A Brief Outline of KODE® - ACT SKoM
A Brief Outline of KODE® - ACT SKoM
A Brief Outline of KODE® - ACT SKoM
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Pr<strong>of</strong>. Dr. Volker Heyse<br />
A <strong>Brief</strong> <strong>Outline</strong> <strong>of</strong> <strong>KODE®</strong><br />
KODE ® - what is it, what can it do, and what is it for?<br />
(1) <strong>KODE®</strong> is a procedural system with an international trademark (Germany, Austria,<br />
Switzerland). In German, <strong>KODE®</strong> stands for Kompetenz-Diagnostik and -Entwicklung (The<br />
diagnosis and development <strong>of</strong> competencies). Its main emphasis is on the development <strong>of</strong><br />
competencies. The assessment <strong>of</strong> the existing 'competencies in terms <strong>of</strong> certain requirements <strong>of</strong><br />
everyday pr<strong>of</strong>essional life' ('skills for ...') is a means for the purpose <strong>of</strong> developing and/or<br />
strengthening competencies.<br />
(2) <strong>KODE®</strong> was developed from 1994 onwards for the purpose <strong>of</strong> organisational personnel<br />
development in the German speaking world, and has proved itself over 250,000 times since its<br />
first practical application in the year 1998.<br />
Representatives from 19 universities and colleges have taken part / are taking part in the<br />
development <strong>of</strong> the procedure (from Germany, Austria, Switzerland, Liechtenstein), as well as<br />
representatives from 23 practicing commercial and non-pr<strong>of</strong>it companies.<br />
(3) In close cooperation with other procedures and discussions, <strong>KODE®</strong> focuses on successrelated<br />
coaching, and therefore on enhancing the meaning <strong>of</strong> life, the enjoyment <strong>of</strong> a healthy<br />
lifestyle and the enthusiasm to achieve (career, family, voluntarily).<br />
<strong>KODE®</strong> primarily addresses the following groups <strong>of</strong> people:<br />
● People who are looking for enhanced or new challenges in their job and/or who want to achieve<br />
new goals in life and enjoyment <strong>of</strong> life.<br />
● People who are looking for basic pr<strong>of</strong>essional (or also voluntary / social) orientation.<br />
● People who are looking for a new pr<strong>of</strong>essional orientation or who either want to or have to enter<br />
new careers or jobs.<br />
● People, who are looking for a (new) start in society.<br />
● People who suffer from low levels <strong>of</strong> confidence due to physical, cultural or social limitations<br />
and are looking for new openings.<br />
● People who feel 'burnt out', especially people who are in the second half <strong>of</strong> their lives.<br />
● People who may be unemployed, have a job which is at risk, or who for other personal reasons<br />
are looking for a new activity or a new vocation.<br />
● People who have to take on considerable responsibility in the scope <strong>of</strong> a company succession<br />
arrangement.<br />
As the centrepiece <strong>of</strong> CeKom ® , KODE ® is based on the solid combination <strong>of</strong> RECOGNIZE -<br />
ENCOURAGE and ACCOMPANY, and on the basis <strong>of</strong> a voluntary sense <strong>of</strong> responsibility that<br />
extends beyond the mere determination <strong>of</strong> competencies and their evaluation.<br />
(4) The KODE ® procedural system does not incorporate any personality tests and does not make<br />
use <strong>of</strong> any psychometric or psycho-therapeutic goal setting. KODE ® is not oriented to situationspanning<br />
personality characteristics or traits, but determines specific capacities to act and provides<br />
suggestions for the competence-based development <strong>of</strong> people, groups/teams and organisations<br />
(personnel and organisational development). KODE ® is based on the unique nature <strong>of</strong> every<br />
individual and helps to discover an individual's potential for achievement, to promote the<br />
development <strong>of</strong> an individual's talents and to develop their strengths 1.<br />
KODE ® incorporates a wide range <strong>of</strong> tools for competence training, coaching, mentoring and self<br />
training. These are consistently further developed and tested at a practical level.
