ENJOY LIGHT

LITE-LICHT GmbH 

Boschstrasse 1-10 

33442 Herzebrock-Clarholz 

GERMANY 

Tel +49 (0) 52 45 / 44 30 

Fax +49 (0) 52 45 / 44 32 95 

www.enjoy-light.de 

info@enjoy-light.de 

ENJOY LIGHT 

CORPORATE STRUCTURE 

HISTORY & FUTURE 

CORPORATE IMAGE 

VISION & VALUES 

BRANDS 

PRODUCT HIGHLIGHTS

Page 2 I ENJOY LIGHT 

“The real secret of success 

is enthusiasm.” 

Walter Chrysler (1875–1940) 

Dear Readers: 

The same applies to enterprises as to people: Every enterprise and every human 

being has an identity. This is not only how we recognize others, but it also decides 

whether we like someone or not. 

As an enterprise we need an image, so 

that we can be recognized by our cus- 

tomers, our suppliers and other external 

parties. The image of an enterprise is 

especially important for its employees. 

Only those employees who are familiar 

with the corporate image can identify 

with their company and be enthusias- 

tic about their work. Enthusiastic em- 

ployees, in turn, are a prerequisite for 

satisfied and enthused customers. 

The purpose of this brochure is to pre- 

sent our image to you. We therefore in- 

vite you to become acquainted with us as 

one of Europe’s leading manufacturers 

of luminaires. For this purpose, we 

have compiled extensive information 

about LITE-LICHT GmbH, its brands and 

products. 

Sincerely 

The Management 

PREFACE 

Robert Bastian Wilfried Liehr Dr. Marcus Liehr

LITE-LICHT GmbH and its brands 

ENJOY LIGHT 

Originally, LITE-LICHT GmbH was founded 

in 1969 with the name “Licht und Technik” 

(Light and Technology). Since this name, as 

well as the alternative “Licht-Technik” (Light 

Technology) was not accepted during the 

registration procedure, the company was 

established under the name “LT Licht-Tech- 

nik GmbH” on December 23, 1969. 

The company logo was introduced in the 

following years as a graphic representation 

of the letters “LT”. This was supplemented 

by a stylized image of the sun, similar to the 

logo of the 1972 Olympics in Munich. 

The company’s further development into 

the “LITE-LICHT” brand began in the 1970s 

when the name “LT Licht-Technik GmbH” 

was too long for one customer’s computer 

database. This customer therefore sug- 

gested shortening the name to “Lite”. That 

the term “Lite” corresponds to the Ameri- 

can word for “light” was a little known fact 

at the time. To express the company’s area 

of activity in the name, the word “Licht” 

was added to form the name “LITE-LICHT”. 

Since that time, professional lighting sys- 

tems for commercial, public, governmental 

and other prestigious areas of utilization 

have been developed and implement- 

ed under the brand name “LITE-LICHT”. 

Today, the name “LITE-LICHT” is frequently 

understood as a play on words, in which 

the word “light” is compounded in two 

languages. Nevertheless, we still insist on 

the original pronounciation of our name. 

In 1982, the professional light sector 

“LITE-LICHT” was expanded to include the 

sale of luminaires for private customers. 

In the search for a brand name, Otto Liehr 

coined the name “StarLicht” in 1982. 

The name “itec” developed in 1987, is an 

abbreviation for “Industrie und Technik” 

(Industry and Technology). Today, lighting 

systems for the manufacturing industry are 

sold under the name “itec”. 

LITE-LICHT GmbH and its brands 

On the 20th December 2000 “LT Licht- 

Technik GmbH” was renamed “LITE-LICHT 

GmbH”, which as of 2007 is present on 

the market under the slogan “Enjoy Light”. 

“Enjoy Light” expresses our corporate 

image, since an important element of our 

corporate mission is that people enjoy the 

light from our lighting systems. At the same 

time, “Enjoy Light” expresses the way our 

company sees itself as a manufacturer 

of luminaires. Because we can develop 

and produce luminaires that improve our 

customers’ quality of life only if we enjoy 

light ourselves. 

Page 4 I ENJOY LIGHT Page 5 I ENJOY LIGHT

INTERNATIONALITY 

GLOBAL PLAYER WITH WESTPHALIAN ROOTS 

LichtProjecten 

Nederland bv 

Rotterdam, Netherlands 

SAET 94 F.L. 

Barcelona, Spain 

PRONODIS L.d.a. 

Aveiro, Portugal 

STAR-LITE France S.A.R.L. 

Hoerdt Cedex, France 

IBF d.o.o. 

