toyota Racing Dream Build Challenge 

(www.ToyotaRacingDream- 

Build.com). The four Dream Build 

cars and trucks were individually created 

by four of Toyota’s top racing 

drivers: Kyle Busch and Clint Bowyer 

from NASCAR, plus Antron Brown 

and Alexis DeJoria from NHRA.

Vehicle Dynamics Forum 

Explores Simulation Testing 

The Vehicle Dynamics Forum took 

place Monday in the VTC Theatre. The 

group of highly informed, technically 

adept panelists included SEMA Advisor 

Ed Browalski; Tom Gillespie of Mechanical 

Simulation; Jim Lau from VBOX; 

Santhosh Jogi of dSPACE; Terry Ledwidge 

from Link Engineering; Mandar 

Hazare with CU-ICAR; Tim Watts 

from Superlift Suspension Systems, and 

Jim Popio from Smithers Rapra. 

Electronic stability control (ESC) 

systems have emerged as a key technology 

for new vehicles, and add an element 

of complexity for SEMA companies as 

they develop new performance parts. 

SEMA’s Vehicle Dynamics Program 

and participating member companies 

have made significant achievements 

over the past five years in understanding 

how performance products, such 

as suspension, brakes, wheels, tires and 

steering, as well as engine modifications 

interact with ESC and other active 

safety systems. 

The hardware-in-the-loop technology 

available to members is the same 

Coming off of the success of last 

year’s Car Crazy International Vehicle 

Showcase, Meguiar’s is once again 

advocating pride among car enthusiasts 

by displaying nine show cars from 

around the world at the 2012 SEMA 

Show in Las Vegas. 

Meguiar’s, producer of “Car Crazy 

TV” and Meguiar’s Car Wax, has been 

actively building and supporting the 

At the Vehicle Technology Center: Tom Gillespie, Director of Product Planning at Mechanical 

Simulation Corp. demonstrated some of the ways hardware-in-the-loop testing can 

replace costly testing for aftermarket manufacturers. 

as that used by all OEMs and major 

suppliers around the world to develop, 

test and simulate vehicle dynamics. 

The simulation technology is suitable 

to develop new chassis system components, 

engines, powertrains, drivelines, 

suspensions and vehicle electronic 

control systems. The collaborative 

Nine Cars From Nine Countries Exhibited by Meguiar’s 

car hobby all over the world for more 

than 40 years. Chosen from thousands 

of car shows held in more than 90 

countries, nine show cars from nine 

different countries were picked as winners 

by the citizens of their respective 

regions to represent the car hobby from 

that area. Each owner accepted the 

invitation by Meguiar’s to bring their 

vehicle and share their passion with the 

approach developed by SEMA has minimized 

costs while establishing unique 

capabilities for members that want to 

know the impact of their products 

on vehicle dynamics and ESC performance. 

More and more, as cars become 

more complex, this kind of testing will 

be needed. 

1963 Citroen 2CV (France) 

global car fraternity that gathers every 

year at the SEMA Show. 

These cars were transported across the 

globe by Schumacher Cargo and Logistics 

and are now on display outside the 

convention hall beside the SEMA “Car 

Crazy TV” stage. Throughout the four 

days of the Show, the owners will be a 

major attraction along with their cars, 


RESTYLING & 

CAR CARE ACCESSORIES 


ACATglobal .............................36233 

AddLabel ...............................12287 

Advan-Emotion Inc. .......................13143 

Aeron America...........................38226 

Air Design - 3dCarbon .....................12957 

Alea Leather Specialist Inc. .................12418 

Altec Products Inc.........................12431 

American Pacific Corp.-Halotron Division.......12443 

American Standard Window Film .............13161 

Angel-GUARD Products Inc. .................12929 

APS Auto Parts Specialist Inc. ...............12961 

ATC Film Corp............................13061 

Autogeek.net ............................13037 

Automotiv ..............................12825 

Au-TOMOTIVE GOLD Inc. ...................12714 

Autoplates.com ..........................12980 

Autosmart International Inc..................12477 

Avecal Korea ............................35282 

Avery Dennison Corp. .....................12637 

B&I ...................................12469 

Bates Industries Co. Ltd. ...................12718 

BDK USA Inc.............................12526 

Bestbuffer.com Inc. .......................13142 

Biocide Systems .........................32271 

Black Forest Industries/ 

JOM Car Parts & Car Hifi GmbH ............12874 

Blaster Brush............................12779 

Blizzerator LLC ..........................34287 

Branded Products ........................13219 

Britemax ...............................30227 

Bruin Brake Cables .......................32275 

Buckle-Down Inc. ........................13229 

Buff and Shine Manufacturing ...............12471 

Caiec Jiangsu Co. Ltd. .....................32263 

California Dream by AAC/Razzi by AAC ........12419 

CalTrend Automotive Products ...............32289 

Cameleon Cover USA......................31239 

CARIGHT Window Tint Tools Manufacturing Ltd.. .13105 

Carlas International Auto Accessories Co. Ltd. 12485, 13227 

C.A.R. Products Inc........................12164 

Changzhou Guangmeng Tools & Hardwares Co. Ltd. 12674 

Changzhou Pengxiang Automobile Decoration Factory 12841 

Changzhou Rongjia Vehicle Enterprise Co. Ltd.. . .31258 

Changzhou Sanyou Dissan Protective Materials 

Manufacturing Co. Ltd....................13008 

Changzhou Shijun Automobile Decoration Co. Ltd.. .12780 

Changzhou Wentao Auto-parts Factory ........35227 

Check Corp./Heat Your Seat.................12555 

Chengdu Pan Asia Crankshaft Manufacturing Co. Ltd. .32240 

Cheng Feng-Chih Hui Co. Ltd. ...............12684 

Chongqing Oriental Filter Co. Ltd..............33219 

CIPA-USA...............................12617 

Ciraya Co. Ltd............................12176 

ClearPlex Corp. ..........................12519 

Cnlight Co. Ltd. ..........................31261 

Collectable Sign and Clock LLC ..............12881 

CounterAct Corrosion Protection .............12445 

Cowles Products .........................12530 

CroftgateUSA/Allied Products................13115 

Crossfire Safety Eyewear...................12784 

Crystal Heiress LLC .......................34228 

CSD (China Spoiler Direct) ..................12916 

CS-II Paint Protection......................12467 

Cyclo Toolmakers Inc. .....................12568 

Dawn Enterprises Inc. .....................12737 

D’ Corp.................................13051 

DC Safety ..............................12644 

Design Technology Group ..................30241 

Detailing Innovations Inc....................13048 

Dihuang Technology Ltd. ...................12679 

Displays In Motion-LAE Technologies..........31245 

DJ Auto Components Corp. .................13241 

Douglas Corporation ......................33226 

Dr. Beasley’s Matte Paint Care Products .......13045 

DRIVEN Detailing Products..................13032 

DYNAFY ................................12915 

Eagle Enterprises Inc. .....................12648 

Eleven International USA Inc. ................12561 

Elig Brake Industrial Co. Ltd. ................12566 

Entertainment Radio Network ...............11908 

Esuse Auto Parts Mfg. Co. Ltd................12572 

Euro Asia Auto Parts & Accessories Ltd.........13225 

Eurosport Daytona Inc......................12905 

Excel Make Automotive Inc..................12551 

Extreme Coolshion........................37199 

EZ Shield Paint Protector ...................31244 

FANMATS/Sports Licensing Solutions LLC ......12774 

Far Reach International Inc. .................12918 

Fia Inc..................................12160 

Flamingo Air Freshener Co. Ltd...............13024 

Flex North America Inc. ....................13038 

FlexyFrame .............................13243 

Flink International Co. Ltd...................31235 

Forsound Corp. ..........................13028 




Avery Dennison Introduces 13 New 

Matte and Brushed Metallic Colors to 

Supreme Wrapping Film Line 

Avery Dennison announced that it is 

expanding the range of colors offered 

in its popular Supreme Wrapping Film 

line by adding 13 new matte and 

brushed metallic colors. Avery Dennison 

Supreme Wrapping Films are used 

to change the color of vehicles or create 

partial wraps, providing a finish similar 

to paint for vehicles and trucks. 

“The Avery Dennison Supreme 

Wrapping Matte and Brushed Metallic 

Films color choices and overall appearance 

are awesome,” said Dallas Fowler 

of Digital EFX. “The texture of the 

face films is great, and they offer excellent 

conformability around curves. We 

really put the films through the paces 

and were impressed with how thin yet 

very durable they are.” 

The beauty of a color change or paint 

wrap is that if an individual gets tired of 

the wrap or a company rebrands, it can 

easily be removed, and the paint on the 

car will look virtually the same as the 

day it was installed. 


“The 13 new Avery Dennison 

Supreme Wrapping matte and brushed 

metallic films can be used for a full 

car wrap, as accent films or combined 

with the existing 33-color spectrum to 

create two-tone color schemes,” said 

Beth Zanko, product manager, Avery 

Dennison Graphics Solutions. “We 

listened to our customers and have created 

a line of metallic colors to meet 

growing demand for full-color change 

car wraps.” 

Avery Supreme Wrapping Films are 

constructed with a cast color layer and 

a clear layer, so no overlaminate is 

needed. They feature Easy Apply RS 

technology which allows the installer 

to easily reposition and slide the film 

into place and reduce air bubbles, 

minimizing the total application time 

for the wrap. 

Metallic films are durable up to six 

years. The 40-plus colors in the product 

line can be used for wraps, pointof-purchase 

signage and architectural 

Stop by Permatex to see 

the Follow A Dream Team. 

SEMA Silver Lot 

Wrapping Films are used to change the color of vehicles or create partial wraps, providing 

a finish similar to paint for vehicles and trucks. 

installations. The films are sold in 

60-in. roll sizes, providing installers the 

ability to wrap the hood and sides of 

the vehicle without seams. In addition, 

shops can accent their full-color change 

wraps with Avery Dennison’s Conform 

Chrome Accent Film by applying 

it to special features on the car, 

such as side-view mirrors, striping and 

door handles. 

Doing it right 

beats Doing 

it over. 

Whoever coined the phrase, “3rd time’s a charm” never worked on cars 

for a living. Because when you have to do a gasketing job over, it costs 

you time and money. That’s why when the pros need to get it right the 

first time, they rely on the Right Stuff ® from Permatex ® . 

See what’s new at Permatex.com. 

Always right on the job. 

The new Supreme Wrapping Film 

matte and brushed metallic colors will 

be demonstrated by world-renowned 

graphics installer, Justin Pate, at the 

Avery Dennison booth #12637 at the 

SEMA Show. 

For more information on Avery 

Dennison wrap products, visit 

www.averygraphics.com to locate a distributor 

or call 800-282-8379. 

Permatex, design, the Right Stuff, and ‘Always right on the job’ are trademarks of Illinois Tool Works Inc. 

©2012 Permatex, an Illinois Tool Works company. All rights reserved.

Making your future bright 

with LED innovations 

Philips delivers lighting innovations that 

drive sales. 

