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Apparel<br />
Aéropostale<br />
Ashworth<br />
celio*<br />
dENIZEN TM<br />
Dockers ®<br />
Levi’s ®<br />
New Look<br />
T.M.Lewin<br />
Childrenswear<br />
adidas ® kids<br />
carter’s ®<br />
Levi’s ® Kids<br />
Nike Young Athletes<br />
OshKosh B’Gosh ®<br />
Lifestyle<br />
Aigner<br />
ALDO<br />
Giuseppe Zanotti Design<br />
Watches Of Switzerland<br />
Health<br />
Holland & Barrett<br />
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About <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong><br />
A privately-held company, <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong><br />
<strong>Group</strong> represents and markets some of the<br />
leading international names in lifestyle and<br />
apparel. Through joint-venture partners<br />
and associates, we are headquartered in<br />
Singapore, with representations in Dubai,<br />
India, Indonesia, Malaysia and Thailand.<br />
All of which didn’t happen overnight<br />
either. You have to be ever ready to seize<br />
opportunities in a sea of continuing change.<br />
And you have to keep at it for more than a<br />
century. So what’s the big secret behind our<br />
success? Simply this: a dash of innovation<br />
and commitment to quality, mixed with<br />
dedicated service and integrity, in a caring<br />
highly motivating and rewarding corporate<br />
culture.<br />
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It all began in 1883 when a young man named<br />
Jhamatmall Gurbamall (J.G.) <strong>Melwani</strong> left Penang,<br />
Malaysia, in search of a better life. With only a case<br />
of leather slippers, he set sail for Medan, Sumatra.<br />
Not hard cash, but slippers, for his plan was to start<br />
immediately.<br />
Ambition and youth served him well. The money<br />
made from the slippers was quickly invested on a<br />
bicycle and acquiring more goods. Just after two<br />
years of peddling the streets, he saved enough for<br />
his own shop in Medan – Jhamatmall Gurbamall &<br />
Co. Not bad, considering Jhamatmall had only just<br />
turned 27.<br />
By 1890, offices were established in Singapore,<br />
Yokohama, Calcutta and Padang.<br />
The helm was passed over to Chandiram <strong>Melwani</strong><br />
in 1938 who took the business one step further<br />
Our History<br />
to include trade in European textiles. However,<br />
turbulent times from the ‘30s to the early ‘50s, which<br />
included the Great Depression, affected several<br />
businesses, and J.G.’s business was no exception.<br />
Almost all of its offices were forced to close.<br />
Well-tempered by the hard times, the company met<br />
with yet another turning point as leadership was<br />
handed over to a young Moti <strong>Melwani</strong> in 1956, who<br />
embarked on a new strategy – obtain new agency<br />
contracts and franchises. In 1964, the landmark<br />
distribution deal with Levis Strauss & Co., for South-<br />
East Asia was signed.<br />
Given the rights to market and distribute Levi’s jeans<br />
in the region, the company, through aggressive<br />
marketing and positioning, successfully translated<br />
the jean’s iconic image over to the Asian market.<br />
Back on the retail front, B.H. <strong>Melwani</strong>, Moti’s cousin<br />
started an exclusive menswear store in 1971. Situated<br />
at Singapore’s High Street, <strong>Melwani</strong>’s Men’s Shop<br />
was an instant hit. Then in 1975, Moti and B.H.<br />
consolidated their businesses and efforts together to<br />
create MB <strong>Melwani</strong> Pte Ltd., an associate company of<br />
<strong>Jay</strong> <strong>Gee</strong> Enterprises, which went on to acquire coveted<br />
exclusive franchises for high fashion brands, many of<br />
which are still held today.<br />
It has been over a century since J.G. <strong>Melwani</strong> braved<br />
Medan alone, his business assets all on a bicycle.With<br />
over a hundred outlets spanning the region, the group<br />
has come a long way.<br />
But some things remain the same. You can still be<br />
assured of quality; you can still expect great service;<br />
and yes, you can still buy leather slippers from <strong>Jay</strong><br />
<strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong>’s designer boutiques.<br />
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At <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong>, we are<br />
recognized as one of the region’s<br />
leaders in the representation and<br />
development of branded lifestyle<br />
