2009 - 2010 Catalog - The Art Institutes

ADVERTISING INDUSTRY
Advertising has the power to influence minds, coin phrases,
start design revolutions, and launch social trends. You’ll also
learn how to purchase advertising space in newspapers and
television. And how to write copy that influence, captivate,
and inspire others.
ABOUT THE PROGRAM
Our Advertising program covers both creative and business
professional know-how, beginning with an introduction to
design, color theory, typography, and business and marketing
practices. You’ll also have the opportunity to learn about the
history of mass communication, because you can’t change
the future if you don’t understand the past.
WHAT WILL YOU LEARN?
You’ll have the opportunity to build your skills through the
use of powerful words and visuals. Coupled with your education
in business and marketing, you’ll be taught proper application
and distribution of these ideas. Our program goes
way beyond simply developing your already innate sense of
creativity. You’ll have the opportunity to amplify it to its maximum
potential.
PROGRAM MISSION
The mission of the Advertising program is to prepare graduates
for careers in the advertising profession by providing a
foundation in the business aspects of advertising while helping
them develop the basic creative and technical skills necessary
to create and implement targeted advertising solutions
that meet professional standards of excellence. Graduates
are prepared to grow their careers from entry-level positions
in the advertising field through the practice of lifelong learning.
Graduating students will be prepared to pursue entry
level positions such as assistant account executive, assistant
media planner, or assistant media buyer.
4
ADVERTISING
Bachelor of Science
12 Quarters
PROGRAM OBJECTIVES
Demonstrate proficiency with the tools and graphic techniques
of the profession to plan and implement production
of advertising media such as print collateral, audio and video
spots, and Web-interactive materials.
Develop concepts as well as analyze and incorporate aesthetics
and layout in the design process for advertising
campaigns and marketing communications.
Apply industry knowledge and critical thinking skills to analyze,
develop, and implement effective advertising solutions
that meet professional standards.
Demonstrate their knowledge of the interdependence between
advertising/marketing objectives and visual expression
and be able to evaluate, critique, and understand their
ideas. As part of this demonstration, graduates will be able
to articulate the vision behind their creative work and explain
and promote their solutions to clients and colleagues.
Demonstrate professional presentation; articulation of
knowledge of advertising and visual problem solving;
and mastery of industry standards, professional practices
and ethics.
GRADUATES
With A Bachelor’s Degree In Advertising, you will be prepared
to begin your career in entry-level positions such as assistant
account executive, assistant media planner, or assistant
media buyer at advertising agencies, boutique service agencies,
or company advertising departments. The length of the
program is twelve (12), eleven (11) week quarters.