Chevrolet/G M CC K Trucks, SU V 18 - Mercado-ideal

Introduction
4
The beginning of Superchips takes us across the pond
to England. In 1983, Superchips Inc. was founded as
one of the first companies to specialize in tuning
computer controlled EFI vehicles. In these early years,
the company focused on serving the British performance
community with high end tuning capabilities.
This eventually lead State-side where EFI was just
catching on in motorsports and the performance
industry.
Originally, Superchips
produced the
EPROM, commonly
called chips. These
Electronic Programmed
Read Only Memory
chips would replace the
EPROM in the factory’s
Electronic Control Module. These chips would modify
the fuel, spark and transmission settings while keeping
the emissions and safety systems intact. As OEMs
moved more controls into the ECM, and with the
introduction of OBD-II, the days of EPROMs faded away
as the ability to ‘flash’ the ECM to modify various
engine and transmission parameters came to fruition.
The bulk of Superchips products and business today
are plug-in tuners. The Max MicroTuner and the new
FLASHPAQ, are the easiest way to tune-in performance
to your late model
vehicle. These tuners
download and save the
factory calibration,
while keeping all of the
safety and emission
programs operational.
Though our improvements
in power and
torque, 12%-hp in gas vehicles,
with up to 150-hp gains in turbo
diesels, get most people’s attention,
it’s the overall driveability benefits
that our calibrators design into the
programs that impress them the
most. Less downshifting while
pulling steep hills, improved
midrange pull and quick throttle
response are all benefits that arise
from a Superchips tune. This can
also lead to gains in fuel efficiency and all round
performance benefits.
What’s even better than these performance
improvements is how simple Superchips makes it to
use! Anyone can install a Superchips, without even
having to lift the hood of your vehicle. The tuner simply
plugs in to the diagnostic port and leads you through
several simple steps. In many cases, the program can
be installed within 10 minutes!
Today Superchips provides the Max MicroTuner to
thousands of vehicle owners ranging from loaded down
tow rigs and farm rigs to drag and road racers. The
company is based in Sanford, Florida, just north east of
Orlando and has a dedicated staff of over 50 employees
that research, engineer, design
and assemble each Tuner.
Treat yourself to
the easiest way
to improve the
performance of
your late model
truck or car with
a Superchips
Tune!