Epiphone Graphic Standard Style Guide - Gibson

Epiphone Graphic Standard Style Guide
A company logo symbolizes a company’s strength, confidence, promise of quality and competence.
Proper treatment of a company logo ensures that it will be recognized amid communications clutter.
Graphic standards are a visual expression of our Company and serve as the foundation for our overall
communications strategy. A well-managed Graphic Standards program provides a consistent message and
image. It is extremely important that these standards be followed precisely to maintain the uniformity of
presentation necessary for successful promotional and sales efforts.
Our goal is to ensure that musicians and consumers alike throughout the world, recognize Epiphone’s
name and that which distinguishes it from all other brands. These standards are to be used by everyone
producing communications materials for Epiphone. Any exceptions to the standards outlined in this guide
must be approved by the Epiphone USA Marketing Department.
This Guide outlines the core elements of logo usage, how to apply them to printed and promotional
materials and provide a basis for greater consistency of graphic image and style for both in-house and
out-of-house usage. Possession of this Graphic Standards Style Guide does not relieve the holder from the
responsibility of obtaining company approval. Items of any kind that bear an Epiphone logo may not be
produced prior to approval by the Epiphone USA Marketing Department (615-391-2163) or through e-mail
at kent.allen@gibson.com.
Every employee is responsible for helping to make the Company’s communications strategy a success.
Please contact the Epiphone Marketing Department if you have questions about the policies or standards
in this manual.
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