products.<br />
For our customers, it means providing<br />
an unparalled selection of products<br />
respected and recognized for its<br />
quality, service, creativity and<br />
presentation within its industry. All<br />
this with no compromise on value to<br />
the customer.<br />
Our Mission<br />
& Vision<br />
For our business partners, it means<br />
maintaining, but more importantly,<br />
building long-term, mutually-rewarding<br />
relationships with principals, suppliers,<br />
customers and communities. As a<br />
survivor of many global and national<br />
economic storms, we have grown<br />
to witness the value of relationships<br />
beyond financial statements. The<br />
solidarity of commitment over making<br />
a quick buck.<br />
And for our employees, it’s no less<br />
than the understanding that they<br />
are the most valuable assets we<br />
have. It’s a dedication to rewarding<br />
and recognizing their efforts, their<br />
contribution to growth and success,<br />
both theirs and ours. Simply put, a<br />
company cannot grow if it doesn’t start<br />
on a personal level.<br />
Our Vision:<br />
“We aspire to be the leading<br />
branded lifestyle company that<br />
cares for people while remaining<br />
competitive in the market place”<br />
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Our Late Co-Chairman<br />
MOTI C. MELWANI<br />
Born in Hyderabad, Sindh, India, in 1939,<br />
it was Moti’s diligence and self-professed<br />
“pragmatism, a lot of luck and lots of hard<br />
work” that turned the then-textile business<br />
into today’s multi-million dollar empire.<br />
Moti’s business acumen and foresight are<br />
renowned in the retail circles, and the<br />
late fashion retailing pioneer was aptly<br />
tagged “Jeans King” of Singapore. His<br />
affable personality – prompting even direct<br />
competitors to lavish him with praises and<br />
respect for his sense of integrity and humility<br />
– that had Singapore’s national newspaper,<br />
The Straits Times, dub him as “Retailing’s<br />
Mr Nice Guy”. He was also nominated<br />
as Singapore’s Entrepreneur of the Year in<br />
1996.<br />
Though semi-retired, Moti still served as an<br />
advisor to the <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong> since<br />
1999 until his demise in February 2003.<br />
He had served as council member of<br />
Singapore Retailer’s Association for more<br />
than 10 years and was also a member of the<br />
Rotary Club.<br />
Being a member of the Singapore Indian<br />
Chamber of Commerce and Industry, he had<br />
completed his six years as Vice Chairman in<br />
2001.<br />
1939 - 2003<br />
www.melwani.com<br />
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B.H. <strong>Melwani</strong><br />
CHAIRMAN<br />
Our Visionaries<br />
R. Dhinakaran<br />
MANAGING DIRECTOR<br />
Tara <strong>Melwani</strong><br />
DIRECTOR<br />
Shabnam <strong>Melwani</strong>-Reis<br />
DIRECTOR<br />
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B.H. <strong>Melwani</strong><br />
CHAIRMAN<br />
B.H. <strong>Melwani</strong>, born in 1923 in Sind, India,<br />
was appointed by Chandiram <strong>Melwani</strong> to<br />
head the Singapore office in 1942. Though<br />
B.H. <strong>Melwani</strong> retired from the company<br />
in 1947, he was drawn to the business<br />
once again when Chandiram’s son, Moti<br />
<strong>Melwani</strong>, took over the business.<br />
Always one with the community, he has<br />
since been active in social welfare projects<br />
with the Rotary Club. He was Chairman of<br />
the Singapore Tourist Association (forerunner<br />
of the Singapore Tourist Promotion Board);<br />
President of the Rotary Club and the Sindhi<br />
Merchant’s Association; Vice President of the<br />
Singapore Indian Chamber of Commerce;<br />
council member of the Singapore Federation<br />
of Chambers of Commerce and Industry;<br />
and member of both the Free Trade Zone<br />
committee and the Hindu Advisory Board.<br />
B.H. is also a founder member of the Tourist<br />
Promotion Board.<br />
Directors<br />
R. Dhinakaran<br />
MANAGING DIRECTOR<br />
R. Dhinakaran, is a Certified Public Accountant<br />
(CPA) of Singapore, besides holding a Masters<br />
Degree in Business Administration (MBA). He<br />
joined the group as Financial Controller in<br />
early eighties and over the years took business<br />
leadership roles steering the group through ups<br />
and downs besides taking over as the Managing<br />