Zagreb, Croatia 

Blackfish Ingenieur GmbH 

Budapest, Hungary 


Herzebrock-Clarholz/Bartensleben, 

Germany 

LITE-LICHT Kft. 

Debreçen, Hungary 

LITE-LICHT Polska Sp. Z.o.o. 

Konin, Poland 

N.PAPACHRISTOU S.A. 

Athens, Greece 

INTERNATIONALITY 

STAR-LITE 

Electronics Co. Ltd. 

Kunshan, China 

LITE-LICHT 

ROMANIA S.R.L. 

Bucharest, Rumania 

DD & MO General 

Trading LLC 

Dubai, U.A.E. 


PHOTOS 

LITE-LICHT GmbH OVER THE YEARS 


PHOTOS 

Page 9 I ENJOY LIGHT

COMPANY HISTORY 

SINCE 3 GENERATIONS 

The company building in the 1970s 

Aerial view taken in the mid-1980s 

Aerial view from the year 2007 

COMPANY HISTORY 

The activities of todays LITE-LICHT GmbH go back to a commercial agency founded 

in 1948 by Otto Liehr for the sale of luminaires and lamps. 

1969 LT Licht-Technik GmbH was founded in Herzebrock by Otto Liehr and his 

son Wilfried (Liehr). 

1971 Company relocated to the industrial area of Herzebrock. Continuous 

expansion of production and warehouse capacities in several phases of 

construction: Between 1972 and 1994, a total of 8 production and warehouse 

halls were erected, in addition to several administrative buildings. 

1982 Introduction of the StarLicht brand for the sale of lights to private customers. 

1987 Introduction of the itec brand, initially for the supply of products foreign to 

the trade and customized light solutions for the manufacturing industry. 

1992 Construction of the plant in Bartensleben (Saxony-Anhalt). 

1993 Founding of the first foreign subsidiaries: Morex ‘93 in Hungary and 

L-Contact in Poland. 

1995 Death of Otto Liehr. 

1998 Founding of the distributors STAR-LITE France S.A.R.L. (France), 

LITE-LICHT d.o.o. (Croatia) and LITE-LICHT Benelux B.V. (Netherlands). 

1999 Founding of the first subsidiary outside of Europe: StarLite Electronics Co. 

Ltd. (China). Additional subsidiaries were established in the following years 

in Spain (StarLite Ibérica S.L.), Hungary (LITE-LICHT Kft.) and Romania 

(LITE-LICHT ROMANIA S.R.L.). 

2000 LT Licht-Technik GmbH was renamed LITE-LICHT GmbH. 

2006 Robert Bastian was appointed managing director in addition to Wilfried Liehr. 

2007 Dr. Marcus Liehr, representing the third generation, joins the management. 

Establishment of a council for advising and controlling the company. 



COMPANY VISION AND MISSION 

Our topmost goal is to be a successful 

enterprise. The achievement of this goal 

places high demands on the behaviour of 

every one of us. The basis of orientation for 

this is a clear corporate image, consisting 

of our corporate vision and mission and our 

corporate values. 

We want this corporate image to be 

more than just words on a piece of paper 

and to represent more than a collection 

of melodious declarations of intent. 

The corporate image is our philosophy, 

which continuously brings our company 

forward and reflects our corporate and 

social responsibility. At the same time, the 

corporate image should be of practical 

use in our daily business activities. But this 

image can develop its effectiveness only if 

this mission statement is accepted by all 

of us and implemented in our everyday 

working life. Each individual plays an 

important role in this process. Because 

LITE-LICHT GmbH is characterized by the 

sum of our actions. 


More than 390 employees worldwide are 

working together to realize our vision: 

Your Daily Light – we create solutions that 

are used everywhere, every day. 

Light is everywhere in our modern age 

and it is impossible to imagine living 

without it. Light affects our well-being. 

Therefore, the right illumination is 

always a decisive factor for more quality 

of life. 

Our brands LITE-LICHT, StarLicht and 

itec offer people various light solutions 

to accompany them throughout their 

everyday life. In the morning and 

evening, the home is illuminated by Star- 

Licht and itec luminaires. During the day, 

for example at work or school, the light 

solutions from LITE-LICHT create a 

pleasant working and learning atmos- 

phere. And in shopping malls and at cul- 

tural events, our luminaires also show 

everything in its right colours. 


The mission of LITE-LICHT GmbH is to be an innovative provider of light solutions that 

serve to improve the quality of life. This mission consists of three related elements: 

1. CUSTOMERS 

Our activities are oriented towards creat- 

ing advantages for our customers. That 

is why we are concerned with their needs 

and requirements. 