Our line of advanced, professional quality 

LED worklamps deliver an intense white 

light to make shop work easier and safer, 

while their rugged design allows them to 

stand up to the most demanding use. 

Our LED DayLight Daytime Running Lights 

feature our advanced Philips LUXEON ® 

LED technology and provide the latest in 

high performance and style, along with the 

fastest, easiest installation ever. 

Our new X-tremeVision LED interior 

lighting illuminates car interiors with 5 times 

more light than standard incandescent 

bulbs while using 13 times less energy and 

is available in 4,000K and 6,000K color 

temperatures. 

See what Philips has for your customers 

and your bottom line. 

See us at AAPEX booth # 4816 

and SEMA booth #12775. 

www.philips.com/automotive 

800-257-6054 



Headlight Renew 

Doctor Restoration Kit 

Developed by a bodywork 

professional with 

more than 30 years of 

experience, Headlight 

Renew Doctor is an 

easy, fast, long-lasting 

and profitable headlight 

restoration system. It’s 

so easy to use that a 

fifth-grader can do it. 

Headlight Renew Doctor 

has restored more 

than 5,000 sets of headlights 

to date. In the 

more than three years of Headlight 

Renew Doctor’s existence, Headlight 

Renew Doctor has not yet had to honor 

its 100% satisfaction guarantee! 

Headlights deteriorate for a combination 

of reasons. Chief among those 

reasons is UV ray deterioration. UV ray 

deterioration can leave headlight lenses 

with either a milky-white “scratched” 

appearance or a yellow “film” layer. 

Both forms of deterioration can 

reduce the light output of a headlight 

by more than 75%, which effects 


safety, visibility and appearance and 

resale value. 

Headlight Renew Doctor is a threestep, 

15-minute headlight restoration 

kit, with a proprietary, patent-pending 

formula that includes both anti-UV 

ray and anti-yellowing agents as well as 

special sealing components designed to 

deliver the ultimate in protection for 

headlight lenses. Patent pending. 

For further information, visit 

www.headlightrenewdoctor.com or 

visit SEMA booth #10681. 

Camowraps Offers Affordable 

Vehicle Customzing With a 

Resilient Finish 

Camowraps offers a 

unique and affordable 

way for both on- and 

off-road enthusiasts, to 

personalize their vehicles 

and dramatically display 

their passion for the outdoors. 

Available in a variety 

of popular patterns, 

Camowraps truck, Jeep and SUV kits are manufactured from high-quality 

vinyl with high tensile strength, dimensional stability and a resistance to 

impacts and fading. “Camouflage vehicle wraps are one of the fastest-growing 

truck restyling modifications,” says Rip Stoltz, president of Camowraps. 

“They’re not just limited to states with a high population of hunters and fishermen 

anymore. Off-road enthusiasts are finding that wrapping their vehicles is 

easy, and unlike custom paint jobs, a wrap is more resilient and does not need 

constant maintenance.” Camowraps manufactures a line of complete vehicle 

wraps, flame kits, rocker panel accent kits, window film and accessory sheets 

to wrap anything from truck push-bars, grille surrounds, emblems and more. 

Camowraps is also an authorized RealTree partner and offers top camouflage 

patterns from licensed partners. For more information, contact Camowraps, 

429 South St., Slidell, Louisiana, 74060; 866-CAMMO-MAN. Visit them 

online at www.camowraps.com or visit SEMA booth #36189. 

Don’t Miss the All-New 

Vehicle Technology Center 

LEARN FROM AND NETWORK WITH RACING LEGENDS, INDUSTRY CELEBRITIES AND LEADERS 

DRIVING 

INNOVATION 

VISIT US IN THE 

GRAND LOBBY 

The Vehicle Technology Center (VTC) represents SEMA’s investment in the industry’s future. 

Visit the VTC theatre for innovation-driven seminars from racing legends, industry celebrities and 

leaders. After the seminars, meet the speakers, visit with SEMA VTC partners and experience 

hands-on interactive exhibits, demonstrations and simulations.

The Shine Award 

Honoring Excellence in Vehicle Design 

at the 2012 SEMA Show. 

Mothers ® Polish is proud to announce the return of the prestigious 12th 

annual Shine Award to the 2012 Specialty Equipment Market Association 

Show. Hand-forged by renowned automotive artist Steve Posson, the 

Shine Award honors uncompromising excellence in motor vehicle design. 

Hosting the ceremony this year will be aftermarket industry veterans, 

Joe Sebergandio and Will Handzel. 

Thousands of vehicles will compete for the Shine Award, 

but only one will take home the coveted prize. 

Find Out Who Wins: 

4:00 p.m., Wednesday, October 31st 


Racing & Performance Hall 

Mothers ® Booth #22557 

ShineAward.com 

SEMA Show Daily Vehicle Wipe-Down Sponsor 

info@mothers.com 

�� 

mothersfacebook.com 

SEMA Booth #22557 


Add Retro Style to the New 

Fiat 500 With Whitewall Tires 

Coker Tire Offers a New 185/55R15 Whitewall Tire 

Suited for Compact Cars 

Throughout automotive history, the 

whitewall tire has been one of the most 

popular choices on everything from 

luxurious sedans to musclecars. These 

days, whitewalls are still available for 

classic cars, but adding this vintage 

style to a new car leaves enthusiasts 

with very few options. Coker Tire Co., 

a supplier of collector car tires and 

wheels, decided to fill this void by producing 

a modern radial tire with a wide 

whitewall, designed to fit the new Fiat 

500 and other compact cars. 

The new American Classic tires are 

steel belted radials, with the same performance 

capabilities of the original 

tires on a modern car, such as the 

Fiat 500. And with the 185/55R15 

sizing, it is designed to be a direct 

replacement for the OEM tires. The 

new American Classic radials feature a 

1⅞-in. whitewall, which adds a great 

deal of vintage flavor to this mod- 


ern rendition of Fiat’s popular 500 

series. The tires are H-rated (130 mph) 

and feature an asymmetrical tread 

pattern, which works well in wet or 

dry conditions. Thoroughly developed 

and manufactured in the U.S.A., 

these tires are in stock and ready 

to ship! 

If you’d like more information on 

this line of American Classic tires, 

feel free to drop by SEMA Show 

booth #22775, or visit the website at 

www.cokertire.com to place an order, 

request a catalog or simply browse 

around to see all the products in Coker 

Tire’s lineup. 

Nine Cars From Nine 

Countries Exhibited 

by Meguiar’s, 


providing insight into the car hobby in 

their respective countries. 

The cars featured and on display 

include: 

� ’56 Chevrolet 3100 pickup 

(Canada) 

� ’12 Changhe Suzuki Landy 

(China) 

� ’65 Chevrolet Corvette 

(Colombia) 

� ’63 Citroën 2CV (France) 

� ’08 Opel Corsa D OPC 1.6 

Turbo (Germany) 

� ’00 Lexus LS 430 (Korea) 

� ’64 Ford Coupe Club (Mexico) 

� ’55 Chevrolet Bel Air Coupe 

(Sweden) 

� ’08 Range Rover Sport HSE 

(Trinidad and Tobago) 

The Car Crazy International Showcase 

helps build bridges between car enthusiasts 

from vastly different places and cultures. 

“We are so thankful to SEMA for 

providing this platform that allows everyone 

at SEMA to have direct contact with 

passionate car guys and extraordinary cars 

from around the world,” said Meguiar’s 

President Barry Meguiar.