Director of the group in 2001 overseeing the<br />
business interest across Singapore, Malaysia,<br />
Thailand and Indonesia. Today the group is<br />
respected as a bell-weather fashion retail group<br />
with a wide range of brands in its portfolio<br />
catering to every section of the society.<br />
Dhinakaran also known as Dhina is also the Vice<br />
President of the Singapore Retailers Association<br />
(SRA), Vice President of Institute of Certified Public<br />
Accountant of Singapore (ICPAS) and Chairman<br />
of <strong>Corporate</strong> Governance Committee(ICPAS),<br />
Board Member and Chairman of Audit & Risk<br />
Committee of the Workforce Development<br />
Agency (WDA), a Statutory Board under the<br />
Ministry of Manpower, Singapore, Vice Chairman<br />
of the Hindu Advisory Board, a Statutory Board<br />
under the Ministry of Community Development,<br />
Youth and Sports (MCYS), Member of the IRAS<br />
Taxpayer Feedback Panel, Singapore, Council<br />
Member of the Charity Council of Singapore<br />
under MCYS, Board Member to the South-<br />
East Asia Regional Board (SEARB) of Chartered<br />
Institute of Management Accountants, UK,<br />
Trustee - SIM University Education Fund (SUEF)<br />
and a Nominated Member of Parliament (NMP)<br />
of Singapore.<br />
Dhina, a veteran of retail industry in the region<br />
has leveraged his skills and experiences to lead<br />
the group’ business besides making significant<br />
contributions to the society through his various<br />
public roles in non-profit and industry bodies.<br />
Tara <strong>Melwani</strong><br />
DIRECTOR<br />
Tara <strong>Melwani</strong>, eldest daughter of Singapore’s<br />
renowned entrepreneur, the late Moti <strong>Melwani</strong>,<br />
has been involved in philanthropic endeavours and<br />
community work whilst gathering a plethora of skills<br />
in her family-owned business since 1989.<br />
Tara stepped down from her position as managing<br />
director of <strong>Jay</strong> <strong>Gee</strong> Enterprises in 2001 to pursue her<br />
interest in humanitarian projects under the guidance<br />
of her spiritual teacher, Lama Zopa Rinpoche. She<br />
currently serves on the Executive board of the <strong>Jay</strong> <strong>Gee</strong><br />
<strong>Melwani</strong> <strong>Group</strong>.<br />
Since 2004, she has been organizing His Holiness the<br />
Dalai Lama’s public talks in Bangalore and Mumbai,<br />
India on behalf of the Foundation for the Preservation<br />
of the Mahayana Tradition (FPMT Inc) and a three-day<br />
teaching event in Dharamsala (2007) for the people<br />
of South East Asia. FPMT Inc is headquartered in<br />
Portland, USA and Tara serves as a board member.<br />
Tara runs the M.B. <strong>Melwani</strong> Family Trust which<br />
provides education for disadvantaged Sindhi refugee<br />
children from slum areas and poor families in twelve<br />
cities around India and corresponds with prisoners<br />
in USA who are interested in exploring, studying and<br />
practicing Buddhism.<br />
She sits on the executive committee of The Vegetarian<br />
Society (Singapore) which is committed to educating<br />
the public about the benefits of reducing meat<br />
consumption.<br />
She is also the Chairwoman of Essential Education,<br />
an initiative of The Foundation for Developing<br />
Compassion and Wisdom, a UK non-profit<br />
organisation set up in January 2005. Working<br />
at the grassroots, it provides resources, training<br />
and connections for use in schools and colleges,<br />
healthcare, hospices and drug rehab, prisons,<br />
workplace and the home.<br />
Shabnam <strong>Melwani</strong>-Reis<br />
DIRECTOR<br />
A graduate of Boston University, Shabnam’s career<br />
spans the music television, new media and fashion<br />
industries. As Director of Communications for<br />
MTV Asia (1995-1999), she supervised regional<br />
communications teams and is also credited for<br />
building the high profile of MTV in the Asia-<br />
Pacific during that period. An entrepreneur in<br />
her own right, Shabnam co-founded a digital<br />
music distribution company Soundbuzz in 2000<br />
alongside three others which was acquired in 2008<br />
by Motorola.<br />
Shabnam was awarded the ‘Young Communicator<br />
Of The Year’ Award at the Asian Public Relations<br />
Awards in 1998 and Newsweek magazine named<br />
her in July 2000 as one of the new ‘Faces of Success’<br />
in Asia.<br />
In 2001, she was listed as one of “25 Young,<br />
Wired & Rich” in Asiaweek and in the same<br />
