Proceedings

MESSAGE GENERATION AT THE INFO LAYER
Contents
1 A warning atthe beginning 3
2 Motivation 3
3 Some definitions 3
3.1 Communication: Messagesand Transmissions ................... 4
3.2 Introduction ..................................... 4
4 Our model 5
5 Conclusion 5
5.1 Messagesand Items ................................. 6
5.2 Primary Message .................................. 6
5.3 Secondary Message ................................. 6
5.4 Subliminals ..................................... 6
5.5 Messagesand Items ................................. 6
5.6 Maintaining lies-Total Cost of Ownership..................... 6
6 Down the rabbit hole 7
6.1 The profile ...................................... 7
6.2 Minimalbasics ................................... 7
6.3 Search for mantras ................................. 7
6.4 Private investigations ................................ 7
6.5 Usage: Buildingitall togetherforPR ....................... 8
6.5.1 Building trust ................................ 8
6.5.2 MessagesandCampaigns ......................... 8
6.5.3 Primary andsecondary messages ...................... 8
6.5.4 Advanced Usage .............................. 8
6.6 Recipe foramessage ................................ 9
6.6.1 Magical Ws ................................. 9
6.6.2 Lead and Text................................ 9
6.6.3 Testing ................................... 9
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