RESTYLYING & CAR CARE ACCESSORIES 



Foshan Sunway Auto Electrical Co. Ltd. ........31226 

Fun Lines...............................12884 

Glass Technology Inc. .....................12656 

Gliptone Manufacturing ....................13233 

Global Window Films ......................12540 

GlossPro Car Care Products.................30259 

GM Dealer Goods.........................32280 

GoBadges ..............................12577 

Golden Knight Co. Ltd. .....................12877 

Graphics Express.........................12210 

Grillie..................................34268 

Grit Guard Inc. ...........................13044 

GRtech Co. Ltd. ..........................13251 

Guangzhou Anqi Automobile Accessories Co. Ltd. 12429 

Guangzhou Benbawang Automotive 

Technology Co. Ltd. .....................12927 

Guangzhou Forda Signal Co. Ltd. .............13106 

Guangzhou Houde Lighting Co. Ltd. ...........12880 

Guangzhou Jianguang Lighting Co. Ltd.. .......12778 

Guangzhou Juntu Auto Accessories Co. Ltd.. ....13006 

Guangzhou North & South Lighting 

Technology Co. Ltd. .....................35280 

Guangzhou P&D Auto Lighting Manufactory. ....35237 

Guangzhou Shizun Auto Parts Co. Ltd. .........31260 

Gumarny Zubri a.s. .......................36226 

GUU YIH Plastics Co. Ltd. ...................12625 

Hatchie Bottom/Hatchie Performance .........12171 

HongLiDa (Quanzhou) Rubber 

& Plastic Products Co. Ltd. ................34286 

Hornblasters Inc. .........................12177 

Hot Shoppe Designs Inc. ...................12785 

Illusions Custom Auto Graphics ..............12855 

Inpelle USA .............................36244 

International Window Film Association. ........31264 

InventHelp-Intromark......................12544 

iPerfume Network ........................38219 

Itek Products ............................12781 

Jiangsu Gaobiao Technology Development Co. Ltd. . .33273 

Jiangxi Kewei Advanced Film Co. Ltd. . ........13031 

Jiffy Steamer............................13245 

Jingdezhen Luo Bang Automotive Industry Co. Ltd. . . 31270 

Jinzheng Safety Equipment Co. Ltd............31266 

Johnson Window Films Inc. .................12137 

Katzkin Leather ..........................12261 

KBD Urethane ...........................12465 

KHL Trading Inc...........................12716 

KK Label Co. Ltd..........................13015 

Laid-Back by High Range Designs............13065 

Lamo Sheepskin Inc. ......................12847 

Leather Therapy .........................13047 

Lethal Threat Designs .....................12724 

Lion Enterprises Corp. .....................12172 

Louver Art ..............................33258 

Lux Motion .............................34274 

Luxo Window Films . ......................12867 

Mach-Speed Inc. .........................12518 

Madico Window Films . ....................12525 

Marko Tack (Singapore) Pte. Ltd. .............12761 

Master Formula ..........................33270 

Matec HID . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12879 

Maxplus International Co. Ltd. . ..............13153 

Metro Air Force . .........................13036 

Microbe Free Solutions . ...................37227 

Mila Displays Inc.. ........................12922 

Mimaki USA. ............................12741 

Mostly Signs . ...........................12710 

Motor Trend .............................31219 

Muc-Off. ...............................12925 

Mutoh America Inc. . ......................13129 

MyRide by Calderon Textiles ................13218 

Nanofilm . ..............................12821 

NANOSKIN Car Care Products . ..............12579 

NDFOS Window Film . .....................12771 

Neonetics Inc. . ..........................13211 

NEXFIL USA Inc.. .........................12271 

Nexon Motors ...........................12976 

NFS Sport International . ...................12909 

Ningbo Jiangbei Racing Import & Export Co. Ltd. 12548 

Ningbo Jincheng Shock Absorber Co. Ltd. . .....38209 

Ningbo So-Fine Paper Products Co. Ltd.. .......32256 

Ningbo Yuejin Automobile Front Axle Co. Ltd. ....38207 

Norma Americas .........................37209 

Optik Researching Machinery Tooling Co. Ltd. . . .13239 

Optimum Car Care. .......................13050 

OZON Systems ..........................36223 

Pacific Restyling Products . .................12461 

Pacific Rim & Trim International. .............12629 

Pan Taiwan Enterprise Co. Ltd.. ..............12611 

Parts Greatness International Inc. ............13052 

Pecca Leather Inc.. .......................12861 

PHILIPS Automotive Lighting North America. ....12775 

Pinnacle Waxes & Polishes .................13037 

Polyway Industry Co. Ltd.. ..................12931 

Power Pic Pro . ..........................12585 

PowerSheen Tire Brite .....................12851 

Poya-Tech Co. Ltd.. .......................12956 

PremiumShield ..........................13025 

Procter & Gamble Professional ..............12765 

Professional Trim Stainless Products . .........12720 

Protex By Bardahl . .......................34255 

Putco Inc. ..............................12237 

P.U. Tech Spoiler LP .......................12522 

Qingdao Ever Better Corp. . .................12681 

Qualitex Seating & Manufacturing LP. .........12610 

Quality Aerosols. .........................12686 

Quik Shade . ............................12184 

Racing Products Warehouse ................12685 

RAGGTOPP. .............................13040 

RejeX/CorrosionX/ASL CamGuard. ............13009 

Relief Pod International . ...................13055 

Restyling Ideas ....................12936, 12937 

Rimblades Ltd.. ..........................12575 

Ritrama Inc.. ............................13248 

RK Sport Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . .12180 

RMI-25 ................................12178 

ROADWIRE. .............................12537 

Ruff Tuff Products ........................12560 

Sanmak Lighting Co. Ltd.. ..................12170 

Sanmen Lito Auto Accessories Co. Ltd. ........36236 

Sanmen Xiangshun Auto Accessories Co. Ltd. . . .13223 

Scorpion Window Film .....................13255 

Seat Comfort Systems .....................12914 

Seikosangyo Co. Ltd. ......................31222 

SFORAUTO. .............................38206 

Shanghai CATA Signal Co. Ltd.. ..............12676 

Shanghai Delang Auto Parts Manufacturing Co. Ltd.. .34266 

Shanghai Essenway Technology 

Development Co. Ltd. ....................31272 

Shanghai Focar Import & Export Co. Ltd. . ......30271 

Shanghai Jinwu Neomaterial Technologies Inc. . .13149 

Sharpline Converting Inc.. ..................12829 

Shenzhen Oya Ri Carbon Co. Ltd.. ............32284 

Shenzhen TopBand Auto Co. Ltd. . ............13146 

Shenzhen Vinstar Photoelectricity Co. Ltd. ......12584 

Sherwood Innovations Inc.. .................12520 

Shiniest Industries Inc.. ....................12447 

Sican Co. Ltd. ...........................12920 

Signature Products Group . .................12725 

Silverwax. ..............................13119 

Simoniz USA Inc. .........................12965 

Sino Vehicle Parts Co. Ltd. ..................32244 

Siskiyou Gifts. ...........................12924 

S.M. Arnold Inc. ..........................12174 

Smartwax/Chemical Guys . .................12515 

Smooth-On . ............................31267 

Solaire/SKC . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33233 

SolarFree Window Film ....................12921 

Solarmate Co. Ltd.. .......................13247 

Solutia Performance Films . ................12117 

Solution Finish Trim Restorer ................13043 

SONAX Car Care .........................12129 

Sprayway Inc. . ..........................31281 

Sputter Technologies ......................12843 

Stainless Showworks Inc. . .................13104 

Sterile Auto & Sterile Doctor ................34269 

Stevens Urethane ........................13217 

Stinger Chemical .........................31269 

Street Scene Equipment ...................12817 

Sunbelt Marketing Group Inc.. ...............13030 

SunControl and Armolan Window Films . .......12667 

SunTek Window Films . ....................12649 

SuperSpare Tire Repair . ...................12849 

Syuanen Enterprise Co. Ltd.. ................13022 

Tagayama Industrial Co. Ltd. . ...............12549 

Tailwind Auto Inc.. ........................32228 

Taizhou Huangyan Maorong Plastic Mould Co. Ltd. . . 12553 

Taizhou Three-way Vehicle Catalytic Converter Co. Ltd. . .32261 

Taizhou Yongyu Industrial Co. Ltd. ............34258 

Tape Technologies Inc......................12715 

TB-Carbon..............................13005 

ThermalBlade ...........................12486 

3dCarbon-Air Design ......................12957 

3D-HD High Definition Car Care..............12873 

3M....................................12227 

Tianjin Songda International Trade Co. Ltd. .....38205 

Tiarra Luxury Grilles.......................12550 

Tornador Tools ...........................13019 

Totron Company Ltd. ......................12286 

Tower Popular Industrial Co. Ltd. . . . . . . . . . . . . .13014 

Trik Topz LLC ............................35272 

Trim-Gard Co. Ltd. ........................12514 

Tropical USA Corp.........................31227 

TWN Industries Inc.- 

Water Transfer Printing...................13054 

U.A.A. Inc. ..............................32236 

UASG..................................12571 

Unipower International Group Ltd. ............32265 

United Covers Inc. ........................12536 

Universal Products Inc. ....................12554 

Velvet Cars ...........................35222 

The Vintage Sign Co. ......................13123 

Vinter Quality Parts .......................34250 

V-tech LG Hausys ........................36220 

WD-40 Co...............................12217 

Webasto Product North America Inc. ..........12161 

Wenzhoushi Libao Automobile Fittings Co. Ltd. . .12845 

Wiffix Car Air Fresheners ...................30255 

Willpak Industries Inc. .....................12437 

Winda Products ..........................12711 

Window Film Magazine ....................12623 

Winner International (The CLUB) .............13137 

Wintech Window Films.....................12151 

Wolfgang Concours Series Car Care ..........13037 

WonderGel..............................35268 

Xanatos Automotive/Mobile Marketing.........12283 

Xiamen Huayu Hardware Co. Ltd..............31242 

Xingtai Haosen Refrigeration 

Equipment Manufacturing Co. Ltd. ..........38211 

X-Kote Paint Renewal Systems Inc. ...........12545 

XPEL ..................................12145 

XSUN Window Films ......................12455 

Young Sung USA .........................12837 

Yuan Rong Auto Parts Co. Ltd. ...............12570 

Yuhuan Aoheng Machinery Co. Ltd. ...........30229 

Yuyao City Yurui Electrical Appliance Co. Ltd.....31263 

Yuyao Hantai Auto Parts Co. Ltd. .............12586 

Zhejiang Benke Auto Parts Co. Ltd. ...........13004 

Zhejiang Complete Equipment 

Import & Export Co. Ltd. ..................12878 

Zhejiang Jiejia Automobile Parts Co. Ltd. .......13109 

Zhejiang Keyu Brake Co. Ltd.................32260 

Zhejiang Tianhong Auto Accessories Co. Ltd. ....32255 

Zhejiang Tiansheng Car Accessories Co. Ltd. ....32258 

Zhejiang Zhengde Brake Co. Ltd..............31265 

“THIS TRULY IS A BLACK BOX FULL OF DIGITAL MAGIC... 

...NOTHING SHORT OF JAW DROPPING” 

GARRY SPRINGGAY, TECHNICAL EDITOR 

PERFORMANCE AUTO & SOUND MAGAZINE 

PS8 PROCESSOR 

THE WORLDS MOST ADVANCED MOBILE 

AUDIO SOUND PROCESSOR 

COME SEE OUR SEMA SHOW BOOTH #11617 

W W W . A R C A U D I O . C O M 

4719 GREEN LEAF CIRCLE #4, MODESTO, CA 95356, TEL: 209.543.8706, FAX: 209.543.9269 




Laser Metrology: The New Wave 

By Mike Imlay 

Hexagon Metrology Regional Sales Manager Robb Rudluff recently demonstrated the portability 

and effectiveness of a six-axis Romer arm during a SEMA measuring session at the 

association’s headquarters. 

As the old fabrication adage goes, 

“measure twice, cut once.” In other 

words, exacting measurements are 

central to manufacturing and other 

shop operations. 

Coordinate measurement machine 

(CMM) lasers have revolutionized 

manufacturing, offering fast and highly 

precise laser scanning for purposes of 

reverse engineering, product development 

and quality control. The technology 

is simple: Using a CMM laser, a 

manufacturer can rapidly scan a part 

or model three-dimensionally, making 

hundreds or thousands of data-point 

measurements per second, and create a 

highly accurate computer-aided design 

(CAD) file from the scans. That CAD 

file can then be used to engineer new 

parts or serve as a comparison file for 

quality control. 

SEMA Show exhibitor Hexagon 

Metrology offers a suite of Romer 

portable CMM laser measuring arms 

and scanners that it believes have 

“fundamentally changed coordinate 

metrology by going where traditional 

measuring machines can’t.” 

In fact, Hexagon Metrology Regional 

Sales Manager Robb Rudluff recently 

demonstrated the portability and effectiveness 

of a six-axis Romer arm during 

a SEMA Measuring Session at the association’s 

headquarters in Diamond Bar, 

California. Rudluff operated the arm on 

behalf of SEMA-member manufacturer 

Airaid to engineer a performance intake 

product for the Scion FR-S. He pointed 

out that the six-axis, point-to-point 

CMM probe is among the most popular 

models for automotive aftermarket 

use, at a starting price of $39,000. It 

can scan 200 points per second with its 

standard probe attachment. 

Hexagon Metrology, exhibiting in 

booth #10402, is the world’s largest 

manufacturer of precision dimensional 

measurement equipment and software. 

Hexagon manufactures CMMs, articulated 

arms, laser trackers, height gages, 

vision inspection systems, theodolites, 

and hand tools under well-known brand 

names, including Brown & Sharpe, 

CogniTens, M&H Probes, Leica Geosystems, 

Leitz, DEA, ROMER, Sheffield, 

TESA and PC-DMIS. 

Thanks to their portability, Hexagon’s 

Romer arms and laser trackers 

boast a variety of manufacturing applications. 

They can be used in a factory 

for large-part and assembly inspection, 

including inspection of first-off-the-line 

parts to ensure conformity to CAD 

designs or other specs. The Romers 

can also help with incoming quality 

control, inspecting arriving parts right 

on the dock. The arms allow for precise 

3-D positioning of parts for assembly as 

well as setting up tooling and fixturing. 

Coverking (booth #20513), Vice President 

for Product Development Steve 

Gupta is also a big believer in the ability 

of CMM laser cloud scanning to 

revolutionize a business. 