year, was the first recipient of Singapore Tatler’s<br />
‘Trendsetter” award. Shabnam was also named<br />
as one of 10 ‘Most Stylish’ women in Singapore<br />
by Harper’s Bazaar in its 2002 inaugural list. In<br />
Harper’s Bazaar’s October 2005 issue, Shabnam<br />
was listed as one of ‘Asia’s Smartest Heiresses who<br />
encapsulate Style and Substance.’ In April 2006,<br />
Harper’s Bazaar named her as one of Singapore’s<br />
Power Broker’s who are “young, smart and steadily<br />
rising to become this generation’s industry movers<br />
and shakers” in the field of Fashion.<br />
In April 2006, The International Herald Tribune<br />
named Shabnam as Asia’s New Cosmopolitan<br />
who is one of “this continent’s influencers and<br />
innovators”.<br />
In July 2010, Her World also named her as Best<br />
Dressed in Singapore.<br />
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Our Managing Director<br />
“Trust, Understanding<br />
and Integrity are<br />
of the utmost<br />
importance in our<br />
relationship with our<br />
business partners.<br />
With these, we can<br />
build a strong and<br />
timeless brand.”<br />
R. Dhinakaran<br />
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The Senior Management<br />
Danny Tan<br />
Executive Director<br />
V. Alagappan<br />
Finance Director<br />
P.K. Chetty<br />
Chief Financial Officer<br />
ALDO<br />
Gary Kiong<br />
General Manager<br />
Watches of Switzerland<br />
Benjamin Lee<br />
General Manager<br />
ALDO<br />
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James Tan<br />
Assistant General Manager<br />
New Look
The Management<br />
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The Administrative Staff<br />
The gears of the company, our administrative<br />
staff from payroll to employee welfare ensuring<br />
operations are kept smooth, efficient and<br />
productive.<br />
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The Ambassadors<br />
On the retail frontline, they’re the face of the company. Each of them appointed<br />
to best project the intended brand image, conveying the <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong>’s<br />
values of service and integrity.<br />
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adidas ® kids<br />
Aéropostale<br />
ALDO<br />
Ashworth<br />
carter’s ®<br />
celio*<br />
dENIZEN TM<br />
Dockers ®<br />
Giuseppe Zanotti Design<br />
Our Distinguished Partners<br />
Holland & Barrett<br />
Levi’s ®<br />
Levi’s ® Kids<br />
New Look<br />
Nike Young Athletes<br />
OshKosh B’Gosh ®<br />
T.M.Lewin<br />
Watches Of Switzerland<br />
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Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel<br />
and accessories, principally targeting 14 to 17 year-old young women<br />
and men through its Aéropostale stores.<br />
Aeropostale offers a focused selection of high-quality, active-oriented,<br />
fashion and fashion basic merchandise at compelling values.<br />
With over 942 Aeropostale stores in the United States, its logo driven<br />
fashion products are ubiquitous amongst the young making “Aéro”,<br />
“A87” and “Aéropostale” one of the strongest and most visible brand<br />
names.
For over 40 years, Aigner has been in the elite class of German<br />
products. With its three sectors – Leather, Fashion and Accessories –<br />
Aigner is represented today in many countries around the world.<br />
Aigner is proud of a distinct heritage that has evolved to combine<br />
modern creations with a singular Aigner style that is a mix of<br />
sensuous design and modern functionality. Represented by the <strong>Jay</strong><br />
<strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong> since 1977, the Etienne Aigner name has long<br />
stood as a hallmark of quality and style in leather and fashion wear.<br />
With luxurious ambience and design, Aigner boutiques in Singapore<br />
exudes a distinct elegance that reflects the Aigner heritage and style.
ALDO specializes in the creation of high-quality fashion footwear,<br />
leather goods and accessories. This sought-after brand pays close<br />
attention to detail and to fine craftsmanship. ALDO is dedicated<br />
to bringing you both quality and cutting-edge trends at affordable<br />
prices, season after season. ALDO’s dedicated team of buyers and<br />
stylists constantly travel the globe to keep you on the pulse of fashion,<br />
bringing to Singapore the latest footwear trends that are breaking in<br />
London, Milan, Paris, New York or Tokyo.
