Epiphone Graphic Standard Style Guide - Gibson

Company Stationery Guidelines
EPIPHONE BUSINESS CARD
The following are visual guides constructing artwork for
the Epiphone letterhead.
Please follow all guides closely and contact the Epiphone
USA Marketing Department with any questions.
Paper Stock
Carolina 12pt. C2S
Backs of cards should display
images of an Epiphone headstock,
tightly cropped. It should
bleed four sides and be depicted
as a negative image.
It prints in PMS 185 Red.
.178”
Guitar graphic can
be found at
www.epiphone.com/press
and is reduced 55.7%
of original.
.178”
.17”
11
Trim Size
3.5" X 2"
Two-Color:
PANTONE ® Black, PANTONE ® 185 Red
performance is our passion
• Please use the correct paper stock for all Epiphone Co.
stationery.
• These guides give measurements based on Quark Express
6.1. Artwork should be developed in this program to
avoid inconsistency in typesetting.
2.371”
1.366”
Address block to flush left
from the right side of the
card.
Name is type set in Eurostile
Bold 9 point, with 9 point
leading.
Title is type set in Eurostile
Oblique 6 point, with 9 point
leading. Return once at 9
point.
Address is type set in
Eurostile 7.5 point, with 10
point leading.
All type prints Black EXCEPT
the web address, which prints
PMS 185 Red and is
Eurostile Oblique.
Epiphone Logo is 1.197” wide
and the Tagline type set in
Eurostile Demi Oblique 10
point, with 3 point kerning.
Let letters ascenders touch
the top of the color bar printed
in PMS 185 Red. Color bar
bleeds three sides.