To that end, Coverking recently 

made a sizable capital investment in a 

laser-based scanner for the creation of 

one-off custom car covers. The technology 

allows Coverking to scan any 

vehicle and render a precise 3-D CAD 

file of its exterior surface. That CAD 

file can then be converted to a 2-D pattern 

file for a precision-fit cover. 

“It’s enabled us to reach an accuracy 

and detail in pattern making that was 

just not possible before,” said Gupta. 

“As we’ve moved into a market of 

more and more specialty, this has really 

allowed us to almost create a new 

market just because some of the patterns 

that we’re making now were not 

available before. There’s a new level 

of customer who’s just amazed by the 

kind of fit that’s now possible.” 

Even more amazing is the technology’s 

portability and speed. Coverking 

can bring the scanner equipment to 

car shows and events—or even a customer’s 

garage. From scan to finished 

product, a cover can be completed 

inside a week to exactly fit any street 

rod, chopped body or collector vehicle. 

Moreover, the extra expense to the 

consumer is minimal: Gupta said that 

this level of customization adds a mere 

$100–$150 to the cost of a regular 

custom cover that, depending upon 

materials, can run from $75–$500. 

“You know SEMA’s all about specialty 

and customizing,” Gupta said. 

“Consider that in this small product 

segment of car covers, there was once 

a period where you had to buy kind of 

an ‘almost-fit’ small, medium or large 

cover. Then we introduced custom 

covers and, yeah, they were custom, but 

now we’ve gone to a level of such detail 

that you might call it ‘super custom.’ 

It’s gotten to the point where we’re able 

to make a cover to fit street rods, chop 

tops and all the different vehicles that 

the SEMA community creates—and 

it’s a perfect fit, not a compromised fit.” 

Over at SEMA-member company Continued on page 98 


TOOLS & EQUIPMENT 

AirHoseRepairKit.com .................10572 

AirVANTAGE Tools ....................10266 

Almco Inc. ..........................10232 

American Crane Inc. ..................10238 

Armaxa ............................10140 

Ascent Systems Inc. ..................10202 

Assenmacher Specialty Tools............10276 

Atlantic Safety Products................10501 

Atlas Copco Compressors LLC ...........10309 

Autoliftsafety.com ....................10575 

Autoshop Solutions ...................10243 

Auto Step...........................10484 

AutoTwirler .........................10414 

Bad Dog Tools .................10361, 10600 

BelAire Compressors ..................10109 

Big Ass Fans ........................10160 

Black Rhino .........................10143 

Borroughs Corp.......................10125 

Campbell Hausfeld....................10218 

Cecil Muggy.........................10281 

Challenger Lifts ......................10209 

Champion Pneumatic..................10333 

Channellock Inc. .....................10379 

Chassis Lincer .......................10339 

Chicago Pneumatic Tool Co..............10100 

Clamptite Tools ......................10585 

Controller Technologies Corp.............36232 

Cool-A-Zone ........................10460 

CPS Products Inc. ....................10376 

CTEK Power Inc. .....................10419 

Cuda Aqueous Parts Washers ...........10425 

Cycle Time Solutions LLC...............10300 

Daisy Tool Corporation .................10668 

Dale Adams Enterprises Inc. ............10324 

Dan-Am Air .........................10612 

Delcam ............................10154 

Deltran Corp. ........................10101 

Demandforce........................10113 

Denison Industries....................10413 

Diamond Saw Works . . . . . . . . . . . . . . . . . . 10377 

Direct Lift ..........................10339 

Dorcy International Inc. ................10467 

DSi ...............................10584 

DV Systems .........................33276 

Dynabrade Inc. ......................10229 

Edwards Manufacturing Company ........10133 

EFC International .....................10348 

Elantec Industrial Manufacturing Co. Ltd.. . . 10165 

Elektron Inc. ........................10339 

ENCO..............................10519 

Enter Corp. .........................10565 

Envirolution/EST Products ..............10630 

Epilog Laser.........................10271 

Equalizer Industries Inc.................10576 

Eurovac Inc..........................10650 

FARO Technologies ...................10371 

Fenghua Bida Machinery Manufacturing Co. Ltd. 10374 

Flo-Dynamics .......................10555 

Fluid D-Terminator....................37201 

Forward Lift.........................10339 

Fountain Industries ...................10350 

GearWrench...................10508, 10509 

Genius Tools ........................10228 

Glass Bot Current as of October 15, 2012 

Automated Auto 

Glass Removal System ...............10274 

Grain Point Enterprise Limited . . . . . . . . . . . 10184 

Great Stuff Inc. ......................10686 

Grey Pneumatic Corp. .................10473 

Grip-Tite ...........................10203 

Hammer Works Manufacturing ..........11379 

Hannibal Industries ...................10185 

HE&M Saw/FEMI .....................10208 

Hexagon Metrology Inc. ................10402 

Hoist Hanger ........................32251 

Homak.............................10122 

IKOTEC USA.........................10325 

Ingersoll Rand . . . . . . . . . . . . . . . . . . . . . . . 10149 

InstantAutoSite.com...................10152 

IRONWEAR..........................35226 

Jache SDN BHD......................10680 



New Product Preview 

Tools and Equipment Products at the 2012 SEMA Show 

Chicago Pneumatic Professional 

Tools, Booth #10100 

Chicago Pneumatic Tool Co. offers a wide variety of 

professional power tools that are built for performance, 

durability and ergonomics. Pictured is the CP7749SKP 

with three-piece wheel protector’s socket set and stainless 

steel knife, PN 8945677491. Information: www.cp.com 

or 803-370-8810. 

Controlled, Air Actuated System for Paintless Dent Removal & Autobody Restoration. Air Tools & Drill Attachments for efficiently Hemming Replacement Door Skins. 


Cycle Time Solutions, Booth #10300 

THE PAN is an organizational tool that makes the 

Blue Printing and re-assembly of a vehicle under repair 

a breeze. As a repair is disassembled, fasteners and components 

are placed in THE PAN in a specific order and 

labeled. When it comes time to reassemble the repair 

anyone in the organization can do with ease and confidence. 

Information: www.CycleTimeSolutions.net or 

928-710-5305. 

QUIET POWER POWER HEMMING 

REAL SOLUTIONS FOR TODAYS 

AUTOBODY & RESTORATION PROFESSIONAL 

Visit www.malcoautotools.com to experience 

our Arsenal of Automotive Tools & Videos! 

Malco Products, Inc. | Annandale, Minnesota, U.S.A. | www.malcoautotools.com | ©2012 

Laser Metrology: The 

New Wave, continued from page 97 

SEMA-member company Coverking 

employs coordinate measurement machine 

(CMM) laser cloud scanning to help revolutionize 

its custom covers. 

However, Gupta conceded that 

creating a perfect fit for customers 

currently has a hefty price tag for 

Coverking. The machinery cost about 

$120,000 plus $20,000 for software. 

Then, there was the cost of a dedicated 

employee to operate the equipment. 

“It’s an expensive proposition relatively 

speaking, but the way we look at 

it, we’re really pioneering a new product 

and market,” Gupta concluded. 

“Everyone who’s seen one of these 

covers—there’s no question they want 

one. The product is creating a demand 

just because it was not available before.” 

