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184 J<strong>as</strong>on — 50 years of leading by design<br />

RIGHT: The beautiful double-variegated<br />

rose from <strong>the</strong> Charlotte series.<br />

BELOW: Custis Garden Camellia.<br />

ABOVE: Inspired by illustrations from<br />

Williamsburg’s rare books collection is this<br />

modern rendition of Meadow Fern.<br />

WILLIAMSBURG<br />

Building on its success at <strong>the</strong> New York Botanical Garden, in 2007 J<strong>as</strong>on<br />

w<strong>as</strong> selected to produce Colonial Williamsburg tablemats in an exclusive<br />

arrangement with <strong>the</strong> historic city.<br />

Once <strong>the</strong> capital of <strong>the</strong> American colony of Virginia, Williamsburg is<br />

one of a series of key Independence-era cities on America’s E<strong>as</strong>t Co<strong>as</strong>t<br />

including Yorktown and Jamestown. Yet, instead of being relegated to a<br />

bygone era, Williamsburg h<strong>as</strong> been maintained in its au<strong>the</strong>ntic eighteenthcentury<br />

situation. The preservation is <strong>the</strong> result of a remarkable plan<br />

enacted by local clergyman William Goodwin and financed by John D.<br />

Rockefeller Jnr in 1926. With painstaking care to original detail and<br />

relentlessly avoiding modern development, 500 colonial buildings in<br />

<strong>the</strong> centre of Williamsburg were reinstated to <strong>the</strong>ir original condition<br />

funded by <strong>the</strong> Colonial Williamsburg Foundation. In keeping with <strong>the</strong><br />

restoration, gunsmiths, apo<strong>the</strong>caries, coopers, and wheelwrights, among<br />

o<strong>the</strong>rs, continue to practise <strong>the</strong>ir trades marketing au<strong>the</strong>ntic reproduction<br />

goods from <strong>the</strong> Independence era.<br />

J<strong>as</strong>on placemats, co<strong>as</strong>ters, and trays were a welcome addition to <strong>the</strong><br />

artisan marketplace. Florals t<strong>as</strong>tefully led <strong>the</strong> way, with designs such<br />

<strong>as</strong> Charlotte, Meadow Fern, and Lightfoot House. The most popular line<br />

is Williamsburg Garden Images. The placemats were inspired by <strong>the</strong><br />

many historical gardens at Williamsburg, which have been painstakingly<br />

re-created from historical documents. The J<strong>as</strong>on Williamsburg Garden<br />

Images collection captures this in full colour, and h<strong>as</strong> appeared both in<br />

red and black, on cutting boards, mugs, lap trays, scatter trays, and even<br />

a special reproduction wooden tray.<br />

Moving Forward 185<br />

LEFT and ABOVE: Garden Images, one<br />

of <strong>the</strong> most enduring designs in <strong>the</strong><br />

Williamsburg Collection. The series w<strong>as</strong><br />

produced with both a black and a red<br />

background.

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