2. PRODUCTS 

When developping our luminaires we make 

sure that their light not only helps people 

to see. Since light affects our well-being, 

we want to make light to be an experi- 

ence for people. Therefore, our luminaires 

are designed not only to satisfy aesthetic, 

functional and energy requirements, but 

also to positively affect the well-being and 

health of the people using them. 

3. ECONOMY 

We want to manage the enterprise on a 

solid financial basis with profitable and 

continuous growth, in order to enable in- 

vestments for further growth and to create 

and secure jobs. 



CORPORATE VALUES 

LITE-LICHT GmbH strives to further develop the enterprise by promoting common 

values. We take on the responsibility for our customers, our employees, our society 

and our environment and share central values: 

We are customer-oriented 

We want to convince and excite our custom- 

ers with our products and services, in order 

to form a basis for the development of long- 

term partnerships. For this reason, we see 

ourselves as a provider of services, which 

are oriented competently and consistently to 

the requirements of our customers. We have 

a constant obligation of honesty and fairness 

towards our customers. 

We are successful through our employees 

The identity of LITE-LICHT GmbH is shaped 

by our employees, who work with commitment 

and enthusiasm and a sense of responsibility 

and customer orientation. Motivated 

and productive employees contribute to 

the success of the enterprise with their performance. 

Since the employees are therefore 

one of the central features that distinguish 

between successful and less successful 

enterprises, we see our employees not as a 

cost factor, but as a success factor. 

For this reason we are committed to a 

future- and employee-oriented personnel 

policy, which is a significant contribution to 

employee satisfaction and therefore to the 

success of our enterprise. It is a priority for us 

to continuously improve the qualifications of 

our employees in a focused manner, in order 

to continue meeting the constantly changing 

requirements of the market in the future. 

Our focus is on innovations 

We are convinced that innovations are the 

key to future growth. However, innovative 

orientation for us does not mean to develop 

new products for the sake of novelty. Rather, 

all new developments must offer clearly discernible 

added value for our customers, by 

opening up new benefits and opportunities for 

them. In addition, our innovative orientation 

is not limited to products and services, but 

also includes all of our corporate processes. 

We always operate in an environmentally 

and energy-conscious manner 

Our activities affect not only our environment, 

but also our society and future generations. 

Due to the resulting responsibility, it is our 

corporate policy to use raw materials and 

energy sources judiciously and economically. 

We always operate in a socially responsible 

manner 

We are aware of our social responsibility to 

our employees, and to our customers and 

partners. We support the health and safety of 

our employees at all of our plants, in addition 

to training qualified workers and maintaining 

a balanced age structure. In addition, we are 

committed to supporting the cultural, social 

and educational interests in our region. 


We maintain our tradition of a mediumsized 

family business 

We operate globally as a medium-sized family 

business. With the goal of a streamlined 

and transparent organization, together with a 

cooperative working atmosphere, important 

factors for us are open communication, quick 

decision-making and freedom to assume 

responsibility on the part of all employees. 

We stand for a corporate culture of 

maximum performance 

Our activities are characterized by the high 

standard of doing everything we do as well 

as possible. This also means that we want to 

constantly develop and improve. 


LITE-LICHT 

YOUR DAILY LITE 

Under our brand name LITE-LICHT we 

manufacture and sell high-quality, technical 

lights and lighting systems for ergonomically 

optimized room lighting in industrial, com- 

mercial, public and governmental buildings. 

LITE-LICHT designs customized light solu- 

tions for complex requirements. The areas 

of utilization include offices, educational 

institutions, display and sales facilities, 

industrial buildings, restaurants, hotels and 

wellness facilities, and parking garages as 

well. 

Our product line containing more than 

2,000 products, includes numerous 

louvrered luminaire variations, in addition 

to luminaires for reflector lamps, illuminated 

ceilings, floor lamps and our new quickmount 

Q-Rail light rail system. 

Our extensive product line makes us a 

competent partner for house-builders, 

general contractors, architects, fitters, light 

planners, lighting designers and electric 

wholesalers. 

We guarantee top modern and reliable 

high-quality products “Made in Germany” 

– from the designing phase through production 

and final inspection. The result: 

installation-friendly luminaires with good 

craftsmanship and design, in addition to 

optimum light and energy technology. 

As a special service to our customers, 

we offer professional light planning with 

the RELUX light calculation software. This 

visualization software enables us to show 

the customer in advance how a room 

can be illuminated perfectly with different 

lighting systems and light effects. Our 

lighting design team creates and plans 

customized light solutions for all types of 

buildings. 

Our wide-ranging sales network of field 

representatives and agencies provides 

customers with competent support and 

advice at all times and all locations. 