Pr<strong>of</strong>. Dr. Volker Heyse<br />
The work with KODE ® complies with the German Allgemeines Gleichbehandlungsgesetz AGG<br />
(Equal Treatment Act) and is gender-neutral 2.<br />
(5) Some key theoretical bases <strong>of</strong> KODE ® include:<br />
- a consistent theoretical model <strong>of</strong> self organisation that is derived from notions <strong>of</strong> synergetics<br />
(Hermann Haken/1990 and in the wider context, also Ilya Prigogine, Humberto R. Maturana). In<br />
this context self-organisation does not simply mean 'doing something by oneself', but a process<br />
context which can be clearly outlined and modelled. This means the competence related terms are<br />
prevented from being randomly enumerated and are systematically substantiated. The<br />
'possibilities for intervention' in competence development are just as clear as their limits;<br />
- the fundamental management studies by Peter Drucker, Fredmund Malik and Gilbert J. B.<br />
Probst;<br />
- the strengths-weaknesses paradox by Erich Fromm.<br />
Some authors describe the more recent theories <strong>of</strong> self organisation, especially synergetics and<br />
autopoiesis (constructivism) as 'cybernetic 2'. In reality, however, they conceal a new approach<br />
which allows a realistic description <strong>of</strong> biological, neuronal, social and even political systems.<br />
With their help it is possible to understand and describe complexity on an in-depth basis for the<br />
first time 3.<br />
Self-organisation theory represents a central principle <strong>of</strong> the KODE ® procedure. This principle<br />
enables the procedure to gather and describe the first genuinely human development processes<br />
and therefore also provide a justifiable evaluation for them- which is essential for a modern form<br />
<strong>of</strong> human resources management. Those who choose to reject objective procedures for the<br />
evaluation <strong>of</strong> human actions expose human resources in companies and organisations to<br />
individual arbitrariness and subjective misjudgements, thereby welcoming inhuman treatment.<br />
1) Also see: Heyse, V.; Ortmann, S. (2008): TalentManagement in der Praxis. Eine Anleitung mit Arbeitsblättern,<br />
Checklisten, S<strong>of</strong>twarelösungen (Talent Management in practice. A guide with worksheets, checklists, s<strong>of</strong>tware solutions).<br />
Waxmann publishing, Münster u.a.O. 2008<br />
2) Kreuser, K.: Tolerieren, Unterscheiden, Verändern! Strategisches Kompetenzmanagement mit KODE ® unter Diversity-<br />
Aspekten am Beispiel von Gender (Tolerate, distinguish, change! Strategic competence management with KODE ® under<br />
diversity aspects with the example <strong>of</strong> gender). Carl-Auer-Verlag, Heidelberg 2010<br />
3) It isn't a coincidence that the title <strong>of</strong> a book by Mitchell that was published last year is: 'Komplexitäten. Warum wir erst<br />
anfangen die Welt zu verstehen. (Complexities, why we are first beginning to understand the world).
Pr<strong>of</strong>. Dr. Volker Heyse<br />
KODE ® is based on the most important management theories <strong>of</strong> the recent past and the clear future<br />
trends <strong>of</strong> the 21st century.<br />
Changing management theories over the decades<br />
Management-by-Ansätze Management-by-approaches<br />
Teilautonome Gruppenarbeit Partially autonomous group work<br />
Job enrichment/enlargement Job enrichment/enlargement<br />
Motivationstheorien Motivational theories<br />
Entscheidungstheorien Decision-making theories<br />
Strategische Planung Strategic planning<br />
Simultaneous Engineering Simultaneous Engineering<br />
Wertschöpfungskette Value added chain<br />
Erfahrungskurve Experience curve<br />
Management <strong>of</strong> turbulent times Management <strong>of</strong> turbulent times<br />
Surprise Management Surprise Management<br />
Früherkennung schwacher Signale Early recognition <strong>of</strong> weak signals<br />
Krisen/Risikomanagement Crisis/risk management<br />
Zero Based Budgeting Zero Based Budgeting<br />
Situative Führung Situational management<br />
Gruppendynamik Group dynamics<br />
Organisations-Entwicklung Organisational development<br />
Spartenorganisation Divisional organisation<br />
Unternehmenskultur Corporate culture<br />
Geschäftsfeldorganisation Business field organisation<br />
Portfolio-Management Portfolio management<br />
Strategische Erfolgspositionen Strategic success positions<br />
Total Quality Management (TQM) Total Quality Management (TQM)<br />
Qualitätszirkel Quality circle<br />
Just-In-Time (JIT) Just-In-Time (JIT)<br />
Kaizen Kaizen<br />
Management <strong>of</strong> Change Management <strong>of</strong> Change<br />
Speed Management Speed Management<br />
Lean Management Lean Management<br />
Target Costing Target Costing<br />
Liberation Management Liberation Management<br />
Chaos Management Chaos Management<br />
Evolutionäres Evolutionary<br />
Systemisches Systematic<br />
Ganzheitliches Holistic<br />
Integriertes Management Integrated management<br />
Wertemanagement Values management<br />
