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OCOB Mag Spring 07-2b - Cal Poly College of Business

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Philanthropy<br />

benefits business<br />

State funding for public education<br />

provides basic instruction and<br />

classrooms. Preparing bright<br />

students to work in <strong>Cal</strong>ifornia businesses<br />

and to compete successfully in a global<br />

economy requires a larger investment.<br />

What, then, distinguishes an Orfalea<br />

<strong>College</strong> <strong>of</strong> <strong>Business</strong> that challenges and<br />

engages students to be the best? It is<br />

primarily the quality <strong>of</strong> the faculty.<br />

Alumni remember how faculty like<br />

Owen Servatius, Gene O’Connor, Nelson<br />

“Smitty” Smith, and Ken Riener influenced<br />

their lives.<br />

Today, faculty dedication to teaching<br />

is primary, but faculty excellence is also<br />

measured by academic research, service<br />

to the department and pr<strong>of</strong>essional<br />

recognition. This level <strong>of</strong> pr<strong>of</strong>essional<br />

excellence takes more than what basic<br />

state-funded salaries provide.<br />

What can/are we doing to enhance<br />

our faculty and to assist in their recruitment,<br />

retention and achievement? Private<br />

funding makes a huge difference.<br />

Providing summer support augments a<br />

nine-month state salary and enables<br />

faculty to do research, travel to pr<strong>of</strong>essional<br />

conferences and supervise summer<br />

student interns. Providing a stipend<br />

up-front to new faculty members assists<br />

them with the high cost <strong>of</strong> housing in<br />

San Luis Obispo County. <strong>Business</strong>funded<br />

faculty research and internships<br />

assist faculty in attaining new knowledge<br />

and pr<strong>of</strong>essional skills, which enhance<br />

their teaching.<br />

Individual and corporate giving to<br />

the Dean’s Fund, Faculty Development<br />

Fund and Departmental Discretionary<br />

Funds is the kind <strong>of</strong> investment that<br />

enhances faculty excellence in teaching<br />

and research that attracts the brightest<br />

students and develops the best graduates<br />

that companies want to hire.<br />

COVER STORY<br />

Lee Doble (left, Finance ’68) with retired pr<strong>of</strong>essor Gene O’Connor<br />

Investment in faculty gives the Orfalea<br />

<strong>College</strong> <strong>of</strong> <strong>Business</strong> a competitive edge. It is<br />

one reason why student admission to the<br />

<strong>College</strong> has become so selective and why the<br />

<strong>College</strong> is considered a peer institution to the<br />

Haas School <strong>of</strong> <strong>Business</strong> undergraduate<br />

program at UC Berkeley and the Marshall<br />

School <strong>of</strong> <strong>Business</strong> at USC.<br />

Gifts such as the Richard and Julie<br />

Hood Pr<strong>of</strong>essorship in Marketing and the<br />

Bank <strong>of</strong> America Pr<strong>of</strong>essorship in Community<br />

Development assist in faculty recruitment,<br />

retention and recognition. What also<br />

is needed are Faculty Fellowship Endowments<br />

at $500,000 and Term Faculty Fellowships<br />

at $100,000 for summer research<br />

support and pr<strong>of</strong>essional development.<br />

Gifts to support new programs like the<br />

master’s degree in Accounting/Tax and the<br />

new real estate program in Economics will<br />

fund curriculum development, program<br />

management, and interaction with the<br />

very companies who will benefit from<br />

hiring the programs’ students.<br />

Gifts to scholarships, which are highlighted<br />

in this magazine issue, support<br />

WWW.COB.CALPOLY.EDU ❚ 14<br />

business students who need a helping<br />

hand. More than 50 percent <strong>of</strong> the students<br />

at <strong>Cal</strong> <strong>Poly</strong> require some financial<br />

assistance to attend college.<br />

Offering scholarships to outstanding<br />

incoming freshmen helps to attract the<br />

very brightest minds and assist them for<br />

the four years <strong>of</strong> their business study.<br />

Among accounting firms, the Orfalea<br />

<strong>College</strong> <strong>of</strong> <strong>Business</strong> is a “National<br />

Premier School” and a “Prime Source<br />

Campus” for recruiting students into<br />

the accounting pr<strong>of</strong>ession. In other<br />

pr<strong>of</strong>essions, the Orfalea <strong>College</strong> is<br />

considered a “Tier One” college for<br />

new employee recruitment.<br />

Philanthropic investments in the<br />

Orfalea <strong>College</strong>’s faculty, students and<br />

programs are yielding excellent results and<br />

placing the <strong>Cal</strong> <strong>Poly</strong> Orfalea <strong>College</strong> <strong>of</strong><br />

<strong>Business</strong> among the best business schools<br />

in the West. For more information about<br />

making a gift, please contact me at<br />

805.756.2951 or pmcclure@ calpoly.edu.<br />

– Pamela McClure • director <strong>of</strong> advancement

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