Your daily lite 

Kulmbacher Brauerei AG, Kulmbach 

Telis Finanz AG, Regensburg 

Municipal community elementary school in Steinheim 

LITE-LICHT 

RTL-Shop Germany, Hannover 

Miele-Forum, Gütersloh 

Marriott Hotel, Cologne 


StarLicht 

WELCOME HOME 

“Welcome home” is the slogan of Star- 

Licht, our brand for building stores. The 

brand is distributed throughout Europe in 

more than 3,400 DIY stores; in 2006, more 

than 2.5 luminaires were sold. To further 

reinforce the position of StarLicht as market 

leader in the technical light segment, 

the market image was revised in 2007 on 

the occasion of the 25th anniversary of 

StarLicht. This new image includes not 

only modern packaging and a new website, 

but also more than 25 new products. 

The starting point for the new market image 

of StarLicht was to revise the assortment 

of luminaires. It is now divided into 

three segments: budget price, basic and 

competence products. 

l With “Happy Price”, StarLicht is introducing 

a universal budget price assortment. 

These budget-priced luminaires for the 

living and kitchen areas are sold in a 

plastic bag with a cardboard hanger. The 

basic assortment “Essential” covers the 

classic products for technical lighting. 

l “Essential” combines the former segments 

“indoors” and “hobby and workshop”. 

Although the essential products 

are still offered in a semi-open package, 

the banderoles have been completely 

revised and now show a modern layout. 

l The concept assortment includes 

design-oriented luminaires for special 

lighting requirements in the kitchen 

(„Culina“), (Bathroom) („H 2 O“), home office 

(„Home & Office“) and for furniture 

Product innovation in concept assortment Culina: 

Trebbiano with rotary lamp 

The highlights among the product innovations 

in these segments include the Como- 

W. This innovative product is a wellbeinglight 

for the bath and is equipped with a 

round lamp and modern LED technology. 

Also new is the package for the “Culina”, 

“H O” and “Mobilia” products, which are 

2 

available immediately in a closed box 

with a window on the front (see product 

highlights). To round off the concept assortment, 

illuminated glass shelves and 

picture frames with LEDs are offered under 

the brand name “StarLED”. 

As market leader in the technical light 

sector for private customers, StarLicht 

is among the leading manufacturers 

of energy-saving light solutions. 

Since 90 % of our StarLicht lights are in 

energy efficiency class A or B, StarLicht 

makes an important contribution to the 

global warming problem and is also wellequipped 

for the increased demand for 

energy-saving lights. 

StarLicht 

(„Mobilia“). In view of the current global warning 

issue, we present ourselves as a reliable 

supplier of energy-saving light solutions. 

This characteristic has been communicated 

more intensely since 2006. 

This is supported by advertisements and 

sales aids, as well as the new StarLicht 

website, which has been online since 

early June 2007 at www.starlicht.eu. 


itec 

THE INDIVIDUAL LIGHT 

Since 1987, itec is our OEM brand for the 

manufacturing industry. Based on an ex- 

tensive assortment of standard luminaires 

and lighting accessories, itec designs in- 

dividual light creations and accent illumi- 

nation for store construction, display and 

advertising manufacturers and for kitchen 

and furniture manufacturers as well. And 

every lighting system is customized for 

the special requirements and preferences 

of the respective industrial customer. 

In the display and advertising technology 

sector, itec has specialized particularly in 

lighting technology for product presenta- 

tions at the point of sale. 

Consulting and cooperation in the design of 

individual lighting solutions are an essential 

aspect of the services offered by itec. This 

results in new modular light ideas, which 

are developed and manufactured accord- 

ing to the individual customer’s require- 

ments. 

The itec product line includes batten fit- 

tings, system lights, various light inserts 

in special lengths, filigree LED strips, 

recessed halogen luminaires and spots, as 

well as electronic accessories. 

A special focus is on LED technology, 

which has a promising future. The decora- 

tive, flexible and diverse application of the 

LED is used by itec for the special require- 

ments of customers. 

LED applications offer advantages such 

as long service life, low energy consump- 

tion, low temperature levels and diversity 

of colours. itec transforms these product 

advantages into customer advantages. 

Successful advertising technology: displays for the 

“cross media 2006” trade fair in Hamburg 

The itec exhibit at the ZOW 2007 in Bad Salzuflen 

itec offers VARIOUS capabilities for shelf 

lighting 

Page 20 I ENJOY LIGHT Page 21 I ENJOY LIGHT 

itec 

The “SYST 25” – simple elegance, made to order

PRODUCT HIGHLIGHTS 

Q-RAIL / TD-SW 

Q-Rail stands for our nearly 60 years of 

experience in lighting technology. The 

design-oriented light rail system features 

fast and easy installation without tools. 