Ethik im Management Ethics in management<br />
Umweltorientiertes Management Environmentally oriented management<br />
Entwicklung: 1997 KODE ® 1999 KODE ® X Development: 1997 KODE ® 1999 KODE ® X<br />
Lernende intelligente Organisation Learning, intelligent organisation<br />
Wissensmanagement Knowledge management<br />
Selbst/Netzwerkorganisation Self- / network-organisation<br />
Strategische Allianzen Strategic alliances<br />
Parallelorganisation Parallel organisation<br />
Unternehmen im Unternehmen Company in company<br />
Fraktale Fabrik Fractal factory<br />
Adhocratie Adhocracy<br />
Entrepreneuership Entrepreneurship<br />
'Organisational slack' und lose Kopplung 'Organisational slack' and loose linkages<br />
Geschäftsprozess-Management Business process management<br />
TQM TQM<br />
Benchmarking Benchmarking<br />
Time Based und visionäres Management Time-based and visionary management
Pr<strong>of</strong>. Dr. Volker Heyse<br />
Sinnvermittlung Communication <strong>of</strong> meaning<br />
Kompetente Organisation Competent organisation<br />
Kompetenzmanagement Competence management<br />
Talentmanagement Talent management<br />
Work-Life-Balance Work-Life-Balance<br />
Change der Unternehmenskultur Change <strong>of</strong> corporate culture<br />
Kompetenzentwicklung im Netz Development <strong>of</strong> competencies in networks<br />
Tacit Knowledge Management Tacit Knowledge Management<br />
(6) KODE ® generally starts on the basis <strong>of</strong> the existing competencies and strengths. In the scope <strong>of</strong><br />
KODE ®, weaknesses are only perceived as shortcomings if competence requirement pr<strong>of</strong>iles on<br />
specific activities or functions are available, repairable gaps are clear (benchmark requirements)<br />
and certain key competencies are to be encouraged in their development for a superior conformity<br />
between the target and actual. In the sense <strong>of</strong> Fromm, KODE ® only talks <strong>of</strong> weaknesses if these<br />
result from strengths that are overdone ('Every strength contains a weakness if this strength is<br />
overdone'). The reduction <strong>of</strong> this weakness leads to the restoration <strong>of</strong> the strength.<br />
All KODE ® evaluations and suggestions only take place in agreement with the client. Agreement<br />
forms are available for this task.<br />
(7) In addition to the primary area <strong>of</strong> use in 'Personnel and organisational development in<br />
commercial and non-pr<strong>of</strong>it companies', <strong>KODE®</strong> is now successfully used by the following target<br />
groups and for the following objectives:<br />
- Young people (gauged to the 13-17 years old age group), especially in the areas <strong>of</strong> career<br />
guidance, preparation for study, the fostering and marketing <strong>of</strong> unemployed young people and the<br />
social reintegration <strong>of</strong> former young <strong>of</strong>fenders.<br />
- Supporting and determining the competencies <strong>of</strong> people with serious physical disabilities (young<br />
people and adults)<br />
- The integration <strong>of</strong> migrants<br />
- Recognising and supporting the competencies <strong>of</strong> blind persons, migrants with limited written<br />
language skills and illiterate persons (a special KODE ® speaking/listening format is used for this).<br />
(8) Questionnaires with wide-ranging international quality certification (objectivity, reliability,<br />
validity, social acceptance) are available in self and external assessment formats for:<br />
- the determination <strong>of</strong> personal competencies<br />
- the determination <strong>of</strong> team competencies<br />
- the determination <strong>of</strong> organisational competencies<br />
- the determination <strong>of</strong> competencies in young people and target groups with specific barriers to<br />
integration<br />
- the determination <strong>of</strong> competencies in business owning families<br />
These can also be combined with other procedures. The requirements in this context are a<br />
contractual philosophy and a high level <strong>of</strong> methodological and theoretical backing.<br />
The adult questionnaires for self and external assessment are available in the following languages:<br />
German, English, French, Spanish, Italian, Russian, Turkish, Portuguese and Croat.<br />
The foreign language questionnaires are adapted to the corresponding cultures.<br />
The s<strong>of</strong>tware-supported overall evaluation is available in German, English and French.<br />
(9) The company <strong>ACT</strong> <strong>SKoM</strong> GmbH (Audit Coaching Training Systematic Competence<br />
Management System) aligns the KODE ® findings accordingly on the basis <strong>of</strong> a hybrid approach,<br />
and especially in connection with qualitative procedures: CHQ surveys, European competence<br />
biography, narrative interviews …<br />
The use <strong>of</strong> KODE ® is exacting and advanced requirements are made <strong>of</strong> the applicants for licensed<br />
training as well as the training itself.