Ashworth represents a brand for apparel and footwear offering a<br />
modern style to the authentic golfer, while still retaining its strong<br />
pedigree from the 1980’s when its introduction to the market not only<br />
changed how golfers dressed but how they thought about what they<br />
wore. The brand has built a strong following and its loyalists are now<br />
as passionate as ever about the brand that works well off the course<br />
as well as it does on the greens. Ashworth Golf continues to present a<br />
stylish range of apparel and footwear for the modern golfers.
Founded in 1985 by Marc and Laurent Grosman, celio* has become<br />
the must-have international brand for men’s ready-to-wear. A powerful<br />
international brand name to the latest urban and trendy menswear<br />
for the modern fashionable men. celio* is represented by seasonal<br />
collections from Urban to Relax styles ranging from jackets, shirts,<br />
t-shirts, polo tees, bermudas, pants, denim jeans and accessories.<br />
celio* is constantly aiming for fresh and trendy interpretations catering<br />
to new needs of self-expression through one’s clothes. To-date, celio*<br />
has 1,000 stores in 70 countries (including 500 stores in France) and<br />
is continuing to grow and expand internationally.
In 2010, Levi Strauss & Co. launched dENiZEN in Asia – the first<br />
brand launched outside of the United States.<br />
“Denizen” means inhabitant and belonging to a community of friends<br />
and family. Denim is in the name, the heart of the dENiZEN brand.<br />
dENiZEN is outfitting a new generation of upwardly mobile youth<br />
with great fitting, quality jeanswear and other fashion essentials at<br />
affordable prices.<br />
dENiZEN is a brand designed for the new generation of young<br />
people. They are optimistic, focused on the future and busy pursuing<br />
their dreams; yet are well-connected to their families, friends and<br />
communities. These young people seek stylish, well-made, great<br />
fitting, affordable clothes from a company they trust to meet their<br />
active, dynamic lifestyles. dENiZEN is the first brand ever to be<br />
introduced outside of the United States by Levi Strauss & Co., the<br />
denim and jeanswear authority.
The Dockers ® Brand has embodied the spirit of khaki for more<br />
than 20 years. Since their introduction in 1986, Dockers ® has been<br />
perfecting khakis—and the essential goods to go with them—for men<br />
all over the world without compromising in quality and functionality.<br />
Dockers ® continues to update and expand its products so discerning<br />
consumers can wear comfortable but stylish clothes that offer<br />
versatility at work and play, whilst expressing their personal style<br />
and confidence.
Giuseppe Zanotti Design – a luxury Italian footwear brand – is the<br />
name on all the hottest heels in town. His shoes are must-have<br />
accessories that create a bold statement complementing outfits from<br />
day to evening chic wear. Celebrities gracing the Red Carpets with<br />
his iconic designs include Beyonce, Cameron Diaz, Lady Gaga,<br />
Catherine Zeta Jones, Rihanna & Jennifer Lopez.<br />
Giuseppe Zanotti Design in Singapore features vertiginous heels and<br />
flat sandals showcasing the designer’s signature style and detailing.<br />
With his magnificent touch of elegance and stylish designs, Giuseppe<br />
Zanotti continues to rule the fashion trends.
Holland & Barrett is UK’s Leading Health Food Retailer. Established<br />
since 1920, and with over 700 stores in the United Kingdom alone,<br />
Holland & Barrett delivers the highest quality nutritional supplements<br />
and health foods at exceptional value, offering to our customers<br />
a healthier choice with over 1,000 vitamins, food snacks, organic<br />
toiletries, sports nutrition, and other health supplements to choose<br />
from.<br />
Holland & Barrett, a part of NBTY Inc, the world’s largest integrated<br />
vitamin and supplement manufacturer, offers the most extensive staff<br />
training program in the industry. The well-trained staff, together with<br />
the wide range of products available at the stores, makes Holland &<br />
Barrett a trusted destination over generations for quality health food<br />
at value prices.
KidStyle, the childrenswear division of the <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong><br />
was established in 2003. It is a multi-brand childrenswear division<br />
with 5 great international brands under its umbrella. Besides<br />
OshKosh B’Gosh ® which has been with the group since 1989, the<br />
other brands are; adidas ® kids, carter’s ® , Levi’s ® kids and Nike Young<br />
Athletes Apparels. With the combination of these 5 brands, KidStyle<br />
ensures that a multi-faceted collection is offered for the young ones<br />
from newborns to pre-teens every season.
