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1. Would you please tick the box against<br />
the statement which best describes how<br />
much of Your Commodore you normally<br />
read or look through:<br />
Read or look through most or nearly all<br />
the articles/features 0<br />
Read or look through some of the<br />
articles/features<br />
Just read or look through the occasional<br />
article/feature 0<br />
2. With regard to the advertisements in<br />
Your Commodore, do you:<br />
Read or look through most or nearly all of<br />
the advertisements? 0<br />
Read or look through some of the<br />
advertisements? 0<br />
Just read or look through the occasional<br />
advertisement? 0<br />
Very rarely/never look at the<br />
advertisments? 0<br />
3. Thinking specifically about the advertising<br />
content of Your Commodore,<br />
would you please rate the two main types<br />
of advertising matter - Display and<br />
Classified - in terms of usefulness (please<br />
tick one against each type):<br />
Display Classified<br />
Very useful 0<br />
Useful 0 0<br />
Not very useful 0 0<br />
Not at all useful 0<br />
4. Have you ever ordered or bought<br />
equipment/products after reading an<br />
advertisement in Your Commodore?<br />
Regularly<br />
Occasionally<br />
Never 0<br />
If the answer to Question 4 is yes, what<br />
was the last item you purchased in this<br />
wray and what was its value?<br />
5. Does anyone else read your copy of<br />
Your Commodore?<br />
No<br />
1 or 2<br />
3 or 4 0<br />
More than 4 0<br />
6. Do you keep your copies of Your<br />
Commodore for:<br />
One month? 0<br />
Three months? 0<br />
Six months?<br />
A year or more?<br />
11 KEPT, PLEASE ANSWER THE NEXT<br />
QUESTION.<br />
7. How often do you refer to back issues of<br />
Your Commodore?<br />
Once a week or more often 0<br />
About once a month 0<br />
Once every three months 0<br />
Less often 0<br />
Never refer to back issues 0<br />
ff. What magaiines other than Your<br />
Commodore's competitors do you read?<br />
9. What Daily newspaper do you regularly<br />
read?<br />
Daily Mail<br />
Daily Express<br />
Daily Mirror<br />
The Sun<br />
Ioday<br />
The Guardian<br />
The Times<br />
0<br />
The Daily Telegraph<br />
Financial Times<br />
10. What Sunday newspaper do<br />
regularly read?<br />
Sunday Times<br />
Sunday Telegraph<br />
The Observer<br />
Sunday Express<br />
Mail on Sunday<br />
News of the World<br />
Sunday People<br />
17. Do you use your computer for the following:<br />
13. Do you own one of the following disk<br />
drives?<br />
1541 0<br />
1551 0<br />
1570 0<br />
1571<br />
Original programmings All the time More than half the time Sometimes Never<br />
Typing in games listings<br />
Typing in utility listings<br />
Playing games<br />
Educational uses<br />
Business uses<br />
you<br />
11. Name the three television<br />
programmes you view most regularly.<br />
12. Which computer(s) do you<br />
C16<br />
Plus/4<br />
C64<br />
C128<br />
Vic 20<br />
PET<br />
Spectrum<br />
Amstrad<br />
BBC<br />
Electron<br />
Atari<br />
own?<br />
14. Do you own any of the following<br />
printers?<br />
Commodore printer<br />
Epson-compatible printer<br />
Other 0<br />
15. Do you own any of the following<br />
peripherals?<br />
Joystick 0<br />
Lightpen<br />
Mouse 0<br />
Graphics pad<br />
O 16. How long have you had a Commodore<br />
• computer?<br />
O Less than three months<br />
O Three to six months<br />
O Seven months to one year<br />
O One year to two years<br />
O Over two years
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