Pr<strong>of</strong>. Dr. Volker Heyse<br />
(10) Since the year 2001, 3-5 dissertation students, masters students and thesis students have been<br />
supported and managed by <strong>ACT</strong> <strong>SKoM</strong> each year. This forms a key part <strong>of</strong> a comprehensive<br />
quality assurance system which is the subject <strong>of</strong> regular public reports.<br />
Wide-ranging surveys every 2-3 years on the levels <strong>of</strong>:<br />
- the client, the person who is being advised and supported<br />
- the <strong>KODE®</strong> users/customers (organisations)<br />
- the <strong>KODE®</strong> advisors<br />
confirm our approach or are the starting point for further improvements.<br />
Neutral third party reports confirm that KODE ® <strong>of</strong>fers clear advantages compared with other<br />
procedures, since the KODE ® procedural system<br />
● clearly positions the determination and development <strong>of</strong> competencies in the centre <strong>of</strong> the<br />
application in the context <strong>of</strong> which it makes use <strong>of</strong> a sophisticated theoretical model; the<br />
competencies are structured and sufficiently empirically secured (competencies atlas)<br />
● does not stand still with fixed typologies but takes a wide range <strong>of</strong> combinations <strong>of</strong><br />
competencies under different behavioural conditions into account, and these combinations are also<br />
subject to adequate self training <strong>of</strong>ferings<br />
● is oriented to organisational specific activity and functional pr<strong>of</strong>iles and does not bind<br />
statements <strong>of</strong> competence to situational psychological norms (or standard values) but those that<br />
are specifically stated. Statements regarding competencies can be mirrored to specific<br />
organisational target requirements for competencies.<br />
The latter is also highlighted in a report by Vienna University <strong>of</strong> Economic Sciences (2007). In<br />
April 2007, the Austrian Chamber <strong>of</strong> Commerce (WKO) commissioned an independent report on<br />
six procedures by Vienna University <strong>of</strong> Economic Sciences which could be <strong>of</strong> interest for an<br />
internal competence management <strong>of</strong> all Austrian chambers <strong>of</strong> commerce. The following<br />
procedures were critically scrutinised: KODE ® / KODE ® X, ASSESS / INSIGHTS ®, DISG ®, the<br />
North competency wheel, the Kassler competency grid, potential analyses <strong>of</strong> the Austrian WIFIs<br />
(Institutes for Economic Promotion).<br />
The KODE ® - KODE ® X system was the only to receive reviews that were consistently either<br />
'very good' or 'good'.<br />
KODE ® /KODE ® X evaluations from Vienna University <strong>of</strong> Economic Sciences<br />
Key success factor<br />
1. Strategic relevance<br />
2. Usability<br />
3. Quantification<br />
4. Qualification<br />
5. Marketability<br />
6. Scope (circle <strong>of</strong> users)<br />
7. Cannot be manipulated<br />
8. IT / costs<br />
9. Scientific foundation<br />
10. Compatibility (PE tools)<br />
Total<br />
Very good<br />
Average.<br />
Unsatisfactory
Pr<strong>of</strong>. Dr. Volker Heyse<br />
In addition to others, the following attributes <strong>of</strong> the KODE ®- KODE ® X system gained special<br />
mention:<br />
● 'The only instrument with a clear integration <strong>of</strong> the company strategy in terms <strong>of</strong> strategic and<br />
operational competencies'<br />
