haul in the family haul in the family - ACDelco TechConnect

ooted in the coMMunity
Community involvement and building trust with his customers
— which now number around 3,500 — have been the foundations
of Van Dyke’s business philosophy from the start.
In addition to being active in his church, he helps sponsor American
Legion baseball, the local Humane Society chapter, the Fayette
County junior Fair, the local high school athletic program, South Central
ohio Big Brothers Big Sisters, the local kids’ fishing derby, junior
Achievement and the Fayette County Sheriff’s Safety Pup program.
“We love sponsoring family-oriented, wholesome activities in
the community,” Van Dyke says. “It’s important that you have a
conscience, that you strive to do a good job, and that you give
back to the community any way you can. It’s the right thing to do.
And when you run your business that way, people are happy to
refer you to their friends.”
Being an ACDelco Total Service Support (TSS) member helps
as well. Business has been so good, in fact, that he’s recently
expanded to a new 6,800-square-foot facility with seven bays.
The staff has grown to 12 employees, which include Van Dyke’s
son raymond, who has taken the position of service advisor, and
Van Dyke’s wife, Merleen, who handles accounting, public relations
and advertising. Van Dyke is now able to spend more time
managing the business and helping wherever needed.
While orange and black may have been the colors of the day
when he opened the doors to his new facility on Halloween 2005,
Van Dyke choose ACDelco’s highly recognized color scheme — a
red, white and blue motif — for the lobby, exterior and shop areas.
Opposite: Jim and Merleen Van Dyke in front of their newly expanded shop.
Right: The customer service team in the lobby. Below: Van Dyke’s bright,
clean and airy service area.
1-800-ACDelco
“We went all out with ACDelco’s image elements for our flooring,
signage and paint,” he says. “The entire shop has a bright,
clean look that our customers really appreciate. Selling ACDelco
parts and proudly displaying ACDelco colors and signage helped
establish the business as a high-quality shop from the start.”
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