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Vigorous sales spur more outlet growth - Value Retail News

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aSia<br />

Chelsea Japan opens<br />

ami Premium Outlets<br />

The center is the<br />

developer’s eighth<br />

<strong>outlet</strong> center to<br />

open in nine years.<br />

Simon Property Group has<br />

decided to skip developing retail<br />

centers in China, at least for now,<br />

but its subsidiary, Chelsea Japan, continues<br />

making strides in Japan.<br />

In July 2009, Chelsea Japan opened<br />

Ami Premium Outlets, its eighth <strong>outlet</strong><br />

center in Japan. CJ is a joint venture<br />

of Simon Property Group (40 percent<br />

ownership) and Mitsubishi Estate Co.,<br />

Ltd. (60 percent ownership).<br />

Ami Premium Outlets opened on a<br />

bright day and was greeted, as usual,<br />

by thousands of Japanese shoppers<br />

eagerly waiting for speeches to end<br />

and ribbons to be cut so they could<br />

begin shopping. Videos on YouTube<br />

tell the tale.<br />

The center’s 225,000-sf phase 1<br />

opened fully leased with 100 tenants,<br />

including Adidas, Diesel, Fauchon,<br />

Lanvin en Bleu, Mayson Grey, Ray Ban,<br />

True Religion and Viaggio Blue. Additional<br />

phases could bring the center to<br />

a 360,000-sf build-out.<br />

Ami Premium Outlets is in Ibaraki<br />

Prefecture, about 35 miles or a 50-minute<br />

drive northeast of central Tokyo. The<br />

41-acre site lies near the Ami-Higashi<br />

interchange on the Ken-O Expressway<br />

(Metropolitan Inter-City Expressway), 11<br />

miles from Tsukuba and 20 miles from<br />

Narita International Airport.<br />

About 11 million people live within a<br />

30-mile radius of Ami.<br />

Chelsea Japan’s 2.1 million-sf portfolio<br />

includes Gotemba Premium Outlets<br />

and Sano Premium Outlets (both serving<br />

Tokyo); Rinku Premium Outlets<br />

(Osaka); Kobe-Sanda Premium Outlets<br />

(Kobe-Osaka); Sendai-Izumi Premium<br />

Outlets (Sendai); Toki Premium<br />

Outlets (Nagoya) and Tosu Premium<br />

Outlets (Fukuoka). c<br />

14 INteRNatIONaL OutLet JOuRNaL SPRiNg 2010<br />

Chelsea Japan’s 225,000-sf Ami Premium Outlets opened fully leased with 100 tenants.<br />

AMI PREMIuM OuTlET TENANT lIST<br />

Ace<br />

Adidas<br />

Asics<br />

Barclay<br />

BCBG Maxazria<br />

Beams<br />

Billabong<br />

Brooks Brothers<br />

Castelbajac<br />

Ciaopanic<br />

Citizen<br />

Coach<br />

Cole Haan<br />

Combi<br />

Crazy Crepes<br />

Cricket<br />

Delifrance<br />

Diesel<br />

Dou Dou<br />

Edwin<br />

Elle Paris<br />

Energie<br />

Enoteca D’oro Premio<br />

Fauchon<br />

Fossil<br />

Fukuske<br />

Gap<br />

Global Work<br />

Gotcha<br />

Hakka<br />

Hawkins<br />

Hush Puppies<br />

Jayro<br />

Jin’s<br />

Journal Standard<br />

Junmen<br />

Kaneki<br />

Katharine Hamnett<br />

Keawjai<br />

Kihachi Soft Cream<br />

Kim Kim Jang<br />

Kobe Motomachi Doria<br />

Lafuma<br />

Lanvin en Bleu<br />

Laundry<br />

Lego<br />

Lowrys Farm<br />

Madras<br />

Marithé François Girbaud<br />

Max & Co.<br />

Mayson Grey<br />

McGregor<br />

Michel Klein<br />

Millet<br />

Miss Sixty<br />

Mitsumine<br />

Miyatake Sanuki Seimensho<br />

MK Michel Klein Homme<br />

Moussy<br />

Nara Camicie<br />

New Yorker<br />

Nice Claup<br />

Nine West<br />

Off & On<br />

Op<br />

OshKosh B’Gosh<br />

Override<br />

Pageboy<br />

Pal Zileri<br />

Plaza<br />

Ra-men Ichiya<br />

Ray Cassin<br />

Ray-Ban<br />

Rienda<br />

Rockport<br />

Rodeo Crowns<br />

Ru OlOl<br />

Sally Scott<br />

Sandaya Honten<br />

Schiatti<br />

Seiko<br />

Sly<br />

Spick and Span<br />

St. Cousair<br />

Sylvanian Families<br />

Tachikichi<br />

Taylormade<br />

T-fal<br />

TGM<br />

Tommy Hilfiger<br />

Topkapi<br />

Triumph<br />

True Religion Brand Jeans<br />

Tsumori Chisato<br />

Tully’s Coffee<br />

Under Armour<br />

Union Station<br />

Urban Research<br />

Vans<br />

Vérité<br />

Viaggio Blu<br />

Vicky<br />

Visaruno OlOl<br />

W Closet

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