● 'Coverage <strong>of</strong> the central requirements in one competence management system'<br />
● 'A clear scientific basis'<br />
● 'A clear practical benefit'.<br />
Since 2004, both <strong>ACT</strong> <strong>SKoM</strong> GmbH (as the owners <strong>of</strong> KODE ®) in Regensburg as well as the<br />
longstanding s<strong>of</strong>tware partner ISB GmbH & Co.KG in Büren have reinvested over 50% <strong>of</strong> their<br />
earnings in the innovative further development <strong>of</strong> KODE ® with the corresponding s<strong>of</strong>tware.<br />
11) There is a network <strong>of</strong> over 700 licensed KODE ® advisors in Germany, Austria, Switzerland,<br />
Liechtenstein and in other European countries. These are primarily psychologists (social and<br />
adult) educationalists, theologians, business economists with a specialisation in personnel, care<br />
pr<strong>of</strong>essionals and more- people who have many years <strong>of</strong> experience in personnel management and<br />
organisational development.<br />
All further developments and new developments are tested at a practical level prior to application.<br />
(12) Becoming part <strong>of</strong> the circle <strong>of</strong> licence advisors is dependent upon:<br />
- Recommendation / good reputation among third parties regarding personal and pr<strong>of</strong>essional<br />
requirements<br />
- Intensive training with subsequent supervision lasting several months<br />
- Participation in KODE ® further education courses and optional cooperation in thematic working<br />
groups<br />
- In addition to thorough basic training and after care, the KODE ® licensing (as well as the<br />
KODE ® X licensing) requires the written confirmation on the part <strong>of</strong> the trainee that they are<br />
neither part <strong>of</strong> nor support the Scientology movement.<br />
If KODE ® is not used during a two year time frame then the license may be revoked. This is to<br />
both protect the client as well as the advisor themselves as KODE ® is developed further on a<br />
continuous basis.<br />
(13) <strong>ACT</strong> <strong>SKoM</strong> GmbH works together with a wide range <strong>of</strong> non pr<strong>of</strong>it and charitable<br />
foundations and organisations in Germany, Austria, Switzerland/Liechtenstein.<br />
(14) More and more universities and colleges are moving across to use the development <strong>of</strong> key<br />
competencies in addition to pr<strong>of</strong>essional expert training in their courses <strong>of</strong> study. This competence<br />
based study is now already successfully being used in 12 academic training organisations in<br />
Germany and uses KODE ® and <strong>KODE®</strong> X .<br />
(15) Examples <strong>of</strong> users and advisory organisations:<br />
- Banks<br />
- Chemicals / pharmaceuticals<br />
- A wide range <strong>of</strong> service providers<br />
- Entrepreneurship training<br />
- Trade and retail
Pr<strong>of</strong>. Dr. Volker Heyse<br />
- Industrial companies (large and medium sized)<br />
- Foods industry<br />
- Public sector organisations (local, state level, national level, international)<br />
- Rehabilitation organisations<br />
- Universities / polytechnics / colleges<br />
- Management consultancies, further training institutes, training organisations<br />
- Insurance firms<br />
- …a diverse range <strong>of</strong> others…<br />
(16) In addition to many specialist articles at home and abroad, the following books are a useful<br />