Visit us at Booth #10586

TOOLS & EQUIPMENT 



Jackco Transnational Inc.. . . . . . . . . . . . . . . 10474 

JIG. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10477 

JOOLTOOL . . . . . . . . . . . . . . . . . . . . . . . . . . 10270 

Jon Tai Industrial Co. Ltd.. . . . . . . . . . . . . . . 10279 

Just Clips . . . . . . . . . . . . . . . . . . . . . . . . . . 10573 

Kao Chiang Chemical Co. Ltd. . . . . . . . . . . . 10249 

Karcher North America, Home and Garden. . 10319 

Keteca USA Inc.. . . . . . . . . . . . . . . . . . . . . . 10255 

King Tony America . . . . . . . . . . . . . . . . . . . . 10315 

LaPlante Compressor. . . . . . . . . . . . . . . . . . 10566 

Las Vegas Tool LLC . . . . . . . . . . . . . . . . . . . 10372 

Launch Tech USA. . . . . . . . . . . . . . . . . . . . . 10178 

LiteBrake Tech. . . . . . . . . . . . . . . . . . . . . . . 10210 

Little Giant Ladders . . . . . . . . . . . . . . . . . . . 10301 

Luxor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10608 

Majestic Glove . . . . . . . . . . . . . . . . . . . . . . . 10580 

Malco Products Inc.. . . . . . . . . . . . . . . . . . . 10586 

Master Appliance® Heat Tools. . . . . . . . . . . 10569 

Mastercam/CNC Software Inc.. . . . . . . . . . . 10360 

Master Lock and Waterloo . . . . . . . . . . . . . . 10551 

Mazak Machine Tools . . . . . . . . . . . . . . . . . 10429 

MCR USA. . . . . . . . . . . . . . . . . . . . . . . . . . . 10485 

Mitutoyo America Corp. . . . . . . . . . . . . . . . . 10578 

Moduline Cabinets. . . . . . . . . . . . . . . . . . . . 10547 

Monument Tools Inc. . . . . . . . . . . . . . . . . . . 10148 

MultiCam Inc. . . . . . . . . . . . . . . . . . . . . . . . 10265 

Ningbo Carstel Manufacturing Co. Ltd.. . . . . 32264 

Ningbo Chima Winch Co. Ltd.. . . . . . . . . . . . 37213 

Ningbo Lis Industrial Co. Ltd.. . . . . . . . . . . . 10275 

Ningbo Povalo Import & Export Co. Ltd. . . . . 36224 

Ningbo Xinxing Pneumatic Goods Co. Ltd. . . 10278 

Ningbo Yinzhou Wilton Autoparts Factory . . . 10280 

Ningbo Yuxin Tools Manufacture Co. Ltd. . . . 36239 

Nomad Manufacturing & Distributing Ltd. . . 10264 

Norco Industries . . . . . . . . . . . . . . . . . . . . . 10555 

PDQ Precision Inc. . . . . . . . . . . . . . . . . . . . . 10428 

PipeMaster Tools . . . . . . . . . . . . . . . . . . . . . 10384 

Port-A-Cool LLC. . . . . . . . . . . . . . . . . . . . . . 10525 

Posi Lock Puller Inc. . . . . . . . . . . . . . . . . . . 10676 

PowerMax Converters . . . . . . . . . . . . . . . . . 10272 

Power Probe Inc. . . . . . . . . . . . . . . . . . . . . . 10531 

Powerrex Global. . . . . . . . . . . . . . . . . . . . . . 10470 

PowerStation LLC . . . . . . . . . . . . . . . . . . . . 10251 

Prevost Corp.. . . . . . . . . . . . . . . . . . . . . . . . 10225 

Pro-Cut International . . . . . . . . . . . . . . . . . . 10539 

Pro Tool Warehouse . . . . . . . . . . . . . . . . . . . 10579 

Puma Industries. . . . . . . . . . . . . . . . . . . . . . 10179 

Ratchet Tech Wrenches . . . . . . . . . . . . . . . . 10177 

Redback Boots USA. . . . . . . . . . . . . . . . . . . 33291 

Red Kap. . . . . . . . . . . . . . . . . . . . . . . . . . . . 10455 

Rescue Tape/Harbor Products Inc. . . . . . . . . 10363 

Revolution Lift . . . . . . . . . . . . . . . . . . . . . . . 10339 

Rodman & Co. Inc.. . . . . . . . . . . . . . . . . . . . 10400 

Roser’s Auto Solutions-The Tab Retractor . . 38218 

Rotary Lift . . . . . . . . . . . . . . . . . . . . . . . . . . 10339 

Rousseau Metal Inc. . . . . . . . . . . . . . . . . . . 10342 

R.O. Writer Shop Management Software . . . 10112 

RSC Chemical Solutions. . . . . . . . . . . . . . . . 10115 

Safe T Jack . . . . . . . . . . . . . . . . . . . . . . . . . 37205 

Safety-Kleen Systems Inc.. . . . . . . . . . . . . . 10355 

SAS Safety Corp. . . . . . . . . . . . . . . . . . . . . . 10409 

Save A Battery/Granite Digital . . . . . . . . . . . 10370 

Schley Products/SP TOOLS . . . . . . . . . . . . . 10129 

SE Tools. . . . . . . . . . . . . . . . . . . . . . . . . . . . 10415 

Service Precision Grinding Inc.. . . . . . . . . . . 10150 

SFA Companies . . . . . . . . . . . . . . . . . . . . . . 10233 

Shanghai Sunlink. . . . . . . . . . . . . . . . . . . . . 10666 

Shure Manufacturing Corp. . . . . . . . . . . . . . 10212 

SP Air Corp. . . . . . . . . . . . . . . . . . . . . . . . . . 10173 

Spanesi-Americas . . . . . . . . . . . . . . . . . . . . 10166 

Spectro Wire & Cable Inc. . . . . . . . . . . . . . . 10239 

Springtools . . . . . . . . . . . . . . . . . . . . . . . . . 10500 

Steamericas Inc. . . . . . . . . . . . . . . . . . . . . . 10561 

Stertil-Koni . . . . . . . . . . . . . . . . . . . . . . . . . 10461 

Stone River Gear LLC. . . . . . . . . . . . . . . . . . 10268 

Strong Hold Products. . . . . . . . . . . . . . . . . . 10524 

Suhner Industrial Products Corp. . . . . . . . . . 10424 

Sullair Corp.. . . . . . . . . . . . . . . . . . . . . . . . . 10132 

Sumake Industrial Co. Ltd.. . . . . . . . . . . . . . 10119 

Summit Tool . . . . . . . . . . . . . . . . . . . . . . . . 10678 

Sunex Tools . . . . . . . . . . . . . . . . . . . . . . . . . 10161 

Sunstone Engineering . . . . . . . . . . . . . . . . . 10277 

Tebis America . . . . . . . . . . . . . . . . . . . . . . . 10328 

TecMate North America . . . . . . . . . . . . . . . . 10146 

TerraLUX . . . . . . . . . . . . . . . . . . . . . . . . . . . 10571 

3 Excel USA. . . . . . . . . . . . . . . . . . . . . . . . . 10247 

3ST Industry Co. Ltd. . . . . . . . . . . . . . . . . . . 10367 

Tianjin Huanhu Commerce & Trade Co. Ltd. 38227 

Topaz Portable Air Conditioners . . . . . . . . . . 10684 

TR Tools LLC . . . . . . . . . . . . . . . . . . . . . . . . 10156 

Tubelite Company Inc. . . . . . . . . . . . . . . . . . 35260 

TubeShark . . . . . . . . . . . . . . . . . . . . . . . . . . 10169 

Tylon Specialty Flooring. . . . . . . . . . . . . . . . 32269 

Uni-Dolly . . . . . . . . . . . . . . . . . . . . . . . . . . . 10581 

VehicleMRI-EASE Diagnostics . . . . . . . . . . . 10401 

Vehicle Service Group . . . . . . . . . . . . . . . . . 10339 

Ventamatic/Maxx Air Fans . . . . . . . . . . . . . . 10685 

Viper Tool Storage . . . . . . . . . . . . . . . . . . . . 34251 

Wera Tools. . . . . . . . . . . . . . . . . . . . . . . . . . 10214 

Wray Products . . . . . . . . . . . . . . . . . . . . . . . 10385 

Xindadi North America . . . . . . . . . . . . . . . . . 10139 

Xingtai Longbin Rubber 

& Plastic Product Co. Ltd. . . . . . . . . . . . . . . . 38213 

Xinlei Compressor Co. Ltd.. . . . . . . . . . . . . . 10577 

Yuhuan Chenxiang Machinery Co. Ltd.. . . . . 35225 

ZWrench . . . . . . . . . . . . . . . . . . . . . . . . . . . 10261 

MOBILE ELECTRONICS & TECHNOLOGY 


Current as of October 15 , 2012 

Rostra Precision Controls Inc. . . . . . . . . . . . . . . .11753 

ScanGauge-Linear Logic . . . . . . . . . . . . . . . . . . .11557 

ScanTool.net LLC. . . . . . . . . . . . . . . . . . . . . . . . .11610 

Scosche. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11825 

SecureConnex . . . . . . . . . . . . . . . . . . . . . . . . . . .11327 

Sharpvision Co. Ltd.. . . . . . . . . . . . . . . . . . . . . . .11654 

Shenzhen Auto-vox Technology Co. Ltd.. . . . . . . .11678 

Shenzhen DSUS Technology Co. Ltd. . . . . . . . . . .11561 

Shenzhen Luview Co. Ltd. . . . . . . . . . . . . . . . . . .11474 

Shenzhen RoadRover Technology Co. Ltd. . . . . . .11873 

Shenzhen Shunhe Electric Technology Co. Ltd. . .11669 

All new! 

High-quality, low-lint wiper solution 

for automotive paint applications! 

The Tork Precision Cleaning wiper delivers high-quality 

results every time. The Tork Top Pak dispenser offers 

single hand, one-at-a-time dispensing that keeps the 

product clean and avoids paint contamination issues. 

Shenzhen Soling Industrial Co. Ltd. . . . . . . . . . . .11780 

Shenzhen Zhuopai Electronic. . . . . . . . . . . . . . . .11680 

Simple Soft Technology Co. Ltd.. . . . . . . . . . . . . .11740 

Sino-smart Digital Technology Co. Ltd.. . . . . . . . .11979 

Skypine Electronics (SZ) Co. Ltd. . . . . . . . . . . . . .11581 

SMD LED Lighting . . . . . . . . . . . . . . . . . . . . . . . .11670 

Sondpex Electronics . . . . . . . . . . . . . . . . . . . . . .11629 

Sony Electronics . . . . . . . . . . . . . . . . . . . . . . . . .11481 

Spacekey Auto Electronics Co. Ltd. . . . . . . . . . . .11655 

StreetGlow Inc. . . . . . . . . . . . . . . . . . . . . . . . . . .11777 

Text2Car . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11460 

TrailRidge Tech . . . . . . . . . . . . . . . . . . . . . . . . . .38239 

Ultronix Products Ltd.. . . . . . . . . . . . . . . . . . . . . .11539 

UNAVI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38225 

US Auto Light Inc. . . . . . . . . . . . . . . . . . . . . . . . .11652 

Utechzone Co. Ltd.. . . . . . . . . . . . . . . . . . . . . . . .11768 

Valor Auto Companion Inc.. . . . . . . . . . . . . . . . . .11733 

Veise Electronics Ltd.. . . . . . . . . . . . . . . . . . . . . .11642 

Vision Automobile Electronic Industrial Co. Ltd. . .11742 

VizuaLogic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11745 

Wenzhou Nanfang Electro-Acoustical 

Equipment Factory . . . . . . . . . . . . . . . . . . . . . .11468 

XS Power Batteries . . . . . . . . . . . . . . . . . . . . . . .11783 

YOD Auto Tech Inc. . . . . . . . . . . . . . . . . . . . . . . .11826 

Zhongshan Victor Electronics Co. Ltd. . . . . . . . . .11575 

Zimri Speakers . . . . . . . . . . . . . . . . . . . . . . . . . .38234 

Check out the Mobile Electronics 

& Technology section located 

in the North Hall. 

Special offer 

only available 

at the SCA booth 

#11029! 

Free Top Pak Dispenser 

(654028A) 

with the purchase of a full case of Tork Premium 

Precision Cleaning Top Pak Wipers 


A $35 value! 

November 1, 2012 through December 14, 2012 



Booming 

is a celebration of 

small business success. 

JOIN US AT THE 

® 

AMERICAN EXPRESS OPEN 

BOOTHS: 

�� 

�� 

�� 

�� 

SM

UPS Delivers Enhanced 

Benefits to SEMA Members 

Running a business can be toughgoing 

these days. Your membership 

in SEMA is an important ally, and 

now, it’s an even stronger force with 

enhanced member benefits from UPS. 

SEMA members can now enjoy 

exclusive discounts on UPS services 

and solutions that can help to streamline 

and expand your operations while 

trimming time, waste and expense. 

Members also enjoy significant discounts 

on package deliveries and 

export rates as well as UPS Freight. 

UPS can also help you manage 

risk and cash flow with special offers 

from UPS Capital and the UPS Package 

Design and Test Lab. And with 

the ongoing fight to protect margins, 

a 10% discount on qualifying business 

services at participating The UPS Store 

locations can help keep overhead low. 

For those SEMA members who need 

assistance with business processes, such 

as sales, shipping, tracking and billing, 

members can also access several UPS 

Ready Program providers for turnkey 

software solutions. 

“The enhanced level of benefits UPS 

now offers SEMA members reflects 

our ongoing commitment to the automotive 

industry and the premier trade 

association for the automotive spe- 

Go Mobile at the Show 

With Free SEMA App 

In past years, buyers and other SEMA 

Show attendees found their way to 

booths and exhibits through the Show’s 

printed Pocket Guide. This year there’s 

an innovative new way to navigate 

the floor using the free “SEMA Show 

2012” mobile application for iPhones 

and Android smartphones. A great portable 

resource for locating exhibitors and 

education sessions, the app even allows 

users to search for exhibiting companies 

by product category and then actually 

communicate with them to set appointments. 

Because it was developed by 

SEMA members can now enjoy exclusive discounts on UPS services and solutions that can 

help to streamline and expand your operations while trimming time, waste and expense. 

cialty market,” said Kristin DeBates, 

automotive segment marketing manager 

at UPS. “Logistics is our passion, 

but our mission is to help customers 

build business more efficiently, and 

these new offers can do just that.” 

To access the new benefits, members 

can visit www.sema.org and select 

“Memberships” at the top of the page, 

and then follow the UPS link and registration 

instructions. 

“SEMA is always looking for ways 

to add value to our members’ benefits, 

CompuSystems, the Show’s registration 

company, the “SEMA Show 2012” 

app also includes a special feature that 

lets users access, track and print out 

such appointments through their CompuSystems 

registration dashboard. To 

download the app, visit your appropriate 

smartphone marketplace or use the 

QR code below. 