The Levi’s ® brand epitomizes classic American style and effortless cool.<br />
Since its invention by Levi Strauss in 1873, Levi’s ® jeans have become<br />
the most recognizable and imitated clothing in the world, capturing<br />
the imagination and loyalty of people for generations. Today, the Levi’s ®<br />
brand portfolio continues to evolve through a relentless pioneering<br />
and innovative spirit that is unparalleled in the apparel industry. The<br />
Levi’s ® range of leading jeanswear, casual clothing and accessories is<br />
available in more than 110 countries, allowing individuals around the<br />
world to express their personal style.
Since the first store in Taunton in 1969, New Look has evolved to<br />
become one of the most well-recognized fast fashion brands in the<br />
UK. New look is today the Number 2 Womenswear and Accessories<br />
retailer by value in the UK, and has over 1,000 stores worldwide.<br />
Delivering irresistible fashion at brilliant prices, the brand pillars<br />
of fashion excitement, value and newness are at the heart of the<br />
business. The latest trends from the catwalk, celebrities and the streets<br />
are translated as fast as possible, providing customers with fashion<br />
that is bang on trend - and great value to boot.
Established 110 years ago, T.M.Lewin, Jermyn Street London, a<br />
favourite of city workers since 1898, is credited with being the first<br />
to create the ‘coat shirt’. Whilst a shirt with buttons up the front<br />
(which allowed men to get dressed without spoiling their shirt with<br />
macassar hair oil!) is now the business uniform for all men, it was<br />
quite revolutionary at that time.<br />
As well as offering over 50 shirt fabrics at any one time, it offers<br />
different cuts for different body shapes and fashion preferences as well<br />
as a wide range of collar sizes and sleeve lengths to ensure a perfect<br />
fit. And with over 100 new fabric designs released each month, many<br />
in limited quantities, it can still offer the sort of individuality usually<br />
only attributed to personal tailors.<br />
It has not relied solely on its reputation for men shirts. It has turned<br />
its somewhat obsessive attention to detail to beautifully made suits,<br />
ties and accessories offering a business wardrobe to both men and<br />
women who need to be city sharp for work but want to be distinctive.
Established in Singapore over 35 years ago, Watches of Switzerland<br />
retails the best in Swiss-made timepieces such as Cartier, Patek Philippe,<br />
Omega, Tag Heuer, Longines and Breitling and is the exclusive watch<br />
distributor for Philippe Charriol, Aigner and Swiss Military Watches.<br />
Rated as one of Singapore’s top 500 SMEs (Small-Medium Enterprises)<br />
in 1998 and 1999, Watches of Swtizerland’s timepieces, from luxury<br />
bejeweled creations to functional diving watches, are testaments to<br />
Swiss craftsmanship and accuracy.
JAY GEE CARD<br />
The original <strong>Jay</strong> <strong>Gee</strong> Card was launched on 1 May 2008. This program<br />
entitles members to unlimited discounts, offers, privileges and perks<br />
for a full year across all brands from the <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong>.<br />
With the launch of the new generation <strong>Jay</strong> <strong>Gee</strong> Card on 19 August 2010,<br />
members enjoy a revolutionary cashless way to shop for more and pay<br />
less. This is the first time a fashion retailer has incorporated the NETS<br />
FlashPay Card into a loyalty membership program.<br />
This fashion and lifestyle card provides additional convenience of<br />
seamless transactions with NETS FlashPay that can be used for your<br />
transport needs in Singapore. It also comes in handy for shopping at<br />
over 15,000 retail and F&B points.<br />
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<strong>Jay</strong> <strong>Gee</strong> Enterprises (Pte) Ltd<br />
Watches of Switzerland Pte Ltd<br />
Montreal Pte Ltd<br />
<strong>Jay</strong> <strong>Gee</strong> New Look Pte Ltd<br />
<strong>Jay</strong> <strong>Gee</strong> Health Pte Ltd<br />
ORGANISATIONAL WHEEL<br />
B.H <strong>Melwani</strong><br />
R. Dhinakaran<br />
Shobha <strong>Melwani</strong><br />
Tara <strong>Melwani</strong><br />
Shabnam <strong>Melwani</strong>-Reis<br />
Resham <strong>Melwani</strong><br />
Danny Tan<br />
V. Alagappan<br />
P.K. Chetty<br />
