Epiphone Graphic Standard Style Guide - Gibson
Epiphone Graphic Standard Style Guide - Gibson
Epiphone Graphic Standard Style Guide - Gibson
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The Official Logo<br />
Primary Logo<br />
The stylized <strong>Epiphone</strong> logo embodies over 130 years of musical instrument<br />
excellence. Its roots date back to <strong>Epiphone</strong>’s founder, Anastasious Stathopoulo<br />
and his son, Epiminados, who combined his nickname “Epi” with the Greek<br />
word for sound or “phone” to come up with the <strong>Epiphone</strong> brand name. The<br />
stylized “E” represents the Greek “e” or epsilon and is a proud<br />
representation of <strong>Epiphone</strong> long heritage.<br />
The tagline is very important to help better identify our business category,<br />
particularly for non-musical consumers, and should be included. These logos<br />
can be secured by going online to our website, at www.epiphone.com/press.<br />
Color & Orientation Information<br />
The <strong>Epiphone</strong> logo may be used in four standard color formats. No other<br />
colors are acceptable.<br />
• Black only<br />
• White reverse out of Black background<br />
• Two color: Red (PMS-185) and Black drop-shadow<br />
• Two color: Red (PMS-185) and White drop-shadow<br />
(When printing on a dark background, reversing the tag line to WHITE is acceptable.)<br />
Size & Relation to Tagline<br />
It is recommended that the minimum horizontal length of the logo<br />
when used in printed materials from the left-most tip of the “E” to the<br />
right-most edge of the last “e” is 2.375”. Never smaller than 0.750”.<br />
Font: The tagline font is Adobe 16 pt Eurostile Demi Oblique, all<br />
lower case.<br />
3<br />
performance is our passion<br />
performance is our passion<br />
performance is our passion
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