Crouching Tiger, Roaring Dragon: - Travel News Digest

eveNTs
TTF fuels demand for
Diwali and winter
vacations in lucrative
Western India markets
The back-to-back series of TTF
Ahmedabad, Surat and Mumbai
in August-September showed
impressive growth with housefull
shows in all the three cities.
The series provided a lucrative
platform for over 500 national
and international travel
organisations from 30 states and
10 countries to tap the Diwali
and winter vacation season in
the lucrative and high-potential
Western India markets which
is arguably the biggest in the
country. TTF Ahmedabad
w it n e s s e d a n i mp r e s s ive
growth of 30% in the number
of exhibitors, while Surat,
limited by the space available
in the venue, had 10% more
participants. The first TTF
Mumbai Diwali edition was
sold out much before the
event, establishing the
importance of the second
season, and reinforcing
Mumbai as the country’s
premier travel market.
TTF Ahmedabad and Surat
witnessed an average 20%
increase in the number of
visitors. TTF Mumbai, which
was expected to be largely a
consumer event, focused on
retailing for the forthcoming
v a c a t i o n s , r e c e ive d a n
overwhelming response from
the travel trade visitors, who
constituted over 50% of
the turnout.