ENJOY LIGHT

StarLicht
WELCOME HOME
“Welcome home” is the slogan of Star-
Licht, our brand for building stores. The
brand is distributed throughout Europe in
more than 3,400 DIY stores; in 2006, more
than 2.5 luminaires were sold. To further
reinforce the position of StarLicht as market
leader in the technical light segment,
the market image was revised in 2007 on
the occasion of the 25th anniversary of
StarLicht. This new image includes not
only modern packaging and a new website,
but also more than 25 new products.
The starting point for the new market image
of StarLicht was to revise the assortment
of luminaires. It is now divided into
three segments: budget price, basic and
competence products.
l With “Happy Price”, StarLicht is introducing
a universal budget price assortment.
These budget-priced luminaires for the
living and kitchen areas are sold in a
plastic bag with a cardboard hanger. The
basic assortment “Essential” covers the
classic products for technical lighting.
l “Essential” combines the former segments
“indoors” and “hobby and workshop”.
Although the essential products
are still offered in a semi-open package,
the banderoles have been completely
revised and now show a modern layout.
l The concept assortment includes
design-oriented luminaires for special
lighting requirements in the kitchen
(„Culina“), (Bathroom) („H 2 O“), home office
(„Home & Office“) and for furniture
Product innovation in concept assortment Culina:
Trebbiano with rotary lamp
The highlights among the product innovations
in these segments include the Como-
W. This innovative product is a wellbeinglight
for the bath and is equipped with a
round lamp and modern LED technology.
Also new is the package for the “Culina”,
“H O” and “Mobilia” products, which are
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available immediately in a closed box
with a window on the front (see product
highlights). To round off the concept assortment,
illuminated glass shelves and
picture frames with LEDs are offered under
the brand name “StarLED”.
As market leader in the technical light
sector for private customers, StarLicht
is among the leading manufacturers
of energy-saving light solutions.
Since 90 % of our StarLicht lights are in
energy efficiency class A or B, StarLicht
makes an important contribution to the
global warming problem and is also wellequipped
for the increased demand for
energy-saving lights.
StarLicht
(„Mobilia“). In view of the current global warning
issue, we present ourselves as a reliable
supplier of energy-saving light solutions.
This characteristic has been communicated
more intensely since 2006.
This is supported by advertisements and
sales aids, as well as the new StarLicht
website, which has been online since
early June 2007 at www.starlicht.eu.
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