Our new light rail system can be installed 

easily and much more quickly – up to 

25 percent faster than conventional systems. 

Optimized installation procedures 

produce the desired effect quickly and 

safely. In addition to a patented quick-acting 

closure for connecting the rails without 

tools and innovative, variable wiring, 

we offer the customer many technical 

highlights. 

New modules make it possible to create 

an optically continuous light rail. This 

enables easy adaptation to new lighting 

requirements for any environment. 

THE ADVANTAGES AT A GLANCE 

• More than 25 percent faster installation 

as compared to conventional light rail 

systems 

• Flexible wiring due to axial connectors 

• Patented quick-acting closure for 

connecting and earthing without tools 

• New modules for optical variability 

• Modern design and individual adaptation 

to any utilization 

• Our 60 years of know-how in lighting 

technology 


q - r ail 

t h e n e x t d i m e n s i o n 

The next dimension: the Q-Rail light rail system 

The new light rail system can be installed easily and 

without tools 

The surface-mounted diffuser light DOR features 

direct light emission and is suitable for general 

lighting 


Innovative louver technology enables the use of 

TL-UPX for computer workplaces 

TD-SW FLOOR LAMPS 

Individual light & colour design at the workplace 

Daylight has always been a decisive elixir of 

life for humans, animals and plants. The separa- 

tion of sunlight into the rainbow colours has fasci- 

nated us since time immemorial and affects our body, 

mind and soul. The spectral colours give us strength, awaken feelings – 

balance, harmony, defence – give us peace, depth and also lightness. 

Colours affect our body through the eyes, the skin and the energy 

meridians. For example, red has a stimulating effect, orange is a relaxing 

one, yellow is brightening, green is harmonizing, turquoise is protective, 

blue is calming and violet supports concentration. With the latest 

technology and an attractive design, LITE-LICHT has succeeded in 

developing a sensor-controlled 

floor lamp that fulfils 

all the requirements of a 

modern light and individual 

colour design. 



THE NEW StarLicht PACKAGE 

The ambient photo sup- 

plements the symbol and 

shows the area of utili- 

zation for the luminaire. 

There is a separate ambi- 

ent photo for each seg- 

ment. 

The symbols represent 

the area of utilization for 

the lights. The customer 

can quickly and eas- 

ily determine the lighting 

requirements that corre- 

spond to the light. 

Window made of anti- 

static PE foil, which 

extends right down to 

the sides of the pack- 

age. This allows the 

customer to view the 

product directly. 

Front side Back side 

The use of an addi- 

tional bottom panel 

allows the customer 

to see the end cap of 

the light. 

The feature icons 

show the customer 

the special product 

properties of a light. 

Each segment has its 

All product properties 

are explained on the 

side of the package 

by means of feature 

The technical 

sketch shows the 

exact dimension 

of the luminaire 


Page 24 I ENJOY LIGHT Page 25 I ENJOY LIGHT 

own logo. 

icons. 

All luminaires with the 

energy efficiency class 

A or B have an energy- 

saving logo. 

The application photo 

shows the customer 

possible uses for the 

light. 

Product photos show 

important product de- 

tails of the luminaire. 

Technical information on 

the luminaire), e.g. en- 

ergy efficiency classes 

and test marks, are in- 

dicated at the bottom on 

the back side.


SLU 

The SLU modular principle 

The SLU modular principle gives the customer flexibility with respect to the required components 

of the light. That means that the light can be designed according to individual 

customer requirements. In the end, the customer purchases only what he really needs. 

SLU light casing made of plastic (PVC), white with end 

caps, 2-pin connector system IHV (220-240 V/50-60 Hz) 

including electronic ballast with an average life of 25,000 

hours. 


optionally 

without switch 

Fluorescent lamp T16 in a 

choice of lamp colours 

Polycarbonate cover, 

UV-proof and temperature-resistant 

(protection type IP30) 

continuous groove 

for variable 

mounting spacing 

Socket cover 

(protection type IP20) 

CONTACT/CREDITS: 

Published by: 


Text & Design: 

Dilek Güzel 

Andrea Knigge 

Dr. Marcus Liehr 

Layout & Technology: 

André Perl 

Further information about the company 

and its products is also available at 

www.enjoy-light.de 

www.lite-licht.com 

www.starlicht.eu 

www.itec-lite-licht.com 

Copyright © 2008 

LITE-LICHT GmbH

ENJOY LIGHT

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