Gary Kiong<br />
Benjamin Lee<br />
James Tan<br />
Gina Goh<br />
K. Vishwanath<br />
J. Ananth<br />
Regina Aun<br />
Clara Loh<br />
Irene Lee<br />
Chairman<br />
Managing Director<br />
Director<br />
Director<br />
Director<br />
Director<br />
Executive Director<br />
Finance Director Chief Financial Controller<br />
Chief Financial Officer, ALDO<br />
General Manager, Watches of Switzerland<br />
General Manager, ALDO<br />
Assistant General Manager, New Look<br />
Assistant General Manager, Levi’s ® , Dockers ® & dENIZENTM Assistant General Manager, Aéropostale<br />
IS Manager<br />
Brand Manager<br />
Aigner/ Giuseppe Zanotti Design/ Ashworth/ celio*<br />
Brand Manager, KidStyle<br />
Brand Manager, T.M.Lewin<br />
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GOING INTERNATIONAL<br />
<strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong> has grown in strength to now include associate<br />
companies in each country to represent a perfect blend of international<br />
outlook with local expertise.<br />
SINGAPORE<br />
<strong>Jay</strong> <strong>Gee</strong> Enterprises (Pte) Ltd<br />
Watches of Switzerland Pte Ltd<br />
Jhamatmall Gurbamall Pte Ltd<br />
Montreal Pte Ltd<br />
<strong>Jay</strong> <strong>Gee</strong> New Look Pte Ltd<br />
<strong>Jay</strong> <strong>Gee</strong> Health Pte Ltd<br />
THAILAND<br />
Montreal (Thailand) Ltd<br />
UNITED ARAB EMIRATES<br />
European Apparel LLC<br />
MALAYSIA<br />
Palace Hotel Sdn Bhd<br />
<strong>Jay</strong> <strong>Gee</strong> Enterprises Sdn Bhd<br />
JG Properties Sdn Bhd<br />
Montreal Trading Sdn Bhd<br />
INDONESIA<br />
PT Wijaya Indonesia<br />
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SETTING STANDARDS IN BRAND MANAGEMENT AND MARKETING<br />
CUSTOMISED MARKETING If you know a sure-fire method to marketing a product successfully, we don’t want to hear about it. There’s no<br />
such thing. But neither is it a mysterious undeterminable process. Each partner brand is managed and marketed by a team solely dedicated<br />
to the success of the brand. There are no handed-down frameworks to follow. Each brand dictates its own plan, its own set of strategies and<br />
tactics. Full autonomy is given to the teams, keeping the ideas fresh, creative, forthcoming and just one step ahead of the competition.<br />
SUPPORT SYSTEMS Any team, no matter how capable, will be<br />
crippled without competent support. We have two: a central<br />
administrative team, and a senior management team. We also<br />
have highly integrated office and retail systems, constantly<br />
upgraded with the newest software: from point-of-sale right up to<br />
regional management levels.<br />
OPERATIONS + DISTRIBUTION The heart of our business is<br />
our distribution and warehousing teams. Retail and distribution<br />
operations are continually refined to better serve the consumer<br />
with the full recognition that how and when the product is<br />
delivered is an integral part of brand building.<br />
RETAIL + WHOLESALE Perhaps the pet strength of the company<br />
is the regional network we have with leading departmental stores<br />
and select independent retailers. Add that to our stragically<br />
placed single-brand boutiques and retail outlets, and you have<br />
a combination that’s best able to project the intended brand<br />
image, ensuring optimum traffic from the target audience.<br />
STORE PLANNING + VISUAL MERCHANDISING You could<br />
say that we have learned a few things after over a hundred<br />
years of experience. After all, our stores have won the American<br />
Express Awards for “Best Stores - Retail” in the three successive<br />
years it was held. Each of our boutique stores, departmental<br />
store concept corners and retailer outlets is designed with the<br />
target customer’s total experience in mind. We fully understand<br />
that everything adds to the brand image from the choice in<br />
wood panels to the manner in which one answers the phone.<br />
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SETTING<br />
STANDARDS<br />
IN BRAND<br />
MANAGEMENT AND<br />
MARKETING<br />
ADVERTISING + PROMOTIONS It’s no secret that we’re brand builders.<br />
For that reason, it should also be no surprise that we boast a higherthan<br />
industry-average advertising spend. It’s essentially what makes<br />
Brand A better than Brand B, and we’re banking it all on A. Relentlessly!<br />
