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changing the course of stroke - New Jersey Medical School ...

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Streamlining<br />

Emergency Care<br />

I<br />

n terms <strong>of</strong> timeliness<br />

and customer<br />

service, emergency<br />

departments <strong>of</strong>ten earn bad<br />

marks. Providing stellar medical<br />

treatment quickly in an<br />

unpredictable environment<br />

poses enormous problems.<br />

But Ronald Bruce Low,<br />

MD, MS, believes we should<br />

borrow some tricks <strong>of</strong> <strong>the</strong><br />

trade from businesses where<br />

speed and uniformity <strong>of</strong><br />

results is crucial. “Computerization<br />

is <strong>the</strong> key,” says <strong>the</strong><br />

newly hired vice chair <strong>of</strong> surgery<br />

and chief <strong>of</strong> emergency<br />

medicine at University<br />

Hospital (UH). “Tracking<br />

systems used by companies<br />

like Federal Express and<br />

McDonald’s enable companies<br />

to meet <strong>the</strong> needs <strong>of</strong><br />

<strong>the</strong>ir customers. We need to<br />

automate an individual’s trip<br />

through <strong>the</strong> ER by improving<br />

staff access to patient<br />

information, ultimately<br />

allowing <strong>the</strong> patient to<br />

receive treatment faster.”<br />

Low has extensive Level I<br />

trauma center experience,<br />

coming from Kings County<br />

Hospital in Brooklyn and <strong>the</strong><br />

State University <strong>of</strong> <strong>New</strong> York<br />

at Brooklyn, where he served<br />

as vice chair <strong>of</strong> <strong>the</strong> department<br />

<strong>of</strong> emergency medicine.<br />

His plans for UH include<br />

starting an emergency medicine<br />

residency program.<br />

Since <strong>the</strong> majority <strong>of</strong> UH’s<br />

admissions and follow-up<br />

appointments result from<br />

emergency room visits,<br />

improving customer service is<br />

essential. “Patient representatives<br />

on staff will act as<br />

liaisons between <strong>the</strong> physician<br />

and family members,<br />

updating <strong>the</strong>m on <strong>the</strong> status<br />

<strong>of</strong> <strong>the</strong>ir loved ones, assisting<br />

with parking issues or even<br />

helping to find a pharmacy<br />

in <strong>the</strong> area,” says Lowe.<br />

As a Level I trauma center,<br />

UH’s emergency department<br />

is one <strong>of</strong> <strong>the</strong> busiest in <strong>the</strong><br />

state with more than 61,000<br />

visits annually. ●<br />

<strong>New</strong> <strong>Jersey</strong>’s<br />

Virtual Defense<br />

Tower<br />

NEW JERSEY<br />

HAS A POTENT<br />

NEW MEANS<br />

OF DEFENSE in any<br />

potential terror<br />

strike using biological,<br />

chemical or<br />

nuclear weapons.<br />

Medtower’s Biodefense<br />

Knowledge Platform, called<br />

INFORM, is likely to become <strong>New</strong><br />

<strong>Jersey</strong>’s preferred biodefense information site. The INFORM<br />

system is currently available in a scaled-down form at<br />

http://inform.medtower.com.<br />

Launched by UMDNJ’s Center for Biodefense at NJMS and<br />

Medtower, a company that builds Internet-based information<br />

systems aimed at targeted audiences, INFORM provides<br />

customized content prepared by experts in <strong>the</strong> field.<br />

Among <strong>the</strong> NJMS content specialists for <strong>the</strong> site are: biological<br />

experts David Alland, MD; Nancy Connell, PhD; William<br />

Halperin, MD, DrPH; and Peter Wenger, MD; chemical<br />

expert Steven Marcus, MD; response expert Brendan<br />

McCluskey, MPA; and radiation expert Lionel Zuckier, MD.<br />

The site posts both daily updates and almost-instantaneous<br />

“alerts” and “bulletins” as needed, as well as covering<br />

many topics in depth. Material is provided for three levels—<strong>the</strong><br />

basic (for <strong>the</strong> general public) is accessible to anyone.<br />

Individuals wanting access to <strong>the</strong> advanced level (for<br />

physicians and o<strong>the</strong>r healthcare providers) or that for emergency<br />

responders will need to register or send an e-mail to<br />

<strong>the</strong> site’s manager, and <strong>the</strong>ir credentials will be verified.<br />

Also available are educational modules and “expert moderator<br />

discussions.” Current presentations posted on <strong>the</strong><br />

Web site include: “Biological Weapons: <strong>the</strong> Agents and <strong>the</strong><br />

Threat,” “<strong>Medical</strong> Virology: An Introduction,” “Smallpox:<br />

An Overview,” and “Surveillance and Risk Communication:<br />

A Primer.” ●<br />

GETTY IMAGES NEW JERSEY MEDICAL SCHOOL 9

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