2009 - 2010 Catalog - The Art Institutes

DESIGN
MANAGEMENT
Bachelor of Science
12 Quarters
WHAT IS DESIGN MANAGEMENT?
Design is the cornerstone of all successful products and services.
In an increasingly global and competitive marketplace,
today’s businesses are seeking partners who can innovate
and collaborate to help protect the considerable investment
they have made in their brands, products, and services. They
seek managers who are adept at sales, marketing, and business,
and who can manage the planning and creative production
processes, including people and products.
WHAT WILL I LEARN?
The Bachelor of Science in Design Management program
offers enterprising students the opportunity to blend business
and problem solving skills to help create an efficient
and effective creative work environment. Design managers
work with creative people, understand the creative process,
and know how to manage projects, time, and money. As a
result, design managers directly influence the bottom line and
the success of the company. Within the organization, design
managers can serve in roles ranging from support staff to key
leadership members.
Students in the Design Management program focus on one
specialization area: Advertising, Media Arts and Animation,
Graphic Design, Interior Design, Web Design & Interactive
Media, Photography, or Visual Effects and Motion Graphics.
The curriculum gives students a strong foundation in general
education courses including Interpersonal Communication,
Psychology, and Ethics; and business courses such as Technology
and Productivity, Organizational Behavior, Managing
Creativity and Innovation, Human Resource Management, and
Financial Issues in Design.
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PROGRAM MISSION
The mission of the design management program is to prepare
graduates for positions of innovation management by providing
a strong foundation in design, branding, business management,
entrepreneurship and communication. A key focus
of the program is collaborative communication skills in dynamic,
entrepreneurial environments. Graduates are prepared
to grow their careers from entry-level positions to management
positions as leadership is demonstrated. Graduating
students will be prepared for entry-level positions in advertising
agencies, design studios, and publishing houses
PROGRAM OBJECTIVES
Understand, encourage and inspire the creative process
from concept to execution.
Graduates will identify opportunities and execute innovative
solutions to a variety of problems.
Demonstrate proficiency in brand development and related
business communication tools.
Manage high-performance teams and business resources.
GRADUATES ARE PREPARED
Graduates of the Bachelor of Science in Design Management
will be prepared to seek entry-level positions in advertising
agencies, creative studios, publishing houses, and production
companies. The program is twelve (12) eleven-week (11)
quarters.