source <strong>of</strong> information about the basic scientific conditions and practical experiences <strong>of</strong> acclaimed<br />
users:<br />
�<br />
● �Heyse, V.; Metzler, H.: Die Veränderung managen, das Management verändern. PE/OE im Übergang zu<br />
neuen betrieblichen Strukturen – Trainingskonzepte zur Erhöhung von Kompetenzen. WAXMANN, Münster<br />
1995<br />
● Erpenbeck, J.; Heyse, V.: Berufliche Weiterbildung und Kompetenzentwicklung. In: Kompetenzentwicklung<br />
´96. WAXMANN, Münster 1996<br />
● Heyse, V; Erpenbeck, J.: Der Sprung über die Kompetenzbarriere. W. Bertelsmann Verlag, Bielefeld, 1997<br />
● Heyse, V.; Erpenbeck, J.; Michel, L.: Kompetenzpr<strong>of</strong>iling. WAXMANN, Münster 2002<br />
● Corssen, J.: Der Selbst-Entwickler. Beust, München 2004<br />
● Kruse, P.: next practice. Erfolgreiches Management von Instabilität. GABAL Management, Offenbach 2004<br />
● Hasebrook, J.; Zawacki-Richter, O.; Erpenbeck, J. (Hg.): Kompetenzkapital. Verbindungen zwischen<br />
Kompetenzbilanzen und Humankapital. Bankakademie, Frankfurt am Main 2004<br />
● Heyse, V.; Erpenbeck, J.; Max, H. (Hrsg.): Kompetenzen erkennen, bilanzieren und entwickeln. WAXMANN,<br />
Münster 2004<br />
● Erpenbeck, J.; Heyse, V.: Die Kompetenzbiographie. Wege der Kompetenzentwicklung. WAXMANN,<br />
Münster/New York/München/Berlin 2007 (2. Auflage)<br />
● Erpenbeck, J.; v. Rosenstiel, L.(Hrsg.): Handbuch Kompetenzmessung. Schäffer-Poeschel, Stuttgart 2007 (2.<br />
Auflage)<br />
● Erpenbeck, J: KODE ® Kompetenz-Diagnostik und -Entwicklung. In: Erpenbeck, J.; v. Rosenstiel, L.(Hrsg.):<br />
Handbuch Kompetenzmessung. Schäffer-Poeschel, Stuttgart 2007 (2. Auflage)<br />
● Erpenbeck, J.; Sauter, W.: Kompetenzentwicklung im Netz. Luchterhand, Köln 2007<br />
● Heyse, V.; Mair, M.; Pejrimovsky, G.: Kompetenzpr<strong>of</strong>ile und Kompetenzentwicklung im Tourismus.<br />
facultas.wuv, Wien 2008<br />
● Heyse, V.; Erpenbeck, J.: Kompetenztraining. 80 Informations- und Trainingsprogramme. Schäffer-Poeschel,<br />
Stuttgart 2009<br />
● Feix, G. W.: Kompetenz. Steinbeis University Berlin, Berlin 2012 (Band 4)<br />
Since 2007 the WAXMANN publishing house has published a series called 'KompetenzManagement in der<br />
Praxis', (publishers: Volker Heyse and John Erpenbeck). So far the following books have been published:<br />
● Heyse, V.; Erpenbeck, J. (Hrsg.): KompetenzManagement. Methoden, Vorgehen, KODE ® und KODE ® X im<br />
Praxistest. WAXMANN, Münster/New York/München/Berlin 2007 (Lehrbuch KODE ® X)<br />
● Heyse, V.; Ortmann, S.: TalentManagement in der Praxis. WAXMANN, Münster 2008<br />
● Wucknitz, U. D.; Heyse, V.: RetentionManagement. Schlüsselkräfte entwickeln und binden. WAXMANN,<br />
Münster 2008<br />
● �Schäffner, L.; Bahrenburg, I.. Kompetenzorientierte Teamentwicklung. WAXMANN, Münster 2009<br />
● Heyse, V.; Erpenbeck, J.; Ortmann, S.: Kompetenzstrukturen. Erkennen und Entwickeln menschlicher<br />
Kompetenzen. WAXMANN, Münster 2010
Pr<strong>of</strong>. Dr. Volker Heyse<br />
● Erpenbeck, J. (Hrsg.): Der Königsweg zur Kompetenz. Grundlagen qualitativ-quantitativer<br />
Kompetenzerfassung. WAXMANN, Münster 2011<br />
● Kreuser, K.; Heyse, V.; Robrecht, T. (Hrsg.): Mediationskompetenz. Mediation als Pr<strong>of</strong>ession etablieren.<br />
Theoretischer Ansatz und zahlreiche Praxisbeispiele. WAXMANN, Münster 2012<br />
● Heyse, V.; Schircks, A. D.: Kompetenzpr<strong>of</strong>ile in der Humanmedizin. Konzepte und Instrumente für die<br />
Ausrichtung von Aus- und Weiterbildung auf Schlüsselkompetenzen. WAXMANN, Münster 2012