Keynote - Abilene Christian University

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Focus Group � Representatives from 4 different departments at ACU: � College of Business � Journalism and Mass Communication � Physics Department � English Department � We gained insight into the “decision makers” thought process and perceptions about the product and industry. � Our findings were strongly related to our SWOT analysis.
Implementation and Control � Advertising Campaign � Presentations and Workshops � Phase in / Phase out process
Page 1 and 2: Keynote Zach Cook Grant Zeller Kenn
Page 3 and 4: Objective To find consumer percepti
Page 5 and 6: Environmental Analysis Political Ec
Page 7 and 8: 42% of professors didn’t know the
Page 9 and 10: Faculty Decision Making
Page 11 and 12: Product Life Cycle Inkling Electron
Page 13 and 14: SWOT Analysis � Strengths: � Fi
Page 15 and 16: SWOT Analysis � Opportunities:
Page 17 and 18: Objective To find consumer percepti
Page 21: When asked whether or not they have
Page 25: Suggestions � Expand selection of

Keynote - Abilene Christian University

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