DOWNLOAD 

HERE 

and our strong partnership with UPS 

provided a great solution,” said Gary 

Vigil, SEMA Membership Director. 

“The discounts and benefits offered by 

UPS can make all the difference to a 

business trying to grow in these tough 

economic times.” 

For offer specifics and requirements, 

visit www.sema.org, or stop by 

the SEMA Association booth in the 

LVCC Grand Lobby between North 

and Central Halls or the UPS booth 

#11931 in the North Hall. 


BUSINESS SERVICES 


$2.95 Guys .................................12031 

Accent Marketing Group .......................12069 

Adaptive Display Solutions-Complete Signs .........37207 

Advertising Edge Inc...........................12021 

Alliant Insurance Services Inc. ...................12043 

Andy’s Auto Sport TV ..........................31274 

Ascentium Capital LLC.........................31283 

Auction123.com .............................12039 

Auto Care Super Saver ........................38232 

Britten Inc...................................35274 

CarCareONE by GE Capital......................12140 

ChannelAdvisor ..............................12051 

China Economic News Service...................12037 

CounterPoint ................................38224 

Crazyfish Creative ............................12012 

Crest Financial...............................38233 

CustomerLink ...............................12064 

DB Schenker ................................12072 

Eagle Business Software .......................12061 

eBay Motors ................................11917 

eXperticity ..................................12079 

Financial Transaction Service....................33229 

First Data Corp. ..............................12062 

Flagpole Country . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33280 

FOCUS Business Solutions Inc. ..................12065 

427 Design .................................12084 

Golden State Overnight (GSO) ...................37215 

GS3-Global Strategic Supply Solutions.............34256 

The High Ground of Texas ......................12055 

Hot Rod Heritage .............................10702 

I.C.E. Signs ...........................12085, 12110 

Impact Canopies USA .........................30275 

Import Genius ...............................30257 

Johny Rockstar Clothing Co. ....................12148 

Knobbe Martens .............................12130 

L.A. Prep Inc.................................12146 

Last Rides ..................................30223 

Launch Marketing ............................12045 

Mainstreet Computers Inc.......................12142 

Marketing Systems Pro ........................36240 

MBA Insurance Agency ........................12049 

MyHatGuy ..................................11910 

My Shop Assist ..............................30261 

MyStar Auto.................................38220 

New Paradigm Promotional Marketing.............36218 

Northwood University..........................12076 

OctaneNation.com ............................31268 

Oilchangestickers.com.........................12128 

OnTrac.....................................12150 

Panther Expedited Services .....................33271 

PartnerShip .................................12041 

Phocas Software .............................12071 

Pilot Transport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36227 

Pinnacle Payroll Solutions ......................12077 

PODS......................................33261 

Prudential Overall Supply.......................32273 

RageTank ..................................12078 

Royal 4 Systems Inc. ..........................12010 

Samsung LED Sign ...........................12060 

Shandong Rubber Tire Chamber of Commerce ......38229 

Simon Property Group .........................37221 

Siriani & Associates Inc.........................12138 

Smart Pouch ................................11985 

Southwestern Ontario Marketing Alliance...........12081 

Speed Zone Race Gear ........................12080 

Strapworks LLC..............................12067 

Team Smart.................................12068 

Technical Translation Services ...................12066 

THETW Co. Ltd. ..............................12029 

Triple Crown Products .........................12136 

Uncommon USA Inc.-Flagpole Specialists ..........12017 

United States Postal Service ....................31251 

UPS.......................................11931 

uZAPPit Smart Tags by Pacific Emblem Company ....12070 

WyoTech ...................................12073 

YourWhip.com ...............................38236 

Hot Rod Heritage 

Collectible & Art Auction 

A popular feature that returns this 

year is the Hot Rod Heritage Collectible 

& Art Auction, which will be 

run by recent SEMA Hall of Fame 

inductee Bob Larivee. As always, the 

auction will feature dozens of pieces of 

memorabilia, art and unique apparel. 

In fact, some of the artists whose work 

will be displayed in the Hot Rod Heritage 

Colectible & Art Auction have 

donated pieces to the auction, which 

will benefit the SEMA Cares charity. 

The display will be housed just 

upstairs from the Grand Lobby in front 

of the Members Lounge outside the 

North Hall. 


Copyright © 2012 United Parcel Service of America, Inc. 


SETTING THE PACE FOR 

HIGH PERFORMANCE 

Whether shipping a fl ywheel to Philly 

or a blower to Bakersfi eld, logistics gets 

your business running at full throttle. 

SERVICE: Our logistics experts can help you take days and dollars out of your supply 

chain by eliminating bottlenecks, minimizing delays and providing easy-to-use UPS 

technology for a smoother operation. You can help customers fi nely tune their days 

too, with proactive status updates from our end-to-end online tracking systems. 

HORSEPOWER: Count on the reliability of the UPS network to shift you into high gear. 

When vehicles, parts and accessories are needed across the country, UPS has the 

speed and expertise to keep your supply chain humming. And a choice of fast, faster 

or fastest delivery gives you the power to change speeds and contain costs. 

OPTIONS: Keep gearheads happy no matter what has to ship and when. UPS offers 

shipping options from ground to air, package to freight, both domestic and inter na- 

tional. Plus our multiple pickup options and thousands of drop-off locations help you 

drive your performance higher in no time. 

Preferred Carrier of 

the 2012 SEMA Show 

Please visit us at booth 11931. 

To learn more about how UPS 

can help your business, contact: 

Kristin DeBates 

UPS 

404-828-4032 

kdebates@ups.com 



How to Optimize YouTube 

Videos for Search Engines 

By Joe Dysart 

While search-engine optimization on YouTube often comes off as modernday 

mysticism best reserved for the high priests of the digerati, it’s actually fairly 

straightforward if you know what you’re doing. Essentially, you’ll be able to ensure 

that your YouTube videos pop up higher in search-engine returns if you follow the 

guidelines below, as recommended by Bobbi Dempsey, author of the Marketing 

Sherpa Report, “30 Minute Marketer: How to Create SEO-Friendly YouTube 

Content” (www.sherpastore.com/30MinuteMarketerYouTube.html). 

Get Comfortable With the Terrain: If you’ve never uploaded a video to You- 

Tube before, you’re in luck. YouTube offers a Creators’ Corner (www.youtube. 

com/t/creators_corner) that is designed to bring the novice quickly up to speed. 

You’ll learn how to set up an account (www.youtube.com/t/about_essentials) and 

inspiration on how to shoot your first video. You’ll also find editing tools, which 

will help you polish the raw video footage you shoot. Plus, Creators’ Corner has a 

free users’ forum where you can get advice from seasoned YouTube veterans. 

Embed Keywords in Every Facet of Your Video: Once you’ve created your 

video, you’ll want to seed it with keywords that intimately describe its content so 

that it will be easy to find for the search engines, which look for keywords describing 

YouTube videos in a number of ways. Most experienced YouTubers realize that 

the title of a video should include a keyword(s) that vividly describes the video. But 

search engines also respond very favorably to keywords that are embedded in the 

video description as well as keywords that are in the actual file name of your video. 

Get Help From a Keyword Research Tool: You can discover some of the best 

keywords for your video by using keyword research tools, such as Wordtracker 

(www.wordtracker.com) and Keyword Discovery (www.keyworddiscovery.com). 

By inputting a general theme in these tools, you’ll be able to identify popular terms 

associated with the theme, highly competitive terms and related synonyms. The 

keywords you glean from these tools will serve as an excellent baseline in your ongoing 

quest for the best keywords for your videos. 

InstantAutoSite.com Hosts Technical 

Training Event Wednesday 

InstantAutoSite.com, the first auto repair website of its kind, has been engineering 

results-oriented website solutions for auto repair professionals since 2008. The 

company’s experienced search-engine specialists and development staff help their 

clients to achieve online success in their local market with a unique suite of features. 

These include e-mail campaigns, blog writing, social network management, local 

optimization, online review promotion and pay-per-click management. 

Speaker Jeremy Glassco will be on hand to share a step-by-step formula for online 

success that won’t cost the local business owner an arm and a leg. During this SEMA 

Show technical training event, all attendees will receive a chance to submit their 

inquiry to receive a free copy of the exact steps to follow to replicate InstantAutoSite’s 

success and become #1 online in their local market. The training will give 

attendees all they need to know with simple step-by-step instructions to launch their 

own Google Adwords pay-per-click campaign to get their phone ringing! 

InstantAutoSite.com can be found at booth #10152 in the Tools & Equipment 

section during the SEMA Show. 

TECHNICAL TRAINING EVENT 

Title: How to Use Phone Call Tracking to Improve Pay-Per-Click 

Marketing ROI 

Date: Wednesday, October 31 

Time: 10:00 a.m.–10:30 a.m. 

Location: N259 

Outline: 1. How to create a properly linked Google Adwords account 

2. Why to create multiple campaigns by product category 

3. Learn the importance of dividing campaigns into ad groups 

4. Discover a successful landing page, call to action and promotion 

code tips 

5. How to correctly use dynamic phone-call tracking software on 

your website 


Avoid Keyword “Stuffing”: Search engines penalize YouTubers who “stuff” an 

onslaught of keywords into video title names, video file names and the like. Rule 

of thumb: If a title or description you come up with sounds awkward or unintelligible, 

you could be penalized by the search engines. If in doubt, trash it. 

Be Specific With Keywords: Generally, the more specific you can be with keywords, 

the more viewers you’ll have for your video. Be sure to include the word 

“video” at the end of every title, file name and other descriptions. The reason: Web 

users generally use the word “video” in their search phrases for video content. 

Centralize All of Your Videos for Easy Viewing: You can create a free “channel” 

for your videos on YouTube so that visitors will have a central location to find 

and view all of them. For a detailed video tutorial on how to put together a channel, 

check out www.youtube.com/watch?v=kORJgR6jp9c. 

Embed Webpages Featuring Videos With Keywords: YouTube offers a free 

video player that you can insert into your company webpage. Visitors can click on 

the player to view your videos right from your website. Be sure to seed a webpage 

sporting this kind of player with keywords that are also a part of your video titles, 

video file names and the like. (For more on inserting a YouTube player onto your 

webpage, check out: www.youtube.com/youtubeonyoursite). 

Limit Videos to Three Minutes or Less: Web video viewers tend to gobble up 

their content in short bursts, so avoid lengthy videos. Essentially, a visitor is much 

more likely to view five three-minute videos than one 15-minute video. 

Take Advantage of Free Analytics: You can learn how well your videos are being 

received—and refine your keyword and video choices—by using YouTube’s free 

Insight Analytics. Insight is a service that offers you a heat map of where your video 

views are coming from. It shows you how people are discovering your videos by 

revealing the search terms they used. Plus, you’ll be able to discern the audience’s 

age and gender, observe how many times viewers rate or comment on your videos. 

