Vigorous sales spur more outlet growth - Value Retail News
Vigorous sales spur more outlet growth - Value Retail News
Vigorous sales spur more outlet growth - Value Retail News
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PlaNNED CENTERS UPDaTE<br />
Neinver developing<br />
Six phase 1 projects<br />
NEINVER IS GOING to be busy for the<br />
next two years developing one center<br />
in Spain, one center in Portugal, two in<br />
France and two in Poland. The Spanish<br />
developer will also be expanding four<br />
existing centers. By the end of 2012,<br />
AS OF MID-FEbRuARY, Norwegian<br />
Outlet Center was 90 percent leased<br />
and well on its way to a June opening.<br />
Located in Vestby, the 118,400-sf<br />
planned center is 25 minutes from<br />
the Oslo city center and nine minutes<br />
from Tusenfryd, Norway’s largest<br />
amusement park. The center is<br />
on the E6, within an hour’s drive of<br />
35 percent of Norway’s population.<br />
Developer of the project is<br />
Norwegian Outlet, whose principal is<br />
°<br />
Adne Sondral, ° an Olympic medalist in<br />
the 1,500-meter speed skating event.<br />
He won the gold<br />
medal in 1998 at<br />
Nagano and the silver<br />
medal in 1992 in<br />
Albertville. During<br />
the2010Olympicsin<br />
°<br />
Vancouver, Sondral<br />
was a speed skating<br />
commentator<br />
for a Norwegian<br />
sportscast.<br />
IOJ caught up<br />
°<br />
with Sondral dur-<br />
ing the 2010<br />
Winter Olympics in<br />
February to ask the<br />
burning question,<br />
“Which is harder,<br />
winning an Olympic<br />
medal or opening<br />
an <strong>outlet</strong> center?”<br />
16 INteRNatIONaL OutLet JOuRNaL SPRiNg 2010<br />
Neinver will manage 354,400 m 2 of <strong>outlet</strong><br />
GLA in six European countries.<br />
The 12,600-m 2 first phase of Factory<br />
La Coruña in the province of Galicia,<br />
in northwestern Spain, will open during<br />
the 4th quarter of 2010. The center,<br />
which is just 2 km from the airport and<br />
9 km from Coruña, will be Neinver’s<br />
fifth in Spain. Neinver plans a second<br />
Norwegian Outlet is<br />
Olympian’s next goal<br />
when I really want something I give it<br />
everything I have. I did so with skating<br />
and I am doing so in setting up<br />
Norwegian Outlet. It has been challenging<br />
at times with financial crises<br />
and regulatory problems, but skating<br />
had other challenges.<br />
“In my experience if you really want<br />
something, you will make it happen.<br />
Norwegian Outlet seems to be one of<br />
the <strong>more</strong> successful <strong>outlet</strong> endeavors<br />
in Europe, considering that it’s <strong>more</strong><br />
than 90 percent leased four months<br />
before the opening. But we still have<br />
to work hard to<br />
drive revenue and<br />
to make our tenants<br />
as profitable<br />
as possible. I have<br />
always needed<br />
clear goals in life.<br />
Right now, the success<br />
of Norwegian<br />
Outlet is my Olympic<br />
medal.”<br />
Signed tenants<br />
include Abecita,<br />
Arts & Crafts,<br />
Bergans, Bjorn<br />
Borg, Coast, Karen<br />
Miller, Columbia,<br />
°<br />
°<br />
Adne Sondral, who is developing Doite, Follestad,<br />
Norwegian Outlets, won the 1998 Gant, Helly Hansen,<br />
Olympic gold medal in speed skating House of Brands,<br />
in Nagano, Japan.<br />
Hoyer, Hugo Boss,<br />
“Winning the Olympics was my big IC Companys, Josef Seibel, Le Creuset,<br />
dream since I was a small child,” Levis,Lillevinkel,Mexx,MXDC,NoaNoa,<br />
° Sondral says. “I had to work hard Norrona, Peak Performance, Polarn<br />
for 20 years to reach that goal. It’s o Prylet, Puma, QuickSilver, Read,<br />
possible to build an <strong>outlet</strong> village SamsoeSamsoe, SEB, Timberland,<br />
within a shorter period of time. But Tommy Hilfiger, Triumph and Vans. c<br />
phase of 8,900 m 2 as well.<br />
In France, Neinver is developing in<br />
partnership with MAB Development<br />
the 18,000-m 2 Honfleur The Style<br />
Outlets. The site is on the western coast<br />
of Normandy, near the beach at Pont<br />
de Normandie. The center will open in<br />
spring 2011.<br />
Also in France, Roppenheim The<br />
Style Outlets is scheduled to open during<br />
the 4th quarter 2011. The 25,500-m 2<br />
scheme is in the Alsace region of northeast<br />
France, next to the French-German<br />
border, 46 km north of Strasbourg.<br />
Neinver’s development partner MAB<br />
acquired the site in October from Freeport,<br />
which had pre-let <strong>more</strong> than 30<br />
percent of the space.<br />
In Portugal, Algarve The Style Outlets<br />
is scheduled to open in 2012. The<br />
23,000-m 2 center, which will be Neinver’s<br />
second in Portugal, is near Faro,<br />
famous for its beaches, flamingoes and<br />
high influx of visitors.<br />
In Poland, Neinver will open Factory<br />
Krakow and Factory Warsaw, both<br />
36,000 m 2 .<br />
Neinver will add 14,000 m 2 to Vila<br />
do Conde in Portugal; 4,400 m 2 to<br />
Zweibrücken in Germany; 3,800 m 2 to<br />
Vicolungo in Italy; and 3,000 m 2 to Factory<br />
Sevilla Aeropuerto in Spain.<br />
local community<br />
gets preview of<br />
Soltau Outlet<br />
GVA OuTlETS and Mutschler Development<br />
Group got a positive response from<br />
the community at a recent preview outlining<br />
the plans for the 10,000-m 2 Soltau<br />
Outlet set to open in 2011 in Germany.<br />
The preview included an accounting<br />
of the center’s design and prospective<br />
tenants, plus the impact the scheme will<br />
have on the area’s employment, revenue<br />
and tourism. In the audience were local<br />
government officials, the mayor and key<br />
councilors, business owners and tourism<br />
representatives.<br />
The center site is in the Luneburger<br />
Heide region near the cities of Hamburg,<br />
Bremen and Hanover. It is across<br />
from Heide-Park, one of the largest<br />
theme parks in northern Germany, and<br />
along the A7 motorway, accessible to the<br />
area’s 2 million annual visitors.