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What We Talk About When We Talk About “Global Mindset”

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Nummela, Saarenketo, and Puumalainen (2004)<br />

Scale: 5-point Likert scale (ranging from “disagree totally” to “agree totally”).<br />

Proactiveness on international markets<br />

1. It is important for our company to internationalize rapidly.<br />

2. Internationalization is the only way to achieve our growth objectives.<br />

3. <strong>We</strong> will have to internationalize in order to succeed in the future.<br />

4. The growth we are aiming at can be achieved mainly through internationalization.<br />

Commitment to internationalization<br />

1. The founder/owner/manager of the company is willing to take the company to the international markets.<br />

2. The company's management uses a lot of time in planning international operations.<br />

International vision<br />

1. The company's management sees the whole world as one big marketplace.<br />

II. GROUP LEVEL<br />

Levy (2005)<br />

Attention to the external and internal environment<br />

Top management team attention was measured as attention paid to specific element of the environment in<br />

the letter to shareholders. External environment elements included: competitors, customers, dealers,<br />

strategic partners, and foreign-related aspects of the environment. Internal environment elements included:<br />

Board of Directors, employees, owners, and top management.<br />

Attention Breath<br />

Attention breath was measured as dispersion across ten environment element: : competitors, customers,<br />

dealers, strategic partners, Africa, Asia-Pacific, Europe, the Middle East, Latin America, and North<br />

America.<br />

Bouquet (2005)<br />

Scale: Additive of the following four (A-D) indicators<br />

A. Global scanning<br />

Scale: 5-point Likert scale (ranging from signifies “very rarely” to “very frequently”)<br />

1. Top executives collect strategic information (such as market share and competitor data from around the<br />

world) in a consistent format on a regular basis<br />

2. The data your company collects from around the world is pre-filtered by information analysts before<br />

being disseminated<br />

3. Your top executives use business intelligence software to analyze global market developments<br />

4. Your top executives use benchmarking systems that routinely compare the company against key<br />

competitors worldwide<br />

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