You’ll also be able to see how viewers found your video—whether by searching 

on YouTube or Google, browsing under “Related Videos” via a link to the video 

from your own marketing campaign or from another website. And you’ll be able 

to tell if viewers are watching your video directly on the YouTube or the YouTube 

player you installed on your site. 

Still another metric that Insight offers is the ability to identify the search queries 

COLLISION, REPAIR & REFINISH 



Lancer Insurance Co.. ............... 10870 

LDPI Inc. . ........................ 11221 

LKQ Corp. ........................ 11009 

Martech Services Co.. ............... 11133 

Martin Senour Paints/NAPA . .......... 10631 

Martin Tools. ...................... 10773 

Matrix Wand 3-D 

Blueprinting System . .............. 10777 

MAXIMA. ......................... 10673 

Mercantile Development Inc. (MDI) ..... 10943 

M.G. Distributor Inc.. ................ 11060 

Miracle System . ................... 37239 

Mirka Abrasives Inc.. ................ 11075 

MIXPLAST . ....................... 10972 

Mobile Solutions . .................. 10816 

Mobile Spray Technology (MST) ........ 10729 

Mo-Clamp/Pull-It Corp. .............. 11212 

Motor Guard ...................... 11167 

National Auto Body Council . .......... 32267 

Nordson Corp. . .................... 11209 

Nova Verta USA . ................... 11219 

1-800-Radiator & A/C . .............. 10873 

Parker Ionics . ..................... 11232 

Performance Radiator . .............. 10967 

Permanon USA. .................... 10939 

Permatex, an ITW Company. .......... 61117 

The Powder Coating Institute. ......... 32234 

Porter-Ferguson. ................... 11378 

Presta Products .................... 11139 

PREVAL . ......................... 10961 

Prona Air Tool Manufacturing Ltd. ...... 11342 

Pro Spot International Inc. . ........... 10621 

PRO-TECH-IT ...................... 10950 

Pro-TeK Spray Equipment LLC ......... 10745 

QMT1000 Advanced Metal Tester ...... 10786 

Quick Cut Sanders/ 

All American Tool Corp.. ............ 11279 

Rasco Industries Inc. . ............... 11126 

Refinishing Supplies Export Inc.. ....... 10971 

Reflexxion Automotive Products LLC .... 10824 

Reliable Automotive Equipment Inc.. .... 11271 

Reliant Finishing Systems . ........... 11380 


RTi-Reading Technologies Inc. ......... 11266 

SAE Devices Inc. ..............11129, 11228 

Safety Regulation Strategies Inc. ....... 10844 

Sartorius ......................... 11320 

SATA Spray Equipment .............. 10609 

SCA Professional Hygiene ............ 11029 

Seymour of Sycamore ............... 10808 

Shanghai Herma Industrial 

Coating Co. Ltd. .................. 35241 

Sherwin-Williams 

Automotive Finishes ............... 10831 

Shoot Suit-Detro-R&H Products ........ 10860 

Society of Collision Repair 

Specialists (SCRS) ................ 10839 

Soft-Sanders by Style- 

Line Corp. International............. 10948 

SprayMax ........................ 11314 

Spray-Tech/Junair .................. 11001 

Steck Manufacturing Co. ............. 10761 

stickerfix ......................... 11369 

Summit Software 

& Marketing Solutions ............. 10812 

Sun Abrasives Co. Ltd................ 11065 

TCI Products ...................... 11383 

TIGER Drylac Powder Coatings ........ 11061 

Time Shaver Tools .................. 10741 

Total Automotive ................... 11069 

Toyota Motor Sales ................. 10778 

Uneeda Enterprizes Inc............... 11365 

UniCure Spraybooths ................ 11027 

Uni-ram Corp. ..................... 10846 

Vale Training Solutions............... 10674 

Verifacts Automotive ................ 10965 

Vitto Filter (Zhongshan) Co. Ltd......... 33287 

Vortex Sprayliners Inc................ 10840 

Wagner Industrial Solutions ........... 11055 

WALCOM USA ..................... 11332 

Wedge Clamp Systems Inc. ........... 10667 

Wizards Products- 

RJ Star Inc....................... 11033 

Woodward-Fab .................... 10709 

Zenex International ................. 11066 

Zero Rust by Amteco Inc.............. 11223 

Zhongshan Eagle-Fly Electrical 

Appliance Co. Ltd. ..................33289

For more information or to register, 

visit www.SEMAShow.com/education 

*Schedule as of October 15, 2012 

** Seminars free unless noted otherwise 

Wednesday, October 31 

7:15 a.m.–9:00 a.m. 

ARMO General Membership Meeting, LVH, Pavilion 1 

7:30 a.m.–9:00 a.m. 

NHRA Event, LVH, Ballroom A–B 

8:00 a.m.–12:00 p.m. 

I-CAR COLLISION REPAIR TRAINING 

[$ Paid Program]; pre-registration required 

�� Hazardous Materials, Personal Safety 

and Refinish Safety, LVCC, N240 

AUTO DEALER ACCESSORY CONFERENCE and SHOW TOUR 

9:00 a.m.–11:45 a.m. 

[$ Paid Program]; pre-registration required, 

LVCC, N242 

www.SEMAShow.com/auto-dealer 

� ��Coffee and Registration 

� ��Opening Panel 

� ��Roundtable Discussions 

9:30 a.m.–10:30 a.m. 

- How NOT to Be a Showroom for Amazon—Powered 

by Manufacturers’ Rep Council (MRC), LVCC, N258 

- Modernize Electronics in Hot Rods, Classics and 

Musclecars, LVCC, N257 

- Mobile Marketing Part 1: Driving Sales, Engagement 

and Loyalty Through Mobile Devices—Powered by eBay 

Motors and Street Performance Council (SPC), LVCC, N254 

- Powersports Online Sales: Profit From Internet Sales Even 

If You Don’t Sell Through Your Website, LVCC, N252 

10:00 a.m.–10:30 a.m. 

PRODUCT TRAINING—Instant AutoSite.com: How to Use 

Phone Call Tracking to Improve Pay-per-Click Marketing 

ROI, LVCC, N259 

10:00 a.m.–11:30 a.m. 

TPMS AT 10—TPMS Troubleshooting, LVCC, S232 

��The Facts on Wide Singles, 

LVCC, S231 

10:30 a.m.–11:30 a.m. 

PRODUCT TRAINING—Magnaflow Exhaust Products: 

New Exhaust Technologies, Including the NEW Clean 

Diesel, LVCC, N261 

10:30 a.m.–11:45 a.m. 

- Opportunities and Challenges in the Automotive App 

Space, Grand Lobby, Vehicle Technology Center 

11:00 a.m.–11:30 a.m. 

PRODUCT TRAINING—Net Driven: Internet Marketing for 

the Automotive Industry, LVCC, N259 

11:00 a.m.–12:00 p.m. 

- Solving Personnel Issues: When Tweeting and Texting 

Replace Showing and Selling, LVCC, N253 

- Selling Like a Pro—Powered by Wheel & Tire Council 

(WTC), LVCC, N258 

- Mobile Marketing Part 2: Driving Sales, Engagement 

and Loyalty Through Mobile Devices—Powered by eBay 

Motors and Street Performance Council (SPC), LVCC, N254 

- 5 Steps to Profit From Custom Bike Shows, LVCC, N252 

12:00 p.m.–12:30 p.m. 

PRODUCT TRAINING—Fuel-Tool PT500 Fuel Transfer 

System and MC100 Fuel Sharing System, LVCC, N259 

12:00 p.m.–1:00 p.m. 

VEHICLE TECHNOLOGY 

�� 

Anthony Levandowski, Google. 

FREE Session; pre-registration required. 

LVCC, Grand Lobby, Vehicle Technology Center 

12:30 p.m.–1:30 p.m. 

PRODUCT TRAINING—Product Training: Electronic 

Overdrive Transmission Controls, Shifters and 

Accessories, LVCC, N261 

Schedule at-a-Glance 

12:30 p.m.–2:30 p.m. 

SCRS: REPAIRER DRIVEN EDUCATION 


�� Paint Shop Throughput: A Quick Changeover 

Approach, LVCC, N231 

�� Marketing to Consumers: Supporting Customer 

Pay Sales Efforts, LVCC, N235 

�� Understanding Design-Based Repairs, 

LVCC, N239 

1:00 p.m.–1:30 p.m. 

PRODUCT TRAINING—EASE Simulation: VehicleMRI 

– Virtual Diagnostic Assistant for Shops and Fleets; 

LVCC, N259 

1:00 p.m.–2:00 p.m. 

- Business Financials and the Profit Secrets They Hold, 

LVCC, N253 

- Get Started and Grow Sales With the SEMA Data 

Co-op!—Powered by SEMA Business Technology 

Committee (BTC), LVCC, N252 

- Pay-Per-Click Strategies: Attract More Customers 

to Your Site—Powered by eBay Motors, LVCC, N254 

- Where the Money Is: The Next Generation of Powersports 

Enthusiasts Are Here Now, LVCC, N257 

1:00 p.m.–3:00 p.m. 


��Vehicle Connectivity Forum 

FREE Session; pre-registration required. 


1:00 p.m.–5:00 p.m. 



�� Plastic and Composite Repair, LVCC, N240 

1:30 p.m.–2:00 p.m. 

PRODUCT TRAINING—Carlisle Transportation Products: 

Powersports Tires for ATV–UTV Applications, Compounds 

and Tread Selection, LVCC, N261 

2:00 p.m.–2:30 p.m. 

PRODUCT TRAINING—Ohlins USA Inc.: Coilover Suspension 

Setup. How to Maximize Your Suspension for Street 

and Track Use; LVCC, N259 

2:00 p.m.–3:30 p.m. 

TIRES AT 2—How to Keep Your Tire Business From 

Going Flat in the Next 10 Years, LVCC, S232 

2:30 p.m.–3:00 p.m. 

PRODUCT TRAINING—Headlight Restoration Demo by 

HeadlightRenewDoctor.com; LVCC, N261 

3:00 p.m.–4:00 p.m. 

- The Latest Tools, Tips and Tricks to Counter Counterfeits 

and Knock-Offs—Powered by HRIA, MPMC and 

SPC, LVCC, N253 

- Digital Assets: Selling More by Showing More With 

Imaging Best Practices—Powered by SEMA Business 

Technology Committee (BTC), LVCC, N252 

- Adding Luxury Features to Upgrade Vehicle Enjoyment— 

Powered by Professional Restylers Organization (PRO), 

LVCC, N257 

- Getting to Know Your Customers: Using Online Forums 

and Blogs to Increase Sales—Powered by eBay Motors, 

LVCC, N254 

3:00 p.m.–5:00 p.m. 



�� Going Green Doesn’t Have to Be Expensive, 

LVCC, N239 

�� Dedicated vs. Universal Fixtures: The Pros and 

Cons, LVCC, N231 

�� Lean Flow Concepts: Improve Your Hours 

Completed Per Day, LVCC, N235 

3:30 p.m.–4:00 p.m. 

