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Pier Luigi Sigismondi - Winning through - Unilever

Pier Luigi Sigismondi - Winning through - Unilever

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Higher perceived Quality by our consumers...<br />

Complaints Incidents Product Superiority<br />

-­‐28%<br />

'09 '12 Oct YTD<br />

-­‐ 75%<br />

'09 '12 Oct YTD<br />

17%<br />

59%<br />

'09 '12 Oct YTD<br />

Win<br />

Parity<br />

Loss

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