haul in the family haul in the family - ACDelco TechConnect

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eAl results a name you can trust JiM van dyke’s autoMotive center turns sMaLL-town appeaL into a Big Business By kathy Sena photography By larry hamill J im Van Dyke had just three employees when he started out in 2001 in a 2,400-square-foot shop in Washington Court House, ohio. He wrote the service orders; his son raymond worked as a technician; and his stepson Dustin handled the phones and the front desk. Six months later, jim Van Dyke’s Automotive Center had about 1,500 customers. Not bad for a new shop in a town of only 12,000 people. of course, living and holding various auto-repair jobs in the same area for 30 years prior helped to make Van Dyke well known around town. But there was something more that drew people from as far away as the next county to his small shop. Customers knew that when they took their vehicle to jim Van Dyke, he’d be straight with them. “our motto is ‘A Name you Can Trust’ because I feel that there’s nothing more important than personal integrity,” Van Dyke says. “It’s very important to me that my customers can trust me. We’re down-home, down-to-earth people and are blessed to have so many loyal customers in this area.” 6 intune acdelco.com
ooted in the coMMunity Community involvement and building trust with his customers — which now number around 3,500 — have been the foundations of Van Dyke’s business philosophy from the start. In addition to being active in his church, he helps sponsor American Legion baseball, the local Humane Society chapter, the Fayette County junior Fair, the local high school athletic program, South Central ohio Big Brothers Big Sisters, the local kids’ fishing derby, junior Achievement and the Fayette County Sheriff’s Safety Pup program. “We love sponsoring family-oriented, wholesome activities in the community,” Van Dyke says. “It’s important that you have a conscience, that you strive to do a good job, and that you give back to the community any way you can. It’s the right thing to do. And when you run your business that way, people are happy to refer you to their friends.” Being an ACDelco Total Service Support (TSS) member helps as well. Business has been so good, in fact, that he’s recently expanded to a new 6,800-square-foot facility with seven bays. The staff has grown to 12 employees, which include Van Dyke’s son raymond, who has taken the position of service advisor, and Van Dyke’s wife, Merleen, who handles accounting, public relations and advertising. Van Dyke is now able to spend more time managing the business and helping wherever needed. While orange and black may have been the colors of the day when he opened the doors to his new facility on Halloween 2005, Van Dyke choose ACDelco’s highly recognized color scheme — a red, white and blue motif — for the lobby, exterior and shop areas. Opposite: Jim and Merleen Van Dyke in front of their newly expanded shop. Right: The customer service team in the lobby. Below: Van Dyke’s bright, clean and airy service area. 1-800-ACDelco “We went all out with ACDelco’s image elements for our flooring, signage and paint,” he says. “The entire shop has a bright, clean look that our customers really appreciate. Selling ACDelco parts and proudly displaying ACDelco colors and signage helped establish the business as a high-quality shop from the start.” intune
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