PRODUCT TRAINING—Soft-Sanders by Style-Line Corp.: 

How to Make Soft-Sanders Do for You What No Other 

Sander Can Do; LVCC, N261 

3:30 p.m.–5:00 p.m. 


�� Connected-Vehicle Technology Workshop 

FREE Session. LVCC, Grand Lobby, 

Vehicle Technology Center 

5:00 p.m.–7:00 p.m. 

SPC Reception, LVH, Pavilion 6 

5:15 p.m.–8:30 p.m. 

HRIA Industry Awards Reception, LVH, Ballroom A–B 

5:30 p.m.–7:30 p.m. 

LTAA Industry Awards Reception, Renaissance, BR II–III 

Thursday, November 1 

7:15 a.m.–9:00 a.m. 

�� 

��LVH, Paradise Event Center 

7:30 a.m.–9:00 a.m. 

PRO General Membership Meeting, LVCC, N232 

8:00 a.m.–12:00 p.m. 



�� Steering and Suspension Damage Analysis, 

LVCC, N240 

9:30 a.m.–11:30 a.m. 

- Product Development Opportunities: Family of Special 

Operation Vehicles, LVCC, N253 

10:00 a.m.–10:30 a.m. 

PRODUCT TRAINING—Hypertherm Inc: Plasma-Cutting 

Systems: Automotive Applications, LVCC, N259 

10:00 a.m.–11:30 a.m. 


�� How Advanced Coatings and Emerging Lubricant 

Technology Work Together to Improve Engine Per- 

�� FREE session; pre-registration required. 


10:00 a.m.–12:00 p.m. 

ARMO Roundtable: I Hired Him, I Trained Him, 

He Left Me, LVCC, N255 

10:30 a.m.–11:30 a.m. 

PRODUCT TRAINING—Magnaflow Exhaust Products: 

New Exhaust Technologies Including the NEW Clean 

Diesel, LVCC, N261 

11:00 a.m.–11:30 a.m. 

PRODUCT TRAINING—Ohlins USA Inc.: Coilover Suspension 

Set-Up. How to Maximize Your Suspension for Street 

and Track Use; LVCC, N259 

11:00 a.m.–12:00 p.m. 

- Declare Your “Data Independence” With the SEMA Data 

Co-op—Powered by SEMA Business Technology 

Committee (BTC), LVCC, N252 

- Drive Sales Now: How to Get the Most Bang for Your 

Marketing Buck—Powered by Hot Rod Restoration 

Industry Alliance (HRIA), LVCC, N258 

- E-mail Tips That Will Help Drive Your Content Strategy— 

Powered by eBay Motors, LVCC, N254 

- How Mobile Apps Are Changing Your Business Now 

and Forever, LVCC, N257 

11:30 a.m.–5:00 p.m. 

�� 

LVCC N101–N103 

12:00 p.m.–12:30 p.m. 

PRODUCT TRAINING—Synapse Engineering Inc. 

Blow-Off and Diverter Valve Matching for Turbo 

Customers, LVCC, N259 

12:00 p.m.–1:00 p.m. 

Tire Industry Luncheon, Renaissance, Summit 

12:30 p.m.–2:30 p.m: 



�� Maximize Your Web Presence, LVCC, N231 

�� Make More Money WITHOUT Spending 

an Arm and a Leg!, LVCC, N235 




Get Pre-Approved 

Clearance for International 

Travel at the SEMA Show 

For SEMA Show attendees that 

completed the following bullet points, 

onsite enrollment for the Global 

Entry Trusted Traveler program is 

today, Wednesday, from 8:00 a.m.– 

5:00 p.m: 

��Applied for Global Entry by 

October 22, 2012, through 

the online application and 

paid the application fee. 

��Received a conditional approval 

prior to the start of the conference. 

��Scheduled an interview at the 

SEMA Show by using the 

Global Online Enrollment 

System (GOES). The Enrollment 

Center location will be 

“FOLA October 2012.” 

��A valid passport and second 

form of identification (i.e. 

driver’s license or ID card) 

with them to present at the 

time of the interview. Lawful 

permanent residents must 

present their permanent resident 

card. 

What Is the Global Entry 

Trusted Traveler Program? 

SEMA has announced that it is 

working with the U.S. Customs and 

Border Protection (CBP) to pro- 


�� Bidding Wars: A Global View on the Possible 

Economic Impact of Insurer Involvement in Parts 

Procurement,�LVCC, N239 

�� 

- Christmas University: Maximize Your Sales 

During the Holiday Season, LVCC, N258 

- Social Media Trends That Could Impact Your 

Business—Powered by eBay Motors, LVCC, N254 

�� 

�� 

�� 

�� 

�� 


�� 

�� 

�� 

�� Damage Analysis of Advanced Automotive 

Systems,�LVCC, N240 

�� 

��Kracher Innovative Product 

Series; LVCC, N261’ 

�� 

��Making Customer Service Part 

of Your Brand, LVCC, S232 


vide an added benefit of attending the 

SEMA Show and a more convenient 

way in which you can take advantage of 

the membership benefits of its Global 

Entry Trusted Traveler program. 

Global Entry is a U.S. Customs and 

Border Protection program that allows 

expedited clearance for pre-approved, 

low-risk travelers upon arrival in the 

United States. Global Entry is open to 

U.S. citizens, lawful permanent residents, 

Dutch citizens, Qatari nationals 

and Mexican nationals. Canadian 

citizens and residents may enjoy Global 

Entry benefits through membership 

in the NEXUS program. Though 

intended for frequent international 

travelers, there is no minimum number 

of trips necessary to qualify for 

the program. Participants may enter 

the United States by using automated 

kiosks located at select airports. 

How Does the Global Entry 

Program Work? 

At airports, program participants 

proceed to Global Entry kiosks, present 

their machine-readable U.S. passport 

or permanent resident card, place 

their fingertips on the scanner for 

fingerprint verification and make a 

customs declaration. The kiosk issues 

the traveler a transaction receipt and 

directs the traveler to baggage claim 

and the exit. 

Global Entry Benefits 

Your time is valuable. As a prescreened 

Global Entry member, 

you arrive in the United States, 

check-in at the Global Entry kiosk 

and you’re on your way. 

��No processing lines 

��No paperwork 

��Available at major U.S. airports 

��Reduced wait times 

��Participation in the TSA 

Pre-Check program 

This is a great new program 

offered by the U.S. Customs and 

Border Protection, and SEMA is 

pleased to be one of the first large 

trade shows to host this innovative 

program that will assist many of its 

members when they conduct international 

travel. Apply today! 

For more information, visit 

www.globalentry.gov. 

SEMA is working with the U.S. 

Customs and Border Protection 

(CBP) to provide a more convenient 

way in which SEMA Showgoers can 

take advantage of the membership 

benefits of its Global Entry Trusted 

Traveler program. 

Schedule at-a-Glance 

�� 

��Headlight Restoration Demo 

by HeadlightRenewDoctor.com; LVCC, N261 

�� 

��E&J Classic Restorations Inc.: 

Zero Thermal Elastopolymer, LVCC, N259 

�� 

- Recruit, Train and Hire Superstars—Powered by Wheel 

& Tire Council (WTC), LVCC, N258 

�� 

�� 

�� 

�� Importance of Repair Standards in Completing 

a Safe and Seamless Repair,�LVCC, N239 

�� Waterborne Refinish Coatings: What Are You 

Waiting for?,�LVCC, N231 

�� Bulletproof Your Company: Effective Human 

Resources, Policies and Procedures,�LVCC, N235 

�� 

�� LVH, Paradise Event Center 

�� 


�� 


How to Optimize..., 


visitors use on the search engines to find 

your video—information that can be 

used to make informed decisions on the 

kind of keywords your company may 

want to bid for on Google-sponsored 

links and similar sponsored links programs 

on other search engines. 

A fresh analytics report from Insight 

is issued each day, so you’ll be able to 

track spikes in viewership against the 

rollout of new marketing campaigns on 

any given day. 

YouTube users with free accounts can 

find the Insight tool by clicking “My 

Account,” then “Videos.” You’ll find a 

button labeled “Insight.” For a tutorial, 

check out www.youtube.com/watch? 

v=xWEdbgtJfLo. Similar tutorials can 

be found by searching the keywords 

“YouTube Insight video tutorial.” 

Tag Your Videos: Tags are yet another 

tool that video sites use to categorize 

content. It’s important to place keywords 

that are intimately related to your video 

there as well. To tag it, simply click on your 

video while on YouTube, click “Edit,” 

and enter your keywords in the “Tags” 

box. A video tutorial on how to tag is 

http://tinyurl.com/youtubewatchtag. 

Annotate Your Videos: If you’ve ever 

seen a comment pop up when you’re 

viewing a video on YouTube, that’s an 

example of an annotated video. Fortunately, 

many of the search engines treat 

these annotations as keywords, so it’s 

important to annotate your video using 

the same keywords that you use in your 

title, file name, etc. For details on how to 

annotate, check out http://tinyurl.com/ 

youtubeannotate. 

�� 

�� 

�� 

�� 

�� Collision Repair for Toyota, Lexus and Scion 

Vehicles,�LVCC, N240 

�� Collision Repair for Ford and Lincoln Vehicles,� 

LVCC, N232 

�� 

�� 

LVCC, Members Lounge, N251 

�� 

�� 

�� 

�� RDE Headline Session: Game Changers- 

Innovation Forum,�LVCC, N255–N259 

�� 

�� 

�� 

�� Vehicle Knowledge for Triage, Blueprinting 

and Estimating,�LVCC, N231 

�� Achieving Service Excellence by Applying 

LEAN Thinking,�LVCC, N235 

�� He Who Controls the Data, Controls the 

Truth,�LVCC, N239

Say hello to 

our seller tools 

Stop by the eBay Motors Booth, #11917 North Hall to learn 

about eBay seller tools that can help increase your sales for 

2013 and beyond. While you’re there, you can talk to our experts 

to find out best selling tips. And stop by this afternoon at 2pm 

to meet motocross legend Carey Hart. 

Don’t forget to stop by our outdoor booth, DUB Live – in front of 

South Hall, Booth #63036, to see the custom BUILT cars. Take a 

photo of the cars or an accessory and upload it, and you could 

win an eBay gift card!

Mobile Electronics 

& Technology 

Racing & Performance 

Wheels & Accessories 

Global Tire Expo 

Powered by TIA 

Art Exhibit 

Monorail 

SEMA SHOW 

2012 

floorplan 

Hot Rod Alley 

Powersports & 

Utility Vehicles 

Restyling & 

Car Care Accessories 

Trucks, SUVs 

& Off-Road 

Center for International 

Commerce 

Meeting Rooms 

Business Services 

Collision Repair 

& Refinish 

Restoration Marketplace 

Tools & Equipment 

FIRST-TIME & 

FEATURED 

EXHIBITORS 

First-Time & 

Featured Exhibitors 

Hotel Shuttle Bus Stop 


Las Vegas, Nevada, USA 

Exhibit Days: Tuesday, October 30 – Friday, November 2 

Education Days: Monday, October 29 – Friday, November 2

Show Daily - Sema

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