Otherwise, how are we to maintain our much-higher-than-industryaverage<br />
advertising return?<br />
RESEARCH + STRATEGY This is when our company sits and thinks on<br />
how to stay ahead of the competition by, of course, first researching the<br />
competition. And then ourselves, our consumers, their perception of us,<br />
changing buying patterns, emerging trends, so on and so forth. It’s a hefty<br />
task but one that’s done every year. Then we’ll refine, fine-tune, or totally<br />
throw out the old and create new strategies. And then after the year’s<br />
over, we’ll do it all over again.<br />
TRAINING + DEVELOPMENT Our employees are our most valuable<br />
assets. You could say that they are the group in the <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong><br />
<strong>Group</strong>. And lest you think this a chest-beating company statement,<br />
here’s what they receive: regular management training (with in-house<br />
management trainer), language skills, sales and service skills, supervisory<br />
skills, personal grooming skills and even weekly, company-wide yoga<br />
sessions. We understand that all good relationships start with listening to<br />
what the other has to say and that’s what we do at the <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong><br />
<strong>Group</strong>, a company with an unusually low staff turnover. The employee’s<br />
personal development is our development. Their growth, our growth.<br />
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COMMUNITY<br />
GIVING BACK TO OUR COMMUNITY<br />
At <strong>Jay</strong> <strong>Gee</strong> <strong>Melwani</strong> <strong>Group</strong>, we believe we have a responsibility of looking after our community.<br />
The founders, BH <strong>Melwani</strong> and the late Moti <strong>Melwani</strong> were fortunate to have survived the trauma of the India-Pakistan partition in 1947.<br />
It is, for these Sindha children, the M.B. <strong>Melwani</strong> Trust was formed in 1990 to provide primary and secondary education to approximately<br />
1,200 disadvantaged Sindha refugee children living in the slum areas in 13 cities in India.<br />
The trust also assists in providing wedding dowries, financial assistance to widows, medical treatment to the disabled as well as those<br />
suffering hardships due to natural disasters.<br />
The group together with Levi Strauss & Co Asia Pacific division, has sponsored the Action for Aids <strong>Group</strong>’s Annual AIDS Awareness Walk<br />
in Singapore.<br />
It is with pride that the group has regularly supported events and organizations such as the Jesuit Refugee Service, Boys’ Town Singapore, the<br />
Interact Club, National Arts Council, National Cancer Society of Malaysia, the National Kidney Foundation, the Asian Welfare Association<br />
and the Singapore Indian Fine Arts Society. During the Indonesian crisis of 1999, clothing was provided to Indonesian children and Burmese<br />
refugees who had been severely affected.<br />
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References<br />
Development Bank of Singapore Ltd<br />
Enterprise Banking<br />
6 Shenton Way<br />
#18-07 DBS Building<br />
Tower 2<br />
Singapore 068809<br />
The Hongkong and Shanghai Banking Corporation Limited<br />
Commercial Banking<br />
21 Collyer Quay<br />
#08-01 HSBC Building<br />
Singapore 049320<br />
Oversea-Chinese Banking Corporation Limited<br />
Enterprise Banking<br />
63 Chulia Street<br />
#06-00 OCBC Centre East<br />
Singapore 049514<br />
United Overseas Bank Ltd<br />
Head Office, Commercial Credit<br />
80 Raffles Place<br />
#12-00 UOB Plaza 1<br />
Singapore 048624<br />
Levi Strauss Asia Pacific Division Pte Ltd<br />
1 Kim Seng Promenade<br />
#16-01 Great World East Tower<br />
Singapore 237994<br />
Tel: 65-67359303<br />
Fax: 65-67359305<br />
OshKosh/Carter’s International Division<br />
100 West 33rd Street<br />
Suite 1145<br />
New York, NY 10001<br />
International Tel: 1-212-947-1815<br />
International Fax: 1-212 967-8778<br />
Etienne Aigner AG<br />
Marbachstrasse 9<br />
81369 Munich<br />
Germany<br />
phone - +49 89769930<br />
Fax +49 89 7607785<br />
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10 GENTING LANE #11-00<br />
JAY GEE MELWANI HOUSE<br />
SINGAPORE 349583<br />
Tel: (65) 67491501<br />
Fax: (65) 67481501<br />
www.jaygee.com.sg<br />
JAY GEE MELWANI HOUSE<br />
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