Keynote - Abilene Christian University
Keynote - Abilene Christian University
Keynote - Abilene Christian University
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Focus Group<br />
� Representatives from 4 different departments at ACU:<br />
� College of Business<br />
� Journalism and Mass Communication<br />
� Physics Department<br />
� English Department<br />
� We gained insight into the “decision makers” thought<br />
process and perceptions about the product and<br />
industry.<br />
� Our findings were strongly related to our SWOT<br />
analysis.
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