2009 - 2010 Catalog - The Art Institutes
2009 - 2010 Catalog - The Art Institutes
2009 - 2010 Catalog - The Art Institutes
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FASHION<br />
& RETAIL<br />
MANAGEMENT<br />
Bachelor of Science<br />
12 Quarters<br />
BUSINESS THAT SETS TRENDS<br />
Fashion and Retail Management is the business that sets the<br />
trends. This fast-paced industry requires talented, creative<br />
professionals who have a strong business sense and an eye<br />
for style.<br />
WHAT WILL I LEARN?<br />
<strong>The</strong> Bachelor of Science degree in Fashion & Retail Management<br />
will offer experience across disciplines in business,<br />
fashion, and retail management. <strong>The</strong> emphasis is on the<br />
business management perspective of the program with a<br />
sprinkling of the fashion angle. This program will prepare<br />
students as managers in a business environment. As a bonus,<br />
students will have the opportunity to learn a great deal about<br />
the aspects of fashion. <strong>The</strong> content of the curriculum includes<br />
fashion and retail industry trends and manufacturing, general<br />
business, management, operations and compliance, retailing,<br />
marketing, and advertising. Students will have the opportunity<br />
to learn how to develop effective sales strategies, computer<br />
programs for cost analysis, inventory control and store operations.<br />
PROGRAM MISSION<br />
<strong>The</strong> mission of the Fashion & Retail Management program<br />
is to ensure that graduates will be capable of implementing<br />
professional communication and presentation. Graduates<br />
will demonstrate effective leadership skills reflective of the<br />
curriculum. Emphasis on the role of management in inspiring<br />
groups of staff members and supervisors will prepare graduates<br />
for challenging roles in the industry. Graduates will be<br />
able to effectively and creatively manage groups of staff and<br />
supervisors using innovative and original theory and practice.<br />
20<br />
PROGRAM OBJECTIVES<br />
Demonstrate fluency in various forms of business communication<br />
based on purpose and desired outcomes<br />
Calculate, analyze, and interpret financial concepts associated<br />
with retailing<br />
Apply legal principles to the formation, operation, and termination<br />
of a business.<br />
Demonstrate an understanding of the variety of roles within<br />
a retail organization.<br />
Demonstrate an understanding of the competitive international<br />
market, and the terms and concepts utilized within<br />
that market.<br />
Demonstrate knowledge of the entire manufacturing process.<br />
Understand the social, psychological, political, economic<br />
and technological influences that influence business.<br />
Demonstrate team skills in the role of a team member and<br />
team leader.<br />
Demonstrate critical thinking.<br />
GRADUATES ARE PREPARED<br />
Graduates of the Bachelor of Science in Fashion & Retail<br />
Management will be prepared to seek entry-level positions<br />
such as Marketing Specialist, Visual Merchandiser, Department<br />
Manager, Merchandising Manager, Market Research<br />
Analyst, Fashion Buyer, Fashion Coordinator, Retail Store<br />
Manager, Marketing Representative, Retail Analyst, and Merchandise<br />
Planner. <strong>The</strong> length of the program is twelve (12),<br />
eleven (11) week quarters.